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Business Ethics And CSR 2011
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BHAVANS COLLEGE
T.Y. B.M.S.-B
BUSINESS ETHICS AND CSR
TOPIC: PARLE-G
GROUP NUMBER-691 - SAURABH TANDEL.
92 - OLIVER RODRIGUES.
93 - PRIYANKA PARMAR.
94 - CRAIG NORONHA.
95 - BHUMIT GALA.
96 - SHIVALI DEVALKAR.
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ACKNOWLEDGEMENT
We are heartily thankful to our Professor, Mr. Sameer, whoseencouragement, guidance and support from the initial to the final levelenabled us to develop an understanding of the subject.
Lastly, we offer our regards to all of those who supported us in any respect
during the completion of the project.
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INDEX
SR.NO
TOPIC
1 INTRODUCTION TOETHICS AND CSR
2 ABOUT PARLE-G
3 OVERVIEW OF PARLE-G
4 MY GREEN PLANET
5 SARASWATI VANDANA
6 GOLU GALATA
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PARLE G
About the company
A cream colored yellow stripped wrapper with a cute baby photo
containing 10 12 biscuits with the companys name printed in Red and
you know these are Parle G biscuits. Times changed, variety of biscuits
did come and go but nothing has changed with these biscuits. Yes, the
size of their packing has definitely changed but for the consumers
good as these are money savers pack. The Parle name conjures up fond
memories across the length and breadth of the country. After all,
since 1929, the people of India have been growing up on Parle
biscuits & sweets.
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Initially a small factory was set up in the suburbs of Mumbai city, to
manufacture sweets and toffees. For around 75 years, Parle have been
manufacturing quality biscuits and
confectionery products. Over the years Parle has grown to become a
multimillion-dollar company with many of the products as market
leaders in their category. The recent introduction of Hide & Seek
chocolate chip biscuits is a product of innovation and caters to a new
taste, being Indias first ever chocolate-chip biscuits.
All Parle products are manufactured under most hygienic conditions.
Great care is exercised in the selection and quality control of rawmaterial and standards ensured at every stage of the manufacturing
process.
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"Corporate Social Responsibility is the continuing commitment by
business to behave ethically and contribute to economic developmentwhile improving the quality of life of the workforce and their families
as well as of the local community and society at large"
Overview
Since 1929, Parle products, with its wide platter of biscuits and sweets
are also actively engaged in changing and uplifting the social face of
India. As a part of corporate social responsibility policy, Parle is keenly
involved in overall development of the younger generation, with a
focused endeavor to build the new face of India and spread happiness
and joy all over.
Parle Centre of Excellence-an institution dedicated to enrich
The lives of people through conducting various culturalprograms across all regions to facilitate the all round
development of the children.
Every year Parle organizes Saraswati Vandana in the state of west
Bengal during the festival of saraswati puja, inviting schools from allacross the state to participate. The event is one of much fanfare and
celebration, keeping alive the cultures and traditions. The involvement
of cultural activities has seen the inception of Golu Galata in Tamil
Nadu, held during Navratri. It provides all the members of a household a platform to showcase their creativity and be judged by eminentpersonalities. Thousands of families participate and celebrate the
occasion on a grand scale.
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This event gives Parle a chance to interact with children on a one-to-one basis, and promote their belief of fun and health for the whole
family.
My Green planet
Imagine the world full of trees, birds and animals.
Parles products have been trusted by mothers and childrenacross age groups as a nutritious snack that has helped them
grow healthy and strong. It is but natural that Parle products
would like to return the favour to a generation that has helped it
grow. Parle products feel this is the best gift that they can give.
A cleaner greener planet that they can treasure for generationsto come.
My green planet is an initiative that takes definitive steps
towards conserving our eco system. Parle products is contributingin its own way by taking up various initiatives like planting more
trees around India, conserving water, power and recycling waste.My green planet works across levels- from school students to
environmentalists to media professionals and through them
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occasion. Performances by popular artistes make it a night toremember for every invitee present there. The awards and adulation
makes it unforgettable for the winners.
Objective1. Make a Parle biscuit a part of a childs life by seeding the
brand value of a world of happiness through a ritualistic
social event.
2. Own a sustainable property in schools.
Approach1. Identify relevant events for brand association.2. Enmesh brand values with the event for synergy3. In effect build a strong bond with consumer.
Insights1. For an Indian student, being blessed by saraswati, the
Hindu goddess of learning when she visits his/her school is
the single most auspicious event.
2.The festival of saraswati puja is a collective celebrationamong students and teachers marked by spontaneity, color,
passion and fun.
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Promotional strategy1. Institute an inter school contest Parle Saraswati Vandana
Between schools based on parameters of celebrating the
ritual.
2. Run up press ad, letters to schools, TVCs on local network,press conference and announcement of scholarships.
3. Event-collaterals, TV coverage, jury visits to school,product sampling at the venue and event telecast.
4. Awards ceremony- TV infomercial promos, ceremony,concerts and thanksgiving.
5. All media coverage at minimal costs; TV channel as mediapartner.
Results
1.Overwhelming response from 200 schools.2. Participation of 75000 students from 109 schools.
3. Complete experiential communication- ongoing annual event.4. Re-inforcement of brand image among students school
bodies, government and media.
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devotional hymns and shlokas are chanted. After performing the puja,
the food items that have been prepared, are offered to the goddesses.
In the evening of "Vijayadasami", any one doll from the "Golu" is
symbolically put to sleep and the Kalasam is moved a bit towards North
to mark the end of that year's Navaratri Golu. Prayers are offered to
thank God for the successful completion of that year's Golu and with a
hope of a successful one the next year! Then the Golu is dismantled
and packed up for the next year.
The dolls are usually handed down from generation to generation,
mother to daughter. Family heirlooms handed to the next in the family
line.
The Golu Galata Contest By PARLE G
Navratri is one of Indias most celebrated festivals and this year
PARLE-G wanted to take it to the next level. In its sixth year running,
the Parle Golu Galata Contest wished to give its participants a biggerplatform to work its magic.
With this in mind, it was decided that going digital seemed like the
next best move. Thus giving participants all over the opportunity to
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showcase their Golus and compete on a larger scale.
They believe in keeping tradition alive.
All families find comfort in their festival traditions, and many look to
grandparents as the guardians of rituals that unite all generations.
With todays generation taking influence from various other global
cultures, our own seem to fade away so effortlessly. For most, its a
family get-together to celebrate the coming festivities. But for some,
it gives them good reason to meet up with family members whom they
might only meet on big holidays due to geographical reasons or
demanding schedules.
For the past five years it has been our endeavor to keep the Indian
festivities alive and kicking. To keep the festival of Golus from
changing with the times. Come together as a family or even a circle of
friends to make your Golu Galata stand out from the rest.
Other initiatives
Installation Of Hand Pumps. [Sankhol Village] Installation Of Ceiling Fans. Painting Poles And Cycles With Florescent Paint.[June10] Distribution Of Lunch Boxes, Spoons, Notebooks, Pens Interaction And Distribution Of Gifts To Children From Mother
Teressa Foundation.
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Distribution Of Stationary To Students. Organizing Competitions And Distributing Gift And Prizes To
Students.
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Bibliography
Business Ethics & CSRAnita Bobadewww.parleproducts.com
www.google/parle.com
www.wikipedia.comwww.yahoo.com
http://www.parleproducts.com/http://www.parleproducts.com/http://www.google/parle.comhttp://www.google/parle.comhttp://www.wikipedia.com/http://www.wikipedia.com/http://www.yahoo.com/http://www.yahoo.com/http://www.yahoo.com/http://www.wikipedia.com/http://www.google/parle.comhttp://www.parleproducts.com/ -
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THANK YOU