complete aide-nators.docx

8/16/2019 COMPLETE AIDE-NATORS.docx

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Students of MKT656,Bachelor in Business Administration (Hons) International Busienss,UiTM Teknoloi MA!A, "a#anan Shah Alam,Kam$us %uncak Alam,

&' Bandar %uncak Alam, Selanor

Madam Intan S*afina+ inti Mat Shafie-ecturer of .loal Marketin (MKT 656),UiTM Teknoloi MA!A, "a#anan Shah Alam,Kam$us %uncak Alam,&' Bandar %uncak Alam, Selanor /5th 0ecemer /5

Madam,

Submission a Report of Business Portfolio for Aide-Nators

!eferrin to the matter ao1e, #e are $leasure to sumit our #orkin $a$er of Aide23ators

usiness $ortfolio4 The usiness $ortfolio has een desined to enale students to learn the

techniues of manae and ein successful in international usiness4

4 The sumission of the usiness $ortfolio is to fulfill the $rereuisite of the .loal

Marketin (MKT 656) suect that com$ulsor* taken * the all International Business

students4 7ur rou$ is $erfectl* $erformed * fi1e hihl* 1ision and talented students4 All of

us had areed to choose and estalish a usiness $roect, #hich #ill e $ri1ate assistant

ser1ices4

'4 8e ho$e that Madam #ould e satisfied #ith the usiness $ortfolio that #e ha1e come

out #ith and #e #ould #elcome an* o$inion and comment for our ad1ancement4 8e also

ho$e that our usiness $ortfolio #ill fulfill all the criteria to e a ood and s*stematic usiness

$ortfolio and could e a ood uideline and references in understandin and learnin aout

international usiness4

The coo$eration from *our entit* is e9tremel* a$$reciated4

Thank *ou4

:ours sincerel*,

;;;;;;;

(HA


2/24

FACULTY OF BUSINSS !ANA"!NT

UNI#RSITI T$NOLO"I !ARA

CA%AN"AN S&A& ALA!

$A!PUS PUNCA$ ALA!

'()** BAN+AR PUNCA$ ALA!

ASSI"N!NT CO#R S&T

COURS +TAILS

Course !$T,,

Tutorial "roup B!)', !

Le.turer/s Name !dm Intan S0afina1 Binti !at S2afie

Title Aide-Nators

ASSI"N!NT +TAILS

+ue +ate 3' +C!BR )*3

STU+NT/S +TAIL

NO4 NA! STU+NT I+ NO

34 A!IRUL A5I5 BIN NOR ALBAS&RI )*3',3'6)

)4 &AFI5+5UL &A$I! BIN &U!AI+I )*3')',(',

(4 I55ATI BINTI C& A5I5 )*3',76*6,

'4 TN"$U SAIF I!RAN BIN TN"$U !O&A!+ &AS&I! )*3'')3,)

4 %AN NURAISYA +ANIA BINTI ROSLAN AFFAN+I )*3''68'6'

2


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Assi9nment O:erall !ar;s<

TABL OF CONTNT

TITL PA"

>?>"UTI@> SUMMA!:;;;;;;;;;;;;;;;;;;;;;44 i

/4 I3T!70U"TI73;;;;;;;;;;;;;;;;;;;;;;;;; /4 "7M%A3: BA"K.!7U30;;;;;;;;;;;;;;;;;;;;4 /'4 BUSI3>SS -7"ATI73;;;;;;;;;;;;;;;;;;;;444444444 &4 "!ITI"A- ISSU> T !>S>A!"H;;;;;;;;;;;;;;;;;;;;;;; //

4/ "ustomer;;;;;;;;;;;;;;;;;;;;;;;;4 ;; //4 Marketin Strateies;;;;;;;;;;;;;;;;;;;;;; /

4 MA!K>T A3A-:SIS;;;;;;;;;;;;;;;;;;;;; ;; /54/ Market Share;;;;;;;;;;;;;;;;;;;;;;;;444 /54 Market .ro#th;;;;;;;;;;;;;;;;;;;;;4444 ;; /64' Market Action;;;;;;;;;;;;;;;;;;;;;;;;4 /

D4 7%>!ATI73A- A"TI@ITI>S;;;;;;;;;;;;;;;;;;;444 /D4/ 0escri$tion of "om$an*Cs 7$eration;;;;;;;;;;;;;;;4 /D4


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=CUTI# SU!!ARY

The Aide23ators "om$an* is a com$an* that $ro1ided ser1ices es$eciall* in assistin those

indi1iduals #ho are us* #ith their dail* routine4 Therefore, #e came to the rescue *

$ro1idin ser1ices such as roceries sho$$in, $a*ment of monthl* ills, house chores, and

cookin if reuested * the customer4 7$eratin since D domesticall*, no# #e

internationali+ed our ser1ices to United Ara >mirates (U4A4>4)4 Headuarter of Aide23ators

is located at 8ansa Mau, Kuala -um$ur and no# #e are $lannin to o$en a ne# ranch in

Au 0hai, U4A4>4


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34* INTRO+UCTION

The Aide23ators "om$an* is the com$an* that $ro1ide %ri1ate Assistants Ser1ice #here #e

$ro1idin ser1ices to the indi1idual #ho are us* #ith their dail* routine4 A $ri1ate assistant,

also referred to as %ersonal Aide (%A) is someone #ho assists in dail* usiness or $ersonal

tasks4 The Aide23ators $ro1ide on2demand ser1ices for usiness e9ecuti1es, clients,

em$lo*ees and indi1iduals4 8e aim to match client reuests #ith a1ailale freelance

concieres are e9cluded from this industr*4 The Aide23ators #as o$eratin since D

domesticall*, no# #e are $lannin to internationali+e our ser1ices to United Ara >mirates

(U4A4>4)4 Since our ser1ice is eneral, #e are fle9ile to $ro1ide an* ser1ice to our customers4

8ith us* schedules and tiht #orkin hours, a lot of $eo$le find it useful to ha1e an aid to

hel$ them enale to focus on hih $riorit* issues o1er those that demand eual attention *et

could e taken care of * hirin conciere ser1ices4

Accordin to >mirates 3e#s, the demand for housemaid in Au 0hai is hih

ho#e1er the* ha1e short su$$l* in order to meet all demand4 !esidents said the shortae of

housemaids and nannies #ill thro# thousands of homes into domestic chaos (.ulf 3e#s,

/5)4 It is difficult for them to find re$lacement or ne# maid to e #orkin #ith them4

Therefore, * introducin our ser1ices, #e #ould sol1e the $rolem that the* faced4 In fact,

#e can offer to them our ser1ice #hene1er the* reuired4

)4* CO!PANY BAC$"ROUN+

Aide23ators is a $ersonal assistance ser1ice $ro1ider that ser1es their customers * $ro1idin

$ersonal assistance ser1ices to customers #ho are 1er* us* to alance their dail* #ork li1es

and families4 The name FAide23atorsC comes from the french #ord FAideC #hich means

FassistanceC #hile FnatorC comes from FterminatorC #here all $rolems can e terminated4

Aide23ators is headuartered in 8ansa Mau in Mala*sia, Aide23ators "om$an*Gs

#orkforce consists of 5 oards of directors includin 5 #orkers4 The com$an* founded *

Hafi+d+ul #ith four of his friends #ho are Saif, Amirul, Ais*a and I++ati4 The idea to start a

$ersonal assistance ser1ice $ro1ider is after look at Mala*sian dail* life #hich is 1er* us* to

manae their home after hectic schedule4 To sol1e the $rolem, Aide23ators come u$ #ith

$ersonal assistance ser1ices to ease the li1es of those $eo$le4 Aided * our domestic success,

#e #ould like to s$read our ser1ices to modern countries #here our $otential customers

reside4 After doin countr* screenin, #e decided to o$en ranch office in Au 0hai, U4A4>4

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(4* BUSINSS LOCATION

7ur usiness #ill e located at Au 0hai, United Ara >mirates (UA>)4 -ocated at Middle

>ast, Au 0hai is the ca$ital cit* of UA> (refer A$$endi9 / and )4 As the larest amon

other se1en memers of UA>Cs emirates, Au 0hai accounts almost t#o third of the UA>Cs

econom* thanks to its ra$id de1elo$ment and urani+ation4

Here are fe# details aout Au 0haiE

2 %o$ulationE 465 million (/&)

2 -anuaeE Araic, >nlish

2 !eliionE Islam

2 "urrenc*E UA> 0irham (A>0)

2 .ross 0omestic %roductE US0 5D,&& million

8e choose this location ecause of shortae of housemaids and nannies in Au 0hai4

Most of the residents in Au 0hai demand for housemaids and nannies to look after their

children #hen the* o to #ork4 To take ad1antae on this situation, our com$an* chooses Au

0hai to internationali+e our usiness as #e confirm the demands for $ersonal assistant

ser1ice in Au 0hai are increasin4

8e elie1e that #ith the increasin demand in $ersonal assistant, Au 0hai is the

suitale $lace for Aide23ators as start u$ to o international4

'4* CRITICAL ISSU FOR IN+USTRY ANALYSIS

'43 Future Outloo; and Trends

'4343 .onomi. Trends

Since the UA> #as estalished in /D/, its econom* has ro#n and de1elo$in

into a modern and o$en econom*4 Totalin close to US'5 illion, it is no# the

second iest econom* in the Ara #orld, after Saudi Araia, and accounts for

more than a uarter of the ross domestic $roduct (.0%) of the .ulf "oo$eration

"ouncil (.""), and nearl* /& $er cent of the comined .0% of the countries in

the Middle >ast and 3orth Africa reion4 The ener* sector is the foundation of

the UA>Cs #ealth and also a ke* source of re1enues to finance continuin

economic di1ersification4 The countr* has the #orldCs se1enth2larest $ro1en

reser1es of oth crude oil and natural as (B% Statistical Sur1e* of 8orld >ner*,

/)4

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'434) Te.2nolo9i.al Trends

Smart o1ernment a$$s ha1e lead the #a* to reater inno1ation and more

interated, user2friendl* s*stems4 The* are in the $rocess of de1elo$in a ne#

channel to e9tend ser1ices to usinesses and customers and enhancin this to

enale de$artments to shift to a smart o1ernment * de1elo$in com$rehensi1e

diital ser1ices so customers recei1e all o1ernment ser1ices, reardless of the

ser1ices reuired4 The ne9t $hase for the UA> is to seekin to estalish itself as

smart o1ernment leader in the reion #here the* are ale to #in users o1er to the

latest a$$s4 It #ill also redra# o1ernment ser1ices in a modern #a*, led *

inno1ation and creation4

'434( Le9al and Politi.al Trends

%olitics of the United Ara >mirates takes $lace in a frame#ork of a federal, $residential and asolute monarch*4 The United Ara >mirates (UA>) is a

federation of se1en constituent monarchies #hich consist of the >mirates of Au

0hai, Aman, 0uai, and mirates, the head of state and the ruler of 0uai is the %rime

Minister of the United Ara >mirates, the head of o1ernment4 The UA>Gs udicial

s*stem is deri1ed from the ci1il la# s*stem and Sharia la#4 The court s*stemconsists of ci1il courts and Sharia courts4

'4) Industr0 "ro>t2

'4)43 Industr0 Sales for Past Years

"onciere ser1ices #ere once rearded unnecessar*, ut ha1e no# come to a$$ear

$ractical and im$ortant4 But althouh as a client of a conciere ser1ice *ou are

sa1ed a lot of time, it does mean i1in u$ $art of the control4 BIS 8orld also

$redicts that those usiness $ersons #ho earn more than /, a *ear and use

conciere ser1ices usuall* #itness a rise in their incomes ecause the* are left

#ith more time to focus on their usinesses and entre$reneurial acti1ities4 And as

a result the* #ill ha1e more discretionar* funds, increasin in the demand for

conciere ser1ices4

7


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There is increasin demand for this ser1ice accordin to 3e# !e$ort *

.loal Industr* Anal*sts .IA announces the release of a com$rehensi1e loal

outlook on the "onciere Ser1ices Industr*4 Time constraints, us* #ork

schedules, e9tended #orkin hours and lack of #ork2life alance in e1er*da* life

#hich are all contriutin to the ro#in demand for cor$orate conciere

ser1ices4 Moreo1er, #ith cor$orate o$erations and usinesses ein 1er*

demandin and com$le9 no#ada*s #here the chanin com$etiti1e landsca$e is

forcin enter$rises to recruit ne# em$lo*ees, create a lo*al consumer ase as #ell

as re#ard maor clients, the ke* $ur$ose for #hich cor$orate conciere ser1ices

are desined4 "onciere ser1ices is a #orth#hile strate*, $articularl* in case of

time $oor and hih net #orth customers, for estalishin etter customer relations

and for ainin e9tra re1enue as #ell4

'4)4) Ne> Ser:i.es

As com$ared to the traditional conciere ser1ices that are offered in larer hotels

that offer tra1el arranements and restaurant reser1ations, conciere * the Aide2

3ators are offerin the ser1ices to an* client reardless to an*#here4 It is $art of

our on2oin commitment to rinin Au 0hai residents the 1er* est in lu9ur*

and fine li1in4 The Aide23ators offers a #ide rane of ser1ices that #ill take the

stress out of *our dail* life and i1e *ou more time to eno* the kind of life *oudeser1e4 7ur arra* of #orld class conciere ser1ices includesE

Home manaement 4

0ail*

>rrand

s

c4

>ducatio

n

Table 1: Services offered by Aide-Nators

'4( Competitors

As a countr* #ith most of their citi+en has hih income, conciere ser1ice is 1er*

$o$ular in Au 0hai4 Man* international com$anies ha1e emarked in the markets for

fe# *ears efore local com$anies starts to follo# the flo#4 Manum Ser1ices and

7ne"onciere are the e9am$les of international com$an* that $o$ular in conciere

industr*4

8


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The tale elo# sho#s S87T anal*sis et#een Aide23ators and com$etitors in the

marketE

Strenth 8eaknesses 7$$ortunities Threat

Magnum

Services

Ha1e stron

re$utation in

the lu9ur*

conciere

industr*

7nl* the

memer can

eno* and use

the ser1ice

$ro1ided *

Manum

Ser1ices

.ro#th of

lu9ur* industr*

Aressi1e

ro#th of the

market

OneConcierg

e

International

com$an* #ith

hih customers

lo*alt*

Hih risk of

re$utation

damae

%ossiilit* of

$artnershi$

#ith lu9ur*

rands

Strenthenin

of com$etition

from

international

and local

com$anies

Aide-Nators 2 Affordale

$rice for all

rou$ of

incomes

2 "on1enience to

access to the

ser1ice 1ia

#e site or

a$$lication

"ustomers do

not ha1e

kno#lede

aout Aide2

3ators

0emands from

middle2class

rou$ for the

affordale

conciere

ser1ice

2 0ifferences

in culture

2 0urin

recession,

$eo$le tend

to a1oid to

s$end their

mone*

Table 2: SWOT analysis between Aide-Nators and competitors

'4' Profile of Customers

Aide23ators taret customers are those #ho strule and need hel$ in their dail* life

es$eciall* for home manaement, dail* errands and education4 7ther than that, #ith

affordale $rices offered for the ser1ice, #e are not onl* focusin on u$$er2class rou$

9


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income ut also for middle2class $eo$le #ho are strule to find time to do man* thin

in their dail* life4

4* SR#IC +SCRIPTION

43 Profile of Ser:i.e

Headuartered in 8ansa Mau, Kuala -um$ur in Mala*sia, The Aide23ators "om$an*

is headin to#ards a loal com$an*4 Aided * our domestic success, #e #ould like to

s$read our ser1ices to modern countries #here our $otential customers reside4

Therefore, Au 0hai is the ans#er to our uestion4 Since D, The Aide23ators

"om$an* has een s$eciali+in in conciere ser1ices #hich a1e assistance to those

#ho faces difficulties in co$in #ith their dail* duties due to us* lifest*le4 8ith 6

*ears of e9$erience in the $ersonal conciere industr*, #e ha1e done ama+in thins

and enhancin our customerCs life * assistin them on their childrenCs education needs,

da*Jto2da* errands, and home manaement4 Su$$orted * '5 full time staffs, The Aide2

3ators "om$an* is o1erned * 5 oard of directors and /5 shareholders #ho

res$onsile in e1er* decision makin4

4) +es.ribe t2e Appli.ation of t2e Ser:i.e

The idea of the ser1ices that #e $ro1ided is uite sim$le4 The taret market #ould e to

those #ho are us* #ith their #ork matters until the* ha1e no sufficient time for their

dail* errands and time to manae house chores4 Therefore, #e are there #hen the* need

us to manae their dail* errands such as ill $a*ments and rocer* sho$$in4 7ur

customer can suscrie our ser1ices ased on one time asis #hen needed4

4( Uni?ue features

7ur main $riorit* is to understand our customers in term of their needs, #ants, and

$references so that #e can achie1e customerCs satisfaction and ecome their main

choice4 Thus, once #e are ale to understand our customers #e #ill then use it as a

uideline to $ro1ide the est ser1ices #hich are not $ro1ided * our com$etitors and

that #ill makes our ser1ices uniue4

7ur ser1ices can e di1ided into three cateoriesE

•Home manaement

• 0ail* errands

• >ducation

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Table 3: Uni!eness of services provided by Aide-Nators

4' Opportunities for t2e e@pansion

%eo$le mostl* use 1ehicles or cars to allo# them to tra1el4 Almost e1er* da* the* #ill

use it to o to #ork, sho$$in and more4 Ho#e1er, not e1er* da* their car #ill e in

ood condition and at an* time it can reak do#n4 Thus, ased from this kind of

situation #e see an o$$ortunit* to e9$and our ser1ice and come out #ith a ne# ser1ice

#hich is to#in ser1ice4 The customer can call us #hen the* are ha1in troule #ith

their cars or 1ehicles and #e #ill $ick u$ their cars to the nearest #orksho$4 8e see that

this is a ood o$$ortunit* for us to e9$and our $roduct line and also ecome a etter

com$an*4 Throuh this action, #e can sta* com$etiti1e #ith other com$anies #hich are

in the same industr*4 ducation ser1ices are our main

uniueness #here #e are the first

conciere ser1ice com$anies that

$ro1idin home tuition for our customerCs

kid4• 8e take the conciere ser1ice to the ne9t

le1el #here #e are also includin this

ser1ice in $art of our com$an*Cs ser1ice4


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4 Stor0 of t2e ser:i.es line ?ualit0 de:elopment deli:er0 and ser:i.e

The ser1ices that are $ro1ided * Aide23ators are dail* errands, home manaement and

education4


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,4* INNO#ATI# +SCRIPTION

,43 Resear.2 and +e:elopment

>1en thouh the future seems so far a#a*, it is actuall* einnin riht no#4 The

com$an* is seekin to et more $rofit to#ards achie1in ro#th4 The com$an* #ill

enhance the ualit* and the 1ariet* of the ser1ices4 Besides that, the com$an* aims to

et more customers and secure more eora$hical areas4 To enhance the ualit* and the

1ariet* of ser1ices, the com$an* reuires the customers to $ro1ide feedack and

suestions4 The com$an* does not onl* ho$e for $ositi1e feedacks ut neati1e

feedacks as #ell ecause neati1e feedacks act as uidance for the com$an* to

im$ro1e4 >ach time after the ser1ices is $ro1ided to the customers, the com$an* for

suestions from the customers4

The com$an* #ill use mass media such as tele1ision, internet, maa+ines and

ne#s$a$ers to ad1ertise the com$an* loall*4 The com$an* elie1e that these

mediums #ill attract more customers reardin the e9istence of the com$an* as the

com$an* aims to o loal4

,4) Intelle.tual Propert0

The name, Aide23ators and the taline Our Customers Are Our Families/ and theloo is trademark reistered4 The com$an* #ants to trademark reistered ecause the

com$an* #ants to e distinuished in the industr*4 Besides that, the com$an* #ants to

a1oid randin theft from other com$anies4 The official loo of Aide23ators (refer

A$$endi9 ') is trademarked4 The loo sho#s a letter FAC that stands for FAide23atorsC in

lue colour #ith a micro$hone in orane colour o1er it that s*molises Fcustomer

ser1iceC4

The colour lue is chosen ecause it inites the feelins of trust, securit*, order,

and cleanliness4 Blue is often associated #ith the coolness of the sea and sk*4 It has

een sho#n to calm the senses and lo#er lood $ressure4 It ma* stimulate feelins of

trust, securit*, order, and cleanlinessL (.illett, /&)4 7n the other hand, the orane

colour is chosen ecause it inites feelins of ener*, #armth and alance4 7rane is

often associated #ith the heat of sun and fire and is considered a hih2arousal color4 It

ma* stimulate feelins of ener*, alance, and #armthL (.illett, /&)4

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,4( Spe.iali1ed $no>led9e

The com$an* has a team of e9$erts #ith s$eciali+ed kno#lede #hich ensures hih

ualit* ser1ices4 The memers of the team are all ualified raduates from to$

uni1ersities around the loe4 S$eciali+ed kno#lede includes com$etencies and skills

in a $articular $rofession4 The follo#in are the skills needed for the ser1ices of Aide2

3ators4

m$ath* is a stron on ho# to descrie successful $ersuasion4

"ustomerCs concerns are our concerns too4

Thirdl*, neotiation skills4 It is a skill * #hich $eo$le settle differences4 It is a

$rocess * #hich com$romise or areement is reached #hile a1oidin arument and

dis$ute4 3eotiation is aout fairness, seekin mutual enefit and maintainin a

relationshi$ #ith customers4

-astl*, kno#lede of ser1ices4 >1er* em$lo*ee must ha1e full kno#lede of the

ser1ices offered * the Aide23ators4 This is im$ortant in hel$in customers #hen the*

run into $rolems and ensurin there #ill e no misunderstandin reardin the ser1ices

offered4 7n the other hand, the ser1ices offered must e handled * indi1iduals #ho are

ualified in the s$ecified field4

64* !AR$T RSARC&

643 Customer

64343 C2ara.teristi.s of t2e Customer

Aide23ators $ersonal conciere ser1ice determined to ser1e customers that ha1e

limited time in orani+in their dail* tasks4 Therefore, the ser1ice can e eno*ed

* those #ho are committed #ith their career from the ae of *ears and ao1e4

Since the ser1ice chare that #e im$ose on our customer can e afforded * most

14


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of the income rou$s in United Ara >mirates, s$ecificall* in Au 0hai, #e

think that it is a ood decision in residin our usiness here4

6434) Bu0in9 Situation

Bu*in situation refers to the situation surroundin a $urchase * a customer

#here as it is influenced hea1il* on the ualit* of information and e9$erience that

the customer ha1e on the ser1ice or $roduct, as #ell as its effort in u*in the

$roduct or ser1ice4 Bu*in situations is di1ided into three, the straiht reu*, the

modified reu*, and the ne#2task u*in (-am, "4, Hair, N4, ')4


16/24

64) !ar;etin9 Strate9ies

Accordin to Hastins, .4, Ha*#ood, A4 (/DD/), marketin is defined as $uttin the

riht $roduct in the riht $lace, at the riht $rice, at the riht time4 Thouh this sounds

like an eas* enouh $ro$osition, a lot of hard #ork and research needs to o trouh4 The

marketin strateies is a crucial tool to hel$ understand #hat the $roduct or ser1ice can

offer and ho# to $lan for a successful $roduct offerin4 It is commonl* im$lemented

throuh the &%Cs of marketin #hich are %roduct (Ser1ice), %rice, %romotion, and %lace4

The follo#in descries the &%Gs of Aidenator %ersonal "onciere ser1icesE

Marketin

Strateies

0escri$tions

/4 Ser1ice 8e $ro1ide $ersonal conciere ser1ices to our taret consumers #ho

are too us* and committed to their career until the* ha1e less time

for themsel1es in manain their dail* tasks at home4 Since our

ser1ices is not that 1ast, #e can s$eciali+e in #hat #e are doin since

#e can focus on the ser1ices i1en more easil* com$ared to our

com$etitors #ho offered more 1ast ser1ices4

7ur ser1ice mainl* consists of certain se1eral cateories such asE

• >rrand ser1ices (rocer* sho$$in, food deli1er*, ill

$a*ments)

• House ser1ices (cleanin, laundries, dishes, cookin, nann*,

a*sittin)

•


17/24

3e9t hourE D5 0irhams or US0 5

Monthl*2asis $ackaeE

5 hoursOmonthE US0 /'5

/ hoursOmonthE US0

hoursOmonthE US05

Since Aide23ators %ersonal "onciere "om$an* $ro1ide ser1ices

amon the u$$er2class and middle2class rou$ income, the $rice for

our ser1ice can e afforded * these rou$s4 8e ensure that our

$ricin strate* can com$ete #ith other com$etitor to continue mark

our e9istence in the $ersonal conciere market4 %ricin decisions

de$ends on the ser1ice demanded and the time locks that the* ha1e

suscried4

7ur reular clients $urchase locks of time each month (5, / or

hours $er month) or for clients that ha1e a one2off reuest, the* can

$urchase ust the hours the* need4 8e ha1e set a minimum of one

hour ser1ice4

%a*ment is made in ad1ance and the client has an account set u$ for

their reuests4 8e lo the time that #e s$end on reuests * /5

minute increments and kee$ *ou u$dated on their time alance

throuh the moile a$$lication installed in the i7S and Android

smart$hones

'4 %romotion 7ur com$an* has estalished a user2friendl* #esite,

###4aidenator4com4 The #esite has all the rele1ant informations

reardin the com$an* includin histor*, ser1ices, career and most

im$ortantl*, contacts #here customers can $lace their suscri$tions4

7ur customers also can suscrie to our ser1ices 1ia 8hatsa$$ and

hotline numer4 A dedicated moile a$$lication on Android and i7S

also hel$ed the $romotion on our ser1ices4 !eular users for our

ser1ices #ill et monthl* letters com$risin reat $romotions and

17


18/24

also some 1ouchers #hich the* can use for the ne9t suscri$tion4

&4 %lace As for Aidenator %ersonal "onciere Ser1ices, #e elie1e that *

lookin at the income le1els of the residents of United Ara >mirates,

$articularl* in Au 0hai, most of them can afford our ser1ices4

Since most of these Aras are us* #ith their dail* tasks at #ork,

the* #ill e needin our ser1ice to ensure their dail* home errands

are in order4

Table ": Aide-Nators# mar$etin% mi&

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84* !AR$T ANALYSIS

843 !ar;et S2are

26%

21%16%

14%

23%

Concierge Service's Market Share

Magnum Services

OneConcierge

Assist.ae

A! " Consu#ting

$e Concierge Com&an'

'(art 1: )ar$et S(are before t(e *ntrance of Aide-Nators


20/24

25%

19%

14%

13%

8%

21%

Concierge Service's Market Share

Magnum Services

OneConcierge

Assist.ae

A!"Consu#ting

Ai(e")ator

$e Concierge Com&an'

'(art 2: )ar$et S(are after t(e *ntrance of Aide-Nators


21/24

and im$ortant4 The ser1ice that once e9clusi1el* used the celerities has no# manaed

to find footin amon ">7s, usiness $ersons, and e1en house#i1es4 "onciere

ser1ices sa1ed a lot of $eo$le time and hel$ the client #ith their dail* life4

IBIS8orld $redicts that those usiness$ersons #ho earn more than /, a

*ear and use conciere ser1ices usuall* #itness a rise or im$ro1ement in their incomes

ecause the* ha1e more time to focus on their usinesses and entre$reneurial acti1ities4

Toda*, $ri1ate conciere market is ro#in es$eciall* in the Middle >ast4 A lot of

$eo$le in UA> ha1e mone* to urn and the* are not afraid to hire someod* to do the

orin tasks in life so that the* can free themsel1es4 Most of the $eo$le in UA>

es$eciall* in 0uai and Au 0hai ha1e a lot of mone* since the* ha1e their o#n

usiness and the* need to focus on their usiness so that the* can o$erate it smoothl*4

This #ill lead to hih demand for conciere ser1ice in UA> market since conciereser1ice can sa1e their time and this also sho# that the market for conciere ser1ice has

$otential to ro#th and elo# is our com$an*Cs 5 *ears sales forecastE

*ear 1 *ear 2 *ear 3 *ear 4 *ear 5

0

100000

200000

300000

400000

500000

600000

700000800000

900000

Sales/$

Sa#es+,

'(art 3: Aide-Nators# sales forecast

84( !ar;et A.tion

Since $eo$le in UA> es$eciall* at 0uai and Au 0hai ha1e a lot of mone* and us*

to o$erate their com$an* or usiness, #e see this as o$$ortunit* for us to enter the

market and offered ser1ices that can hel$ them in their dail* routine4 In order to makethem a#are of our ser1ice, the $ositionin strate* of our $roduct must e accurate4

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22/24

Since our taret is the citi+en of UA> es$eciall* Au 0hai, #e need to $roect a

Middle >ast $ersonalit* #ith a $ersonal touch so that our ser1ice meet the needs of our

Middle >ast clients4 8e #ant our com$an* and our ser1ices to acce$t * the local thus

#e need to create a com$an* imae that can rin $ositi1e $erce$tion from them and

does not conflict their culture4 Ad1ertisin of our $roduct also must e caterin #ith

their culture and $erce$tion4

There are also other com$anies that offer the same ser1ice o$erates in the same

market #ith us4 This mean that #e need to com$ete #ith them in order to sta* sur1i1e in

the market4 To make that $ossile, aressi1e $romotion must e done so that $eo$le

#ill kno# our e9istence in the market and #e need to offer our ser1ice at the est $rice

#hich is lo#er than our com$etitors are offerin in order to et the customers attention4

8e also need to modif* our $roduct to make our $roduct uniue and different from our

com$etitors and introducin ne# ser1ice such as & hours of ser1ice o$eration are

rele1ant in order for us to ain com$etiti1e ad1antae and ecome the leader of the

conciere ser1ice market4

To make our ser1ices are the est, #e need to make sure our em$lo*ees are #ell

trained and understand our com$an* oecti1e to ensure the* are on the same $ae #ith

the com$an* oecti1e and can i1e their est ser1ice to our clients4 8e also need to

collaorate #ith local o$erator in order to e9$and our net#orkin so that #e can run our

ser1ices more effecti1el* and efficientl*4

74* OPRATIONAL ACTI#ITIS

743 +es.ription of Compan0/s Operation

Aide23ators are usin direct e9$ort as our mode of entr* to our usiness o1ersea4 0irect

e9$orts are #hen #e neotiate, contract and #ork directl* #ith the client4 8ith that, #e

can a1oid the use of a middleman, so that #e can et a hiher return on *our

in1estment, set lo#er $rices and ecome more com$etiti1e4 .2art of A.ti:ities

Since Aide23ators did not #ant to #ait for a customer ser1ice re$resentati1e to ans#er a

$hone call, the team estalished a oal #here D5P of incomin calls #ould #ait less

than minutes for a customer ser1ice re$resentati1e4 The team acuired an Automatic

22


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"all 0istriution (A"0) s*stem to route customer calls to customer ser1ice

re$resentati1es4 The call center #ould o$erate from E am to /4 $m4 The follo#in

fiure i1es a flo#chart s$ecif*in the $rocess of ans#erin incomin customer calls4


24/24

74' +istribution C2annel

Aide23ators are usin direct2marketin channel since it has no intermediar* le1els4 In

this case the distriutor $ro1ides ser1ice directl* to customers4 The Aide23ators

maintain its o#n sales force to close deals #ith clients or sell its ser1ices throuh $hone

call or direct #alk in to our store #here mostl* in1ol1e face2to2face sales4 B* usin a

direct channel of distriution to connect customer to our ser1ices, #e can ain se1eral

enefits such as no intermediaries share the $rofits, Aide23ators tend to ha1e hiher

rates of $rofit4 Besides that, #e also ha1e o$ened a store #here the customer can come

to our store and tell us #hat ser1ices that the* #ant to ha1e4 Belo# is our distriution

channel #here #e deal directl* to our customer4

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