Download - Cristal Festival 2015 - Programme
15th GLOBAL MEDIA & COMMUNICAtIONS SUMMIt. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
PROGRAMME
Wednesday,December 9th
PMWednesday, December 9th
Content Creation in the Digital era // BranD entertainment & Content
10.30am - 12.30pm
2.45pm - 5.30pm @Grand Auditorium
@Bach RoomShort List: Integrated, Design, Film, Radio, Outdoor, Press Print, Print Craft,Film Craft
Conferences & debates
How storytelling in branded entertainment can shed light on gender equality?
Reinventing StoRytelling
Lunch
1.00pm - 2.30pm @La Laiterie, Congress CenterOfficial Cristal Lunch
PAoLo BonsiGnoRe−Marketing Director & Direct Channel Directorillycaffé EMEA, Italy
DoMiniC sAnDifeR−President & Co-FounderGreenLight Media & Marketing, USA
Jointpresentation
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PMWednesday, December 9th
Content Creation in the Digital era // BranD entertainment & Content
Demystifying Distribution - The Battle Ground For Engagement
RooPAk sALujA−Founder & CEOThe 120 Media Collective, India
Does size matter?
Huw Devine−Strategic PlannerMNSTR
Creativity in the age of the machines
CHRis CLARke−Chief Creative Officer InternationalDigitasLBi, UK
Delivering on the Promise of Branded Entertainment
jAnet BRown−CEOFilmBuff, USA
SpoRtS MaRketing, online video & Mobile adveRtiSing
Sri Lankan Advertising on the world stage
suBHAsH PinnAPoLA−Chief Creative OfficerTBWA\Sri Lanka The Disruption Company
Plot: the Entertainment Engine
GeoRG wARGA−Founder & Creative DirectorGoodstein, China
sAnDRA fReisinGeR-HeinL−Managing DirectorMA Media & JournalistBranded Entertainment Online, Germany
eMAnueLe LAnDi−Director of Ad Sales & Brand IntegrationFox International Channels, Italy
5.30pm - 6.30pm Conferences & debates
Branded Entertainment in Europe: state of the art
AnDRew CAnteR−Global CEOBCMA, UK
eLenA GRintA−Founder & General ManagerOsservatorio Branded Entertainment, Italy
bRand enteRtainMent
PAoLo BonsiGnoRe−Marketing Director & Direct Channel Directorillycaffé, Italy
MO
DER
ATO
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PMWednesday, December 9th
Content Creation in the Digital era // BranD entertainment & Content
@Grand Auditorium
GReGoRy niCoLAiDis−CEOYouLoveWords
PMWednesday, December 9th
Content Creation in the Digital era // BranD entertainment & Content
CHRistiAn CAPPe−Founder & CEOCristal Events
Official Cristal Cocktail Reception
Awards Ceremony
Official Cristal Dinner
Opening Speech by
| Film| Radio,| Integrated| Press| Print Craft
6.30pm - 7.30pm
7.30pm
9.30pm
@Atrium, Congress Center
@Chalet de Pierres
evening
| Outdoor| Design| Film Craft
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@Grand Auditorium
MARjoRie GueDj−Sales DirectorEndemol Beyond
juLien BRAuLt−Digital & Diversification DirectorEndemol Beyond
Jointpresentation
Brand Content, new influencers and new platforms
Content and the Premier League
DAnieL joHnson−Director of CommunicationsPremier League, UK
panel
thursday,December 10th
AMthursday, December 10th
Content Creation in the Digital era // BranD entertainment & Content
ALAin RousseL−PresidentServiceplan
10.30am - 11.30am
10.00am - 11.30am @Grand Auditorium
@Bach RoomShort List: Sports Marketing, Brand Entertainment & Content, Media, PR
Conferences & debates
Never without my mobile phone!
jAMiLA yAHiA MessAouD−Cinema & Media Behavior DirectorMédiamétrie
HuGues CAzenAve−CEOOpinionWay
bRanded content StRategy, MaRket ReSeaRch & peRfoRMobility
Advertising Innovation observatory 2015
Jointpresentation
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AMthursday, December 10th
Content Creation in the Digital era // BranD entertainment & Content
ALex CHeeseMAn−Head of International StrategyNewsCred, UK
justin kiRBy−VP, Strategic Content MarketingTenthwave Digital LLC, UK
Putting distribution at the heart of every branded content strategy
niCk CoHen−VP Content, Strategy and Brand PartnershipsLittle Dot Studios, UK
izABeLA DeRDA−Head of Entertainment Havas Sports & Entertainment,Head of ContentHavas Media Group, Poland
MAtt wiLkinson−Global Head of Brand PartnershipsMirriAd, USA
panel
MO
DER
ATO
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PMthursday, December 10th
Content Creation in the Digital era // BranD entertainment & Content
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AMthursday, December 10th
Content Creation in the Digital era // BranD entertainment & Content
DAviDe BonAPeRsonA−Co-FounderFeeligo
jonAtHAn Levy-BenCHeton−Co-Founder & CEOFeeligo
Disrupting luxury: How luxury industry can hack its own growth
AnA AnDjeLiC−SVP, Global Strategy DirectorHavas LuxHub, USA
Melody Vintage present des ”Fleurs avant le pain
CyRiL estAReLLAs−Partnership & Sponsoring DirectorMELODY TV Group
bRand cUltURe
MUSic & adveRtiSing
Conferences & debatesConferences & debates 2.30pm - 4.00pm11.30am - 1.00pm
Culture and branding at Airbnb
Anne-soPHie fRenove−Head of PartnershipsAirbnb
Brand places and pop-up store at the service of brand culture
DAnieL Bô−Founder & CEOQualiQuanti
RiCH RoBinson−Senior Vice President Synchronisation UK & EuropeWarner Music Group, UK
tiM MiLes−Director of SynchronisationWarner Music Group, UK
Music is dead, long live music!
Beyond Emojis: why messaging is the greatest opportunity for brands on mobile
informal Discussion
Jointpresentation
interactivequizz
Brands & Music
ALex jAffRAy−OwnerStartRec
@Grand Auditorium@Grand Auditorium
Lunch
1.00pm - 2.30pm
1.00pm - 2.30pm
@La Laiterie, Congress Center
@Chalet de Pierres
Official Cristal Lunch
Private Lunch
By invitation only Sponsored by
The meaningful brand narratives in the new context: Brand stories that connects the audience in the new transparent and hyperconnected society
PAtRíCiA weiss −ChairmanBCMA South America, USA& Strategic Consultant for Branded Content & Entertainment,Brand Narratives and Brand Culture
PMthursday, December 10th
Content Creation in the Digital era // BranD entertainment & Content
Tailoring the Brand content according to distribution platforms
BeRtRAnD nADeAu−Delegate Director 361TF1 Publicité
cReativity in the digital age
Designing brands for the connected age
CHRis CoLBoRn−EVP Global Chief Design & Innovation OfficerR/GA, USA
PMthursday, December 10th
Content Creation in the Digital era // BranD entertainment & Content
Conferences & debates4.00pm - 6.30pm
How Great Brands create immersive Virtual Reality with Happy Finish!
siMon GosLinG−Global CEOHappy Finish, UK
Activating people in the Digital Age
yAsuHARu sAsAki −Executive Creative Director Dentsu Inc. , Japan
Behind the influential brand entertainment video in China
jiMMy LAM−Vice Chairman & Chief Creative OfficerDDB China Group(Shanghai, Beijing & Guangzhou), China
@Grand Auditorium
Is ethical marketing and radical transparency utopic or one topic?
MARtHA teRenzzo−DirectorStorytellers, Brazil
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Official Cristal Cocktail Reception
Private Cocktail Reception: Outbrain Happy Hour
Awards Ceremony
Official Cristal Dinner
Private Dinner for the Executive Summit
Official Party
| PR & Corporate| Brand Entertainment & Content
By invitation only
Sponsored by
Sponsored by
Sponsored by
Sponsored by
6.30pm - 8.00pm
7.00pm
8.00pm
10.00pm
10.00pm
12.00am
@Atrium, Congress Center
@Bar L’équipe
@Pilatus
@Cap Horn
@kudeta
evening
@Grand Auditorium| Sports Marketing| Media
friday,December 11th
AMfriday, December 11th
marketing innovation & Data
Read my brain, dealing with consumer subconscious for deeper insight
kei sHiMADA−Global Director of Innovation & Business DevelopmentDentsu Inc., Japan
tHieRRy jADot−President France, Belgium, Israel, Netherlands, MENADentsu Aegis Network
isABeLLe Musnik−Founder & Managing DirectorINfluencia& PublisherGunn Report for Media
10.00am - 12.00pm @Grand AuditoriumConferences & debates
the connected life Moderated by:
10.30am - 11.30am
9.00am - 10.00am
@Bach Room
@Atrium, Congress Center
Short List: Digital & Mobile, Online Video
Official Brunch Reception with Advertisers Grand Jury members
The connected city
ALAin Le Coz −Project Director, Western RegionOrange
introDuction
viDeo
DoMinique woLton−Research DirectorCNRS
zAk ALLAL−RepresentativeSingularity University
faceto
face
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The means of payment dematerialization
RoDoLPHe BLoCH-LAiné−FounderLes Habitués
AMfriday, December 11th
marketing innovation & Data
Education in the digital era
DAviD DufouR−Consumer Marketing Communication DirectorMicrosoft
Connected Health
ALBAn CLoCHet −Co-FounderLabCity
eMMAnueLLe GARnAuD-GAMACHe−International Development DirectorInstitut de recherche Technologique B<>com
PieRRe-Antoine DuRGeAt−CEOADventori
tHieRRy DoR−Lawyer, PartnerCabinet Gide
Benoit RéGent−Deputy Director Dentsu Aegis Network
Data challenges in the era hyper-connectivity
Should men be connected through technology to be more efficient?
Conclusion: Thierry Jadot
panel
AMfriday, December 11th
marketing innovation & Data
@Grand AuditoriumConferences & debates
LiLiAn tHiBAuLt−VP & Sales Marketing EuropePurch
PHiLiPPe LouRenço−CEOMisterBell
stéPHAnie HosPitAL−FounderOne Ragtime
The rise of Ad blocking: how to earn trust?
12.00pm - 1.00pm
panel
RTB: a wide range of opportunities
CéLine GAutHieR-DARnis−Head of Sales EuropeDynadmic
HiCHAM BeRRADA−General ManagerTeads.tv
stéPHAne HAuseR−Executive OfficerIAB France
MO
DER
ATO
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JC Decaux Explore Innovation for Brands
ADRien fiGuLA−New Interactions DirectorJCDecaux
DAMien MeLiCH−Creation & Content DirectorJCDecaux
panel
PMfriday, December 11th
marketing innovation & Data
Lunch
1.00pm - 2.15pm
1.00pm - 2.15pm
1.00pm - 2.15pm
1.00pm - 2.15pm
@La Laiterie, Congress Center
@Chalet de Pierres
@Chalet de Pierres
@Chalet de Pierres
Official Cristal Lunch
Official Women Cristal Lunch : Discover new talent
Private LunchLeadership Council Jury & Advertisers Grand Jury
Private International Leaders Lunch
CARoLine tHieBot CARRieRe−FounderMa Share École
juLiette DuMAs−FounderShine Academy
Anne-LAuRe De BeLLoy−Co-founderInsights On Demand/Lucette
Sponsored by
Sponsored by
Sponsored by
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PMfriday, December 11th
marketing innovation & Data
How technology can empower creativity in digital advertising
sALvAtoRe BRuno−Chief Operating OfficerMassmotionmedia
Green Tastes Like Lemon Ice Cream: The Science Of Sensory Branding
Lewis RoBBins−Creative StrategistJack Morton Worldwide, UK
Mobile marketing: How to get the best from your ad strategy and avoid pitfalls while protecting your brand ?
fReDeRiC josePH−Global CEO & CEO UKS4M, UK
Why are the cows connected
CéDRiC CHAMBAz−International Marketing DirectorBing Ads Microsoft
Targeting is not enough. Data is for creativity!
GuiLHeM fouetiLLou−Chief Evangelist Officer & Co-FounderLinkfluence
2.30pm - 5.00pm @Grand AuditoriumConferences & debates
the fUtURe of data Science, cReativity & technology
Cross device optimisation
BeRtRAnD HuMBLot−Sales DirectorRocket Fuel Inc.
GRéGoiRe GARReL−Head of Mediacom Beyond AdvertisingMediacom France
MAnueLA PACAuD−Deputy Managing Director, Consulting& IntegrationMediapost Communication
The transformations of communication jobs in an interconnected world: the example of an agency and an advertising network.
Data in a Media Group
GuiLLAuMe CHARLes−Deputy General DirectorM6 Publicité
PMfriday, December 11th
marketing innovation & Data
niCoLe RoMAno−Data ScientistRadiumOne,San Francisco
CARoLine DuRet−Deputy ManagerRadiumOne
MiCHAeL AiDAne−VP ProductsRadiumOne, USApanel
Unleash the power of data : Mobile is the most data centric media and Radiumone girls are mastering it!
5.00pm - 6.30pm @Grand AuditoriumConferences & debates
Jointpresentation
Social media & Data management
CHARLes MouRRe −CEOFinancière Media
PMfriday, December 11th
marketing innovation & Data
fRiDA sunDeMo−Artist/SingerWarner Music Group, UK
Official Cristal Cocktail Reception
Awards Ceremony
Official Cristal Dinner
Private Dinner for the Executive SummitLeadership Council Jury & Advertisers Grand Jury
| Digital & Mobile| Online Video
6.30pm - 8.00pm
8.00pm
9.45pm
9.45pm
@Atrium, Congress Center
@Grand Auditorium
@Chabotté
@Pralong
evening
Sponsored by &
Sponsored by
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By invitation only
Celebrity Marketing Intelligence
quentin BoRDAGe−Founder & PresidentBrand and Celebrities
Saturday,December 12th
Official Party
Sponsored by
12.00am @kudeta
AMSaturday, December 12th
marketing innovation & Data
Retail is dead. Long live retail
MuDit jAju−Head of eCommerce, Digital & Data Partner, EMEAMEC
Retail in the hyperdigital world
PAsCAL MALotti−Director Consulting ServicesValtech
The new power of celebrities
CéLine sAint-RéMy−Co-Founder & CEOZAM – Talent Agency
Personal Data protection: risks and opportunities for advertisers
LuDoviC Levy−Vice President Big DataOrange
M-Commerce opportunities
PHiLiPPe LouRenço−CEOMisterBell
10.00am - 11.00am
9.00am - 10.00am
9.00am - 10.30am
10.00am - 1.00pm @Grand Auditorium
@Bach Room
@Apogée
@Congress Center
Short List : Marketing Innovation, Promo & Direct, Brand Culture, Luxury
Private Leaders and Advertisers Breakfast for the Executive Summit
E-Commerce Official Open Speach
Conferences & debates
Retail, e-coMMeRce, data, Social Media& the hypeRconnected conSUMeRS
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Cooperative Data, New strategyfor e-marketers?
ALexAnDRe BARBé−Commercial DirectorMediaMath
Connecting all the dots between channels: from mobile signals to cross channel attribution, reinventing performance through data leverage
tHiBAuLt nALine−Business Manager Data & PlatformRadiumOne
AMSaturday, December 12th
marketing innovation & Data
@Grand Auditorium
PHiLiPPe Bonnet−CEORapp France
CAtHeRine MiCHAuD−CEOInteger France& PresidentAACC Customer Marketing
séBAstien BRoCAnDeL−Executive Creative DirectorPSCHHH
MARyse MouGin−Customer Relationship & Marketing ManagerLa Poste
ARieL steinMAnn−Marketing & Communication Director Online bankingBNP Paribas & Hello bank!
Agency and Advertisers cooperation: will it come to anend with the societal transformation?
panel
MO
DER
ATO
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By invitation only
PMSaturday, December 12th
marketing innovation & Data
Goodvertising, Because advertising is no good
tHoMAs koLsteR−Mr. Goodvertising, author, speaker,sustainability expertGoodvertising Agency, UK
Luditech - Gamification and empowerment through technology
DAnieL DA HoRA−Chief Creative OfficerDH,LO Creative Boutique, Brazil
GiLLes BABinet−PresidentCaptain Dash
MARjoRie PAiLLon−FounderI Love Productions& AnchorwomanFrance24
SUStainable developMent & adveRtiSing
2.45pm - 4.30pm @Grand AuditoriumConferences & debates
interviewof
Lunch
1.15pm - 2.30pm
1.00pm - 2.30pm
12.30pm - 1.15pm
@La Laiterie, Congress Center
@Black Pyramid, k2
@Atrium, Congress Center
Official Cristal Lunch
Private Lunch for the Executive Summit Leadership Council Jury - Advetisers Grand Jury
Cocktail Reception
Sponsored by
Sponsored by
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By invitation only
Data and positive societal development
stéPHAne MARtin−Managing DirectorARPP, France
DoMinique woLton−Research DirectorCNRS
Content is king
ALAn BRADLey−Managing DirectorZine
Advertising ethics Q&A
Jointpresentation
PMSaturday, December 12th
marketing innovation & Data
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Official Cristal Cocktail Reception
Awards Ceremony
Official Closing Dinner and After Party
Closing Speech by Chrisrian Cappe
| Promo & Direct| Brand Culture| Marketing Innovation| E-Commerce| Luxury | Advertisers Grand Prix | NG’ADS Grand Prix | Global Leadership Council Grands Cristal| Journalists Grands Cristal| Influencers Grands Cristal| Grands Cristal
6.00pm - 7.00pm
7.00pm
9.00pm
@Atrium, Congress Center
@Grand Auditorium
@Cap Horn
official Cristal Cocktail Reception
fRiDA sunDeMo−Artist/SingerWarner Music Group, UK
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Private Leaders and Advertisers Brunch for the Executive Summit
Official Cristal Lunch
Private Lunch: Cristal Academy Members, Grand Advertisers Jury& Leadership Council
9.30am - 10.30am
1.00pm
1.00pm
@Cheval Blanc
@Mercure
@Chalet de Pierres
AMSunday, December 13th
By invitation only