iadt student entrepreneurs 2012
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STUDENT
ENTREPRENEURS
Charm App
Audio Garage
2012
IADT
Compiled, edited and published by Paul Downes
For the IADT Enterprise Society
E-Mail pauldownes2@student.iadt.ie
Curtain Lens ProductionsCurtain Lens ProductionsCurtain Lens Productions
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“The mission of the Enterprise Society is to highlight and foster the entrepreneurial talent that exists at
iadt, to forge links with external bodies that will provide networking and support opportunies for indi-
viduals in their future endeavours and
create an open learning environment for members to develop their strengths”
Hello and welcome to the rst
annual “IADT Student Entre-
preneurs” publication. My
name is Paul Downes and I am
a second year student here at
iadt, studying business and entrepreneurship
and co-founder of the Enterprise Society.
Last year I was asked to help organise the
“Dragons at IADT” competition for student
entrepreneurs, and it was while working of
this that I discovered the wealth of talent and
innovation present on our campus. It was in-
spiring! Here were students working away on
their business ideas, developing their products
and creating their own employment.
In these pages you will nd a selection of
young entrepreneurs, running their own com-
panies ranging from fashion design to
“augmented reality apps”, from “walking
tours” to “cloud computing”, and all the
while , choosing to study here at IADT.
I would like to give special thanks to Conor
Heagney, Therese Moylan and Michael Mur-
phy for all of their help and support in putting
this publication together, to Ruth O’ Hagan
for her help with the design and , of course ,to
all of the entrepreneurs who took the time out
of their busy schedules to send me a submis-
sion.
If you would like to have your business featured in next years publication, or if you know somebody who
would, if you want to nd out more about the entrepreneurs featured here or about the Enterprise Society,
or, if you simply want to comment, please don’t hesitate to contact me. My email address is:
pauldownes2@student.iadt.ie.
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W elcome to this exclusive ‘peek’ at the stu-
dent entrepreneurial talent in IADT. The
passion, ingenuity and resilience of our stu-
dent entrepreneurs never cease to amaze!
The featured entrepreneurs span a fascinat-
ing range of business areas from Japanese
fashion to plumbing and from grati tours
to cloud based collaborative tools. There
are also many more non-featured student
entrepreneurs working away in IADT.
Please contact me if you would like more
information about these students. It is a
privilege, as a lecturer, to get the oppor-
tunity to work with such talented people.
On behalf of the entrepreneurial teaching
team, may I wish all our student entrepre-
neurs much success with all their enterpris-
es.
Congratulations to Paul Downes and all in
the Student Enterprise Society for produc-ing such an impressive publication. Conor Heagney
Entrepreneurship Programme
Co-ordinator
Email: conor.heagney@iadt.ie Phone: 353 1 2394 753.
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Urban
Productions is a Dublin based events partnership
set up by myself, Aoife Dick and friend turned
business partner, Molly Gordon. We are both in
third year of Business Studies & Arts Management
in IADT and are currently taking on this business
venture as part of work placement with the hope of
continuing throughout the summer season and the
following years.
Our rst project of 2012 will be Dublin's rst grati
tour and workshop. In a city renowned for its di-
versity in culture, history, music and art, we will be
bringing you a cultural experience not to be forgot-
ten. Participants will play follow the leader with
some of Dublin's most infamous grati artists in
this city’s undiscovered hub for street art, Temple
Bar. They will walk along the hectic streets and
calmer alleyways looking at murals, shop-fronts
and tags on the way to the workshop venue for alive demonstration of the skill that goes into this
art form. Participants will then get the opportunity
to get creative and try street art out for themselves.
It will take place every weekend, commencing in
March 2012
The idea for this project came from a class project
in second year when our brief was to put on a visu-
al arts event. Molly came up with the idea of a
grati walking tour and over the next few months
ourselves and nine of our classmates shaped the
tour into what it became through a lot of hard
work and organisation. We got a lot of positive
feedback and interest from this rst tour with e-
mails coming in everyday asking 'when's the nexttour?'. We had articles written about the event in
various newspapers including the Sunday Times,
features on various radio stations including
Newstalk and Phantom as well as interest from
RTE to lm a tour as part of a their programme
'Ultimate Street Challenge'. With this, we had the
condence to expand this one-o event into a start
-up business and we haven't looked back since.
Website: http://www.urbanproductions.ie/,
Facebook: /UrbanDublin
Twitter: @UrbanDublin
E-mail: aoife@urbanproductions.ie/ molly@urbanproductions.ie
Irish Times Article
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M y name is Julie I'm 21 years old, originally from Po-
land, and living in Ireland since I was 15. For the
past 5 years I have been interested in all things Japa-
nese, such as their street fashion, culture and lan-
guage. During this time it became clear to me that
elements of this culture could be considered to be
interesting to Irish and European teenagers and in
fact there was an underground within this group who
do in fact manufacture their own look to this culture .
This is what has led me to founding company “Julie
loves Japan” , which takes fashion items available on
the Irish and European Market and adapts this to t
into this culture.
One of the reasons I chose my course at iadt was to
gain the expertise to run my own company and pro-
vide myself with the ability to make a living from
something I'm passionate about.
My plans for the future are to develop my current
business model into a well known brand and take
this brand into new areas such as fashion design,
high street retailing and importing and reselling Japa-
nese and Asian fashion,
Website: http:/www.julielovesjapan.com/
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Having recently turned 50 and following the
downturn in the Irish economy, I decided to return
to full-time education to study Business and Entre-
preneurship at IADT.
With a background in administration, interior de-
sign, humanitarian aid and more recently, style and
personal development with my small business
www.lizhickeystyle.ie, I have lots of experience to
bring to any new endeavour. It is my intention is
to launch a new non-prot organisation during
year 3 of my college course and I see this as being
my future career. For more than ve years I have been developing the
style ethos that is Liz Hickey Style. The styling is
kind, professional, inclusive and inspirational. It is
also timeless, yet of the moment too. Each service
can be lifechanging. You can use just one of the
style services, or dip in and out over time, learning
about you and your style and growing in style con-
dence. Liz Hickey Style empowers women and
some men to full their style potential and to go on
to live joyful lives.
Liz Hickey
Website:
www.lizhickeystyle.ie
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I am currently studying Business & Entrepre-
neurship in 2nd year. Since an early age I have
been interested in all things business and entre-
preneurship, this made IADT the ideal college toattend. As well as having a keen interest in busi-
ness I am also in the process of starting my own
business. IADT have been exceptionally support-
ive of this and making use of their wide array of
support service and networks has been extreme-
ly benecial.
My Business
The business I am currently working on is
Docu.ie. Docu.ie is a cloud based suite of collab-
orative tools which allows small and medium
sized businesses to increase productivity while
reducing costs. The business has evolved from
an idea I pitched to the dragons from RTE’s
Dragon’s Den while they made a special appear-
ance at IADT.
David Earley David Earley David Earley
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I started my rst business when I was 14. When I was 18 I rst became a director of a limited compa-
ny, and today I run my own consultancy business,
Smith and Wise ( www.smithandwise.com) where I
work with over 50 companies developing online
marketing and ICT strategies as well as developing
and launching websites. In my business, I deal with
over a dozen suppliers, and work with companies
including Sole Traders, SME’s and even a company
which I recently assisted in expanding into the UK
using new technology.
I have never seen education as being my primary
learning method for new skills, always favouring
hands on experience, but thankfully, my teachers in
secondary school always felt this was important,
and encouraged me to try new things. From debat-
ing to Model United Nations to being a winner of
the Young Social Innovator for a media project with
friends, I always excelled through self motivation
and extra-curricular activities, rather than always
participating in class.
Besides from all the fun, “afterhours” activities of
college like going out, being in societies, making
new friends who will always be up to something,
IADT has provided me with a brilliant platform for
learning new skills and meeting like minded indi-
viduals. What I really like about IADT is that it
combines learning with experience, with interesting
and challenging projects, work experience and lec-
turers generally having an appreciation for your in-
terests and try to tailor assignments to suit tasks
which can help your business.
When I graduate from IADT I hope to either keep
developing my business or merge with a large con-
sultancy rm – either way, IADT has helped me to
develop enterprise skills, which I know will help me
with whatever business
can throw at me. I’m
open to any great
oers!
Byron Smith
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I am a nal year Business and Arts Manage-
ment student in IADT, I have a passion for visu-
al arts and in my spare time, I study art history,
attend exhibitions, arts events and seminars to
broaden my knowledge and feed my appetite for
the arts. I have wanted to work in the visual arts
eld since the age of 10. I believe that in this day
and age, the arts are more important than ever.
Visual art is a form of escapism, can help re-
animate people’s imaginations and helps people
to view life in a dierent way.
Re-Curate POP-UP Gallery
In 2012, I was the Project Manager for Re-Curate
POP-UP Gallery in Bray. I organised and ran this
gallery myself during two months. This event
was part of my nal year case study entitled
“The phenomenon of POP-UP Galleries in Ire-
land” This case study is an analyses of various
POP-UP Galleries in Ireland and how these
function. POP-UP Galleries are a growing phe-
nomenon and they provide an alternative plat-
form of displaying and promoting the arts.
It is an innovative and exciting way of rejuvenat-
ing dead commercial space.
Previous Experience
I have volunteered with events such as The Fes-
tival of World Culture Dun Laoghaire, The Ab-
solute Fringe Festival and iad-T in the park. I
have worked with organisations such as axis arts
centre Ballymun, The Design Corner Dun
Laoghaire and Carysfort Gallery. I am currently
taking part in the Mermaid Arts Centre Mentor-
ship Scheme that will begin in March 2012 and
end November 2013. I will be trained in each ar-
ea of the Mermaid arts centre
and will work on various pro- jects during this time. There
were four places available for
this opportunity and I was
picked because of my interest
and hard work in the arts
over the last four years.
Bray People Article
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I was born in Dublin in 1989 and grew up in a
place called Shankill. I attended St.Kilians School
in Clonskeagh since the age of 5 at kindergarten
level and continued all the way through to the
leaving cert. I learnt many things attending that
school, most of which were not on the curricu-
lum. It was a very international school so I grew
up around many dierently cultured people.
When I was in transition year I began to work for
a band as a sound engineer. Since then I have
toured all over the world visiting places I never
thought I'd be.
In 2010 after a gig I had done sound for @ The
Academy, I was asked if I would be interested in
working with Litton Lane Audio - Ireland's,
Largest audio company. I took the oer. Recently
I have worked with bands such as Bryan Adams,
Queens Of The Stone Age, Brandon Flowers, Cal-
vin Harris, 2 Door Cinema Club, The ChemicalBrothers, Arcade Fire to name but a few. I
worked on the main Stage at Electric Picnic this
year and also at Oxygen.
As I was working @ Litton Lane I noticed that
there was quite a substantial amount of audio
gear that never seemed to leave the warehouse. I
thought to myself I'd love to be able to sell that
gear. The gear is worth a lot of money so I
thought even if I could get a small % commission
on what I sold; I would do very well as some of
the gear in excess of 50,000.
So I set up a meeting with the owner, told him
my plan/idea, agreed terms and set up a company
called
"Audio Garage". I am still selling gear forhim today along with some of the other leading
audio companies in Ireland.
Contact details for Audio Garage: zackdh89@gmail.com
00 353 877572259
Zach Duton
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I'm currently a rst year Enterprise student "soft-
launching" my product, http://charmapp.com in
early March.
So Charm is magic, basically. Its magic for anyone
in print advertising because it allows them to
make their campaigns really interactive really
quickly. Currently its this ridiculously expensive
and long process of design, development and de-
ployment.
The customer simply holds their phone over the
poster/sign/billboard/magazine/etc. and interac-
tive content is overlaid on the real world. Its hard
to explain in writing so here’s a picture;
.
Carina is the environment in which one develops
a campaign.
We're launching in March alongside our rst cus-
tomer, McDonalds who are using our engine to
power a nationwide US campaign, a huge deal for
a company of three lads in their early 20's who
haven't been funded yet!
That's just a quick run-down, if you've any inter-
est in Charm, please contact me.
Enda Crowley
Enda Crowley @endac
Ph. +353 (86) 822-9436
http://endacrowley.ie
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M y name is Jessica Irwin and I am in my nal year
of studying business studies and Arts Management
and I am setting up a lm and theatre company
called Curtain Lens Productions. I have written a
play called in a Land of Oz which is about a 16 year
old girl called Dorothy who has Autism and I want
to put on this production next year after I come
back from the States in October.
I have previous experience of working as a Produc-
tion Assistant for Mirari Productions for ‘When
Irish Hearts Are Praying’ for ABSOLUT fringe fes-
tival 2011, I also worked as production Assistant for
B* Spoke theatre company on ‘Benefactors’ in 2009
and I have studied Drama theory and acting at
Ann Kavanaghs ‘Young People’s Theatre’ for 11
years and I was chairperson of the IADT Drama
society from Sept 2008 until May 2010.
The type of lm and Theatre productions that I
want to create are experimental Theatre and lm
and sometimes combing the two art forms togeth-
er as well.
I hope to create productions that invite the audi-
ence to interact with a live performance and/or
receive some intangible value that gives them a
dierent aspect about society or the way people
live in the World.
When I get back from the US, the plan is to start
applying for grants to get this show up and run-
ning. The venues I had in mind would be either
the Samuel Beckett Theatre or the Project Arts
Centre for the stage production and I also want to
do a lm production of the story I have written
and then send it to lm festivals in Ireland. Please
nd my details below.
Contact: Jessica Irwin
Email: Jessica_irwin@live.ie
Jessicairwin185@gmail.com
Mobile: 087786018
Curtain Lens ProductionsCurtain Lens ProductionsCurtain Lens Productions
Jessica Irwin
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I rst discovered my interest in entrepreneurship
when I was 16 years old while I was on my transi-
tion year at school. Given all the free time that
transition year aorded me, I found myself sitting
around doing absolutely nothing with my time
which started to wear thin very quickly. Luckily my
father has always had an interest in steering me in
the right direction and so he encouraged me to
read the bestselling book, Rich Dad Poor Dad.
Reading this book blew my mind as it opened up a
Fort Knox sized vault of hidden opportunities and
as I was at such an impressionable age I instantly
became obsessed with reading everything related to
business, from Drucker to Godin I have nearly read
them all.
In 2009 I started what I would call my rst success-
ful business. The company was called The Dublin
Plumber and it consisted in its entirety of one very
basic but very eective website that was ranked at
the top of Google searches in Ireland for nearly all
terms related to plumbing. Customers who had had
the misfortune of a leaky tap or the like would nd
my site 1st at the top of a Google search and would
ring through to me on my mobile which I made sure
to answer at all times. Once I had the customer's
details I would send a text message on to one of sev-
eral plumbers that I had working for me around the
city and once they had completed the job I would take payment from the customer over the phone or
in cash. I ran this
business for about
six months and am
currently working
on several projects.
I am a huge fan of sports like surng, skiing, street
biking and the odd game of football. I have also
recently joined the Dublin Gospel Choir who are
expected to perform at this year’s Electric Picnic
festival which I am really looking forward to. My
last interest is in philosophy which has led me tothe practise of meditation, I nd it is an unparal-
leled way to improve cognitive function and reduce
stress. There are plenty of scientic studies al-
so which back up my beliefs so I would highly rec-
ommend it for anyone who is interested to check it
out.
TheDublinPlumber.com
Garry Fitzpatrick
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Ever imagined college as a
friendly, dynamic and vibrant environment?
Thinking about running your own business?
What if you could run a real business during your degree?
Well guess what.....
IADT has it all and much more!
Oering an excellent array of courses whichconsist of
Small class sizes
Regular feedback
Innovative assessments
Up to 80% Continuous Assessments
So why not consider the followingcourses?
Bachelor of Business (hons) in Entrepreneurship & Management
(DL 245 – CAO Level 8)
Bachelor of Business in Enterprise
(DL 231 – CAO Level 7)
For more information check out:
“http://www.iadt.ie/en/ProspectiveStudents/SchoolsCourses/SchoolofBusinessHumanities/”
or Contact Conor Heagney @ 01-239 4753 or Catherine Rossiter @ 01-239 4987
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Iadt rst year Students stalls project
Iadt Entrepreneurship Students trip to China
IADT Football team . Robert Eustace Cup Champions 2012
Lectures in the Sun-
March 2012
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The School’s goal is to be a recognised centre of
excellence for Business and Humanies educaon.
We are achieving this through unique interdiscipli-
nary programmes that focus on the knowledge,
media and entertainment sectors. The School oers programmes at Level 5, 7, 8 and 9
(undergraduate and postgraduate). Our business
programmes cover all aspects of business, specialis-
ing in enterprise and entrepreneurship. We also
oer a unique degree in Arts Management. Empha-
sis is placed on the acquision of praccal business
skills and competencies, including crical thinking
for entrepreneurs. Our BA (Hons) in English, Media
and Cultural studies is an excing degree with mod-
ules in cultural theory, globalisaon, media studies
and English literature. Since the School was established in 1998, excel-
lence is at the heart of everything we do. We invite
guest lecturers from business, the arts, culture and
media sectors; we have established close links with
local, naonal and internaonal business and the
cultural industries, as well as the public sector; and
sta have an extensive employment and research
prole, which complements teaching pracce andthe delivery of our programmes.
Dun Laoghaire Institute of Art Design & Technology Kill Avenue Dun Laoghaire Co. Dublin Ireland Telephone: + 353 1 239 4000
Facsimile: + 353 1 239 4700 Email: info@iadt.ie
School of Business and HumanitiesSchool of Business and Humanities
IADT
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