ecommerce introduction

102
T1 La communication digitale et le Ecommerce /ES302 E COMMERCE Introduction 28/04/2012

Post on 18-Sep-2014

577 views

Category:

Technology


2 download

DESCRIPTION

 

TRANSCRIPT

Page 1: ecommerce introduction

T1 La communication digitale et le Ecommerce /ES302

ECOMMERCEIntroduction28/04/2012

Page 2: ecommerce introduction

Bonjour

Page 3: ecommerce introduction

?

Page 4: ecommerce introduction

Marc

Page 5: ecommerce introduction
Page 6: ecommerce introduction
Page 7: ecommerce introduction
Page 8: ecommerce introduction
Page 9: ecommerce introduction
Page 10: ecommerce introduction
Page 11: ecommerce introduction
Page 12: ecommerce introduction
Page 13: ecommerce introduction
Page 14: ecommerce introduction

T1 La communication digitale et le Ecommerce /ES302

Contenu- Présentation ☑

- Attentes

- Définition et types

- Avantages

- Pré-requis

- Business model

Page 15: ecommerce introduction

Attente ?

Page 16: ecommerce introduction

Expérience ?

Page 18: ecommerce introduction

Quels e-commerces connaissez-vous ?

Page 19: ecommerce introduction

Pour combien avez-vous acheté sur Internet les

12 derniers mois ?

Page 20: ecommerce introduction
Page 21: ecommerce introduction

Exemples

Page 22: ecommerce introduction
Page 23: ecommerce introduction
Page 24: ecommerce introduction
Page 25: ecommerce introduction
Page 26: ecommerce introduction
Page 27: ecommerce introduction
Page 28: ecommerce introduction
Page 29: ecommerce introduction
Page 30: ecommerce introduction
Page 31: ecommerce introduction
Page 32: ecommerce introduction
Page 33: ecommerce introduction
Page 34: ecommerce introduction
Page 35: ecommerce introduction
Page 36: ecommerce introduction
Page 37: ecommerce introduction
Page 38: ecommerce introduction
Page 39: ecommerce introduction
Page 40: ecommerce introduction
Page 41: ecommerce introduction
Page 42: ecommerce introduction
Page 43: ecommerce introduction
Page 44: ecommerce introduction
Page 45: ecommerce introduction
Page 46: ecommerce introduction
Page 47: ecommerce introduction
Page 48: ecommerce introduction
Page 49: ecommerce introduction
Page 50: ecommerce introduction

Classer

Page 51: ecommerce introduction

T1 La communication digitale et le Ecommerce /ES302

Par acteurs- Qui commande le produit ou service

- Qui vend et avec quel type de transaction

Page 52: ecommerce introduction

T1 La communication digitale et le Ecommerce /ES302

Who 2 Who

B2C

G2C

B2G

B2B

C2C

Page 53: ecommerce introduction

B2C

G2C

B2G

B2B

C2C

Page 54: ecommerce introduction

T1 La communication digitale et le Ecommerce /ES302

Types de biens- Produits- Physiques- Virtuels

- Services

- Abonnements

Page 55: ecommerce introduction

Service

Produit

VirtuelRéel

Page 56: ecommerce introduction

T1 La communication digitale et le Ecommerce /ES302

Type de marchant- Avec point(s) de vente

- Virtuel

Page 57: ecommerce introduction

Chiffres

Page 58: ecommerce introduction

T1 La communication digitale et le Ecommerce /ES302

Dates6% des achats sont effectués en ligne

Amazon.com

Commande de Pizza Hut en ligne

Tim défini le WWW

Invention de l’e-commerce par Michael Aldrich

2011

1995

1994

1990

1979

Page 59: ecommerce introduction
Page 60: ecommerce introduction

En Suisse : 80% des internautes ont déjà acheté sur Internet

Page 61: ecommerce introduction

0

250

500

750

1000

2010

2011

20122013

Milliard de $$$

Progression des ventes en ligne (mondial)19% par année

Source: Goldman Sachs

Page 62: ecommerce introduction

T1 La communication digitale et le Ecommerce /ES302

e-Noël 2011 au USA- Les e-consommateurs achètent 50% de leurs cadeaux en ligne

- Ils dépensent 22% de plus que le consommateur moyen

Source: Internet Retailer

Page 63: ecommerce introduction

Plus de 50% de la population suisse a fait un achat sur Internet

ces 3 derniers mois

Page 64: ecommerce introduction

2010 : 8 milliards de CHFSource : OFS 2010

Page 65: ecommerce introduction

T1 La communication digitale et le Ecommerce /ES302

ECOMMERCEEn résumé

Page 66: ecommerce introduction

Avantages ?

Page 67: ecommerce introduction

T1 La communication digitale et le Ecommerce /ES302

Avantages de l’ecommerce- Disponibilité 24/7

- Extensibilité

- Absence de frontières

- Espace illimité

Page 68: ecommerce introduction

T1 La communication digitale et le Ecommerce /ES302

Avantages pour le client- Gain de temps

- Comparaison des prix facilitée

- Plus de choix

- Moins cher

- Achat depuis chez soi

Page 69: ecommerce introduction

T1 La communication digitale et le Ecommerce /ES302

Avantages pour le marchant- Nouveaux marchés

- Présence où se trouve les clients

- CRM informations sur les clients

- Automatisations, gains de temps

Page 70: ecommerce introduction

Des inconvénients ?

Page 71: ecommerce introduction

T1 La communication digitale et le Ecommerce /ES302

Inconvénients- Présentation des produits

- Conseils

- Aspect humain

Page 72: ecommerce introduction
Page 73: ecommerce introduction
Page 74: ecommerce introduction
Page 75: ecommerce introduction
Page 76: ecommerce introduction
Page 77: ecommerce introduction
Page 78: ecommerce introduction
Page 79: ecommerce introduction
Page 80: ecommerce introduction
Page 81: ecommerce introduction
Page 82: ecommerce introduction

“People think e-commerce is just people browsing, but there's more to it than that. More and more

people are using programs and agents to shop for the best deal, and that's how they're going to be

getting to your site.”

~ Tim Berners-Lee

Page 83: ecommerce introduction

Pré-requis

Page 84: ecommerce introduction

Étapes pour le lancement d’un eshop

Page 85: ecommerce introduction

Quelles sont-elles ?

Page 86: ecommerce introduction

Produits

Gestion

PromotionBusiness

Page 87: ecommerce introduction

Business model

Page 88: ecommerce introduction
Page 89: ecommerce introduction

What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?

Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?

For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?

For whom are we creating value?Who are our most important customers?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established? How are they integrated with the rest of our business model?How costly are they?

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment?Which customer needs are we satisfying?

What Key Activities do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue streams?

Who are our Key Partners? Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

Day Month Year

No.

This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/

or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

Page 90: ecommerce introduction

What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?

Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?

For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?

For whom are we creating value?Who are our most important customers?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established? How are they integrated with the rest of our business model?How costly are they?

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment?Which customer needs are we satisfying?

What Key Activities do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue streams?

Who are our Key Partners? Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

Day Month Year

No.

This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/

or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

Page 91: ecommerce introduction

What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?

Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?

For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?

For whom are we creating value?Who are our most important customers?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established? How are they integrated with the rest of our business model?How costly are they?

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment?Which customer needs are we satisfying?

What Key Activities do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue streams?

Who are our Key Partners? Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

Day Month Year

No.

This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/

or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

Page 92: ecommerce introduction

What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?

Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?

For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?

For whom are we creating value?Who are our most important customers?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established? How are they integrated with the rest of our business model?How costly are they?

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment?Which customer needs are we satisfying?

What Key Activities do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue streams?

Who are our Key Partners? Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

Day Month Year

No.

This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/

or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

Page 93: ecommerce introduction

What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?

Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?

For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?

For whom are we creating value?Who are our most important customers?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established? How are they integrated with the rest of our business model?How costly are they?

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment?Which customer needs are we satisfying?

What Key Activities do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue streams?

Who are our Key Partners? Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

Day Month Year

No.

This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/

or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

Page 94: ecommerce introduction

What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?

Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?

For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?

For whom are we creating value?Who are our most important customers?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established? How are they integrated with the rest of our business model?How costly are they?

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment?Which customer needs are we satisfying?

What Key Activities do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue streams?

Who are our Key Partners? Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

Day Month Year

No.

This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/

or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

Page 95: ecommerce introduction

What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?

Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?

For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?

For whom are we creating value?Who are our most important customers?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established? How are they integrated with the rest of our business model?How costly are they?

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment?Which customer needs are we satisfying?

What Key Activities do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue streams?

Who are our Key Partners? Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

Day Month Year

No.

This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/

or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

Page 96: ecommerce introduction

What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?

Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?

For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?

For whom are we creating value?Who are our most important customers?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established? How are they integrated with the rest of our business model?How costly are they?

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment?Which customer needs are we satisfying?

What Key Activities do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue streams?

Who are our Key Partners? Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

Day Month Year

No.

This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/

or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

Page 97: ecommerce introduction

What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?

Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?

For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?

For whom are we creating value?Who are our most important customers?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established? How are they integrated with the rest of our business model?How costly are they?

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment?Which customer needs are we satisfying?

What Key Activities do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue streams?

Who are our Key Partners? Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

Day Month Year

No.

This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/

or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

Page 98: ecommerce introduction
Page 99: ecommerce introduction

What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?

Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?

For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?

For whom are we creating value?Who are our most important customers?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established? How are they integrated with the rest of our business model?How costly are they?

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment?Which customer needs are we satisfying?

What Key Activities do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue streams?

Who are our Key Partners? Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

Day Month Year

No.

This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/

or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

Page 100: ecommerce introduction
Page 101: ecommerce introduction
Page 102: ecommerce introduction

T1 La communication digitale et le Ecommerce /ES302

Prochain cours- Choix de l'outil

- Requis techniques

- Solutions de paiement

- Rédaction d'un cahier des charges

- Choix d'un prestataire

- Mise en place d'une solution