berkeley ppublic parklets arklet for the...
TRANSCRIPT
Audrey Bullwinkel, Jonny Faerstein, Zoé Lewis, Claire Lust, Molly Schmidt[IN]CITY 2013
990 & 988 Valencia St.
937 Valencia St.914 Valencia St.
1136 Valencia St. 3318 22nd St. 3248 22nd St. 153 Haight St. 754 Post St.
GOALUSe pArkLetS AS A wAy tO ACtivAte pUBLiC SpACe By pArtnerinG BUSineSSeS with SOCiAL CAUSeS.
preCedent prOBLeMSpreCedent SUCCeSSeS pArkLetS:• Costly to the sponsor• Located in gentrified neighborhoods• Limited functionality• Confuse private and public space• Fall into disrepair
pArkLetS:• Add sidewalk appeal• Up to 40% rise in sponsor revenues• Traffic calming devices• Up to 44% rise in foot traffic• widen sidewalks
MethOdOLOGy
PARKLETS FOR THE PEOPLE
PBE
RKEL
EY
PUBLICARKLET
WHAT ARE PARKLETS?WHO ARE THEY FOR?HOW SHOULD THEY BE USED?
WHAT CREATES DEMOGRAPHIC NEED ? WHAT CREATES PLACE BASED NEED? PARKLETS FOR THE PEOPLE
USERS NEEDS CONCEPT
BERKELEYHAS AN IMPORTANT ROLE IN
CHANGESOCIAL
1960 19681964 1965 19801969
“Shop-in” �ghts hiring discrimination
Free Speech Movement
SF Bay Association reduces �ll
Two way busing desegregates schools
Citizens occupy People’s Park
Voters approve rent control
Berkeley preserves its downtown diversity
2013
Berkeley approves parklet program
1990
WHAT’S IN THE WORKS MOVING FORWARD
July 2nd, 2013: City of Berkeley approved a parklet pilot project Time frame: 10 parklets in 3 yearsTransparency: Applicants must notify the public in advancePermits: $1700Requirements: Permit holders carry insurance Standards: Agree to maintenance and install signage denoting public space
Berkeley has an opportunity to do something new with parklets. The new design will reflect Berkeley’s longstanding history of social change and better serve the community.
THE FUTURE OF BERKELEY PARKLETS
CITY GOALS
FACTS
Accessibility Aesthetic AppealPedestrian Activity
“Facilitate private sector engagement in improvements to publicly owned spaces”
OUR GOALSBuild on the successes of existing parklets Only replace unmetered, non-RPP parking sites Be accessible for people not traditionally reached by parkletsCreate a network of public spaces throughout Berkeley Address neighborhood-specific needs Be functional as well as aesthetically appealingReceive funding from both public and private sources
Audrey Bullwinkel, Jonny Faerstein, Zoé Lewis, Claire Lust, Molly Schmidt[IN]CITY 2013
COMMUnity ASSetS
HEALTH CARE CENTER
PARK
FARMERS MARKET COMMUNITY CENTER
HIGH VOLUME OF PEDESTRIAN TRAFFIC
BART STATION
SCHOOL
POTENTIAL AREAS FOR PARKLETS
1
2
3
THE COMMUNITY ASSETS MAP SHOWS WHICH AREAS OF BERKELEY CAN BENEFIT MOST FROM A PARKLET BASED ON THE PRESENCE OR ABSENCE OF COMMUNITY ASSETS.
GROCERY STORE
DEMOGRAPHIC CONDITIONSHAVE COMMUNITY BUT LACK RESOURCESSouth Berkeley has a variety of grassroots organizations that lack financial support and community investment. Businesses could partner with local schools, Youth Spirit Artworks, and commuters by fostering garden, art, and resting space.
PLACE BASED CONDITIONSHAVE RESOURCES BUT LACK COMMUNITY
OBSERVATIONS RECOMMENDATIONS PARKLETSLow income jobsYoung populationLower rates of education High rates of obesityHigh rates of crimeHigh stress levelsLarge commuter population
Sell affordable produceEncourage youth engagementFoster creativity and collaborationTeach healthy habitsMentor for self-advocacy and job trainingRelieve stress and tensionImprove commuter experience
GARDENARTREST
San Pablo and Telegraph are commercial destinations. However, our observations and surveys reveal that pedestrians feel a lack of connectivity with the neighborhood. Local businesses invest in their neighborhoods by fostering people’s common musical and intellectual interests.
OBSERVATIONS RECOMMENDATIONS PARKLETSCrowded sidewalksDesigned for driving Exclusive to consumersLack of gathering spaceScattered used items
Expand public spacePlan for walkable activitiesProvide free entertainment Build more seating Organize space
MUSICKNOWLEDGE
P
BERK
ELEY
PUBLICARKLET
OUR BERKELEY BRANDWHERE PRIVATE CAPITAL INVESTS IN SOCIAL CAUSES Traditionally, parklets have served to improve the streetscape and increase public space. However, Berkeley’s culture of social change suggests that our parklets can go beyond aesthetics. The Berkeley Brand stands for design meant to build community and education through private-public partnerships. Each parklet will have its own personality based on a social need in its neighborhood. Parklets will be designed with recycled, locally sourced materials, have maps showing the city-wide parklet network, and be accessible to all.
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2 3
PARKLETS FOR THE PEOPLE
PBE
RKEL
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PUBLICARKLET
Audrey Bullwinkel, Jonny Faerstein, Zoé Lewis, Claire Lust, Molly Schmidt[IN]CITY 2013
This is a mobile parklet, intended to provide affordable produce, gardening workshops, and healthy cooking demonstrations for people in areas with low accessibility to healthy food, low income, and high disease risk. The parklet features an array of planter boxes that are tended to by students from four participating schools during the week, and functions as a mobile farmers’ market and nutrition education outlet throughout South Berkeley on the weekends.
LOW INCOME AND LOW ACCESS TO HEALTHY FOOD RETAIL
LOW INCOME AND LOW ACCESS TO HEALTHY FOOD RETAIL + LOW VEHICLE ACCESS
SACREMEN
TO ST
California St
Ward St
Derby St
P
BERK
ELEY
PUBLICARKLET
pUrpOSe • Circulating throughout South Berkeley, where it will target areas with high volume pedestrian traffic and low accessibility to healthy food retail, this parklet will provide affordable produce from Berkeley’s vast network of community gardens and the sponsoring grocer
• the parklet will also host gardening workshops and healthy cooking demonstrations, and dispense free informational pamphlets providing healthy meal options and tips for sustaining healthy dietary practice
• LeConte elementary School, Malcolm X elementary School, Longfellow Arts and technology Middle School, and Berkeley technology Academy alternate hosting and tending to the parklet Monday through thursday
• the parklet will travel throughout South Berkeley, where rates of diet-related disease are highest and accessibility to fruits and vegetables is low
pOtentiAL SpOnSOr• private partner: A local grocer such as Berkeley Bowl or whole Foods• Public Partner: The Ecology Center, the Berkeley Community Garden Collaborative, the Berkeley Youth Alternatives Production Garden, SAGE, and any of Berkeley’s 30+ community and school gardens
FOOD FOR THE PEOPLE
PBE
RKEL
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PUBLICARKLET
California St.
FENCE
4 ft 4 ft
20 ft 20 ft 20 ft
6 ft
5 ft
20 ft
5 ft
10ft
Longfellow Middle School
GARDENLAWN
PLANTER BOX
N
1500 Derby St
PROPOSED PARKLET LOCATION:18ft x 6 ft
4 ft REQUIRED PARKLET SETBACK(not to be included in parklet size)
GArden pArkLet
GArden pArkLet Site
LOCAtiOn
Planter Bench
10’ 8’ 10’
6’
The parklet is intended to maximize space for garden planters without compromising comfortable seating and aesthetic appeal.
Built atop two mobile, interconnected trailers, the parklet is designed to be easily transportable and physically adaptable so that it can be accomodated in areas where space may be limited.
the two conjoined trailers may be detached, allowing a spacious venue in between them for the farmers’ market and the cooking and gardening demonstrations.
25% of children living in South Berkeley are living in poverty
7.9% of housing units in South Berkeley lack complete kitchen facilities
why here?the median household income in South Berkeley is
11% lower than that of the city median
pLAn
FrOnt eLevAtiOn
iSOnOMetriC perSpeCtive
Audrey Bullwinkel, Jonny Faerstein, Zoé Lewis, Claire Lust, Molly Schmidt[IN]CITY 2013
Music for the People is meant to be a neighborly experience. This area has a unique mix of residential and commercial space that attracts many different types of people and purposes for being there. Inspired by the vibrant mural that frames the parklet site, music is intended to invite community members to take a break from their busy lives and to share in a collective experience. Our hope is that people will be drawn from their secluded spaces into the streets.
pUrpOSe• Opportunity to connect residents and retail patrons who currently feel dissociated from the corridor
• Avoid conflation of private and public space by being located on a residential street rather than directly in front of a sponsoring storefront
• Foster a sense of community by providing a venue for the public that hosts performances by the public
pOtentiAL SpOnSOrS • Private Partner: A collaboration of food establishments around the proposed site. Four have already expressed interest
• Public Partner: La Peña Cultural Center, which works to provide opportunities for artists to showcase their work
LOCAtiOn
P
BERK
ELEY
PUBLIC
ARKLET
UNIVERSITY AVE
SAN PABLO
AVE
Addison St
Addison St
1078 Addison St.
Addison St.
RED PARKING ZONE
FENCE TELEPHONE POLE
4 ft REQUIRED PARKLET SETBACK(not to be included in parklet size)
N4 ft
20 ft 20 ft 20 ft
6 ft
9 ft
15 ft20 ft
PARKING
DRIV
EWAY
FIRE HYDRANT UTILITY SHED
PROPOSED PARKLET LOCATION: 32 ft x 6 ft
Mi Tierra Foods
MUSICFOR THE PEOPLE
PBE
RKEL
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PUBLICARKLET
AddiSOn pArkLet Site
AddiSOn St. pArkLet • Located at 1078 Addison Street, by the corner of Addison and San Pablo Avenue
• The street is lined by cafes, an international market, and a handful of family-owned restaurants
• Whether visiting the post office, laundromat, grocery store, or restaurant, people rarely stop to enjoy the neighborhood
2”
2”
2”2” 12’ 12.5’ 7’
5’8”
30’ 6’ 9’
18’
2’ 6”
3”
The stage was designed to provide various options for seating and socializing. The stage is a space for hosting public performances. When the space isn’t being used, there is room under the stage to store the piano, chairs, and tables.
the piano is meant to draw people into the parklet. Anyone can use the piano. When it is not being played, the stage can be used as a picnic space. The chalkboard behind the piano invites people to sign up for performances and to announce events to the community.
this parklet is designed to be as musically interactive as possible. Moveable chairs function as drums. The back railing features xylophone paneling. The side railing incorporates harp strings. noise levels will be mitigated by street traffic, ivy hanging from the top railing, and the closed in alleyway.
64%of people interviewed did not identify themselves as connected with the community
84% of pedestrians were in the area to eat, yet only
36% arrived by foot or bicycle
72% reported that
they were unlikely to see people they know when walking in the neighborhood
WHY HERE?
pLAn
FrOnt eLevAtiOn
iSOnOMetriC perSpeCtive
SeCtiOn view
• this mural draws people to the parklet site and sets the stage for a community gathering space
Audrey Bullwinkel, Jonny Faerstein, Zoé Lewis, Claire Lust, Molly Schmidt[IN]CITY 2013
pOtentiAL SpOnSOrS • Private Partner: Any of the number of food and retail establishments on Telegraph that would benefit from increased foot traffic.
• Public partner: the East Bay Depot for Creative Reuse
LOCAtiOn
pUrpOSe • Local students who move away each year leave behind household items which would be of use to other community members
• These and other goods from the Berkeley community are sent to landfills rather than into the hands of locals they could benefit, fostering a culture of waste rather than re-use
• Foster community interaction and promote public education regarding the value of recycling
TELEGRA
PH AVE
DURANT AVE
Channing Way
Bancroft Way
Haste St
P
BERK
ELEY
PUBLICARKLET
This parklet intends to facilitate interaction among the diverse populations of Telegraph. The parklet complements qualities of Berkeley: education, communalism, and sustainability. This parklet offers a venue where people can deposit books and other goods, as well as take those left by others. The ability to exchange goods in the parklet fits in with the culture of venders along Telegraph.
teLeGrAph Ave. pArkLet
teLeGrAph Ave. pArkLet Site
• One block from the proposed parklet location, we observed a pile of old books, records, CDs, and DVD’s. All of these items could be exchanged at the parklet
the design provides an open space and private space. this gives people the choice to be separated from the overwhelming atmosphere of Telegraph.
the roof of the parklet protects the goods in the parklet from the weather.
the left side of the parklet has bleacher seating for children and can be used for book readings, or small performances.
The parklet is made up of a series of cubbies for books and other items. The chairs have voids that allow for book storage, and will swivel so they can’t be stolen.
• telegraph Avenue: where an overabundance of loading zones would mean that a parklet would not congest the street or require meter removal
• in an area with a wealth of retail, lack of public seating, and a blend of inhabitants and visitors
90% of pedestrians surveyed come to Telegraph Ave. very often, and
92% come for food or shopping
44% of survey respondents feel connected to the community, while
56% do not
WHY HERE?
40’6’7’
16’
6’
Telegraph Ave.
WHITE PARKING STREET LIGHT
N
6 ft
7 ft
Pappy’s Grill2367 Telegraph Ave.
Smart Alec's Intelligent Food2355 Telegraph Ave.
Daiso 2369 Telegraph Ave.
4 ft
BIKE RACK TREE
PROPOSED PARKLET LOCATION16 ft x 6 ft
4 ft REQUIRED PARKLET SETBACK(not to be included in parklet size)
20 ft 20 ft
1’ 1’ 1’ 2’4’ 6” 8’ 6’’
1’
1’
4’
1’ 1’
KNOWLEDGEFOR THE PEOPLE
PBE
RKEL
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PUBLICARKLET
pLAn
FrOnt eLevAtiOn
iSOnOMetriC perSpeCtive
SeCtiOn view
Audrey Bullwinkel, Jonny Faerstein, Zoé Lewis, Claire Lust, Molly Schmidt[IN]CITY 2013
ASHBY AVE
ADELIN
E ST
MA
RTIN LU
THER KIN
G JR W
AY
Wool St
Essex St
Emerson St
P
BERK
ELEY
PUBLICARKLET
These two identical parklets are relaxing oases in the concrete desert surrounding the Ashby BART station. They provide a much-needed opportunity for commuters to sit, rest, and recharge. Framed by existing planter boxes, these rest stations offer an array of accessible stress relief amenities such as comfortable seating, outlets for charging electronics, and speakers that play calming music. The design incorporates greenery to create a respite from the
pOtentiAL SpOnSOrS • private partner: Bayer pharmaceuticals, which could use the sponsorship to support its image as a locally-headquartered corporation concerned with “innovation and caring.” Parklets require funding, and Bayer has the capital to make this urban oasis a reality
• Public Partner: The YMCA, which offers mind-body wellness classes, or Berkeley’s Mental Health Division
LOCAtiOn
pUrpOSe • Commuting is strongly correlated with elevated stress levels and related health problems such as pain, hypertension, and loneliness
• Parklet will attract some of the 3,934 diverse passengers entering and exiting the Ashby station daily, while acting as a place-making device near transit
• As the rest parklet network grows, it will normalize the association of stress reduction with commuting
RESTFOR THE PEOPLE
PBE
RKEL
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PUBLICARKLET
AdeLine St. pArkLet Site
WHITE PARKING ZONE STREET LIGHT PLANTER BOX WALLOVERHANG
Adeline St.
N
BIKE LANE
CROSSWALK
STAI
RS
5 ft5 ft
10 ft
25 ft 25 ft25 ft10 ft 15 ft
• Located on the eastern side of the Ashby BART station, alongside Adeline Street
• First of a network of rest stations located adjacent to transit nodes in Berkeley
AdeLine St. pArkLet
trellises create an environment in which commuters feel as though they are in a traditional park or even their own backyard.
The parklets’ functional yet minimalist design creates a clutter-free and restful environment while complementing the aesthetic of the BArt station.
• the parklets are positioned on the sidewalk to activate underutilized space rather than replace a heavily used parking spot in the loading zone
pLAn
FrOnt eLevAtiOn
iSOnOMetriC perSpeCtive
58% 40% 33%
WHY HERE?
of commuters feel stress during travel
of commuters experience worry during travel
of commuters experience neck or back pain
5’ 15’ 1’ 6” 5’1’ 6”
1’ 6”
1’ 6”
5’
Benches around the planters incorporate shelves where commuters can leave newspapers and magazines.
Audrey Bullwinkel, Jonny Faerstein, Zoé Lewis, Claire Lust, Molly Schmidt[IN]CITY 2013
This parklet highlights the opportunities that art has to offer. It creates a supportive and collaborative atmosphere in which people of all ages can experiment with their creativity on large chalkboard walls, and showcase their work to the public. The parklet embodies Youth Spirit Artwork’s (YSA) ideology of fostering self-advocacy through art.
pOtentiAL SpOnSOrS • private partner: Blick Art Materials• Public Partner: Youth Spirit Artworks
LOCAtiOn
pUrpOSe • Provide Berkeley’s low-income youth with valuable opportunities not just for artistic involvement but for art job training
• visually enhance the streetscape in which it is located• Activate public space through the promotion of community involvement in art• provide much needed green space to the area • provide a safe, healthy and supportive environment for at-risk youth
ALCATRAZ AVE
ADELIN
E ST
Ellis St
King St
YSA
Headquarters
P
BERK
ELEY
PUBLIC
ARKLET
Youth Spirit Artworks
Alcatraz Ave.
FENCE 4 ft REQUIRED PARKLET SETBACK(not to be included in parklet size)
N
4 ft 4 ft
20 ft 20 ft 20 ft4 ft
DRI
VEW
AY
9 ft
6 ft
15 ft
PROPOSED PARKLET LOCATION: 32 ft x 6 ft
TREE
1738 Alcatraz Ave. Kiwi Pediatrics Medical Group1744 Alcatraz Ave.
Pats Hair Debonaire1736 Alcatraz Ave.
Mr. Gillium Hair Care and Design 1730 Alcatraz Ave.
ART FOR THE PEOPLE
PBE
RKEL
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PUBLICARKLET
ALCAtrAZ St. pArkLet Site
The exterior walls of the parklet will be covered with murals by the artists at ySA, drawing attention to the space while also showcasing the opportunities for self-discovery, entrepreneurship and empowerment that art provides.
irregular juxtaposition of the site lines was designed to provide inspiration to ‘think outside the box’, contradicting the regimented nature of the urban grid.
ALCAtrAZ St. pArkLet • On Alcatraz Street near lower Adeline Street, an area that lacks public space and is home to youth Spirit Artworks
1’ 13’16’ 1’ 1’
1’ 2’ 9’ 7.5’ 10.5’ 3’
4.5’
1.5’ 1’
3’
2’
• YSA is an art jobs training program which is committed to empowering and bettering the lives of homeless and low-income Bay Area youth
20’
9’ 6’ 40’
3’
1’
4’
2’
Roughly half of South Berkeley’s population consists of African-Americans
who are 1/4 as likely as whites
to graduate from college
20.2% ofall households in
South Berkeley
are single-mother
households, compared to the
city average of
9%
33% of South Berkeley residents have less than a high school diploma, compared to the city average of
5%
WHY HERE?
pLAn
FrOnt eLevAtiOn
iSOnOMetriC perSpeCtive
SeCtiOn view
To maximize floor space the greenery is placed along the top of the barrier walls.
Audrey Bullwinkel, Jonny Faerstein, Zoé Lewis, Claire Lust, Molly Schmidt[IN]CITY 2013
PARKLETS FOR THE PEOPLE
PBE
RKEL
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PUBLICARKLET
inStrUCtOrS: F. Burga, E. Abuahmdi, w. Logan, & G. wessel
6 North Shattuck: Existing business interest and high pedestrian traffic create an appealing parklet setting
7 Downtown Berkeley: Rich in community assets yet in need of a community building device
8 North Berkeley BART: Potential extension of the relaxation parklet network
9 North San Pablo: Lacks neighborhood assets that could be added through a parklet
West Berkeley: Lower income area that could benefit from health and education amenities
What is essential for our Berkeley Brand to become a feasible and successful PARKLET STANDARD?
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7
89
10
Parklets are appealing spaces where public needs and private enterprise meet to creatively activate communities
Everyone will feel comfortable spending time in Berkeley’s parklets
Parklets are nodes of education and cohesion that address neighborhood speci�c needs
CONCEPT EQUITY AND ACCESSIBILITY PURPOSE
CONCLUSION: THE FUTURE OF REPURPOSED PARKLETS
RECOMMENDATIONS FOR POTENTIAL DEVELOPMENT
RECOMMENDATIONS FOR IMPLEMENTATION STRATEGIES
STRUCTURE
To structure parklet design, implementation, and maintnenance, we suggest:
Creating an online forum for businesses to match with public social interest groups
Appointing an ambassador from the City of Berkeley to streamline the parklet process
PRACTICALITYParklets must be user-friendly to increase public equity
Designs should incorporate amenities that reflect the neighborhood character
Locations should be determined based on demonstrated need
INNOVATIONPracticality must be balanced with innovation
Making a positive social impact should be the ultimate goal of every parklet
People should think creatively when partnering public and private interests to design spaces that create more than sidewalk appeal
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The BERKELEY BRAND embodies this innovation in parklet function, and can be applied to sites beyond the ones we have selected.
“Facilitate private sector engagement in improvements to publicly owned spaces”