analyse evalue de l'efficacité sur les médias sociaux de certaines agences numériques
DESCRIPTION
Voici le portrait de certaines des plus importantes agences numériques de Montréal et de leurs présences, efficaces ou non, sur les médias sociauxTRANSCRIPT
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Analyse #eValue de l’efficacité médias sociaux de certaines
agences numériques
Michelle Blanc, M.Sc. commerce électronique
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#evalue™ scoring is broken down by property (Facebook, Twitter & YouTube) and is calculated based on: IMPACT + ENGAGEMENT + RESPONSIVENESS. What does that mean? Broken down, it means we calculate:
Impact = Reach / Effort* The reach your content receives on a specific social network
Engagement = Engagement / Effort* The level of interaction your content receives on a specific social
network
Responsiveness = Number of admin answer posts / Total number of user postsHow responsive your brand is to engaged users
*Effort Score is the total effort created by a page admin
© Tous droits réservés – Analyweb Inc. 2008 9
#evalue™ scoring is broken down by property (Facebook, Twitter & YouTube) and is calculated based on: IMPACT + ENGAGEMENT + RESPONSIVENESS. What does that mean? Broken down, it means we calculate:
Impact = Reach / Effort* The reach your content receives on a specific social network
Engagement = Engagement / Effort* The level of interaction your content receives on a specific social
network
Responsiveness = Number of admin answer posts / Total number of user postsHow responsive your brand is to engaged users
*Effort Score is the total effort created by a page admin
© Tous droits réservés – Analyweb Inc. 2008 10
Merci Beaucoup!Michelle Blanc M.Sc. et visitez Blogues : www.michelleblanc.com
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