500km
1,000km
2,000km
3,000km
4,000km
Tokyo
Ulaanbaatar
Shanghai
Hong Kong
BeijingJapan
Korea
Okinawa
China
Nepal
Bangladesh
Myanmar
Bhutan
Laos
ThailandViet Nam
MalaysiaSingapore
Indonesia
Brunei
Philippines
Taiwan
Cambodia
Mongolia
Russia
●
●
●
Xi'an●
Chongqing●
●
●
●
Kyushu ‒ Gateway to Asia
Fukuoka
Saga
Nagasaki
Kumamoto
Oita
Miyazaki
Kagoshima
Fukuoka
Saga
Nagasaki
Kumamoto
Oita
Miyazaki
Kagoshima
Kyushu
Vladivostok
Bengaluru ●
Kyushu
India
NewDelhi
●
6,000km
●●
8,000km
AustraliaSydney
Perth
Management committee
General assembly (members)
Contact:Kyushu Economic Federation International Department2-1-82 Watanabe-dori, Chuo-ku, Fukuoka City 810-004 Tel.: +81-92-761-4261
International Affairs Department, METI Kyushu2-11-1 Hakataeki-higashi, Hakata-ku, Fukuoka City 812-8546 Tel.: +81-92-482-5423
Contact:Kyushu Tourism Promotion Organization,Kyushu Tourism Media Center2-1-82 Watanabe-dori, Chuo-ku, Fukuoka City 810-0004
Email:[email protected].: +81-92-751-2951
○Kyushu Economy International (KEI) was established as the primary organization for international economic exchanges in Kyushu in July 2001, as a cooperative venture between local governments, economic bodies, private companies, etc. in Kyushu.○In order to revitalize Kyushu and stimulate its autonomous development through international exchanges in industry, human resources, and more, it aims to publicize comprehensive information on Kyushu’s appealing environment as a business location, its tourism resources, etc. to foreign countries and regions. Alongside this, it aims to promote the creation of innovation as well as balanced regional development through industrial exchange and the selection of Kyushu as a business location by inviting both domestic and overseas companies to visit.
Organization Outline of operation
Kyushu Economy International (http://www.kyushu-kei.org/en/)Kyushu Economy International (KEI)
Kyushu Tourism Promotion Organization (https://www.welcomekyushu.com/)Kyushu Tourism Promotion Organization
○The Kyushu Tourism Promotion Organization(KTPO)was founded in April, 2005 as an executive organization for the “Kyushu Tourism Strategy.” The strategy was established by the Kyushu Regional Strategy Council, composed of the Kyushu Governors’ Association and major financial groups. The KTPO became a General Incorporated Association in April, 2014.
○The organization is steadily and practically unfolding the Kyushu Tourism Strategy in an aim to make Kyushu a “Tourism Kingdom,” which includes maintaining the system for welcoming visitors to the Kyushu region and activities to attract visitors targeting significant markets both domestically and internationally (domestic metropolitan areas as well as East Asia, the U.S., Europe, Australia, etc.).
OrganizationStrategy I: Strategy for Kyushu branding①Creating a clear tourist image of Kyushu②Disseminating the image through various channels according to target country
Strategy II: Strategy for improving tourism infrastructure①Activities toward the improvement of physical and human infrastruc ture②Deregulation and system revision③Development of tourism human resources④Enhancement of tourism resources and hospitality in tourist des tinations in Kyushu
Strategy III: Strategy for attracting tourists to Kyushu①Attraction of inbound international tourists (by country, city, and market)②Attraction of domestic tourists (by market and theme)③Common strategy (clarification of target markets; PR strategy; use of media, etc.)
Strategy IV: Strategy for stimulating visitors’ consumption and long-term stays①Development of wide-area tourist routes②From passing-by tourism to residential tourism (development of night attractions, etc.)③From one-night stay to multiple stays (invitation of residential-type events)
Main points concerning the Kyushu Tourism Strategy
Constitution: including prefectures, ordinance-designated cities, economic bodies, private companies, etc.【General assembly members】■Chairman: Chairman, Kyushu Economic Federation■Vice-Chairman: Chaiman, Kyushu Federation of Chambers of Commerce and Industry■Members: Prefectural governors; ordinance-designated city mayors; heads of economic bodies and private companies
【Secretary assembly members】■Secretary-general: Senior Managing Director, Kyushu Eco-nomic Federation■Members: Department managers and bureau directors in charge from prefectures and ordinance-designated cities; directors of economic bodies, etc.□Support organizations: JETRO; Development Bank of Japan, etc.□Adviser: Director, Kyushu Bureau of Economy, Trade and Industry (METI Kyushu); Director, Kyushu District Transport Bureau;□Auditors: Organization for Small & Medium Enterprises and Regional Innovation, Japan, etc.Kyushu Electric Power□Secretariat: Kyushu Economic FederationKyushu Bureau of Economy, Trade and Industry (METI Kyushu)
1.Planning and arrangements for internationalization strategies, etc.Discussing surveys and plans deemed useful and effective when conduct-ed around Kyushu
2.Creation and sharing of information «Imparting information about Kyushu»Imparting information about the investment environment and econo-my-related programs in Kyushu through the website and PR sources
3.Industrial exchange «Industrial exchange between Kyushu and foreign countries»①Programs for economic and business exchanges with Asia (targeting the Pan-Yel-low Sea Economic Zone, China, South Korea, and ASEAN); ②Programs for sharing the latest information about overseas operation locations and market trends, the ways of using support programs, and overseas business and the global economy, through holding seminars, etc.; ③Programs for supporting overseas operations, including participating in business exhibitions abroad, and holding business talk sessions with buyers specializing in foreign markets, in order to support local companies’ expan-sion of their markets into Asia and establishing overseas operations
4.Stimulating the establishment of business «Support for the invitation of overseas enterprises»Holding business invitation seminars and workshops targeting deci-sion-makers, in order to promote the invitation of overseas enterprises effective for the revitalization of the regional economy
5.Human exchange «Relationship building with international students»Holding networking events and job-hunting interview sessions, in order to promote mutual understanding continued relationships with international students, who will be the bridge between Kyushu-based companies operat-ing abroad and foreign countries
Deputy executive director
Executive director
[Executives] Chair; Vice Chair; Senior managing director
Board of directors Directors Auditors
KyushuTourismMediaCenter
Planningdivision
Overseasdivision
Domesticdivision
Measure development of Kyushu
Clean and economical energy supply region →advanced hydrogen area →based on geothermal ,ocean energy ,etcProducing and developing next-generation automobilesin Kyushu as a baseThe advanced energy management systemLeading region of energy and environment industry in Asia
Sales promotion in overseas marketDevelopment market channel and establishing optimalproduction systemThe marketing effort of "KYUSHU-BRAND"Strengthening logistics and a transit systemExpansion of a business scale/ Construction of stablesupply systemUtilizing the renewable energy produced in a farm villageDevelopment of farming, mountain and fishing villages
Implementing second strategy of tourism in Kyushu・Establishment of the Kyushu brand image・Tourism infrastructure development・Promotion of “visits Kyushu”・Promotion of visitor’s stay / consumptionLinkage with Cool Japan
Kyushu’s major industries
Strategy for growth: Kyushu-Okinawa ~Kyushu-Okinawa Earth Strategy~Kyushu’s strategy for growth to make the best of its rich natural environment and challenge tasks from a global perspective. By combining the four
strategic fields, Kyushu strives for sustainable development as a gateway to Asia
Energy & Environment Health
Agriculture Tourism
Sony Semiconductor Manufacturing Corporation, known for its CMOS image sensors used in Cameras for Smartphones, the Renesas Group, known for its motor vehicle integrated circuits (microcomputers), and Mitsubishi Electric Power Device Factory, known for its power semiconductors used in household appliances and automobiles, also own factories located in Kyushu.
High-value-added semiconductors
Infrastructure information of Kyushu
Scale of Kyushu’s economyKyushu has a scale of economy equivalent to that of Thailand.
・Kyushu, located in the southwestern part of the Japanese archipelago, comprises seven prefectures: Fukuoka, Saga, Nagasaki, Kumamoto, Oita, Miyazaki, and Kagoshima.・Kyushu has a population of 13 million (10.3% of Japan’s population), and accounts for about 10% of Japan as a whole in area and economic indicators, including GDP, consequently being called a “10% economy.”・The gross regional Domestic product of Kyushu shows a scale of economy equivalent to that of Thailand (ranked 28st in the world).
Industrial creation of the preventive care and healthenhancement service which aim at a healthy long lifePromotion of entry and overseas deployment to themedical equipment fieldCreation of the new industry in advanced medicine and the medical treatment field Activation of functionality and health food related industry Promotion of cosmetics related industry
Legend
Major airport
Important port
High-grade trunk road (in use)
High-grade trunk road (under construction or planning)
Urban expressway
Shinkansen
ChinaSouth KoreaHong Kong
South Korea
South Korea
South KoreaTaiwan
Taiwan
South Korea
South Korea
(year)
Unit:Number of cruise- ship visits
Regional differences of consumer price index in major cities (2016)
Growth rate of foreign residents (2013‒2017)
The number of times foreign cruise ships called at Kyushu.
Metropolitan Tokyo Yokohama City Osaka CityNagoya City Fukuoka City
Earth
Healthysmartcity
Food andtourism/greentourism
Smartagriculture
Healthcaretourism
Source:Data compiled by the Kyushu Bureau of Economy, Trade and Industry
Source: Ministry of Land, Infrastructure, Transport and Tourism "Port call results of cruise ships in 2017 (quick estimation)," and Kyushu Regional Development Bureau "Kyushu Cruise Report, January issue"
Kyushu’ share against Japan as a whole
Total land area (2017)
Total population (2017 1.1)
Regional GDP (nominal) (FY2014)
Total tons of Completed steel vessels (FY2016)
Crude steel production (2017)
Automobile production (2017)
Export Value (2017)
Money amount of IC production (2017)
Amount of agricultural production (2016)
Source:Data compiled by the Kyushu Bureau of Economy, Trade and Industry Source: Ministry of Internal Affairs and Communications, "World Data 2017"Source: Ministry of Internal Affairs and Communications, "World Data 2017"
International comparison of Kyushu’s population and regional GDP(Comparison with Taiwan and South Korea)
Change in IC production in Kyushu and entire Japan
Transitions of Kyushu and national crude steel productions
Money amount(Billion yen)
Number of units(million units)
Kyushu, where Toyota Motor Kyushu, Inc., Nissan Motor Kyushu Co.,Ltd., DaihatsuMotor Kyushu Co.,Ltd. and Nissan Shatai Kyushu Co.,Ltd. are operating, has anautomobile production capacity of over 1.5 million units, accounting for about 14% ofthat of Japan as a whole. Additionally, Honda Motor Co.,Ltd. manufacturesmotorcycles at its Kumamoto Factory.
Kyushu is a leading automobile production center in Japan.
Kyushu is the major base for food production in Japan.Kyushu’s agricultural production accounts for about 20% of that of entire Japan.
Source: Ministry of Agriculture, Forestry and Fisheries, "Statistics of Agricultural Income Produced"
Production amount of major agricultural products (in descending order) in 2015
Source:Data compiled by the Kyushu Bureau of Economy, Trade and Industry
Change in the number of four-wheeled vehicles produced in Kyushu
(year)
(10,000 units)
Agricultural products(Unit : 100 million yen)
Kyushu Nationwide The national ratioBeef cattlePigRiceBroiler chickenChicken eggsTomatoesRaw milkStrawberriesMandarin orangesCucumbersSweet potatoesPotatoesGreen peppersTea (raw leaf)Eggplants
Total output
Source:Data compiled by the Kyushu Bureau of Economy, Trade and Industry
Yawata Steel Works, which used to be owned by the government and now belongs to Nippon Steel & Sumitomo Metal Corporation, is one steel plant located in Kyushu. Kyushu accounts for about 14% of national crude steel production.
The birthplace of modern steel plants
Number of unitsproduced nationwide
Number of unitsproduced in Kyushu
Money amount of production nationwide
Money amount ofproduction in Kyushu
(year)
(year)
KyushuNationwide Nationwide share(1,000 tons units)
Kyushu Taiwan South Korea
Comparison of GDP (partly extracted)Taiwan
Sweden
Nigeria
Poland
Belgium
Kyushu
Iran
Turkey
Thailand
Norway
(Billion U.S. dollars)
Advantage of Kyushu’s infrastructure
Office and home rental costs in Fukuoka City are about half of what they are in the 23 wards of Metropolitan Tokyo.
The regional difference index of consumer prices in Fukuoka City is the lowest among major cities.
The rate of growth of foreign residents in Fukuoka City is top among major cities.
(National average = 100)
The number of times cruise ships called at Japanese ports in 2017 reached a record high. Per individual port, Hakata Port was ranked 1st and Nagasaki Port was 2nd.
Source: Ministry of Internal Affairs and Communications, "Retail Price Survey"
2010 2011 2012 2013 2014 2015 2016 2017
Source: Ministry of Justice, “Statistics on Foreign Residents”
Source:Data compiled by the Kyushu Bureau of Economy, Trade and Industry
Fukuoka CityOsaka CityNagoya CityYokohama CityMetropolitan Tokyo
Office and home rental costs in major cities (2016)
Metropolitan Tokyo Yokohama City Osaka CityNagoya City Fukuoka City
Rent(yen/m2)
Convenience in access to Asian countriesKyushu has efficient connections to Asia.Flight time is shorter than that to/from Tokyo by approximately one hour or more.
Kyushu is as near to major cities in the rest of Asia as to those in Japan.
Excellent access to the downtown area
【Sources】Materials from Kyushu District Transport Bureau & Kyushu Regional Development Bureau【“China” in the above diagram indicates mainland China for convenience.】
●Kyushu's Expressways/Shinkansen/International Air Routes/International Cargo Routes(as of January 2018)
Western coast of North America(Canada & the U.S.)Southeast Asia (Malaysia; the Philippines; Singapore; Thailand; Vietnam;Myanmar)China, South Korea, Hong Kong, Taiwan, Russia
Port of Satsuma Sendai
Port of Kagoshima
Port of Aburatsu
ChinaSouth KoreaTaiwan
Port of Oita
ChinaTaiwanSouth Korea
Port of Shibushi
Seoul
BusanSeoulYangyangMuan
Seoul,Taipei,Hong KongMiyazaki Airport
Seoul,Muan,Shanghai,Taipei,Hong Kong
SeoulKaohsiungHong Kong
ShanghaiSeoul
ShanghaiSeoul
Seoul, Busan, Daegu, Beijing, Dalian, Shanghai, Qingdao, Wuhan, Taipei, Kaohsiung, Hong Kong, Macau, Manila, Bangkok, Hanoi, Ho Chi Minh, Singapore, Guam, Honolulu
Kumamoto Airport
Kagoshima Airport
Saga Airport
Kagoshima Chuo
Kitakyushu Airport
KagoshimaAirport
Miyazaki Airport
Oita Airport
Nagasaki AirportKumamoto Airport
Fukuoka Airport
Saga AirportNagasaki Airport
Hakata
Port of Nagasaki
Port of YatsushiroPort of Kumamoto
Port of Hososhima
Port of Miike
Port of Imari
Southeast Asia(the Philippines; Thailand; Vietnam)South Korea,China,Taiwan,Hong Kong
South Korea
ChinaSouth Korea
Port of Kitakyushu
Kitakyushu Airport
Oita Airport
Fukuoka Airport
Port of Hakata
Average asking rent for offices House rent managed by private sector
(10,000 people)Comparison in population GDP (100 million U.S. dollars)
2, 6131, 7681, 6661, 628762741689603434345306241219207206
17, 541
6, 6566, 30515, 0053, 4165, 5132, 4347, 3321, 7001, 5051, 4821, 0021, 282526569885
88, 631
39. 328. 011. 147. 713. 830. 49. 435. 528. 823. 330. 518. 841. 636. 423. 319. 8
Number of four-wheeled vehicles produced in Kyushu
Nationwide share
105.2104.9
99.4100.7
97.6
92
96
94
98
100
102
104
106
Other
Port of Kagoshima
Port of Nagasaki
Port of Hakata
Fukuoka Tokyo(Narita)
Major cities in Japan Major cities in the rest of Asia
Hiroshima
Osaka
Tokyo
Sapporo
Busan (South Korea)
Seoul (South Korea)
Shanghai (China)Qingdao (China)Dalian (China)
Beijing (China)
Airport to the downtown area
Busan (South Korea)
Seoul (South Korea)
Shanghai (China)
Taipei (Taiwan)
Hong Kong
Ho Chi Minh (Vietnam)
Bangkok (Thailand)
Singapore
10 min.
55 min.
1 h. 30 min.
1 h. 50 min.
2 h. 40 min.
4 h.
5 h. 30 min.
6 h.
6 h. 45 min.
50 min.
2 h. 30 min.
2 h. 45 min.
3 h. 40 min.
4 h. 15 min.
5 h. 25 min.
6 h. 45 min.
7 h. 15 min.
7 h. 45 min.
0
100
200
300
400
500
600
700
800
900
1000
309
262
98
288
957
312
190
80
133
715
245
128
51
73
497
99
702935
233
19351613
83
85
722744
228
6139456
151
2617
85
56
(%)
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.031.2
20.518.3
9.9
32.8
387
395
395
399
399
455
477
495
496
523
0 100 200 300 600500400
12.0
12.5
13.0
13.5
14.0
14.5
15.0
15.5
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2015
2017
1,312
3,992
2,267
5,2304,858
13,779(%)
Sightseeing spots
Photos provided by Saga Prefectural Tourism Federation, Kumamoto Prefecture Tourist Federation, Tourism Oita, Kagoshima Prefectural Visitors Bureau, Kyushu Tourism Promotion Organization
●Okitsu-miya, Munakata Taisha(Okinoshima)
●Shrine buildings of Hetsu-miya ●Panorama of the heritage sites
●The Imperial Steel Works, Japan (first Head Office) ●Remains of the Mietsu naval dock ●Hashima Coal Mine (Gunkanjima)
●Former Glover house and office ●Manda Pit ●Former Shuseikan (remains of the reverberatory furnaces)
UNESCOWorld Heritage
HAKATA
NAGASAKINAGASAKI
SAGASAGA
GOTO FUKUE
AMAKUSAAMAKUSA
YAKUSHIMA
YAKUSHIMAMIYANOURA
KAGOSHIMAKAGOSHIMA
OITA
TOKYO
OSAKA
KITAKYUSHU
KOKURAKOKURA
KUMAMOTOMISUMI
YATSUSHIRO
SASEBO
NAGASAKI
SHIN-YATSUSHIRO
OITA
MIIKE
SHIMABARA
MISUMINAGASAKI
HONDOHONDO
MIYANOURA
45min
50min
1h
1h
1h
1h30min
1h25min
2h30min
20min
50min
30minFUKUE
IZUHARAIZUHARA
FukuejimaIsland
TsushimaIsland
YakushimaIslandYakushimaIsland
TanegashimaIsland
35min
45min
30min
MOJIMOJI
35min
KUMAMOTO-KAGOSHIMA-CHUO
1h
HAKATA-KAGOSHIMA-CHUO
1h30min
OITA-MIYAZAKI3h10min
KAGOSHIMA-CHUO-MIYAZAKI
2h
MIYAZAKI
KUMAMOTO KUMAMOTO
MINAMI-MIYAZAKI
Miyazaki
Kumamoto
MIYAZAKI
HAKATA-KUMAMOTO40minHAKATA-
NAGASAKI2h10min ASO
YUFUIN
Oita
Fukuoka
SagaHAKATA-SAGA40min
IkinoshimaIsland
TSUSHIMA
IZUHARA
FUKUOKA
TSUSHIMATSUSHIMA
TokunoshimaIsland
AmamioshimaIsland
HAKATA2h15min2h15min
HAKATA-OITA2h
HAKATA-YUFUIN2h10min
KagoshimaKagoshima
NagasakiNagasaki
SHIN-TOSUTOSU
SAGA
KARATSU
KAGOSHIMA-CHUOKAGOSHIMA-CHUO KAGOSHIMA
OkinoerabujimaIslandOkinoerabujimaIsland
HAKATAFUKUOKAFUKUOKA
●Fukuoka●Saga●Nagasaki●Kumamoto●Oita●Miyazaki●Kagoshima
Kyushu Tabi Net QR Code
Kyushu’s southernmost prefecture withan active volcano brimming with powerand the history of the Satsuma Domain
Fully enjoy the blessings of two seas and fertile land, Hizenceramics, famous healing hot springs and local sake
Sense the vestiges of western culture and experience anextraordinary atmosphere on a remote island
An area with many of Kyushu best views where you can feel the majesty of nature
●World cultural heritage sites【inscribed in 2017】 The Sacred Island of Okinoshima and Associated Sites in the Munakata Region
●World cultural heritage sites 【inscribed in 2015】 The Sites of Japan’s Meiji Industrial Revolution: Iron and Steel, Shipbuilding and Coal Mining
Oita, Japan’s #1 hot spring prefecture ♨ Loaded with alluring flavors too!
Enjoy southern seaside drivesand spots with mystical energywhere myths are alive
The gateway to Kyushu with both urbanfunctions and suburban areas rich in nature
Japanese sake ●Saga Prefecture
Takeo Hot Springs ●Takeo City
Unzen Jigoku (Unzen Hell)●Unzen City
Tatsunoshima Swimming Beach ●Iki City
Mojiko Retro District ●Kitakyushu City
阿蘇山 ●阿蘇市
Kuma River rafting ●Hitoyoshi City
Kagoshima wagyu beef●Kagoshima Prefecture
Yufuin Hot Spring ●Yufu City
Seki mackerel and Seki horse mackerel●Oita City
Nichinan-kaigan Coast・Horikiri-toge Pass ● Nichinan City& Miyazaki City
Shochu (Japanese liquor)●Miyazaki Prefecture
Arita-Yaki pottery and Imari-Yaki pottery●Arita Town & Imari City
Oura Church●Nagasaki City
Usa-jingu Shrine ●Usa City
Yanagawa Kawakudari (canal cruise) ●Yanagawa City
Fukuoka Tower ●Fukuoka City
Mt. Aso ●Aso City
Kurokawa Hot Spring ●Minamioguni Town Sengan-en ●Kagoshima City Ibusuki natural sand-steam spring ●Ibusuki City
● World natural heritage site 【inscribed in 1993】 Yakushima
Takachiho Gorge ●Takachiho Town
Okitsu-miya,Munakata Taisha
(Okinoshima)
Okitsu-miyaYohaisho,Munakata Taisha Hetsu-miya,
Munakata Taisha
Nakatsu-miya,MunakataTaisha
Shimbaru-NuyamaMounded Tomb Group
Saga
Nagasaki
Fukuoka
Oita
KumamotoMiyazaki
Kagoshima
500km
1,000km
2,000km
3,000km
4,000km
Tokyo
Ulaanbaatar
Shanghai
Hong Kong
BeijingJapan
Korea
Okinawa
China
Nepal
Bangladesh
Myanmar
Bhutan
Laos
ThailandViet Nam
MalaysiaSingapore
Indonesia
Brunei
Philippines
Taiwan
Cambodia
Mongolia
Russia
●
●
●
Xi'an●
Chongqing●
●
●
●
Kyushu ‒ Gateway to Asia
Fukuoka
Saga
Nagasaki
Kumamoto
Oita
Miyazaki
Kagoshima
Fukuoka
Saga
Nagasaki
Kumamoto
Oita
Miyazaki
Kagoshima
Kyushu
Vladivostok
Bengaluru ●
Kyushu
India
NewDelhi
●
6,000km
●●
8,000km
AustraliaSydney
Perth
Management committee
General assembly (members)
Contact:Kyushu Economic Federation International Department2-1-82 Watanabe-dori, Chuo-ku, Fukuoka City 810-004 Tel.: +81-92-761-4261
International Affairs Department, METI Kyushu2-11-1 Hakataeki-higashi, Hakata-ku, Fukuoka City 812-8546 Tel.: +81-92-482-5423
Contact:Kyushu Tourism Promotion Organization,Kyushu Tourism Media Center2-1-82 Watanabe-dori, Chuo-ku, Fukuoka City 810-0004
Email:[email protected].: +81-92-751-2951
○Kyushu Economy International (KEI) was established as the primary organization for international economic exchanges in Kyushu in July 2001, as a cooperative venture between local governments, economic bodies, private companies, etc. in Kyushu.○In order to revitalize Kyushu and stimulate its autonomous development through international exchanges in industry, human resources, and more, it aims to publicize comprehensive information on Kyushu’s appealing environment as a business location, its tourism resources, etc. to foreign countries and regions. Alongside this, it aims to promote the creation of innovation as well as balanced regional development through industrial exchange and the selection of Kyushu as a business location by inviting both domestic and overseas companies to visit.
Organization Outline of operation
Kyushu Economy International (http://www.kyushu-kei.org/en/)Kyushu Economy International (KEI)
Kyushu Tourism Promotion Organization (https://www.welcomekyushu.com/)Kyushu Tourism Promotion Organization
○The Kyushu Tourism Promotion Organization(KTPO)was founded in April, 2005 as an executive organization for the “Kyushu Tourism Strategy.” The strategy was established by the Kyushu Regional Strategy Council, composed of the Kyushu Governors’ Association and major financial groups. The KTPO became a General Incorporated Association in April, 2014.
○The organization is steadily and practically unfolding the Kyushu Tourism Strategy in an aim to make Kyushu a “Tourism Kingdom,” which includes maintaining the system for welcoming visitors to the Kyushu region and activities to attract visitors targeting significant markets both domestically and internationally (domestic metropolitan areas as well as East Asia, the U.S., Europe, Australia, etc.).
OrganizationStrategy I: Strategy for Kyushu branding①Creating a clear tourist image of Kyushu②Disseminating the image through various channels according to target country
Strategy II: Strategy for improving tourism infrastructure①Activities toward the improvement of physical and human infrastruc ture②Deregulation and system revision③Development of tourism human resources④Enhancement of tourism resources and hospitality in tourist des tinations in Kyushu
Strategy III: Strategy for attracting tourists to Kyushu①Attraction of inbound international tourists (by country, city, and market)②Attraction of domestic tourists (by market and theme)③Common strategy (clarification of target markets; PR strategy; use of media, etc.)
Strategy IV: Strategy for stimulating visitors’ consumption and long-term stays①Development of wide-area tourist routes②From passing-by tourism to residential tourism (development of night attractions, etc.)③From one-night stay to multiple stays (invitation of residential-type events)
Main points concerning the Kyushu Tourism Strategy
Constitution: including prefectures, ordinance-designated cities, economic bodies, private companies, etc.【General assembly members】■Chairman: Chairman, Kyushu Economic Federation■Vice-Chairman: Chaiman, Kyushu Federation of Chambers of Commerce and Industry■Members: Prefectural governors; ordinance-designated city mayors; heads of economic bodies and private companies
【Secretary assembly members】■Secretary-general: Senior Managing Director, Kyushu Eco-nomic Federation■Members: Department managers and bureau directors in charge from prefectures and ordinance-designated cities; directors of economic bodies, etc.□Support organizations: JETRO; Development Bank of Japan, etc.□Adviser: Director, Kyushu Bureau of Economy, Trade and Industry (METI Kyushu); Director, Kyushu District Transport Bureau;□Auditors: Organization for Small & Medium Enterprises and Regional Innovation, Japan, etc.Kyushu Electric Power□Secretariat: Kyushu Economic FederationKyushu Bureau of Economy, Trade and Industry (METI Kyushu)
1.Planning and arrangements for internationalization strategies, etc.Discussing surveys and plans deemed useful and effective when conduct-ed around Kyushu
2.Creation and sharing of information «Imparting information about Kyushu»Imparting information about the investment environment and econo-my-related programs in Kyushu through the website and PR sources
3.Industrial exchange «Industrial exchange between Kyushu and foreign countries»①Programs for economic and business exchanges with Asia (targeting the Pan-Yel-low Sea Economic Zone, China, South Korea, and ASEAN); ②Programs for sharing the latest information about overseas operation locations and market trends, the ways of using support programs, and overseas business and the global economy, through holding seminars, etc.; ③Programs for supporting overseas operations, including participating in business exhibitions abroad, and holding business talk sessions with buyers specializing in foreign markets, in order to support local companies’ expan-sion of their markets into Asia and establishing overseas operations
4.Stimulating the establishment of business «Support for the invitation of overseas enterprises»Holding business invitation seminars and workshops targeting deci-sion-makers, in order to promote the invitation of overseas enterprises effective for the revitalization of the regional economy
5.Human exchange «Relationship building with international students»Holding networking events and job-hunting interview sessions, in order to promote mutual understanding continued relationships with international students, who will be the bridge between Kyushu-based companies operat-ing abroad and foreign countries
Deputy executive director
Executive director
[Executives] Chair; Vice Chair; Senior managing director
Board of directors Directors Auditors
KyushuTourismMediaCenter
Planningdivision
Overseasdivision
Domesticdivision