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COCO CHANEL
Gabrielle Bonheur "Coco" Chanel (19 August 1883 – 10 January 1971) was a French fashion designer and businesswoman. She was the founder and namesake of the Chanel brand.
Chanel was known for her lifelong determination, ambition, and energy which she applied to her professional and social life.
“Fashion is not something that
exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we
live, what is happening.
EARLY LIFE ▹ After her mother’s death, Chanel was
put in an orphanage by her father, who worked as a peddler. She was raised by nuns who taught her how to sew.
WHY “COCO”? ▹ Coco was a cabaret singer at LA
ROTONDE, a café.▹ She performed a song called “QUI QU’
A VU COCO”▹ Her audiences cried “Coco” when they
wanted an encore.▹ It was then that Gabrielle Chanel
became “Coco” Chanel.
FASHION and
FRAGANCE PIONEER Opening her first
shop on Paris’s Rue Cambon in 1910, Chanel started out selling hats. She later added stores in Deauville and Biarritz and began making clothes.
In the 1920s, Chanel took her thriving business to new heights. She launched her first perfume, Chanel No. 5, which was the first to feature a designer’s name.
SUIT and the LITTLE BLACK
DRESS
In 1925, she introduced the now legendary
Chanel suit with collarless jacket and well-fitted
skirt.
Another 1920s revolutionary
design was Chanel’s little black dress.
Lovelife and
Scandals Around the age of 20, Chanel became involved
with Etienne Balsan She soon left him for one of his even wealthier
friends, Arthur “Boy” Capel. Both men were instrumental in Chanel’s first fashion venture. Duke of Westminster During the German occupation of France,
Chanel got involved with a German military officer, Hans Gunther von Dincklage.
Ethnic influences
Chanel’s influences with no doubt strengthened the liberation of women.
Chanel challenged both the status quo for fashion and for women’s roles in society
Chanel’s fashions not only changed the way women loked on the outside, but they also changed the way women looked at themselves
The horse culture and penchant for hunting All traditionally worn by sailors and fishermen.
CHANEL TODAY
KARL LAGERFELD▹ 1983- he become Chanel’s designer ▹ Chanel is Luxury Daily’s 2013 Luxury
Marketer of the Year ▹ Offers: high quality product +
emotional experience. ▹ There are 310 boutiques worldwide
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