deck petits-ateliers-gens de confiance(1)
TRANSCRIPT
@MatinDigital #CantineNantes #LesPetitsAteliiers
“ “Découvrez le slide-deck qui nous
a permis de lever 500 000€
auprès de Partech en 15 points
Les Petits Ateliers11 octobre 2016 – Nantes
Ulric Legrand
We spend a lot of time building trust-based relationships.Trust is worth a lot: thanks to these trust-based relationships we save time
and energy.
However...
Trust is linked to personal stories Trust is not easily transfer/share Trust is gradual and evolves constantly
@MatinDigital #CantineNantes #LesPetitsAteliiers
The sharing economy is based on trust. This is why the big players in thesector have developped profiles that are trust-based, thanks to sharedfeedback and ratings.
However...
• trust-based profiles are fragmented• trust-based profiles are incomplete• the 'rating' trust is not enough for many people
Trust-based profiles, Blablacar
@MatinDigital #CantineNantes #LesPetitsAteliiers
'Community based‘ trust (as opposed to'rating-based‘ trust) does not only providepeople with a good service but also a greatrelationship with shared values.
Gens de confiance provides a sense ofbelonging, when ratings provide a sense ofsecurity.
Maslow Pyramid
@MatinDigital #CantineNantes #LesPetitsAteliiers
Gens de Confiance is a website which brings together reliable people who
can exchange goods and services, which you can only get on to if you have
been referred 3 times (originally 2) by current members.
More precisely, Gens de Confiance is:• a social network of like-minded people • a marketplace for sharing goods and services
8
@MatinDigital #CantineNantes #LesPetitsAteliiers
We build a new social graph, the Trust Graph, by the way people refer to each other:• 'future sister in law' • 'sister'• 'my daughter'• 'cousin '• 'a very close friend'...
@MatinDigital #CantineNantes #LesPetitsAteliiers
'Hello.I just wanted to say a big thank you! Thanks to you I was able to find 2 completely trustworthy girls to look after my kids: two beautiful meetings.It's such a worry for parents to find solutions! One of them also came with a friend of hers to help my husband with his work for Xmas party!Efficient, on-time, professional! Your network is very reliable! Continue as you're doing! Your reliability is what makes you unique!In today's pessimistic world, it's great to see that some things are working well.'Gabrielle Ott - [email protected]
'Good evening everyone.A great thank you for having created such a useful and friendly network. A great thank you to all the voluntary workers who are working to helpus, when they don't even know us. A big thank you for all your trust, you know people are talking a lot about you (out there)! You are starting tobe very famous! Happy summer to you all.’Nancy de la Rue du Can - [email protected]
'Good evening.I rented out my secondary home for the bank holiday weekend of 14th July: I had never rented out this house before and had never tried to. Byanswering the ad found on GDC and after excellent 1st impressions with the family, i decided to take the plunge. And the result was perfect: theyleft the house perfectly clean. I met the tenants when I arrived: 2 lovely couples with their well-mannered children.Thanks for this website which I completely trust.’Isabelle Walch – [email protected]
We have more than 20,000 thank you emails!12
@MatinDigital #CantineNantes #LesPetitsAteliiers
We plan to open local marketplaces everywhere under one TrustedPeople.com network.
Gens de Confiance becomes a group of TrustedPeople.com
14
@MatinDigital #CantineNantes #LesPetitsAteliiers
API TrustedPeople.com
Trusted third party for C2C business
TrustedPeople.com will be a business accelerator for C2C platforms.
15
@MatinDigital #CantineNantes #LesPetitsAteliiers
We are testing 3 revenue streams (opportunity):
• visibility options (e.g.: paid-for SCO optimisation : 4EUR on average)
• donations
• publicity /business services
Over the long term, revenu sharing with C2C platforms using the API:
Fees charged according to the number of API calls (click or % of the transaction amount).
When a user does a search, the marketplace identifies those of its groups (friends of friends,
Gens de confiance...) who offer a service.
16
@MatinDigital #CantineNantes #LesPetitsAteliiers
Growth: +7% per week of audience over the last 60 weeks
17
@MatinDigital #CantineNantes #LesPetitsAteliiers
• 140,000 members validated • 35,000 registered and on a waiting-list • 100% acquisition via 'word of mouth'
18
@MatinDigital #CantineNantes #LesPetitsAteliiers
Retention rates:
• 75% Monthly Active Users
• 15% to 20 % Daily Active User
19
@MatinDigital #CantineNantes #LesPetitsAteliiers
Main uses :
• 30 % property (real estate for sale, vacation rentals…)
• 14 % childcare & baby stuff
• 13% home & garden
• 11 % jobs
• 10 % clothes, footwear & accessories
40,000posts live
50%success rate
33%members have posted
Conversion rates:
20
@MatinDigital #CantineNantes #LesPetitsAteliiers
• We are viral
• We are sticky
• We are independent of search engines, social networks, stores and
market places
21
@MatinDigital #CantineNantes #LesPetitsAteliiers
July 2014:
Public launch
April 2015:
• 30k members,
• 12K ads,
• 25% daily active users,
• 200 new registrations
May 2015:
test moderation Crowd
June 2015:
launch of Groups: communities within the community
August 2015:
1st NR 6,5K (Stripe+ cheques + PayPal) in 29 days
July 2015:
• 50k members,
• 300 new registrations/day
• 300 new ads/day
22
@MatinDigital #CantineNantes #LesPetitsAteliiers
Ulric LE GRAND40 ans - CFO
Co-founder of ZenbusFounder of Proximea
Nicolas DAVOUST33 ans - CEO
Founder & CTO LesParrains.fr & 245friends.com
Enguerrand LEGER37 ans – CCO
Founder of ELCréation(web agency)
23
@MatinDigital #CantineNantes #LesPetitsAteliiers
Our mission is to bring TRUST back to life amongst mankind.
We want to build the biggest community of people who aspire to
the same values of trust and courtesy - like-minded people -for the world they live in.
We want to be a major trusted third party for C2C platforms.
24
@MatinDigital #CantineNantes #LesPetitsAteliiers