jayant prsentation

8/8/2019 jayant prsentation

1/16

SUBMITTED BY :- JAYANT BHAMBANI

BTA-3


2/16

LOCATION


3/16

SOME FAST FACTS

AREA : 329,758 SQ KMS

POPULATION : 27.17 MILLION

CAPITAL : KUALA LUMPUR

CURRENCY : RINGGIT MALAYSIA ( 1USD = 3.30 RM)

TIME ZONE : 8 HRS AHEAD OF GMT

AIRPORTS: KUALA LUMPUR , PAHNANG

NATIONALCARRIER : MALASYIAN AIRLINES

PRIME MINISTER : NAJIB TUN RAZAK


4/16

MAJOR TOURIST ATTRACTIONS IN THE COUNTRY

Kuala Lumpur, affectionately known

as KL, is an amazing cultural melting

pot. Here, you will wander through

communities ofChinese, Malays,

South Indians, East Malaysian ethnic

groups, Thais, Indonesians, Sikhs and

a huge community of expats. Each

community offering its own festivals,food, music, art and fashion while

influencing each other's cultures


5/16

PEHNANG

The state of Penang consists of the island ofPenang and a strip of land on the mainland

known as Seberang Prai.The Penang Bridge,

one of the longest in Asia at 13.5 km, links the

two land masses. Penang is also connected by

a ferry service to the mainland.

On Penang Island sits the capital,

Georgetown, a city steeped in history and

tradition yet sparkling with progress and

modern development. Certain sections of

Penang present a quaint picture from the

past where narrow side streets, trishaws,temples and traders plying their goods, seem

to belong to a forgotten era. Penang is a

shopper's paradise for goods old and new, at

bargain prices.


6/16

GUNUNG ULUNATI NAL ARK

Mulu Caves National ark is home to

one of the longest networks of caves in

the world. Here lies the worlds largest

underground chamber, the Sarawak

Chamber, capable of accommodating

forty Boeing 747 airplanes.In Mulu, you will also find the worlds

biggest cave passage, Deer Cave, which

can fit five cathedrals the size of Saint

aul in London.Another key attraction

is Clear Water Cave, the longest cave in

SoutheastAsia. The massive caves hereare home to millions of bats and cave

swiftlets that swarm out into the jungle

in great clouds every evening at dusk!


7/16

Malaysia is a fascinating holiday destination offering something for everyone toenjoy.

There are three distinct destinations in the country-Peninsular Malaysia and theEast Malaysia states of Sabah and Sarawak on the island of Borneo.

Visitors are often surprised to discover how developed the country is, yet richand

varied in cultural tradition.

Malaysia is a modern country where English is widely spoken.

It is safe and sure with well administered public services and health care.

Malaysia has many exciting places of interest and during a holiday of just twoweeks, visitors will get a mere glimpse. One things for certain; everyone wants toreturn to discover more of Malaysia.


8/16

THE CAMPAIGN : MALAYSIA TRULY ASIA

-The campaign was launched in 2004 by malaysian

government..

- The campaign focuses on the activities that the

country offers visitors. Images of Malaysian people

and the natural beauty of the country are matchedwith slogans such as "multi-cultural harmony", "king

of fruits", "shoppers' paradise", "one the of the

world's best dive sites", and "130 million-year-old

rainforest".

Malaysia, according to the World Tourism Organisation barometer, made it into the top

10 countries in terms of international tourist arrivals in 2009.

The Prime Minister, Y.A.B. Datuk Ahmad Badawi has mentioned that through the"Malaysia: Truly Asia" campaign, Malaysia has become one of the world's prime

must-visit destinations.


9/16

MAIN FEATURES OF THE CAMPAIGN

1. THE CAMPAIGN WAS PROMOTED ALL OVER THE WORLD IN THE

REGIONAL LANGUAGES OF VARIOUS COUNTRIES AND REGIONS.

2. THE CAMPAIGN WAS PROMOTED THROUGH VARIOUS ROAD SHOWS

,ADVIRTISMENTS , CONCERTS.

3. THE CAMPAIGN WAS AWARDED BY MANY INTERNATIOANL

ORGANISATIONS.

4. IN SEP 2008 THE TOURISM BOARD LAUNCHED THE ONLINE

ADVIRTISIING CAMPAIGN AND HAS TIED UP WITH MAJOR SEARCH

ENGINES LIKE MSN,YAHOO,GOOGLE AS A PLATFORM TO INCREASE

THE SHOWCASING OF THE CAMPAIGN.


10/16

BRANDING OF THE CAMAPIGN

Malaysia TrulyAsiaisa tourism destination brand. It tells the story ofMalaysia,

highlighting the blend of different Asian cultureslocated in one country. It isalso

a country that embraces the traditionaland the modern. Many place branding

campaigns come with brand stories. In the logo with 5 women representing the

different culturesactually tries tellingastory to the world about the cultural

richness of the place.Malaysia the TrulyAsia campaign, on the back of tiger economy development

and a handy geographic location on the route to Australia and New Zealand,

is helping turn the countryinto one of Asias highlights. The TrulyAsia

brandingisa perfect description for the country. It says everything without

actuallysayinganythingMid ninetiessaw Malaysia embark on the A Shopping Paradisedrive, selling

itselfasa value-

for-money destination, after realizing that shoppingis one of the mainactivities

that generate

realincome for the economy


11/16

10.2M

12.8M13.3M

10.6M

15.7M

16.4M17.5M

9/11

BOMBING BALI BOMBINGSARS/IRAQ

WAR TSUNAMI

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

ARRIVALS

MILLION

20.9M22.1M 23.6M

H1N1

TOURIST ARRIVALS IN MALAISYA IN PAST RECENT YEARS.


12/16

Top Ten Tourist Arrivals 2009

Country Residence

Tourist Arrivals

2007 2008 2009

Singapore 10,492,692 11,003,492 12,733,082

Indonesia 1,804,535 2,428,605 2,405,360

Thailand 1,625,698 1,493,789 1,449,262

Brunei 1,172,154 1,085,115 1,061,357

China (incl HK and Macau) 789,783 949,864 1,019,756

India 422,452 550,738 589,838

Australia 320,363 427,076 533,382

Philippines 327,140 397,884 447,470

United Kingdom 276,213 370,591 435,091

Japan 367,567 433,462 395,746


13/16

AWARDS WON BY THE CAMPAIGN IN THE INTERNATIONAL

MARKET

-WON GOLD IN TRAVEL ADVIRTISMENT & PRINT MEDIA

CATEGOREY AT THE PATA GOLD AWARDS 2009.

-WON GOLD IN BEST LONG-TERM ADVIRTISING & MARKETING

CAMPAGIN AT UNWTO AWARDS IN 2008.

-THE CAMPAIGN HAS WON THE TITLE OF GLOBAL AGENCY OF

THE YEAR 2009.THE AWARD WAS GIVEN BY THE USA BASED

BUSINESS MAGAZINE ADWEEK AND ADVIRTISING AGE.


14/16

A VIEW OF ADVIRTISMENT WHICH IS BEEN PUBLISHED IN NEWESPAPERS.


15/16


16/16

jayant prsentation

Documents