situ's report

8/8/2019 Situ's Report

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TABLE OF CONTENTS

[1] CHAPTER 1, Introduction to the Project 2

Introduction 3

Objectives 5

Scope 6

[2] CHAPTER 2, Company Profile 7

About the Company 8

Macrosofts Products 11

Services Offered By Macrosofts Products 12

Achievements 20

Some of Macrosofts Satisfied Clients 21

[3] CHAPTER 3, The Market Research 22

About The Project 23

Introduction To Market Research 25

Task Assigned 26

Research Methodology 29

[4] CHAPTER 4, Data Analysis 31

Data Analysis 32

[5] CHAPTER 5, Major Findings 36

Findings 37

Limitations of The Company 39

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Suggestions 40

[6] CHAPTER 6, Conclusion 41

Conclusion 42

Learning from Executive Training 43

Limitations of The Research 44

[7] ANNEXURE 1, Questionnaire 45

[8] ANNEXURE 2, Details of Clients Visited 49

[9] ANNEXURE 3, Bibliography 57

CHAPTER 1

Introduction to the Project

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company. I have covered almost all parts of Khurda District (Mainly in

Bhubaneswar). During my survey I have covered four hospitals, twenty two

educational institutes (including schools and colleges) and nineteen small scale

industries through questionnaire. I worked hard for two months. I hope the

information and analysis in the project may help the company for their further

expansion of business as well as to survive in this competitive world of marketing

in the Bhubaneswar city.

This report will help in understanding the market potential & Demand

of customized software in the domestic market and access the adoption level of

their products in the domestic market. The second to it was to analyze and

recommend what steps company should take and which are the sectors should it

target to increase its revenue.

Macrosoft Associates got the image of creating software products. It

owes its success to strength of its brand and loyalty they enjoy from the

consumers, a strong sense of values driven from the company credo andenvironment. This sets the toughest standard of leadership.

Advertisement makes maximum people to think about software i.e.

getting their daily business computerized, next comes the salesman / consultant

approach. The brand name plays a very important role in software companies;

because some of the potential consumer I came across were giving preference to

the brand name of the company or its parent company. People dont have any

concern linked with services offered by the company, instead they think that the

final software package plays far bigger and important role in fulfilling their needs.

High net worth individuals are ready to invest in software sector and they also feel

that it is a big investment option with 65% of them were accepting to this fact.

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Objectives

This study was conducted to know the market potential of Macrosoft

Associates Pvt. Ltd. in the city of Bhubaneswar by analyzing different factors and

individual market share of different software companies in Bhubaneswar.

The main objectives of doing this project and preparing the report are

as follows:

To identify those factors which influence the buyers to buy and non-

buyers to not to buy software.

To examine the effectiveness of various promotional activities.

To study the growth and expansion strategies of Microsoft Associates

Pvt. Ltd.s software solutions.

To determine the demand for each of the products in the market.

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To understand the requirements of the customers towards the

software services.

To know approximate market share of Macrosoft associates and its

core competitor.

To know how it competes with competitors.

To get information about the work culture, effective sales and services

followed by the organization.

To know the customer attitude towards Macrosoft associates.

Customer awareness regarding the software available and their

buying attitude.

To study the overall performance of Macrosoft associates.

Scope

In the present world of changing technology and turbulent

environment, a farm has to constantly understand the future demand and latest

trend in market. For this, they should be like an open system so that they can

change themselves according to the environmental changes, only than a firm can

survive.

I did marketing for Macrosoft Associates for two months. While doing

so I also studied the market awareness towards software products. I collected

data by interviewing various customers for the fulfillment of my market research.

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By this intense research I get to know the challenges involved in software

marketing.

These followings are some of the challenges faced by me while doing

marketing of software products:

All most all software is available either for free or their pirated copies

are sold at a negligible price, so it is very difficult to get people to pay for the

original registered version of the same product.

Software is valued similarly to information and the value of information

is different to different people, so it is very difficult to price software.

In comparison to traditional goods or FMCG products, consumers are

very less in software. Also because of poor awareness they are not also

willing to pay much for software. And advertising based products require high

usage of that particular product which abstracts the personal requirement of

each individual customer. So attracting the first users are quite difficult.

There are hundreds of competitors exist in the market. And market is

filled with almost same type of products from various competitors. So

maintaining the uniqueness in the products is very tough.

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endorsed with Director General of Foreign Trade (DGFT), Ministry

of Commerce, Govt. of India, as a licensed software exporter & importer.

Macrosoft associates is a multifunctional, Information Technology (IT)

Solution Firm engaged in a spectrum of IT related activities. It keeps on redefining

its targets consequent to new breakthroughs in the sphere of IT and ITES. Their

experts continuously update their skills and brace themselves up for any

challenging assignment that might come their way and which may involve huge

amounts of energy and resources. Their commitment to excellence and

adherence to quality has endeared them to their customers who have reposed

trust on their ability to provide customized solutions for any unique or peculiar

problem that the customer/consumer may encounter.

Macrosoft associates pride on its achievements made possible by its

highly talented work force whose focused approach and capacity to deliver within

a pre-set time span has enabled the organization to execute its projects

successfully.Their presence in different geographies has helped them gain

valuable insights into the corporate practices of those territories and has enriched

their knowledge base. This has also contributed to strengthening their position in

those areas where a vast market is still lying untapped.

Macrosoft associates are always awake to the shifting requirements of

the clients and try to anticipate the need of his organization so that they couldcome up with model solutions prior to the actual occurrence of the problem. They

are well equipped to take up projects of any dimension and of any proportion and

offer parity in quality standards with their peers in the same sector. Macrosoft

associates are always sensitive to the financial constraint of the client and provide

cost effective solutions within clients budget stipulations.

These are the following factors which gives Macrosoft Associates an

advantage over its competitors:

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Extensive exposure to the IT industry

High technology enabled environment

Spectral and functional specialization

Scalable solutions

Qualitative excellence.

Technical Solutions Provided By Macrosoft

MAPLs technical team possesses a focused vision of expanding their

customer base and overall increasing business effectiveness. We have functional

expertise in traditional integration technologies and platforms such as:

XML- Xslt, path, query, form, update, scheme

Multimedia-corporate presentations, multimedia shows and

presentations

Os-complete range of window servers

Application-ms exchange, Biz tal, small talk, ms office 2003

Back end- host integration servers, share point portal servers, smallbusiness server.

DBMS-SQL server 2000, access

Languages-VB 6,VB.net,asp,asp,net,c#

Macrosofts Zone of Operation

MAPL has been successfully delivering e-business solutions to

several large and medium government agencies in India and at global level. We

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have also succeeded in setting up a concrete platform for both small industries

and private enterprises. Our solutions are targeted at the following customer

segments of business.

Telecom Sector

Trading Wholesale and Distribution Industry.

Small & Medium Manufacturing Enterprises

Govt. Enterprises

Tour, Travel & Hotel Industry

Steel & Subsidiary Industries

Schools, Colleges & Institutions

Real Estate & construction.

Medicine stores, clinics & hospitals

Retail shops & malls

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Macrosofts Products

Macrosoft Associates has developed a number of innovative products

to suit customer needs. Their products are targeted to boost consumers

operational efficiency and also manage critical applications of their business.

Along with the products we they continuous support by qualified and experienced

technical experts. Some of the products of Macrosoft Associates are;

MAI BOOK : A web based Enterprise Accounting SolutionMAI On Object : A unique messaging system that allows you to set up

publishers and subscribers, to send data in an email

manner.MAI UDA : Significantly reduces development time with this product

which sits between a user or programmer and an RDMS

made up of dissimilar elements.MAI PAYROLL : An Enterprise Human Resources & Payroll Solution.MAI INVAC : Enterprise level Multi tier Accounting & Inventor

Systems.MAI Tele CMM : Enterprise level Call Management Solution.MAI AGILE : Distributed Service Management Solution.MAI EHPS : Enterprise Human Resources & Payroll Solution.

MAI SMS4U : Local SMS broad Casting Solution.MAI MEDICARE : Accounting and inventory solutions for medicine

retailers & stockiest.MAI DOC : Document management system.

Services Offered By MacrosoftsProducts

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These are the spectrum of activities in which Macrosoft Associates is

engaged in;

Document Management System

Documents encage the ideas and power initiative actions. Very often

documents are found scattered across different locations in the organization.

Macrosofts solution will centralize, store and manage these critical assets. It

makes the documents readily available to those who want to use it for some

specific purpose. MAPLs document management system will provide greater

insight to organizations documents than the normal structure of arrangements.

Application Management

Macrosofts services will help the organizations to increase the

performance and productivity of business critical applications. Fast, real time

problem resolution is uniquely performed utilizing an end-to-end view of services,

transactions and associated resources across platforms and subsystems. MAPLs

solution can substantially reduce IT lifecycle costs across operations, support and

development by directly linking operations and development.

SMS Broadcasting

Telecom revolution has brought the possibility of mass communication

to affordable ranges and one of the exciting avenues in this mobile revolution is

the use of SMS to send & receive short text messages in seconds. With SMS

broadcaster one can send multiple messages to people directly right to their

mobile phones getting the advantage of directly reaching the intended audience

and their feedback instantly. The need to instantly send or receive significant bits

of text/figures with people matter most. The messages can be crucial to be sent /

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received instantly to give a better Competitive Advantage, gain greater

Operational Control & be more agile and smart in Business, Operational and

Administrative Activities.

All which means greater ease of information dissipation at the fraction

of conventional approaches costs & time. Telecom revolution has brought the

power of Instant Messaging Service to affordable costs.

Web CMS

As websites are increasingly being used for serving multiple

communication needs of business, maintaining and updating content has

assumed very crucial role in this process. Macrosoft attempts to organize the

collaborative management of website content. Websites are also facilitating

smooth business transactions and faster decision making. However with large

inflow of information having a direct bearing on the operation of the organization,

it has become critically important to sieve through that information and assimilate

those which are vital and jettison others which are of no significance. New

features are being added which have reduced complications leading to efficient

utilization of time and resources. Content Management Services and support is

designed to maximize organizations online business. MAPL provides a

comprehensive web service package keeping in view the needs and priorities of

their clients.Macrosoft offers the following solutions meant for and directed at dispelling

all web related complications and offering the client a seamless version of web

management tool.

Database Management System (DBMS)

Capitalizing on Macrosofts distinct edge and the proven expertise of

their committed work force, they can offer excellent functional models of database

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management system which will go a long way in helping the organization

streamline its business framework along with organizing and integrating disparate

databases, facilitating swift access of data from a centralized system. An

organized database management system leads to quick retrieval of the desired

data enabling fast decision making and considerable reduction in misdirected

effort.

Automated Tools

Operational efficiency can be increased and the frequency of errors

can be reduced to a large extent due to extensive mechanization of various

business processes. The comparative performance of tools and instruments

operated manually is no match for the swift error free operation of the automated

tools. MAPL helps clients to reap the benefits of an automated process by

mechanizing their system and bringing those under a centralized loop.

Application Maintenance and Support

If the client is having an automated and well networked system, it

requires proper maintenance and reinforcing inputs from time to time to keep it

optimally functional. Consumers can entrust MAPL the responsibility of

maintaining their vital applications and extending the required support to retain

and improve their capabilities. MAPL expertise, updated till the latest

breakthrough transfer the benefits accrued on account of an improved system to

the organization.

Web Design and Development Services

A website has come to be regarded more as a convenient

business communication tool rather than an information disseminator. A well

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designed and structured website has come to be accepted as an indicator of the

corporate status of an organization. Websites serve multiple purposes starting

from being information outlets to performing more complicated functions like

process integration. MAPL possess refined expertise and the relevant skills to

design and create great websites reflective of an organizations status and

stature.

A website today is more than a just presence in the Web. It is all of

promoting of selfs business activities and procuring business. In fact the Internet

is a global high speed market & Information Exchange place hence all the more

imperative to have an Internet presence.

Here are some typical examples to give you an indication of MAPLs costs.

1. Single Web Page: Marketing / Company Awareness

Nowadays consumers expect reputable companies to have their own

website. The easiest and quickest way to achieve an online presence would be to

have a simple web page advertising the business and services offered.

Companies who are not ready for a full website should opt for a single web page

as a cost effective interim solution.

2. Four or Five Web Pages: Company Synopsis

This is a condensed, more informative website typically containing

four or five pages such as home page, about us, products, contact details and an

online enquiry forms.

3. Approximately Ten Web Pages for a Small or Medium

Business

This type of website would expand on option-2, including more

detailed web pages to allow the business to illustrate its existing portfolio of

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services and offerings. Customer testimonials could be included along with online

enquiry/contact forms.

4. Basic Ecommerce Website

This will contain approximately ten web pages as in option-3, but will

include an online payment function. This solution is targeted towards businesses

with a small number of items which they wish to sell online using PayPal or a

similar payment processing service.

5. Full E-commerce Website

A full E-commerce is a website with a shopping cart to process online

credit card payments. This site would typically include a secure online

administration area allowing you to manage product details and maintain stock

control.

Multimedia Solution

Organizations and firms engaged in education, advertising, films and

Television production require different variants of multimedia applications to

different degrees to cater to their various requirements arising out of their

business operation. MAPL provides business compatible solutions designed with

innovative and creative application of a variety of multimedia tools.

E-commerce Solutions

Business enterprises these days want to leverage on the development

in the IT sector to drive their business growth. E-commerce is being resorted for

smooth process integration and elimination of procedural snags. The problems

associated with voluminous physical transactions could be successfully obviated

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and the time involved could be substantially reduced by adopting novel E

commerce models.

MAPL can suggest varieties of models that will effect a smooth

transition to an E-commerce platform. So the client would be able to integrate

online and off line operation through the models developed by Macrosoft. A

centralized system for order fulfillment and product management will be created.

MAPL can also provide turnkey integrated E-commerce solutions and

professional services that reduce deployment time without straining clients

internal resources.

Legacy Management

MAPL provides legacy management services in a collaborative

working model that leverages on the rich industry experience of MAPLs on-site

consultants and their multi-skilled technical teams. MAPL also provides services

to maintain, support, re-engineer, and migrate legacy systems and entire

application portfolios. MAPL preserve the business logic captured in their

customers systems and modernize them with minimal effort. All their legacy

management services are provided from their offshore development centers, in

close association with other supporting groups. MAPLs deep technology focus,

industry expertise and customer centric approach have endeared them to their

customers.

Customer Relationship Management (CRM)

CRM is a software solution that helps enterprise businesses by

managing customer relationship in an organized manner. MAPL does so by

delivering the most innovative technology and making it as easy as possible for

organizations to track and analyze shifting customer needs, link marketingcampaigns to sales results, and monitor sales, activities for improved forecasting

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accuracy and manufacturing demand. Through CRM organizations are able to

share and manage business information the result is CRM success. The

general purpose of CRM is to enable organizations to better manage their

customers through the introduction of reliable systems, processes and

procedures. In order to gain a competitive advantage and differentiate products

and services in the market place, companies must shift their focus from a product-

centric view to a customer centric one.

Enterprise Resource Planning (ERP)

The need for cutting edge ERP solutions is becoming crucial in the

present IT powered business environment. This is accentuated by the fact that

even the most fundamental market philosophies are undergoing metamorphosis.

Market for almost all products/services has become truly global. Further the

customers have become more knowledgeable of the various choices on offer.

Thus delivering products as per customer satisfaction is getting difficult with the

onrush of new players in the market space. We are opening the doors to

increased ERP benefits.

MAPL offers a robust distributed delivery model that incorporates all

components of implementation and implementation involved support to provide

their clients with a complete enterprise solution.

Enterprise Application Integration (EAI)

Business applications complement and supplement each others

functions. The objective of enterprise application integration is to create a platform

that enables fast integration and extremely rapid development of composite

applications that serves to build new strategic business solutions that leverages

the functionality of existing applications, orchestrate new business processes and

integrate the data across the enterprise. Users expect instant access to all

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business functions an enterprise can offer, regardless of which system the

functionality may reside in. This requires disparate applications to be connected

into a larger, integrated solution. Macrosoft Associates evaluate tools to build the

strategy for EAI integration, plan the EAI application and design, estimate the cost

and resource requirements and provide post implementation support and service.

MAPL excels in integrating EAI applications. Their strength lies with

their dedicated development team with cross functional expertise. They are

always on guard to advance with the growing technological advances and

concentrate on providing innovative solutions to deliver quality product.

Networking Services

Macrosoft Associates have successfully designed, integrated and

deployed large networks to suit the business needs of their clients and that also

within their cost constraints. The team of their expert is all equipped to handle

projects efficiently as they have the relevant job compatible skills and the edge of

experience. They ensure quality of service and customer satisfaction by staying

continual touch with the client as the project progresses.

Networking services provided by Macrosoft Associates:

Construction of operational networks

Integration of network platforms

Reconfiguration and up gradation of network systems

Network administration

Network back-up including disaster maintenance support

Wireless networking

Networking Security

Antivirus Services

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Achievements

MAPLs CEO Mr. Bikram Ray was Awarded Hind Ratan in

2001 by former Prime Minister of India Mr. H.D. Devegowda for best

NRI entrepreneurship.

Ranked 13th leading MNC Software house under the STPI division.

National level implementer of CMM for Reliance Telecom across 11

circles.

Best Software Solutions Vendor for Department of Revenue,

Massachusetts, USA.

Awarded ISV Advantage Stature by IBM for India.

Macrosoft is a certified solution provider.

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Some of Macrosofts Satisfied Clients

1. Foreign Clients

Commonwealth of Massachusetts ( Dept. of Revenue and Dept. of

Training & employment) in USA.

Govt. Connect-Structured testing methodology system in USA.

Lockheed Martin-Support layer development in USA

State Rail(NSW) in Australia

Suffolk University, USA

SOVEREIGN BARTER, USA

ROWALDEN Shells Inc., USA

World link-Communication tracking and billing system, USA

2. Domestic Client

Reliance telecom

Jindal power and steel-Enterprise HR and payroll system.

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Department of Public Enterprises, Govt. of Orissa

D.A.V Public School

Jupiter +2 Science College

G.I.T.A College Of engineering

Nalanda Institute Of Technology

B.I.I.T.M

D.R.I.E.M.S

Akash Institute

Adyant Institute

Hindustan Coca-Cola Beverages Pvt.Ltd

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Research Objective

To study the market awareness towards software products.

To gain knowledge and experience in the field of marketing.

To know the challenges involved n software marketing and to

differentiate software marketing from marketing traditional goods.

Research Profile

There are many software companies as well as software solutions

exist in the market. Different companies are targeting to the different customers.

There are companies who target to the company like Jindal Industries, Coca cola,

private sector banks, big organizations.

My research profile included taking appointment with decision takersin companies (like Presidents, Managing Directors & Senior Managers) across all

organizations (ranging from Manufacturers, Institutions, Hospitals & Medicine

Stores) and interviewing them based upon different parameters of the

questionnaire provided by me.

From my survey I found that in Bhubaneswar, people are unaware of

software products as well as reluctant to buy or invest such amount in it and most

of the companies are targeting to the middle level organizations and software

products of different companies is based on different language.

I found that different companies are having different product on

different languages and ranking of the company is depends up on their brand.

Now in Bhubaneswar people are using modern technology so the software

product will be more demandable.

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Area Covered

Bhubaneswar and nearby areas.

Time Available

Two months or sixty days of time was given to me as per the

university guidelines.

Questionnaire

Questionnaire was prepared by me with help ofMs. Rashmi Rekha

Sahoo, my company guide.

Introduction To Market Research

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Research in common parlance refers to a search for knowledge.

Research can be defined as a systematic and scientific search for knowledge.

Some people consider research a Systematic effort to gain knowledge.

Marketing research is an academic activity and as such the term should be used

in a technical sense. It is an original contribution to the existing stock of

knowledge marking for its advancement. The systematic approach concerning

generalization and the formulation of a theory is also research. It has its special

significance in solving various operational and planning problems of business and

industries.

Operation research and market research along with motivational

research are considered crucial and their assist, in more than one way, in taking

business decisions. Market research is the investigation of the structure and

development of a market for the purpose of formulating efficient policies for

purchasing, production and sales. Market analysis has become an integral tool of

business policies these days. Business budgeting, which ultimately results in aprojected profit and loss account, is based on sales estimates, which in turn

depends upon business research.

Once sales forecasting is done, efficient production and investment

programs can be set up based upon the purchasing and financial plans. It

provides the intellectual satisfaction of knowing a few things just for the sake of

knowledge and also has practical utility for the social scientist to know for the

sake of being able to do something better or in a more efficient manner.

Task Assigned

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My 1st week of management training was of product training of two

products one was SMS4U and another was Website Design. From the 2nd week

itself I started working on products which was given to us. From the 3rd week I

was working for some more products of Macrosoft Associates.

Hence these are the following tasks I performed during my research.

Continually prospect for new customers through ongoing creative,

organized, targeted lead generation activities.

Follow-up with customers prospects and leads.

Coordinates sales calls meetings and presentations; create and

delivers customized standard presentations.

Assess and identify customer needs, effectively handle objections,

close sales.

Develop and manages ongoing lead / Accounts Pipeline.

Cultivate relationships, laterally and above the primary contact.

Resolve customer complaints/issues by effectively working with the

customer relations team to support customer.

Subsequently taking care of the effective revenue collection from the

market.

Manage complex sales situations & acquire clients based on value

based selling.

Interaction with senior management in the client organizations &

present MAPLs products & services.

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I was very much fortunate that the extra responsibility or the task was

given to me to start working on the 3rd week itself because of my sincerity and

dedication towards the work. I sincerely thank to MAPLs Chief Operating Officer

Mr. S. P. Parija, my company guide Ms. Rashmi Rekha Sahoo and all the staff

who are working for the company because of them I was capable enough to take

that difficult task.

Primary Marketing Research

1. Personal Interview

The investigator follows a rigid procedure and seeks answer to a set

of preconceived questions through personal interviews. This method of collecting

data is usually carried out in a structured way where output depends upon the

ability of the interviewer to a large extent.

2. Telephone Interview

This method of collecting information involves contacting the

respondents on a telephone itself. This is not a very widely used method but it

plays an important role in industrial surveys in developed regions, particularly

when the survey has to be accomplished in a very limited time.

3. Mailing of Questionnaire

The researcher and the respondent do come in contact with each

other if this type of research method is adopted. Questionnaire are mailed to the

respondents with a request to return it after completing the same. It is the most

extensively used method in various economic and business surveys. Before

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applying this method, usually a pilot survey for testing the questionnaire is

conducted which reveals the weakness, if any, of the questionnaire.

4. Schedules

Under this method the enumerator are appointed and given training.

They are provided with schedules which contains relevant questions. These

enumerators go to the respondents with these schedules. Data are collected by

filling up he schedules by enumerators on the basis of replies given by the

respondents.

5. By Observation

This method implies the collection of information by way of

investigators own observation, without interviewing the respondents. The

information relates to what is currently happening and is not complicated b either

the past behavior of future intensions or attitude of respondents. This method is

no doubt an expensive method and the information provided by this method is

also very limited.

Secondary Marketing Research

Secondary data provides a starting point for research and offer the

advantage of low cost and ready availability. The internet; World Wide Web is

now the greatest repository of information. For my project report I have collected

the data from internet, newspaper, company broachers & magazine and

pamphlets.

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Research Methodology

Approach to The Project

The project is aimed to obtain the needs and requirements of

individuals and to study their attitude, awareness, perception and view towards

MAPLs products. The project thus involved getting qualitative view from

customers and converting them into quantitative figures. To achieve this end,

people from different posh locality belonging to different age group and income

segment were approached for obtaining their views through use of a

questionnaire.

Sources of Data

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The initial literature for this research were obtained from various public

sources, including various websites on the internet, articles in magazines and

some previously published reports.

Method of Data Collection

Questionnaire was used to record the view of various individuals both

present and prospective. A model questionnaire was initially administered to

about five individuals to test the effectiveness of the instrument in obtaining the

required information and its ease of use. The information obtain the pre-testing is

then used to improve the instrument.

The final questionnaire was of multiple choice types (close ended).

That was administered to people at different locations in the Bhubaneswar City

and in some nearby areas.

Sample Techniques Used

The sampling technique used was single unit sampling without

replacement. Within this broad framework, stratified random sampling was used,

where customers were classified into five strata based on the type of business of

their organization. Judgmental sampling was used to determine the locations

where prospective respondents could be found.

Sample Size

The survey was conducted on a sample of 45 clients. Considering the

fact that presently Macrosoft Associates is targeting client having small scale

industries and emerging organizations, thats why most of the respondents were

selected from this segment.

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Methods of Data Analysis

Several tools were used for data analysis. These includes

Pie Charts

Bar Graphs

Cross Tabulations

Widely used statistical software Microsoft Excel was used for most of

the analysis.

Presentation and Analysis of Data

The analysis of data collected from the survey in Bhubaneswar city

was carried out using Microsoft Excel software.

The analysis throws some interesting and unexpected results and

sheds light on the changing trends and preferences of the people towards

software solutions.

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CHAPTER 4

Data

Analysis

Data Analysis

1. Responses of clients towards MAPLs softwaresolutions:

1. Did not have any requirement 14 31

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Responses of

the clients

Nos. of

Respondents

% in the Sample


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2. Asked for demo 4 9

3. Asked for proposal 12 27

4. Told to contact later 15 33

Interpretation:31% clients were not having any requirement for softwaresolutions because they were either already using some solutions and did not

require it anymore or they were not using any computers in their work. 36% of

them shown interest on MAPLs products and asked for demo & proposal. Rest

33% told us to contact them later because they were not having any requirement

for the time being but they are planning to have it in future.

2. Responses of clients towards price of MAPLssoftware solutions:

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1. Stron

g ly satisfied

4 9

2. Satisfied 11 25

3. Neither nor 6 13

4. Dissatisfied 17 38

5. Strongly dissatisfied 7 15

Interpretation: 36% of our clients shown satisfaction to the price wequoted to them. 13% of them were not having any idea regarding the price of

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Responses of

the clients

Nos. of

Respondents

% in the Sample


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software solutions available in the market so they did not give any comment. 53%

clients showed their dissatisfaction towards the price of our products. They said it

is costlier than those solutions available in the market.

3.

Responses of clients towards brand image of MAPLssoftware solutions:

1. Already a user 4 9

2. Knows about it but yet not an user 12 27

3. Just heard of it 18 40

4. Never heard of it 11 24

~~ 3737 ~~

Responses of

the clients

Nos. of

Respondents

% in the Sample


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Interpretation:We asked this question to our clientsto know the effect ofMAPLs brand image on its product. % of them were satisfied users of MAPLs

product and gave positive responses. 27% of them knew well about MAPLs

brand name but yet havent used any. 40% of them just had heard about MAPL

and 24% were completely unaware of MAPL.

4.

Product wise % market demand of software solutionsthat MAPL offers in Bhubaneswar Market:

~~ 3838 ~~


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1.

Website Designing 12 26.7

2. Medicare Solution 3 6.7

3. SMS Broadcasting 10 22.2

4. Service Management 8 17.8

5. Document Management System 1 2.2

6. Accounting Solutions 2 4.4

7. Others 9 20

Interpretation: This survey was done to know the market demand ofdifferent solution that MAPL offers. Website Designing was the mostly demanded

~~ 3939 ~~

Software Solutions Demand in nos. Demand in %


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solution due to the hype of internet in the last decade. And Document

Management System was least demanded due to high cost & availability of

cheaper substitute of the product. (Ex.: Tally)

CHAPTER 5Major Findings

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Findings

After a rigorous research and evaluation of all the data obtained from

it, these are the following thing I have found out related to Macrosoft Associates.

Product like SMS4U has a good demand in educational institutes and

medium scale industries.

In the verge of globalization Website Designing is having a bright

future in the market, because maximum number of clients showed interest

towards having a website for their organization. Although more than them

were already having webpage of their organization.

While my research, the market was very cooperating. Companies

were giving references and also needs of other companies.

Some of the companies were not aware that there is a software

solution available in the market, which will enhance the efficiency of their day

to day activity.

Some of the organizations work process was not even computerized.

Most of the companies were unaware about the existence of

Macrosoft Associates.

Bigger Companies are already using software packages required to

them and dont want to invest anymore.

Some of the companies are price conscious.

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Apart from this I also studied the characteristics of software marketing

and found the difference in marketing approach between marketing software

products and traditional products. Some of the characteristics which differentiate

software products from traditional products are:

Software market growth is driven by innovation.

Software products life cycle is very short due to continuous

development in technology and customization as per the requirements of the

customers.

Due to markets are global, competition is very intense.

Understanding and using software products requires high intensity of

knowledge.

Software is a prototypical high technology industry. So implementation

of software products comes in a cost of overhauling of equipments like

computers and automation of other hardware.

.

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Limitations of The Company

Some sort of limitation is very obvious in every business; it makes you

understand about the working condition of the organization. Having understood all

the limitation it makes you put more effort and asks for tweaking up. Without

paying any attention to the limitation one would not be able to know where he

stands.

Some of the constraints that I found out during the procedure of my

research project are:

As the conversion ratio of IT market in India and particularly in Orissa

is 100:1, so it creates a very complex and critical environment both for the

Marketing as well as for the Development team to cope with the situation.

Because of the enhancement in the Technologies and introduction of

New one in a very short, time period creates a complex situation for the

company to target the customer and meet their needs in an effective

manner.

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Suggestions

From my market survey and according to my findings I came to know

about the weakness of Macrosoft Associates and I suggest these following few to

do things which may help them in enhancing their business activities.

Company needs a heavy sales promotion activity because our

company is producing new products which people are unaware of.

Promotional efforts like holding frequent seminar & Sponsoring ITrelated events will improve the brand image of MAPL in the market.

Providing sample demos, such as through Power Point Slides on

existing software solutions, so that the clients can be able to understand,

what are the features of the software and tell his needs accordingly.

~~ 4444 ~~


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Most of the people agree that software is a good solution of their daily

requirement so company should built their strategy in such a way that it

would meet all the needs and wants of the customers.

The company should modify the sales strategy by the view of the

customer and also taking care of advertisement and media publications.

Company should introduce new products which can target to the lower

equity company.

The software solutions can be customized according to various

industry needs such as pharmaceutical industries, manufacturing industries,

automobiles and real estates.

~~ 4545 ~~


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CHAPTER 6

Conclusion

Conclusion

From the above study I can conclude that even though MacrosoftAssociates is a small software solution providing company in comparison to the

other companies existing in this huge global market, then also it is growing like a

monster and showing its potential in the market. The example of which is the

numbers of international and domestic clients they have entertained. It develops

its various products in the market day to day.

This study reveals there is a perfect market condition in Bhubaneswar

or in Orissa for software products. Effective marketing strategic planning will help

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Macrosoft Associates to attract and serve a wide number of customers who are

scattered all over the market.

Learning from Executive Training

The whole Summer Internship Project was a great learning experiencefrom the first day itself. Different people to deal with, and a more practical world

where competition is the key word and target based job makes me stay always on

my feet to be a go getter.

During the Summer Internship Project I was assigned various tasks by

the organization. the organizations assignment given to me was promoting their

software product and the concepts developed by the company in the market. This

gave me direct exposure to the workflow of organizations engaged in such

~~ 4747 ~~


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concept promotions. It gave me more in depth exposure to its functioning. The

whole process gave me the first hand feel of teamwork, strategy building and

planning and proper execution of strategies. I learnt how to deal with hurdles in

achieving the desired goal; how to deal with people of different mindset and even

learnt that convincing is the sole tool for making a business boom in the market

apart from good product and service. I also learnt that conceptual selling is much

more competitive and difficult in terms of achieving goals. Selling intangible

products or goods, making clients understand the advantages of such products is

tougher than doing it for tangible products. I also learnt how to approach different

organization, make them understand the concept provided by Macrosoft

Associates and the after effects of the implementation of such software in their

organization. I had shown them the impact of the solution on their long term goals.

I have also learnt of several facts about strategies, which help the organization to

secure good market position in the software market where solution providers large

in number and are in a race towards achieving maximum out of the somewhatlimited opportunities in the software market.

Limitations of The Research

Though the report is completely based upon the true practical facts

and correct data obtain from the marketing research, but it also has certain

limitations. Some of them are:

This being a convenience sample, the analysis may not be true picture

of the target population.

~~ 4848 ~~


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Lack of appropriate knowledge regarding all the products of Macrosoft

Associates lead me to mis-interpretation of questions to be asked for data

collection.

Sometimes, the respondents mislead me by providing untrue

information.

Marketing research is carried out on consumers who are human being

have and humans have the tendency to behave artificially when they get to

know they get to know that they are being observed. This aspect of human

behavior disturbed the result of our project.

~~ 4949 ~~


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Name : ..

Designation : ..

Address : ..

Contact No. : .

Organization Name : .

1. What kind of business operation is carried out in your organization?

(a)What are your success indicators? (e.g. 70% students graduation)

..

2. Are you using any kind of software solution to improve business?

(a) Yes (b) No

3. If yes, than what are the solutions you are using?

..

....

4. Do you need any other computer / web development services?

(a) Personal website

(b) Hardware and networking support(c) Company demo presentation

(d) Brochure and Company Branding designing

(e) Other Software & Hardware Supports

5. From where do you get to know about the various software product &

services?

(a) Print media

(b) Electronic media

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(c) From your friends

(d) From direct approach

(e) From web

(f) Any other media, if yes then specify.

6. Whether you are satisfied with your current software product or service?

(a) Yes (b) No

7. If no, what are the difficulties you are facing?

...

...

8. What kind of improvements do you need?

...

9. Do you need any of these solutions? If yes when?

(a) Accounting Solution MAI. Book

(b) Document Management Solution MAI. Doc

(c) HR and Payroll solution - PAYROLL(d) Inventory Solution

(e) Call Monitoring Management Solutions (For Call Centers)

(f) SMS Broad Casting Software Solution

(g) Accounts & Inventory Solution (Rice, Flour & Oil Mills)

(h) MEDICARE for Pharmaceuticals & Medicine Shops (Inventory & Billing)

(i) WEIGHBRIDGE for monitoring the weight of the raw materials in mines.

(j) Service Management Software AGILE (For Electrical Organization)

(k) Logistic Solution (For Transportation Organizations)

(l) Others (__________________________________________________)

10. Any other solutions you want to use but not available in market?

Summary: ____________________________________________________________

Benefit to your Business: ________________________________________________

~~ 5252 ~~


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11. What is your opinion about the brand name of MAPLs Software

Solutions?

(a)Already a satisfied user

(b)Knows about it but yet not an user

(c)Just heard of it

(d)Never heard of it

12. Are you satisfied with the price we quote for our products?

(a)Strongly satisfied

(b)Satisfied

(c)Neither nor

(d)Dissatisfied

(d)Strongly Dissatisfied

13. For detail information, do you like Macrosoft Business Support team to

contact you or any of your reference who may need software solution?

(a) Yes (b) No

14. If yes please provide:

Organization Name Contact No.:

(a) __________________________________________________________

(b) __________________________________________________________

(c) __________________________________________________________

~~ 5353 ~~

Signature of the

Management Trainee

Signature of the

Management Trainee


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Annexure 2

Details of Clients Visited

~~ 5454 ~~


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7. Gaurav College of Commerce & Management

Mob. - 9437635515, Phone No. - 0674-2541142

[email protected],

www.gccm.in,

Plot No. - 137, Sector-A, Zone-B,

Mancheswar Industrial Estate.

8. Orissa Trust of Technical Education Training

Phone No. - 0674-2580771/258113

Plot No. - S-3/68, Sector-A, Zone-B,


9. Sonthalia Food Products Ltd.

Plot No. - S-3/37, Sector-A, Zone-B,


Bhubaneswar

10. Viswass School of Nursery,

Mob. - 9238101673

Phone No. - 0674-2530333

Plot No. - 474, Pitapalli,

N.H. - 5, Khurda

11. Gurukul Institute of Technology,

Phone No. - 0674-2472525/2471416

Pitapalli, N.H. - 5

Khurda

12. Biswakarma Technical Training Center, (ITI)

Phone No. - 06755-222125/220085

Nabinabag, New Bus Stand Road,

Khurda

13. Baruneyi Technical Training Center, (ITI)

Mob. 9861540577, Phone No. - 06755-221124

Plot No. - 57, Khurda Industrial Estate,

~~ 5656 ~~
mailto:[email protected]://www.gccm.in/mailto:[email protected]://www.gccm.in/


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Khurda.

14. HIL - Tech ITC (ITI)

Mob. - 99380858568/9337362133

Pandiapada, Retanga,

Khurda,

15. P.J. College

Mob. - 9937251897

Phone No. - 0674-26417247

A-1, 1st Floor, Ruchika Market, Bhubaneswar.

16.Premier School of Hotel Management,

Mob. - 9861574966/9937372213

Phone No. - 2475277

HIG - 271, Kalinga Vihar,

17. Jyoti Sabiliser

Prema House,

Phone No. - 0674-2588556

Website - www.pshm.co.in

E Mail - [email protected]

Plot No. - 222-C, Sector-A, Zone-B,


18. Einstein Academy of Technology & Management

Phone No. - 0674-2585101

N- 4/2, I. R. C. Village,

Nayapalli, Bhubaneswar

19. Susree Plastic Industry

Phone No. - 0674-2580317


Mancheswar Industrial Estate. Bhubaneswar

20. R. C. E. M.

Phone No. - 0674-2580831/2587456


Mancheswar Industrial Estate,

~~ 5757 ~~
http://www.pshm.co.in/mailto:[email protected]://www.pshm.co.in/mailto:[email protected]


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Bhubaneswar

21. Bhubaneswar Industrial Training Center,

Phone No. - 0674-2585247,

S-3/26, Sector - A, Zone - B

Mancheswar Industrial Estate, Bhubaneswar

22. Kesar Ceramic Pvt. Ltd

Phone No. - 0674-2580302

Plot No. - 71, Sector - A, Zone - B


23. Alfa Transformer Ltd.

Phone No. - 0674-2580484/581036

Plot No. - 33337, Sector - A, Zone - D


Bhubaneswar

24.ORETUS Business Academy

Mob. - 93371 71119

Phone No. - 0674 - 2586137,

E Mail - [email protected]

Website - www.oretus.org

D-2/18, Sector-A, Zone-D,

(Near Odisha Bhaskar Press)


Bhubaneswar - 751 010, Orissa

25. Rockwell Industrial Services Pvt. Ltd.

Phone No. - 0674-2587652/2587640

Plot No. - 20/b, Sector - A, Zone - D

Mancheswar Industrial Estate

Bhubaneswar

26. Lakshmi Health Care Products

Mob. - 9437003250

Plot No. - 40/F, Sector - A, Zone - D


~~ 5858 ~~
mailto:[email protected]:[email protected]


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Bhubaneswar

27. M. K. Construction & Real Estate

M. K. Plastics

Tarini Polymers

Mob. - 9861013173/9861383360

Phone No. - 0674-2302399

Plot No. - 40/B, Sector - A, Zone - D


28. Sree Jagannath Chemicals

Phone No. - 0674-2580439/6540164

Plot No. - 46, Sector - A, Zone - D


29. Vishweshraya ITC (ITI)

Mob. - 9437215047

Phone No. - 0674-2588282

E-mail - [email protected]

Plot No. - 63/A, Sector - A, Zone - D


30. United Polymers & Electrical Pvt. Ltd.

Phone No. - 0674-2583120

Plot No. - 35/36, Sector - A, Zone - D


Bhubaneswar

31. NOUSIS ITC (ITI)

Mob. - 9437006477/9437170753


Plot No. - 7/A, Sector - A, Zone - B


32. Prachi Clinic

Dr. Biren Padhy (Surgion)

Mob. No. - 9937133810

Phone No.- 0674-2558656, 2555118

~~ 5959 ~~


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I. R. C. Village, Nayapalli, Bhubaneswar

33. Modern Medicare Hospital

Dr. Bibhuti Bhusana Sahoo

Phone No.- 0674-2360523


Near Biju Patnaik Science College,

I. R. C. Village, Nayapalli, Bhubaneswar

34. Swarna Nursing HomeDr. Chittaranjan DashI. R. C. Village, Nayapalli,

Bhubaneswar

35. Usthi Hospital

Dr. R. Barik

Mob. No. - 9437056711

Phone No.- 0674-2556223/2556267

Website : www.usthihospital.com

E-mail :[email protected] No. N4-1/1, IRC Village, Nayapalli, Bhubaneswar

36. Biju Patnaik Institute of Information Technology & Management (BIITM)

Mr. Pratap Balwantray (Director)

Phone No. 0674-2743519/2743017

E-mail : [email protected]

Plot No. F/4, Patia, Bhubaneswar

37. Nobel ITC

Mr. Prdeep Ku. Das

Mob. No. - 9853110829

Phone No.-0674-2587329

Sector - A, Zone - DMancheswar Industrial Estate, Bhubaneswar

38. S. N. Tools

Mr. A. K. Mishra

Phone No. - 0674-2580227Plot No. 3/22, Sector-A, Zone-B,

~~ 6060 ~~
mailto:[email protected]://www.usthihospital.com/mailto:[email protected]:[email protected]://www.usthihospital.com/mailto:[email protected]


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39. College of Engineering Bhubaneswar

Mr. Niladri Bihar Ray

Phone No. - 0674-2740133

Plot No. 1 (A), Sector-B

Patia, Bhubaneswar

40. Central Institute for Fresh water Aquaculture

Mr. Nagen Barik

Mob. No. 943838516

Balakati, Puri Road

41. Ruchi Agro Cooling Pvt. Ltd.

Mr. Ramakanta Panigrahi

Plot No. B/20,

Chandaka Industrial Estate, Bhubaneswar

42. Himalayan Institute of Management & technology

Mr. Ashok Ku. Sarangi

Mob. No. - 9437072215

Phone No. - 0674-2725676

Plot No. B/49, Chandaka Industrial Estate, Bhubaneswar

43. Utkal Feeds Pvt. Ltd.

Phone No.-0674-2587632/2587507

Sector - A, Zone - DMancheswar Industrial Estate, Bhubaneswar

44. IMAGE

Mr. Manoranjan Sahoo

Mob. No. - 9437035649

Phone No.-0674-2588753/2583053


45. Triveni Academy

Mrs. Madhumita Dash,Mob. No. 9938208008/9861329900

Plot No. 62D/63, Ganga Nagar,

~~ 6161 ~~


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Bhubaneswar

Annexure 3

Bibliography

~~ 6262 ~~


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Bibliography

[1] Philip Kotler Marketing Management 11th edition, Pearson edition,

Delhi

[2] J. E. McCarthy, Basic Marketing: A Managerial Approach. Homewood

[3] V. S. Ramaswamy, S. Namakumari, 2nd edition Marketing

Management

[4] Referred Websites:

www.google.com

www.wikipedia.com

www.macrosoftassociates.ws

www.marketresearch.com

www.freeessays.cc
http://www.google.com/http://www.wikipedia.com/http://www.macrosoftassociates.ws/http://www.marketresearch.com/http://www.google.com/http://www.wikipedia.com/http://www.macrosoftassociates.ws/http://www.marketresearch.com/