master class transmédia marseille
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Transmedia:
Comprendre, Concevoir, Réaliser et Financer
Marseille du 4 au 8 Octobre 2010
avec le concours
et le support
Une Masterclass unique en Europe avec les meilleurs spécialistes internaConaux du domaine
Avec, entre autres Henri Jenkins (USC)
Markus Montola (UTA)
Eric Viennot (Lexis Numérique)
Lee Sheldon (Rensselaer Polytechnic InsCtute)
Geoffrey Long (MicrosoV)
Michael H. Levine (Joan Ganz Cooney Center)
Michel Reilhac (Arte)
Stéphane Natkin (CNAM)
Un programme et une formule unique Une demi journée de conférence/ Une demi journée d’atelier
Monday, Oct. 4th Tuesday, Oct. 5th Wednesday, Oct. 6th Thursday, Oct. 7th Friday, Oct. 8th
Why Transmedia? Story-telling / Structure Story-telling / Structure Development / Technology Financing and Production
Host: Bruno Isher Journalist - Libération
Host: Stéphane Natkin Director / ENJMIN - Professor / CNAM
Host: Stéphane Natkin Director / ENJMIN - Professor / CNAM
Host: Eric Gressier Researcher - CNAM
Host: Inga von Staden Projectscope
8h30 - 9h00
Why Transmedia? Stéphane Natkin
Director / ENJMIN - Professor / CNAM
Jean-Baptiste Soufron Head of "Think Digital" Program / Cap Digital
Opening words
9h00 - 10h00
Why Transmedia? Michel Reilhac ARTE France
Transmedia & TV: ARTE France case study
Storytelling / Structure Monique De Haas Dondersteen.net
Storytelling / Structure Ivo Flammer
Xilabs Transmedia, ARG, and Pervasive Games / The blurring frontier
between games and real world
Story Telling / Structure? Development / Technology?
Nathan Verrill Natron Baxter Applied Gaming
Topic tbd
Financing and Production Inga von Staden
Projectscope Differences in production methodologies (film, tv, games, web)
and business structures
10h00 - 11h00
Why Transmédia? Michael H. Levine
Joan Ganz Cooney Center Sesame Workshops case study
Storytelling / Structure Eric Viennot
Co-founder and Chief Creative Officer / Lexis Numérique Transmedia Storytelling
Storytelling / Structure Lee Sheldon
Rensselaer Polytechnic Institute How to create commercially successful interactive
entertainment experiences that are as emotionally involving as the best fiction, drama, television, and motion pictures.
Development / Technology Olivier Lejade
Mekensleep Television, internet, and ARG
Financing and Production James Bower
CEO & Founder / Numedeon - Whyville Whyville case study
11h00 - 11h30 Break
11h30 - 12h30 Case study Joaquin Alvarado
Senior Vice President for Diversity and Innovation for the Corporation for Public Broadcasting
Story Telling / Structure? Development / Technology?
Matthew Jensen Natron Baxter Applied Gaming
Storytelling / Structure Geoffrey Long
Program Manager / Entertainment Platforms / Microsoft The unique narrative characteristics of transmedia experiences
Development / Technology Noël Chateau Orange Labs
Transmedia technology: next challenges
Financing and Production Joaquin Alvarado
Senior Vice President for Diversity and Innovation for the Corporation for Public Broadcasting
12h30 - 14h30 Lunch Lunch Lunch Lunch Lunch
14h30 - 16h00 Workshop with speakers Workshop with speakers Workshop with speakers Workshop with speakers Workshop with speakers
16h00 - 16h30 Break Break Break Break Break
16h30 - 18h00 Workshop with speakers Workshop with speakers Workshop with speakers Workshop with speakers Workshop with speakers
18h00 - 19h00
Heny Jenkins Provost's Professor of Communication, Journalism, and Cinematic Arts at the University of Southern California.
When Hollywood goes Transmedia Video Conference
A la semaine ou à la journée • Tarif pour 5 jours: 2400 euros • Tarif à la journée 600 euros TTC • RéducCon de 1/3 pour les adhérents des pôles Média et MedMulCmed…
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