millward brown - classement brandz top 2010

Download Millward Brown - Classement BrandZ Top 2010

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Résultats 2010 de l’étude BrandZ Top 100 de Millward Brown sur la valeur des marques. Google, IBM, Apple et Microsoft en tête.

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  • 1. BRANDZ Top 100 Rsultats 2010 28 avril 2010 www.millwardbrown.fr
  • 2. BrandZ mesure la relation Marque/Consommateur Attachement Supriorit Performance Pertinence Familiarit 2
  • 3. BrandZ mesure la relation Marque/Consommateur Moyenne BrandZ Marques* Top 100 Attachement Supriorit Performance Pertinence Familiarit 3 *Source: BrandZ Global Database 2009 (8,268 brand measures, 24 countries)
  • 4. Mthodologie de BrandZ Top 100 4
  • 5. Valeur des Marques du Top 100 : + 4% 5
  • 6. BrandZ Top 10 en 2010 vs 2009 1. +14% 6. - 1% 2. +30% 7. +15% 3. +32% 8. -14% 4. = 9. -25% 5. + 1% 10. -17% 6
  • 7. Le top 100 en dtail 7
  • 8. Top 100 (1 10) Brand value # Brand BV ($M) 1 = Google 114,260 14% 2 2 IBM 86,383 30% 3 3 Apple 83,153 32% 4 -2 Microsoft 76,344 0% 5 -2 Coca-Cola* 67,983 1% 6 -1 McDonald's 66,005 -1% 7 3 Marlboro 57,047 15% 8 -1 China Mobile 52,616 -14% 9 -1 GE 45,054 -25% 10 -1 Vodafone 44,404 -17% Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) *Value includes Lites, Diets & Zero 8
  • 9. Top 100 (11 20) Brand value # Brand BV ($M) 11 1 ICBC 43,927 15% 12 5 HP 39,717 48% 13 -2 Walmart 39,421 -4% 14 2 BlackBerry 30,708 12% 15 11 Amazon 27,459 29% 16 -1 UPS 26,492 -5% 17 4 Tesco 25,741 12% 18 18 Visa 24,883 52% 19 6 Oracle 24,817 16% 20 14 Verizon Wireless 24,675 39% Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) 9
  • 10. Top 100 (21 30) Brand value # Brand BV ($M) 21 -2 SAP 24,291 3% 22 6 at&t 23,714 18% 23 7 HSBC 23,408 23% 24 3 Bank of China 21,960 4% 25 -7 BMW 21,816 -9% 26 -12 Toyota 21,769 -27% China 27 -3 Construction 20,929 -8% Bank 28 -6 Gillette 20,663 -10% 29 = Louis Vuitton 19,781 2% 30 7 Wells Fargo 18,746 16% Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) 10
  • 11. Top 100 (31 40) Brand value # Brand BV ($M) 31 7 Santander 18,012 12% 32 = Nintendo* 17,834 -2% 33 -2 Pampers 17,434 -8% 34 New BP 17,283 NA 35 -2 Cisco 16,719 -7% 36 12 RBC 16,608 12% Bank of 37 4 16,393 6% America 38 14 Budweiser** 15,991 20% 39 New ExxonMobil 15,476 NA 40 New Shell 15,112 NA Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) *Value includes Wii and Nintendo DS 11 **Value includes Bud Light
  • 12. Top 100 (41 50) Brand value # Brand BV ($M) 41 -21 Disney 15,000 -35% 42 5 Carrefour 14,980 0% 43 -30 Nokia 14,866 -58% 44 -1 Accenture 14,734 -2% 45 New ICICI 14,454 NA 46 4 Honda 14,303 -2% 47 9 Colgate 14,224 15% 48 -25 Intel 14,210 -38% 49 -4 L'Oral 14,129 -6% 50 3 Orange 14,018 6% Source: BrandZ, Bloomberg, Millward Brown Optimor analysis 12
  • 13. Top 100 (51 60) Brand value # Brand BV ($M) 51 New PetroChina 13,935 NA American 52 -6 13,912 -7% Express 53 -13 Mercedes 13,736 -11% 54 -5 Citi 13,403 -8% 55 8 T-Mo