per even allaire, hine cognac

Rejuvinating a category classic through

Brand Redesign & Product Innovation

IN IT IAL ASSESSMENT

R E P L I C A B L E P R O D U C T SFA S T FA S H I O NH A S T Y P R E M I U M I S AT I O NB R A N D S G E T T I N G S T R O N G E R

Acute provenanceBrands with legitimate artisan inheritanceTrue singularity

quest for

SpiritsS M A L L - B AT C H R E I G NM I X O L O G YL I F E S T Y L EC O L L E C T I B L E SM A S S I V E P U R E P L AY E R S

Full experienceBrands with heritage or stories Strong identityBrand affiliation

Global

quest for

Brand build for 250 years moreg l o b a l p a c k a g i n g r e d e s i g n

Drink outside the boxH b y H i n e & t r a v e l r e t a i l

Capitalize on our strongest asset: our vineyard

s i n g l e - e s t a t e c u v é e s , s i n g l e c a s k s

254 years-youngIN IT IAL ASSESSMENT

Homogeneity & Visibility

BACK TO BASICS

Draw on our D.N.A to imprint a clear brand alignment through:

LO G O PAC KAG I N G W O R D I N G S

BACK TO BASICS

SETTING SAILS UP

Revamping H by HineRecruit new consumers

Brighter, more vibrant imageBecome a cognac reference in mixologyLead the way through the Hine range

SETTING SAILS UP

Take a walk on

Create unique propositionsAppeal to different consumersBroaden awarenessCollectible items

Limited Edition Gift Box, Holiday Season 2016, Designed and painted by Ragna Bley

the Hine side…

To be continued…

Enhance range homogeneityIncrease shelf visibilityImprove textures & materialsImmediate brand identification

REACHING CRUIS ING SPEED

with Rare VSOP, Antique XO…

L IVEN UP THE 6 T H CONTINENT

Unique selling propositionMake the most of our heritageAvoid domestic cannibalizationDifferenciation within categoryIn line with brand building

You travel? Your cognac does too.

Single Cask.Plot distinctionSingled-out in one cask onlyUnique selling propositionTailor-made for client

BE BOLD

Bonneuil. Single-estate collection Unblended, terroir-drivenOwned first growth vineyardLimited edition of 19 casks

Innovative at all times

ME, MYSELF & H INE

#brandbuilding through lifestyle and community

ME, MYSELF & H INE

www.hine.com gets fresher looks

STAYING ON THE EDGE

In a challenged cognac category, Hine invites consumers to

Drink Outside the Box ,

aim higher & change their perceptions.

follow us @hinecognacs for more