trivreality brand book v2
TRANSCRIPT
Corporate Identity
Style GuideAug, 2010
A Brand introduction
Corporate Identity is importantto to the brand itself, for the
internal team cohesion and company culture as well as towards the external world. A good design, clean, and straightforward identity is helpful to understand who the company is, what it does and what its team members signed up to be part of. buisiness is sometimes initiated and maintained based on a first visual impression of the company's identity.
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Corporate identity: size
3
x0.5x
2.5x
y
y
y
Minimun size of the logo, text size is 15pt
Safe space. leave the other elements out of the logo by 0.5x.
Relation between elements:
0.5x
0.5x 0.5x
0.5x
Corporate identity: size
4
x0.5x
2.5x
y
y
y
Minimum size of the logo; text size of15pt.
Safe space. leave any other elements out of the logo+logotype's area by 0.5x.
Relation between the elements
0.5x
0.5x 0.5x
0.5x
Corporate identity: font and color
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Font
Color
font family:Helvetica Neue
font style:Condensed Bold
please notice & please be careful:The letters are derived from the Helvetica Neue font type. Though, some of the shapes and distances have been re-designed. Therefor one must always use the letter type shapes as provided within the Illustrator file containing the company's signature (logo + logotype).
CMYK
RGB
150980
22522838
098970
2383939
251009820
1603035
69626154
565756
CMYK
RGB
CMYK
RGB
CMYK
RGB
yellow red deep red deep gray
Corporate identity: Wrong designs of the company's "signature"
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Don’t change the relationship (location) of the logo (dots) with the logotype (letters)
Don’t enclose the brand signaturein any shape of frame
Don’t use the signature with an unclearbackground
Don’t change the relationship (distance)between the logo (dots) and logotype (letters)
Don’t change the scale ratio between the logoand the logotype
the signature should be stand in solitudewithout the accompaniment of other shapes
Don’t alter the letter type
Don’t use the signature as a part of a sentence
the company
Corporate identity: A4 standard paper
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TRIVrealityTel: +86 10 65676651 ext.606 Fax: +86 10 65676651 ext.606 Email:[email protected] www.neoadvertising.com
18mm
18mm
Corporate identity: business card
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10mm
12mm
12mm
Yufai WongDigital Content Designer
Tel: +86 10 65676651 ext. 606Fax: +86 10 65676652Email: [email protected]
5mm
FrontName: 14ptJob: 8ptInformation: 8pt
Backslogan: 14pt
5mm
5mm
5mm10mm
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