department of business administration course title: … · 2012. 4. 4. · industry analysis 3-5...

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GEMENTACKNOWLED

We would like to express our gratitude first and foremost to our Lord Almighty

Allah for giving us the valor to remain dedicated to make this report.

Writing this report appeared to be great experience to us. It added a lot to our

knowledge while we were working on this report. If we say that this report is

one of our memorable experiences in student life, then it would not be wrong.

For the successful completion of this report, we would also like to thank our

course instructor Ms.Uzma Rasool without her gratitude this report would not

be possible.

Finally we offer our heartiest gratitude to our family members for their selfless

blessings.

TABLE OF CONTENTS

� Executive Summary 1-3

� Industry Analysis 3-5

� Production & Operational Plan 5-6

� Marketing Plan 7-9

� Organizational Plan 10-15

� Assessment of Risk 16

Executive Summary

Introduction

Even though, television has completely

channel, still the numbers of radio listeners is immensely growing over the years. Despite

the ever growing number of television channels radio to date is considered one of the

fastest means of information. Th

electronic gadgets has helped in increased number of radio listeners resulting in rigorous

competition between radio channels. All the efforts of radio channels are towards attracting

large listenership for their FM networks.

The bombardment of FM stations in the last couple of years has left the

listeners with a wide variety of programs to choose from. In this cobweb of FM

Stations to leave an impact on its listeners and let them be glued to the same

station is not an easy task. However Mast FM 103 stands proud today to have

the largest number of listeners in the country and being the brand for the year

2009. Being nominated as the Brand of the year in present times where competition is

tough is not only a challenge but a difficult task to attain. However FM 103 has no doubt

created an impact on its listeners resulting into being one of the leading FM network of the

country with its high quality programs and meaningful contents which are being offered t

the listeners nonstop. FM 103 which was just another radio station for listeners to tune has

emerged as a brand which is no doubt a big achievement for the station. The credit for this

achievement no doubt goes to its able management, hard working and ef

quality anchors and RJ’s who keep entertaining the people and let them forget their

tensions and day to day hardships of life.

Executive Summary

MastFM 103,

Park Avenue,

Sharia

Even though, television has completely overshadowed its predecessor as a broadcasting



fastest means of information. The mobility of radio through cars, cell phones and other



ip for their FM networks.







ly a challenge but a difficult task to attain. However FM 103 has no doubt


country with its high quality programs and meaningful contents which are being offered t



achievement no doubt goes to its able management, hard working and efficient staff and


tensions and day to day hardships of life.

MastFM 103,

Park Avenue,

3rd

Floor,

Sharia-e-faisal

overshadowed its predecessor as a broadcasting



e mobility of radio through cars, cell phones and other









ly a challenge but a difficult task to attain. However FM 103 has no doubt


country with its high quality programs and meaningful contents which are being offered to



ficient staff and


As today effective MAST’S transmission covers almost 47 different cities, towns and areas

besides the four cities (Karachi, Lahore, Multan & Faisalabad) with which it first started its

transmission. The signal loop in these major four cities extends up to120 kms from one

corner to the other corner and covers a listenership of about 35 million individuals across the

country.

Product & Services

Whether you are stuck at a traffic jam or you are feeling alone at your home one can always

tune into FM 103 and be updated with the latest information in politics, fashion, health,

education, weather and what not. If we say that Mast FM 103 indeed makes one go mast it

would not be wrong as it completely blows your mind through not just Pakistani pop music

but as well as the Indian, UK bhangra pop, latest film hits, ghazals and folk songs for

listeners of all ages.

History

It is not so long ago that FM 103 came into existence If we go down the memory lane it was

just April 2004 when Mast FM 103 first aired its transmission for the listeners of Karachi,

Lahore, Multan & Faisalabad today nearly after nine years of continuous struggle and

perseverance it stands proud as one of the most popular FM channel of the country. This

acclamation of being the most popular FM channel of the country is not self acclaimed but it

has been proven by statistical research carried out and as per the survey it has been proven

that FM 103 has left behind other FM networks in the race to provide continuous

entertainment to its listeners reaching to majority areas of the country. . It was launched

with Revolutionary Transmitting Technology for 24 hours highly entertaining transmission

throughout the day, 7 days a week and 365 days a year. This revolutionary technology has

indeed brought a revolution in Radio broadcast as people who had once forgotten what it

was like to listen to a radio channel started listening to FM 103 bringing radio back to life

and also providing a platform to other radio networks to get into healthy competition.

Financial Plan

The idea behind Mastfm 103 initiated by its owner Mr. Imran Bajwa who was passionate

about giving people something entertaining. He started this business with an initial

investment of 200 million from personal savings. The company is licensed by PAMRA which

started giving license for 2 to 3 lacs.

Indusrty Analysis

Future Outlook

After 5 years they see Mast FM 103 as the no#1 radio station nation wide as e on a

everything is well equipped, organized and have increase the flexibility of their station. They

have expand their station on a larger aera covering major chunks.

Promotional Activities

• Promotional ads

• Arora magazine

• Synergizer

• Blah

• Cross promotions

• Stalls at exhibitions

In Arora magazine their station got ranked #1

In 2010 survey their station ranked #1.

Analysis Of Competitors

� They do regular monitoring of the activities their competitors.

� Observe main advertisers of competitors.

� They have strong sales team, strong budget, their sales team generate good revenue

but even though they also analyze sales team tactics of their competitors.

Description Of Products & Services

Products

• Dramas

• Promos

• Comedy

• Live calls

• News desk

• Info shows

• Linguistic shows

• Hamshehri monthly magazine

Services

Time Shows Target Audience

10-12 Female oriented shows Females (house wives)

2-3 Branded shows( Teleworld) All age group

3-4 Current affairs (news) All age group

4-6 Corporate (high profile) Business Class

6-8 Evening drive times shows Working peoples

8-10,10-12 Youth related programs Young people(students)

Sundays------- linguistic shows like Pashto, Punjabi etc.

Size Of Business

Mast FM 103 was started as a small business from Lahore which has now expanded to four

major cities Lahore, Karachi, Multan, Faisalabad and now in Balakot also.

The tower of 103 covers 120km of adjacent area in Karachi, Lahore, Faisalabad, Multan,

Balakot which includes 24 villages of the city, and in future it will expand in more villages

and areas.

Product and operation plan

Technical Information

• Sound effects (lead, cutting/film)

• Computerized (modern/software/save, computer + panel + mike)

• Website

www.Mastfm103.com.pk

Theme Craft

FM 103 is using theme craft to evaluate their top rated sites surf by their surfers.the color

wheel shows how the colors on website influence audience and what are the impact on

their feedbacks like The Sahir Lodhi Show is rated at top by audience.

engineers or webmasters to evaluate the most viewed sites.

Color Wheel

Color wheel demonstrates what colors

of circle color is

And vice versa

displayed the

seconds to

color wheel

Production Process

Mass Finishing

Mass Finishing products surface preparation process consists of cleaning, debarring, surface

improvement, inhibiting, and drying. Each of these may be achieved through several

processes where the determining factors are efficiency, production rate, and economy.

Cleaning is the most important step in the mass finishing process, because it is the basis for

all finishing operations. In order to efficiently debar, burnish, inhibit, plate, or paint a part, it

must be clean. The part must be free of residues from the surface of the part; these residues

include dust or particles, cutting or stamping fluid, die lubes, cor

or scale. Each of these residues, alone or in combination with one another, requires its own

type of cleaning chemistry.

Formulated for extra brightness, Fm 103 is designed for burnishing with all types of media,

as well as self-tumbling work. Used with brass, copper, nickel

hardened steel parts, it prevents tarnish, while developing both color and luster.

Raw Materials

• FMCG’S Fast moving consumer goods

o Unilever

o P&G

• Equipments

www.Mastfm103.com.pk



e The Sahir Lodhi Show is rated at top by audience.It is very easier for

engineers or webmasters to evaluate the most viewed sites.

Color wheel demonstrates what colors

are used on web template. The closer to the middle

being displayed the darker the particular color is.

the closer to the edge of the wheel color is being

lighter that color is. It takes approximately 12

highlight exact positions of the website colors on the


ibiting, and drying. Each of these may be achieved through several



shing operations. In order to efficiently debar, burnish, inhibit, plate, or paint a part, it


include dust or particles, cutting or stamping fluid, die lubes, corrosion inhibitors, oxidation



tumbling work. Used with brass, copper, nickel-silver, gold, mild and


FMCG’S Fast moving consumer goods

Mastfm103.com.pk top colors

#191919

#000000

#323232

#000019



It is very easier for

are used on web template. The closer to the middle

being displayed the darker the particular color is.

the closer to the edge of the wheel color is being

r is. It takes approximately 12

website colors on the


ibiting, and drying. Each of these may be achieved through several



shing operations. In order to efficiently debar, burnish, inhibit, plate, or paint a part, it


rosion inhibitors, oxidation



silver, gold, mild and


Mastfm103.com.pk top colors analysis:

#000019

#190000

o Needs

o Luxury

Operation process

These are the equipments which they are supposed to handle and

by using these equipments they go On Air and do shows. Rj is self

producer.

Producer/sound engineer, Promos, back to back music, line

station manager design shows and do

occasional and exclusive shows and he is also Responsible for

promos and bring innovative ideas.

How a program goes on air?

Before the program starts Idea behind the program, themes program setting BGM and set

playlist with the help of engineer according to the theme of the program engineers keep

maintain time charts commercials(ad logs) and keep them organize on the panel. Radio can

not go blank even for a second Producer and engineer are responsible for prepa

for it. Using panels, operating buttons, feder, 2 pcs, mic, headphone, speaker, telephonic

lines and sms software.

Marketing Plan

Target Market

They are not targeting specifically some segment of the society but providing

entertainment for all ages. The young at heart listeners of Mast FM 103 include people from

every walk of life whether male or female, office goers to university students, executives to

house wives thus whoever listens to the radio is tuned in to the station this is not jus

claim but it is acclaimed by top multinational companies of the country.

Market Position

They have a strong position in the market as proven by the statistical research and survey

held by leading survey group such as Group M has declared that Mast FM 1

most popular and number one radio network of the country.

SWOT (Strenght, Weakness, Opportunities, Threats)

These are the equipments which they are supposed to handle and

by using these equipments they go On Air and do shows. Rj is self

Producer/sound engineer, Promos, back to back music, line-up Rj’s,

station manager design shows and do adjustments of Rj’s in

occasional and exclusive shows and he is also Responsible for

promos and bring innovative ideas.




not go blank even for a second Producer and engineer are responsible for prepa



The young at heart listeners of Mast FM 103 include people from


house wives thus whoever listens to the radio is tuned in to the station this is not jus

claim but it is acclaimed by top multinational companies of the country.


held by leading survey group such as Group M has declared that Mast FM 103 is indeed the

most popular and number one radio network of the country.

SWOT (Strenght, Weakness, Opportunities, Threats)




not go blank even for a second Producer and engineer are responsible for preparing back up



The young at heart listeners of Mast FM 103 include people from


house wives thus whoever listens to the radio is tuned in to the station this is not just a


03 is indeed the

Strenghts

Numerous competitions, phone ins and valuable gift offerings make its programs further

more innovative and interesting for the audiences resulting in increased number

of listenership. The fan following of its programs reflect the impact they have on

society and the influence it makes on the lives of people. If you listen to any

program of FM 103 you will come across huge number of calls and sms reflecting

the liking of people for the many program FM 103 has to offer. The choice of

programs, hosts, guests presenting and addressing various issues and topics

indicate the effort put in by the team of the station. The dedication and

commitment of people at FM 103 to have the radio station as a companion to its

listener is indeed admirable.

Additionally, RJ's are multilingual doing

(good songs selection). Shows such as Bholay Na Kabhi, Music on Wheels, The

Sahir Show, Café Karachi, Shehriyat, Punjabi Bhangra, Friday Hungama,Thirsty

Thursday are just some of the many programs

among the listeners of Mast FM 103. From morning to night any time and any

where the numerous programs being offered by Mast FM 103 engages its listeners and

serves as a true companion to them.

However one must also note that Mast FM 103 is not at all just about entertainment it is

also a source of information with 19 hourly news bulletins being aired from 06.00 a.m. till 12

a.m. presentation of Current Affairs Programs is anot

takes pride in Analyses, Special Reports and Sports programs is another unique selling point

for its listeners as they are presented by some most popular presenters of FM community.

Weakness

They have no such weakness except not catering elite class because if they will focus more

on such class then they are going to loose big masses.




y and the influence it makes on the lives of people. If you listen to any



esenting and addressing various issues and topics



re multilingual doing linguistic shows, quality of music

Shows such as Bholay Na Kabhi, Music on Wheels, The

Sahir Show, Café Karachi, Shehriyat, Punjabi Bhangra, Friday Hungama,Thirsty

Thursday are just some of the many programs that have marked the niche

among the listeners of Mast FM 103. From morning to night any time and any


serves as a true companion to them.



a.m. presentation of Current Affairs Programs is another exclusivity Mast FM 103 which it



except not catering elite class because if they will focus more

on such class then they are going to loose big masses.




y and the influence it makes on the lives of people. If you listen to any



esenting and addressing various issues and topics






her exclusivity Mast FM 103 which it



except not catering elite class because if they will focus more

Opportunities

A major opportunity for Mast FM 103 is that it has a larger coverage area. Load shedding is

also an opportunity that is not only for Mast FM 103 but for other stations as well as people

tune radio at this time. For that Mast FM 103 has backup generators, parallel arrangements,

UPS and engineers to manage.

Threats

Threats are taken by them as opportunities. Presently they have threat from FM107 and

FM89 to some extent like FM89 has more focus on elite class using high profile

English.FM107 morning shows are very attracting and entertaining and they are having good

clients (advertisers).

STRENGHTS WEAKNESS

OPPORTUNITY THREATS

Valuable Gift Offerings

Quality Of Music(Good

songs selection)

Linguistic Shows

Special Reports

Sports Programs

Current Affairs

Strong RJ's

Not Catering Elite Class

Larger Coverage Area

FM89 High Profile English

FM107 Morning Show

ORGANIZATIONAL PLAN

The organization consists of approximately 100 employees, who are divided into different

departments:

• Rj or Presenter is the main person who speaks on air and interacts with the listeners.

They are the main sources to grab the listenership;

important part of a radio station.

• In Mast fm103, certain time slots have been allotted to different presenters.

Morning drive time (6am to 12pm)

Lunch time (12pm to 4pm)

Evening drive time (4pm to 10pm)

Night time (10pm to 4am

Insomnia zone (4am to 6am)

Presenters like Hammad Ismail, Leena Shah, Shoaib Ahmed, DJ Cressella, Sahir

Lodhi,Abu Rashid etc. amuse the listeners by doing

• Rj’s at Mast fm103 have full

2 hours, the mike is theirs. That’s what makes their work special.

Rj's

Production

Hammad Ismail Shaoib Ahmed


Rj or Presenter is the main person who speaks on air and interacts with the listeners.

They are the main sources to grab the listenership; therefore, they are the most

important part of a radio station.

In Mast fm103, certain time slots have been allotted to different presenters.

Morning drive time (6am to 12pm)

Lunch time (12pm to 4pm)

Evening drive time (4pm to 10pm)

Night time (10pm to 4am)

Insomnia zone (4am to 6am)


Abu Rashid etc. amuse the listeners by doing shows in their respective sl

Rj’s at Mast fm103 have full liberty to design their shows in their way. For the whole

2 hours, the mike is theirs. That’s what makes their work special.

Accounts &Finance

Marketing

Production News IVR

Rj's

Shaoib Ahmed DJ Cressella Sahir Lodhi

Abu Rashid


Rj or Presenter is the main person who speaks on air and interacts with the listeners.

therefore, they are the most

In Mast fm103, certain time slots have been allotted to different presenters.


shows in their respective slots.

liberty to design their shows in their way. For the whole

• The accounts/finance department is in

in a controlled environment. The primary function this is to ensure that dues from

advertisers are collected in a timely manner and similarly all payments like utilities,

salary and others are done on time.

• Their expense may include:

Salaries

Timely bonuses to the employees

Expenses of any special event organized by the station for the employees

Billing to the TELCO’s that include telecommunication companies like PTCL,

Mobilink, Ufone, Telenor etc.

• It also handles all legal or financial matters relating to mobilizing funds from the

market. The finance department additionally looks after departments like auditing

• The basic job for marketing personnel is to bring profitable business to the stat

• This department is responsible for generating direct revenue for the radio station by

selling air time to advertisers. The department consists of several persons who

perform different functions ranging from the Sales head who supervises the

functioning of the entire department to make certain the revenue target are met.

The department has a large number of sales men who approach advertisers and

prospective advertisers to sell the air time and to negotiate the terms and the

payment details with these a

• Mast fm103 has got very promising marketing personnel w

out to make their station the best advertising forum for the advertisers.

• 103 mainly targets the middle class and common masses of the society, due to

which, it has more listenership than any other channel. This becomes a centre of

attraction for most of the advertisers.

Accounts & Finance

The accounts/finance department is in- charge of handling all revenues and expenses



salary and others are done on time.

may include:

Timely bonuses to the employees



Mobilink, Ufone, Telenor etc.

egal or financial matters relating to mobilizing funds from the


and taxation.

The basic job for marketing personnel is to bring profitable business to the stat

This department is responsible for generating direct revenue for the radio station by



ng of the entire department to make certain the revenue target are met.



payment details with these advertisers.

Mast fm103 has got very promising marketing personnel who work day in and day

out to make their station the best advertising forum for the advertisers.

103 mainly targets the middle class and common masses of the society, due to

ore listenership than any other channel. This becomes a centre of

attraction for most of the advertisers.

Accounts & Finance

Marketing

handling all revenues and expenses





egal or financial matters relating to mobilizing funds from the


The basic job for marketing personnel is to bring profitable business to the station.

This department is responsible for generating direct revenue for the radio station by



ng of the entire department to make certain the revenue target are met.



ho work day in and day

103 mainly targets the middle class and common masses of the society, due to

ore listenership than any other channel. This becomes a centre of

• The production department produces radio

announcements, station IDs and promos, imaging elements, interviews,

documentaries and other recorded material that is played out on the air.

• Employees in this department are mainly sound engineers, who have complete hold

of maintenance of the show.

• The organization also trains technical production personnel, programmers and

production volunteers in every aspect of radio production, from pre

radio show, to setting up remote broadcasts, to executing the technical

a show.

• It is the distinctiveness of Mast fm103 that it has a separate news department which

gives hourly news update to its listeners. Besides this, there are one

round-ups, exclusive reports on different issues and occasions, which are not

presented by any other radio station.

• The news department consist of the following authorities:

Deputy Controller (head)

Shift In charge – the

evening (6-7 hours per shift)

Reporter – prepares exclusive reports

Assistant – helps in gathering the news details and in being updated every

second.

• 19 hourly news bulletins are aired from 06.00 a.m.

Current Affairs Programs is another exclusivity Mast FM 103 which it takes pride in

Analyses, Special Reports and Sports programs

listeners as they are presented by some most popular pre

News

The production department produces radio commercials, public service



Employees in this department are mainly sound engineers, who have complete hold

ntenance of the show.

The organization also trains technical production personnel, programmers and

production volunteers in every aspect of radio production, from pre-producing a full

radio show, to setting up remote broadcasts, to executing the technical elements of

It is the distinctiveness of Mast fm103 that it has a separate news department which

gives hourly news update to its listeners. Besides this, there are one-minute cit

ups, exclusive reports on different issues and occasions, which are not

presented by any other radio station.

The news department consist of the following authorities:

Deputy Controller (head) – supervises the news department

the news reader. Works shift wise i.e morning, afternoon,

7 hours per shift)

prepares exclusive reports

helps in gathering the news details and in being updated every

19 hourly news bulletins are aired from 06.00 a.m. till 12 a.m. presentation of


Analyses, Special Reports and Sports programs is another unique selling point for its

listeners as they are presented by some most popular presenters of FM community.

Production

commercials, public service



Employees in this department are mainly sound engineers, who have complete hold

The organization also trains technical production personnel, programmers and

producing a full

elements of

It is the distinctiveness of Mast fm103 that it has a separate news department which

minute city

ups, exclusive reports on different issues and occasions, which are not

news reader. Works shift wise i.e morning, afternoon,

helps in gathering the news details and in being updated every

presentation of


is another unique selling point for its

senters of FM community.

• The term IVR refers to Interactive voice response

computer to interact with humans through the

• IVR allows customers to interact with a company’s host system via a telephone

keypad or by speech recognition, after which they can service their own inquiries by

following the IVR dialogue. IVR systems can respond with pre

dynamically generated audio to further direct users on how to proceed

• The IVR department is run by a sister organization of Mast fm103 called TELEWORLD.

Here they provide telephonic services (more than 80 services) or, we can say,

telephonic entertainment, to the customers.

• Mast fm103 is proud to be the only radio station in Pakistan to have an IVR

department which is running very successfully.

• IVR department consists of following authorities:

Director – Hasni Naveed Afridi

Office In charge –

Marketing Head − Abdul Qadir

Assistant Marketing Head

Producers – Amjad Khan, Irfan Sheikh

Rj’s – Humera Yaseen, Rj Irfan Sheikh, Urooj Naaz

Vocal Artist (Only for recordings)

• The standard overall salary starts from Rs.10, 000 with yearly increment.

• The initial salary for Rj’s starts from Rs.500 per show, which increases with the

popularity of the Rj.

Salary Structure

Interactive voice response. It is a technology that allows a

computer to interact with humans through the use of voice and keypad inputs.

IVR allows customers to interact with a company’s host system via a telephone


following the IVR dialogue. IVR systems can respond with prerecorded or

dynamically generated audio to further direct users on how to proceed.

The IVR department is run by a sister organization of Mast fm103 called TELEWORLD.


ntertainment, to the customers.

Mast fm103 is proud to be the only radio station in Pakistan to have an IVR

department which is running very successfully.

IVR department consists of following authorities:

Hasni Naveed Afridi

Saim Bashir

− Abdul Qadir

Assistant Marketing Head – Humera Yaseen

Amjad Khan, Irfan Sheikh

Humera Yaseen, Rj Irfan Sheikh, Urooj Naaz

Vocal Artist (Only for recordings) – Urooj Naaz

The standard overall salary starts from Rs.10, 000 with yearly increment.

The initial salary for Rj’s starts from Rs.500 per show, which increases with the

IVR

. It is a technology that allows a

use of voice and keypad inputs.

IVR allows customers to interact with a company’s host system via a telephone


recorded or

The IVR department is run by a sister organization of Mast fm103 called TELEWORLD.


Mast fm103 is proud to be the only radio station in Pakistan to have an IVR

The standard overall salary starts from Rs.10, 000 with yearly increment.

The initial salary for Rj’s starts from Rs.500 per show, which increases with the

• Employees who speak on air, like, Rj’s and news

than other employees.

As the members of a broadcasting organization, employees must be:

• Up to date with the day to day issues faced by the organization.

• All the time alert to face the technical issues.

• Able to find quick and extempore solutions to the problems that occur.

• Having complete know how of all types of work, even out of their job description.

• Punctual in all aspects and must show strong teamwork.

Assessment of Risk

Presently there are 12 other radio stations that are working at a time like (AM) Radio

Pakistan Karachi, (FM) City FM 89, Humara Karachi, Radio 1 Karachi, Radio Active, Josh FM

100, FM 101, After Mast FM 103 still there are many other radio stations are la

as Hot FM105, Hum FM106.2, Zab FM 106.6 and Apna Karachi 107.

These radio stations have different type of assessments to evaluate their weakness and

threats, its also difficult for them to identify

compete each other for listeners and advertisers for which they do different type of

activities to capture the target market. For all radio stations their targets listeners and

advertisers are very important

employing efficient DJs, RJs, anchor, script writers and so on. It has little risk from other

stations in some aeras.

All radio stations are using same technical equipments for providing services. Pakistan is 10

years back in technology field from European countries so they don’t have completion in

that area. But following are som

threat and weakness.

Team Responsibilities

Employees who speak on air, like, Rj’s and news readers, usually have higher salaries

As the members of a broadcasting organization, employees must be:

Up to date with the day to day issues faced by the organization.

All the time alert to face the technical issues.

Able to find quick and extempore solutions to the problems that occur.

Having complete know how of all types of work, even out of their job description.

Punctual in all aspects and must show strong teamwork.



100, FM 101, After Mast FM 103 still there are many other radio stations are la

as Hot FM105, Hum FM106.2, Zab FM 106.6 and Apna Karachi 107.


threats, its also difficult for them to identify opportunity for them in future but they all



advertisers are very important as for Mast FM 103 which take necessary steps such as




that area. But following are some basic things on the basis of which they evaluate risk for

Team Responsibilities

readers, usually have higher salaries

Having complete know how of all types of work, even out of their job description.



100, FM 101, After Mast FM 103 still there are many other radio stations are launched such


opportunity for them in future but they all



as for Mast FM 103 which take necessary steps such as




e basic things on the basis of which they evaluate risk for

• Shows

• Events

• Advertisers

• Promotional activities

They also maintain check and balance system for that they have employed engineer

updating their technical computerized system.

Over the years Mast FM 103 network has proved that it is now not just a radio channel but a

brand that envisages people’s interest and strives to adhere to this commitment of

providing nonstop entertainment to its listeners. By being brand of the year more

responsibility lies on FM 103 to keep excelling and managing quality and content of its

programs. It commits to its audience that it will continue to meet the expectations of its

listeners and will keep up to its motto of entertaining, informing and amusing the people

more and more in the years to come.

department of business administration course title: … · 2012. 4. 4. · industry analysis 3-5...

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