Tourismeetpatrimoineculturel.Lacontributiondestechnologiesdel’informationetdelacommunication

TourismusundkulturellesErbe.DerBeitragderInformations- undKommunikationstechnologien

Lugano,9.03.2018

prof.LorenzoCantoniUSI– Università della Svizzeraitaliana

UNESCOchairinICTtodevelopandpromotesustainabletourisminWorldHeritageSiteslorenzo.cantoni@usi.ch¦@lorenzocantoni

Agenda

ICTs

HeritageTourism

Thispresentation

CULTURE?Latin«cólere»andits three main areas

eTourism_1

Pre Gettingthere[andback] During Post

eTourism_2

• Pre– Dreaming

• SocialMedia(eWord-of-Mouth)¦Images&Videos

– Planning&booking• Searchengines¦Websites¦OTR–OnlineTravelRev.

• OTA– OnlineTravelAgencies¦Directbooking(airlines,hotels,trains,carrentals,cruises…)

• During– WiFi (hotels&publicven.)– Mobiletechnologies

• Apps¦navigationsystems¦maps¦AR– AugmentedReality¦LBS– LocationBasedServices

• SharingofpicturesandvideosonSocialMedia

• After– Sharingandreviewing

(Sustainable)TourismandCulture

FIVEMAINAREASOFINTERVENTIONFORICTS«ABCDE»model

ACCESS_1

Widenaccess&raiseawarenessAccessinformationandshareexperiencesonlineE.g.:videos ¦websites ¦SocialMedia¦3Dprinting…

https://vimeo.com/unescoch/collections ¦http://www.etc-corporate.org/reports/localising-websites-of-national-tourism-organisations

ACCESS_2

175WorldHeritage Sites45ad-hocwebsites70FBofficialpages¦97YouTubechannels ¦89WHSs onTwitter

ACCESS_3

http://france.fr/fr/culture ¦http://whc.unesco.org/en/statesparties/fr

BETTER_1

Enrichvisitor’sexperiencewhileonsite:mobileaccess¦locationbasedservices(LBS)¦augmentedreality(AR)¦multiplevoices¦gamification¦[touristflowsmanagement¦smartcities/destinations]…

BETTER_2E.g.:Cluny(France)¦Vivino ¦SoundShirt

http://www.clunypedia.com/¦https://www.vivino.com/app ¦https://www.youtube.com/watch?v=8V3XQZZCED4

BETTER_3

E.g.:«Welterebe Tessin»Lessons learned: Open source ¦ nodataroaming ¦clear statement onOutstanding UniversalValue¦responsible/sustainabletourism ¦CSR

https://itunes.apple.com/ch/app/welterbe-im-tessin-schweiz/id668027834?l=it&mt=8¦https://play.google.com/store/apps/details?id=net.webatelier.WelterbeTI&hl=de

CONNECT_1

LocalswithHeritage¦LocalswithVisitors¦VisitorswithHeritageIncreaseownershipandpromoteinterpersonalencounters:DigitalStoryTelling ¦informallearning¦gamification¦sharingeconomy¦…

Heritage

VisitorsLocals

CONNECT_2

E.g.:Whacy (play it! Through Retosa orWhacy GameApp)Lessons Learned:collab.¦informal learning +empowerment ¦gamification ¦100k+studentsinvolved ¦FBcampaign:3’250+likes

Sacred

TreeofAmbo

himanga

Rova

(Madagascar).

PicturebyM

aminirina

Radifera

Ranaivoson

http://www.whacy.org/ ¦http://www.retosa.co.za/ ¦http://www.whacy.org/whacy-mobile

CONNECT_3

Listening toOnlineTravel ReviewsE.g.:SaintPaulOutside theWalls (Rome,Italy)

DeAscaniis,S.,&Cantoni,L.(20

13).Artisticand

religiousexperiencesinonlinetravelre

view

son

SaintP

auloutsid

ethewalls(Rom

e).Proceed

ingof

ICOT20

13,Internatio

nalCon

ferenceon

Tou

rism,

Lymassol,Cyprus,5-8Ju

ne,pp.160

-173

CONNECT_4

E.g.:#faces4heritage campaign in support of the global #Unite4HeritageUNESCOinitiative

www.faces4heritage.org ¦https://twitter.com/faces4heritage

1.1.2016-31.12.2017alltweetswith #Unite4Heritagehashtag

www.faces4heritage.org

DIS-INTERMEDIATE

Dis-intermediate(some)relationships:distributeinfo¦supportcommunicationandpromotion¦…E.g.:www.ilhademocambique.org(collab.¦localinvolvement ¦SME)

http://www.ilhademocambique.org/

EDUCATE

eLearning¦OpenEducationalResources(OER)¦MOOCs¦…E.g.:eTourism:CommunicationPerspectives¦TourismManagementatUNESCOWorldHeritageSites¦Switzerland Travel Academy

www.eTourismMOOC.ch ¦http://www.elearning4tourism.com/ ¦https://international.switzerlandtravelacademy.ch/ ¦https://www.fun-mooc.fr/courses/course-v1:Paris1+16008+session01/about

Council ofEurope• ICTcanhelptoextend[A]access,

especiallyofyounggenerations,can[B]bettertheexperienceoftravellers,help[C]connectlocalswiththeirroutes,andlocalswithvisitors,[D]dis-intermediatesomerelationships,theycanalsobeusedto[E]trainrelevantplayers,especiallymicroenterprises.

• TheseprojectsopentodevelopingandmaintainingcooperationwithEuropeaninstitutions,organisations andnetworks.Atthesametime,theypromoteanactiveparticipationofinhabitantsintheactivitiesofCulturalRoutesandgivetravellers theopportunitytoexperiencethevaluesoftheCouncilofEuropeduringtheirtrip.

Ina«nutshell»

Grazie!www.unescochair.usi.ch

this presentation:https://goo.gl/PAa6AF

Lugano,9.03.2018

prof.LorenzoCantoniUSI– Università della Svizzeraitaliana

UNESCOchairinICTtodevelopandpromotesustainabletourisminWorldHeritageSiteslorenzo.cantoni@usi.ch¦@lorenzocantoni