Transmedia:  

Comprendre,  Concevoir,  Réaliser  et  Financer  

Marseille  du  4  au  8  Octobre  2010    

avec  le  concours  

et  le  support  

Une  Masterclass  unique  en  Europe  avec  les  meilleurs  spécialistes  internaConaux  du  domaine  

Avec,  entre  autres  Henri  Jenkins  (USC)  

Markus  Montola  (UTA)  

Eric  Viennot    (Lexis  Numérique)  

Lee  Sheldon  (Rensselaer  Polytechnic  InsCtute)  

Geoffrey  Long  (MicrosoV)  

Michael  H.  Levine  (Joan  Ganz  Cooney  Center)  

Michel  Reilhac  (Arte)  

Stéphane  Natkin  (CNAM)  

Un  programme  et  une  formule  unique  Une  demi  journée  de  conférence/  Une  demi  journée  d’atelier  

Monday, Oct. 4th Tuesday, Oct. 5th Wednesday, Oct. 6th Thursday, Oct. 7th Friday, Oct. 8th

Why Transmedia? Story-telling / Structure Story-telling / Structure Development / Technology Financing and Production

Host: Bruno Isher Journalist - Libération

Host: Stéphane Natkin Director / ENJMIN - Professor / CNAM

Host: Stéphane Natkin Director / ENJMIN - Professor / CNAM

Host: Eric Gressier Researcher - CNAM

Host: Inga von Staden Projectscope

8h30 - 9h00

Why Transmedia? Stéphane Natkin

Director / ENJMIN - Professor / CNAM

Jean-Baptiste Soufron Head of "Think Digital" Program / Cap Digital

Opening words

9h00 - 10h00

Why Transmedia? Michel Reilhac ARTE France

Transmedia & TV: ARTE France case study

Storytelling / Structure Monique De Haas Dondersteen.net

Storytelling / Structure Ivo Flammer

Xilabs Transmedia, ARG, and Pervasive Games / The blurring frontier

between games and real world

Story Telling / Structure? Development / Technology?

Nathan Verrill Natron Baxter Applied Gaming

Topic tbd

Financing and Production Inga von Staden

Projectscope Differences in production methodologies (film, tv, games, web)

and business structures

10h00 - 11h00

Why Transmédia? Michael H. Levine

Joan Ganz Cooney Center Sesame Workshops case study

Storytelling / Structure Eric Viennot

Co-founder and Chief Creative Officer / Lexis Numérique Transmedia Storytelling

Storytelling / Structure Lee Sheldon

Rensselaer Polytechnic Institute How to create commercially successful interactive

entertainment experiences that are as emotionally involving as the best fiction, drama, television, and motion pictures.

Development / Technology Olivier Lejade

Mekensleep Television, internet, and ARG

Financing and Production James Bower

CEO & Founder / Numedeon - Whyville Whyville case study

11h00 - 11h30 Break

11h30 - 12h30 Case study Joaquin Alvarado

Senior Vice President for Diversity and Innovation for the Corporation for Public Broadcasting

Story Telling / Structure? Development / Technology?

Matthew Jensen Natron Baxter Applied Gaming

Storytelling / Structure Geoffrey Long

Program Manager / Entertainment Platforms / Microsoft The unique narrative characteristics of transmedia experiences

Development / Technology Noël Chateau Orange Labs

Transmedia technology: next challenges

Financing and Production Joaquin Alvarado

Senior Vice President for Diversity and Innovation for the Corporation for Public Broadcasting

12h30 - 14h30 Lunch Lunch Lunch Lunch Lunch

14h30 - 16h00 Workshop with speakers Workshop with speakers Workshop with speakers Workshop with speakers Workshop with speakers

16h00 - 16h30 Break Break Break Break Break

16h30 - 18h00 Workshop with speakers Workshop with speakers Workshop with speakers Workshop with speakers Workshop with speakers

18h00 - 19h00

Heny Jenkins Provost's Professor of Communication, Journalism, and Cinematic Arts at the University of Southern California.

When Hollywood goes Transmedia Video Conference

A  la  semaine  ou  à  la  journée  •  Tarif  pour  5  jours:  2400  euros  •  Tarif  à  la  journée  600  euros  TTC  •  RéducCon  de  1/3  pour  les  adhérents  des  pôles  Média  et  MedMulCmed…