seo et ecommerce sur magento: retour d’expérience
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SEO sur Magento : retour d’expérience
Aurélien Lavorel
https://lumao.eu/
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Aurélien Lavorel25 ans5 ans XP~100 sites en prodPME/grand compte
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E-commerce de niche
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ConfigurationSystem => Configuration
Onglet Section Label Valeur
General => Web Url Options Add Store Code to Urls No
General => Web Search Engines Optimization Use Web Server Rewrites Yes
Catalog => Catalog
Frontend Use Flat Catalog Category Yes
Use Flat Catalog Product Yes
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ConfigurationSystem => Configuration => Catalog
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ConfigurationSystem => Configuration => Google Sitemap
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SitemapsCatalog => Google sitemap
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Refonte
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ProblèmesEn tant que français on ne dit pas ce qui va
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Contenu simpleProduit configurable
Divers filtresNavigation à facettes
Duplication produitsMétas
Contribution
Listing produitPages CMS
Contenu Dupliqué
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Solution
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Dn'D Patch Index URL
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CreareSEOYoast SEO pour Magento
CreareSEO Checklist PageHTML SitemapRemove meta keywords tagsRemove empty meta description tagsNOINDEX,FOLLOW on category filters and paginationCustom category headingsDisabled product redirectsBreadcrumbs structured dataHide 'duplicate product' button (deprecated)Twitter cards on product pagesOpenGraph data on product pages.htaccess editor via configurationrobots.txt editor via configuration (multisite compatible)Canonical product redirectsCustom contact page title and meta descriptionDefault product page title and meta description templates
Default category page title and meta description templatesDefault CMS meta description templatesNext/Prev meta elements on category pages for paginationForce page title for homepageNOINDEX robots tag added to media gallery pagesNOINDEX robots tag added to search results pagesUniversal Analytics support for older Magento versionsSiteLinks Search added to homepageMandatory product image label validationProduct structured dataSocial structured dataProduct/Category/CMS support for Google Content GroupingGoogle Tag Manager supportCanonical meta tags for CMS pagesLogo structured dataOrganization structured data
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Marketing offline
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Métas
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HomepageGeneral => Design
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Pages CMSGeneral => Design
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Reprise d’un site
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...
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Bonne chance !
• Attention aux redirections
• Surveiller Google Search Console
• Environ 3 semaines pour optimiser un « gros » site
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Merci !
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Quel est le Yoast SEOPour Magento ?