seo et ecommerce sur magento: retour d’expérience

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SEO sur Magento : retour d’expérience

Aurélien Lavorel

https://lumao.eu/

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Aurélien Lavorel25 ans5 ans XP~100 sites en prodPME/grand compte

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E-commerce de niche

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ConfigurationSystem => Configuration

Onglet Section Label Valeur

General => Web Url Options Add Store Code to Urls No

General => Web Search Engines Optimization Use Web Server Rewrites Yes

Catalog => Catalog

Frontend Use Flat Catalog Category Yes

Use Flat Catalog Product Yes

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ConfigurationSystem => Configuration => Catalog

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ConfigurationSystem => Configuration => Google Sitemap

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SitemapsCatalog => Google sitemap

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Refonte

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ProblèmesEn tant que français on ne dit pas ce qui va

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Contenu simpleProduit configurable

Divers filtresNavigation à facettes

Duplication produitsMétas

Contribution

Listing produitPages CMS

Contenu Dupliqué

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Solution

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Dn'D Patch Index URL

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CreareSEOYoast SEO pour Magento

CreareSEO Checklist PageHTML SitemapRemove meta keywords tagsRemove empty meta description tagsNOINDEX,FOLLOW on category filters and paginationCustom category headingsDisabled product redirectsBreadcrumbs structured dataHide 'duplicate product' button (deprecated)Twitter cards on product pagesOpenGraph data on product pages.htaccess editor via configurationrobots.txt editor via configuration (multisite compatible)Canonical product redirectsCustom contact page title and meta descriptionDefault product page title and meta description templates

Default category page title and meta description templatesDefault CMS meta description templatesNext/Prev meta elements on category pages for paginationForce page title for homepageNOINDEX robots tag added to media gallery pagesNOINDEX robots tag added to search results pagesUniversal Analytics support for older Magento versionsSiteLinks Search added to homepageMandatory product image label validationProduct structured dataSocial structured dataProduct/Category/CMS support for Google Content GroupingGoogle Tag Manager supportCanonical meta tags for CMS pagesLogo structured dataOrganization structured data

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Marketing offline

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Métas

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HomepageGeneral => Design

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Pages CMSGeneral => Design

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Reprise d’un site

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...

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Bonne chance !

• Attention aux redirections

• Surveiller Google Search Console

• Environ 3 semaines pour optimiser un « gros » site

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Merci !

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Quel est le Yoast SEOPour Magento ?