cristal festival 2015 - programme

16
15 TH GLOBAL MEDIA & COMMUNICATIONS SUMMIT .......................................... PROGRAMME

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Page 1: Cristal Festival 2015 - Programme

15th GLOBAL MEDIA & COMMUNICAtIONS SUMMIt. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PROGRAMME

Page 2: Cristal Festival 2015 - Programme

Wednesday,December 9th

Page 3: Cristal Festival 2015 - Programme

PMWednesday, December 9th

Content Creation in the Digital era // BranD entertainment & Content

10.30am - 12.30pm

2.45pm - 5.30pm @Grand Auditorium

@Bach RoomShort List: Integrated, Design, Film, Radio, Outdoor, Press Print, Print Craft,Film Craft

Conferences & debates

How storytelling in branded entertainment can shed light on gender equality?

Reinventing StoRytelling

Lunch

1.00pm - 2.30pm @La Laiterie, Congress CenterOfficial Cristal Lunch

PAoLo BonsiGnoRe−Marketing Director & Direct Channel Directorillycaffé EMEA, Italy

DoMiniC sAnDifeR−President & Co-FounderGreenLight Media & Marketing, USA

Jointpresentation

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PMWednesday, December 9th

Content Creation in the Digital era // BranD entertainment & Content

Demystifying Distribution - The Battle Ground For Engagement

RooPAk sALujA−Founder & CEOThe 120 Media Collective, India

Does size matter?

Huw Devine−Strategic PlannerMNSTR

Creativity in the age of the machines

CHRis CLARke−Chief Creative Officer InternationalDigitasLBi, UK

Delivering on the Promise of Branded Entertainment

jAnet BRown−CEOFilmBuff, USA

SpoRtS MaRketing, online video & Mobile adveRtiSing

Sri Lankan Advertising on the world stage

suBHAsH PinnAPoLA−Chief Creative OfficerTBWA\Sri Lanka The Disruption Company

Plot: the Entertainment Engine

GeoRG wARGA−Founder & Creative DirectorGoodstein, China

Page 4: Cristal Festival 2015 - Programme

sAnDRA fReisinGeR-HeinL−Managing DirectorMA Media & JournalistBranded Entertainment Online, Germany

eMAnueLe LAnDi−Director of Ad Sales & Brand IntegrationFox International Channels, Italy

5.30pm - 6.30pm Conferences & debates

Branded Entertainment in Europe: state of the art

AnDRew CAnteR−Global CEOBCMA, UK

eLenA GRintA−Founder & General ManagerOsservatorio Branded Entertainment, Italy

bRand enteRtainMent

PAoLo BonsiGnoRe−Marketing Director & Direct Channel Directorillycaffé, Italy

MO

DER

ATO

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PMWednesday, December 9th

Content Creation in the Digital era // BranD entertainment & Content

@Grand Auditorium

GReGoRy niCoLAiDis−CEOYouLoveWords

PMWednesday, December 9th

Content Creation in the Digital era // BranD entertainment & Content

CHRistiAn CAPPe−Founder & CEOCristal Events

Official Cristal Cocktail Reception

Awards Ceremony

Official Cristal Dinner

Opening Speech by

| Film| Radio,| Integrated| Press| Print Craft

6.30pm - 7.30pm

7.30pm

9.30pm

@Atrium, Congress Center

@Chalet de Pierres

evening

| Outdoor| Design| Film Craft

.....................................................................................................................................................................................................……………………………………

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@Grand Auditorium

MARjoRie GueDj−Sales DirectorEndemol Beyond

juLien BRAuLt−Digital & Diversification DirectorEndemol Beyond

Jointpresentation

Brand Content, new influencers and new platforms

Content and the Premier League

DAnieL joHnson−Director of CommunicationsPremier League, UK

panel

Page 5: Cristal Festival 2015 - Programme

thursday,December 10th

Page 6: Cristal Festival 2015 - Programme

AMthursday, December 10th

Content Creation in the Digital era // BranD entertainment & Content

ALAin RousseL−PresidentServiceplan

10.30am - 11.30am

10.00am - 11.30am @Grand Auditorium

@Bach RoomShort List: Sports Marketing, Brand Entertainment & Content, Media, PR

Conferences & debates

Never without my mobile phone!

jAMiLA yAHiA MessAouD−Cinema & Media Behavior DirectorMédiamétrie

HuGues CAzenAve−CEOOpinionWay

bRanded content StRategy, MaRket ReSeaRch & peRfoRMobility

Advertising Innovation observatory 2015

Jointpresentation

.....................................................................................................................................................................................................……………………………………

AMthursday, December 10th

Content Creation in the Digital era // BranD entertainment & Content

ALex CHeeseMAn−Head of International StrategyNewsCred, UK

justin kiRBy−VP, Strategic Content MarketingTenthwave Digital LLC, UK

Putting distribution at the heart of every branded content strategy

niCk CoHen−VP Content, Strategy and Brand PartnershipsLittle Dot Studios, UK

izABeLA DeRDA−Head of Entertainment Havas Sports & Entertainment,Head of ContentHavas Media Group, Poland

MAtt wiLkinson−Global Head of Brand PartnershipsMirriAd, USA

panel

MO

DER

ATO

R

Page 7: Cristal Festival 2015 - Programme

PMthursday, December 10th

Content Creation in the Digital era // BranD entertainment & Content

.....................................................................................................................................................................................................……………………………………

AMthursday, December 10th

Content Creation in the Digital era // BranD entertainment & Content

DAviDe BonAPeRsonA−Co-FounderFeeligo

jonAtHAn Levy-BenCHeton−Co-Founder & CEOFeeligo

Disrupting luxury: How luxury industry can hack its own growth

AnA AnDjeLiC−SVP, Global Strategy DirectorHavas LuxHub, USA

Melody Vintage present des ”Fleurs avant le pain

CyRiL estAReLLAs−Partnership & Sponsoring DirectorMELODY TV Group

bRand cUltURe

MUSic & adveRtiSing

Conferences & debatesConferences & debates 2.30pm - 4.00pm11.30am - 1.00pm

Culture and branding at Airbnb

Anne-soPHie fRenove−Head of PartnershipsAirbnb

Brand places and pop-up store at the service of brand culture

DAnieL Bô−Founder & CEOQualiQuanti

RiCH RoBinson−Senior Vice President Synchronisation UK & EuropeWarner Music Group, UK

tiM MiLes−Director of SynchronisationWarner Music Group, UK

Music is dead, long live music!

Beyond Emojis: why messaging is the greatest opportunity for brands on mobile

informal Discussion

Jointpresentation

interactivequizz

Brands & Music

ALex jAffRAy−OwnerStartRec

@Grand Auditorium@Grand Auditorium

Lunch

1.00pm - 2.30pm

1.00pm - 2.30pm

@La Laiterie, Congress Center

@Chalet de Pierres

Official Cristal Lunch

Private Lunch

By invitation only Sponsored by

The meaningful brand narratives in the new context: Brand stories that connects the audience in the new transparent and hyperconnected society

PAtRíCiA weiss −ChairmanBCMA South America, USA& Strategic Consultant for Branded Content & Entertainment,Brand Narratives and Brand Culture

Page 8: Cristal Festival 2015 - Programme

PMthursday, December 10th

Content Creation in the Digital era // BranD entertainment & Content

Tailoring the Brand content according to distribution platforms

BeRtRAnD nADeAu−Delegate Director 361TF1 Publicité

cReativity in the digital age

Designing brands for the connected age

CHRis CoLBoRn−EVP Global Chief Design & Innovation OfficerR/GA, USA

PMthursday, December 10th

Content Creation in the Digital era // BranD entertainment & Content

Conferences & debates4.00pm - 6.30pm

How Great Brands create immersive Virtual Reality with Happy Finish!

siMon GosLinG−Global CEOHappy Finish, UK

Activating people in the Digital Age

yAsuHARu sAsAki −Executive Creative Director Dentsu Inc. , Japan

Behind the influential brand entertainment video in China

jiMMy LAM−Vice Chairman & Chief Creative OfficerDDB China Group(Shanghai, Beijing & Guangzhou), China

@Grand Auditorium

Is ethical marketing and radical transparency utopic or one topic?

MARtHA teRenzzo−DirectorStorytellers, Brazil

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Official Cristal Cocktail Reception

Private Cocktail Reception: Outbrain Happy Hour

Awards Ceremony

Official Cristal Dinner

Private Dinner for the Executive Summit

Official Party

| PR & Corporate| Brand Entertainment & Content

By invitation only

Sponsored by

Sponsored by

Sponsored by

Sponsored by

6.30pm - 8.00pm

7.00pm

8.00pm

10.00pm

10.00pm

12.00am

@Atrium, Congress Center

@Bar L’équipe

@Pilatus

@Cap Horn

@kudeta

evening

@Grand Auditorium| Sports Marketing| Media

Page 9: Cristal Festival 2015 - Programme

friday,December 11th

Page 10: Cristal Festival 2015 - Programme

AMfriday, December 11th

marketing innovation & Data

Read my brain, dealing with consumer subconscious for deeper insight

kei sHiMADA−Global Director of Innovation & Business DevelopmentDentsu Inc., Japan

tHieRRy jADot−President France, Belgium, Israel, Netherlands, MENADentsu Aegis Network

isABeLLe Musnik−Founder & Managing DirectorINfluencia& PublisherGunn Report for Media

10.00am - 12.00pm @Grand AuditoriumConferences & debates

the connected life Moderated by:

10.30am - 11.30am

9.00am - 10.00am

@Bach Room

@Atrium, Congress Center

Short List: Digital & Mobile, Online Video

Official Brunch Reception with Advertisers Grand Jury members

The connected city

ALAin Le Coz −Project Director, Western RegionOrange

introDuction

viDeo

DoMinique woLton−Research DirectorCNRS

zAk ALLAL−RepresentativeSingularity University

faceto

face

.....................................................................................................................................................................................................…………………………………….

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The means of payment dematerialization

RoDoLPHe BLoCH-LAiné−FounderLes Habitués

AMfriday, December 11th

marketing innovation & Data

Education in the digital era

DAviD DufouR−Consumer Marketing Communication DirectorMicrosoft

Connected Health

ALBAn CLoCHet −Co-FounderLabCity

eMMAnueLLe GARnAuD-GAMACHe−International Development DirectorInstitut de recherche Technologique B<>com

PieRRe-Antoine DuRGeAt−CEOADventori

tHieRRy DoR−Lawyer, PartnerCabinet Gide

Benoit RéGent−Deputy Director Dentsu Aegis Network

Data challenges in the era hyper-connectivity

Should men be connected through technology to be more efficient?

Conclusion: Thierry Jadot

panel

Page 11: Cristal Festival 2015 - Programme

AMfriday, December 11th

marketing innovation & Data

@Grand AuditoriumConferences & debates

LiLiAn tHiBAuLt−VP & Sales Marketing EuropePurch

PHiLiPPe LouRenço−CEOMisterBell

stéPHAnie HosPitAL−FounderOne Ragtime

The rise of Ad blocking: how to earn trust?

12.00pm - 1.00pm

panel

RTB: a wide range of opportunities

CéLine GAutHieR-DARnis−Head of Sales EuropeDynadmic

HiCHAM BeRRADA−General ManagerTeads.tv

stéPHAne HAuseR−Executive OfficerIAB France

MO

DER

ATO

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JC Decaux Explore Innovation for Brands

ADRien fiGuLA−New Interactions DirectorJCDecaux

DAMien MeLiCH−Creation & Content DirectorJCDecaux

panel

PMfriday, December 11th

marketing innovation & Data

Lunch

1.00pm - 2.15pm

1.00pm - 2.15pm

1.00pm - 2.15pm

1.00pm - 2.15pm

@La Laiterie, Congress Center

@Chalet de Pierres

@Chalet de Pierres

@Chalet de Pierres

Official Cristal Lunch

Official Women Cristal Lunch : Discover new talent

Private LunchLeadership Council Jury & Advertisers Grand Jury

Private International Leaders Lunch

CARoLine tHieBot CARRieRe−FounderMa Share École

juLiette DuMAs−FounderShine Academy

Anne-LAuRe De BeLLoy−Co-founderInsights On Demand/Lucette

Sponsored by

Sponsored by

Sponsored by

.....................................................................................................................................................................................................…………………………………….

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Page 12: Cristal Festival 2015 - Programme

PMfriday, December 11th

marketing innovation & Data

How technology can empower creativity in digital advertising

sALvAtoRe BRuno−Chief Operating OfficerMassmotionmedia

Green Tastes Like Lemon Ice Cream: The Science Of Sensory Branding

Lewis RoBBins−Creative StrategistJack Morton Worldwide, UK

Mobile marketing: How to get the best from your ad strategy and avoid pitfalls while protecting your brand ?

fReDeRiC josePH−Global CEO & CEO UKS4M, UK

Why are the cows connected

CéDRiC CHAMBAz−International Marketing DirectorBing Ads Microsoft

Targeting is not enough. Data is for creativity!

GuiLHeM fouetiLLou−Chief Evangelist Officer & Co-FounderLinkfluence

2.30pm - 5.00pm @Grand AuditoriumConferences & debates

the fUtURe of data Science, cReativity & technology

Cross device optimisation

BeRtRAnD HuMBLot−Sales DirectorRocket Fuel Inc.

GRéGoiRe GARReL−Head of Mediacom Beyond AdvertisingMediacom France

MAnueLA PACAuD−Deputy Managing Director, Consulting& IntegrationMediapost Communication

The transformations of communication jobs in an interconnected world: the example of an agency and an advertising network.

Data in a Media Group

GuiLLAuMe CHARLes−Deputy General DirectorM6 Publicité

PMfriday, December 11th

marketing innovation & Data

niCoLe RoMAno−Data ScientistRadiumOne,San Francisco

CARoLine DuRet−Deputy ManagerRadiumOne

MiCHAeL AiDAne−VP ProductsRadiumOne, USApanel

Unleash the power of data : Mobile is the most data centric media and Radiumone girls are mastering it!

5.00pm - 6.30pm @Grand AuditoriumConferences & debates

Jointpresentation

Social media & Data management

CHARLes MouRRe −CEOFinancière Media

Page 13: Cristal Festival 2015 - Programme

PMfriday, December 11th

marketing innovation & Data

fRiDA sunDeMo−Artist/SingerWarner Music Group, UK

Official Cristal Cocktail Reception

Awards Ceremony

Official Cristal Dinner

Private Dinner for the Executive SummitLeadership Council Jury & Advertisers Grand Jury

| Digital & Mobile| Online Video

6.30pm - 8.00pm

8.00pm

9.45pm

9.45pm

@Atrium, Congress Center

@Grand Auditorium

@Chabotté

@Pralong

evening

Sponsored by &

Sponsored by

.....................................................................................................................................................................................................…………………………………….

.....................................................................................................................................................................................................…………………………………….

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By invitation only

Celebrity Marketing Intelligence

quentin BoRDAGe−Founder & PresidentBrand and Celebrities

Saturday,December 12th

Official Party

Sponsored by

12.00am @kudeta

Page 14: Cristal Festival 2015 - Programme

AMSaturday, December 12th

marketing innovation & Data

Retail is dead. Long live retail

MuDit jAju−Head of eCommerce, Digital & Data Partner, EMEAMEC

Retail in the hyperdigital world

PAsCAL MALotti−Director Consulting ServicesValtech

The new power of celebrities

CéLine sAint-RéMy−Co-Founder & CEOZAM – Talent Agency

Personal Data protection: risks and opportunities for advertisers

LuDoviC Levy−Vice President Big DataOrange

M-Commerce opportunities

PHiLiPPe LouRenço−CEOMisterBell

10.00am - 11.00am

9.00am - 10.00am

9.00am - 10.30am

10.00am - 1.00pm @Grand Auditorium

@Bach Room

@Apogée

@Congress Center

Short List : Marketing Innovation, Promo & Direct, Brand Culture, Luxury

Private Leaders and Advertisers Breakfast for the Executive Summit

E-Commerce Official Open Speach

Conferences & debates

Retail, e-coMMeRce, data, Social Media& the hypeRconnected conSUMeRS

.....................................................................................................................................................................................................…………………………………….

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Cooperative Data, New strategyfor e-marketers?

ALexAnDRe BARBé−Commercial DirectorMediaMath

Connecting all the dots between channels: from mobile signals to cross channel attribution, reinventing performance through data leverage

tHiBAuLt nALine−Business Manager Data & PlatformRadiumOne

AMSaturday, December 12th

marketing innovation & Data

@Grand Auditorium

PHiLiPPe Bonnet−CEORapp France

CAtHeRine MiCHAuD−CEOInteger France& PresidentAACC Customer Marketing

séBAstien BRoCAnDeL−Executive Creative DirectorPSCHHH

MARyse MouGin−Customer Relationship & Marketing ManagerLa Poste

ARieL steinMAnn−Marketing & Communication Director Online bankingBNP Paribas & Hello bank!

Agency and Advertisers cooperation: will it come to anend with the societal transformation?

panel

MO

DER

ATO

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By invitation only

Page 15: Cristal Festival 2015 - Programme

PMSaturday, December 12th

marketing innovation & Data

Goodvertising, Because advertising is no good

tHoMAs koLsteR−Mr. Goodvertising, author, speaker,sustainability expertGoodvertising Agency, UK

Luditech - Gamification and empowerment through technology

DAnieL DA HoRA−Chief Creative OfficerDH,LO Creative Boutique, Brazil

GiLLes BABinet−PresidentCaptain Dash

MARjoRie PAiLLon−FounderI Love Productions& AnchorwomanFrance24

SUStainable developMent & adveRtiSing

2.45pm - 4.30pm @Grand AuditoriumConferences & debates

interviewof

Lunch

1.15pm - 2.30pm

1.00pm - 2.30pm

12.30pm - 1.15pm

@La Laiterie, Congress Center

@Black Pyramid, k2

@Atrium, Congress Center

Official Cristal Lunch

Private Lunch for the Executive Summit Leadership Council Jury - Advetisers Grand Jury

Cocktail Reception

Sponsored by

Sponsored by

.....................................................................................................................................................................................................…………………………………….

.....................................................................................................................................................................................................…………………………………….

.....................................................................................................................................................................................................…………………………………….

By invitation only

Data and positive societal development

stéPHAne MARtin−Managing DirectorARPP, France

DoMinique woLton−Research DirectorCNRS

Content is king

ALAn BRADLey−Managing DirectorZine

Advertising ethics Q&A

Jointpresentation

PMSaturday, December 12th

marketing innovation & Data

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Official Cristal Cocktail Reception

Awards Ceremony

Official Closing Dinner and After Party

Closing Speech by Chrisrian Cappe

| Promo & Direct| Brand Culture| Marketing Innovation| E-Commerce| Luxury | Advertisers Grand Prix | NG’ADS Grand Prix | Global Leadership Council Grands Cristal| Journalists Grands Cristal| Influencers Grands Cristal| Grands Cristal

6.00pm - 7.00pm

7.00pm

9.00pm

@Atrium, Congress Center

@Grand Auditorium

@Cap Horn

official Cristal Cocktail Reception

fRiDA sunDeMo−Artist/SingerWarner Music Group, UK

Page 16: Cristal Festival 2015 - Programme

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Private Leaders and Advertisers Brunch for the Executive Summit

Official Cristal Lunch

Private Lunch: Cristal Academy Members, Grand Advertisers Jury& Leadership Council

9.30am - 10.30am

1.00pm

1.00pm

@Cheval Blanc

@Mercure

@Chalet de Pierres

AMSunday, December 13th

By invitation only