vaincre l'autisme - la bulle de françois

La bulle de François

Mathieu Robert Baptiste Lambert Jeanne Benichou

Antoine Monnier Thomas Victoria Juliette Dauzidou

TEAM

Autismwhat is it ?

OrganizationAnalysis

S W

T0

Historical présence Mobilisation

Notoriety Old sponsors

No competition Public sensibility

Ephemeral commitment Unnoticed

S.W.O.T

Our campaignComprehension

Step 01

Lack of informations & not concern by the cause

Informative & sensibilisation campaign

Step 02

Lack of money & Notoriety of the association

Donation & François’ evolution campaign

Redesign the organization’s website & logotype

CAMPAIGN

Adults

30yo Young parents Millenials

Children

6yo Likes cartoons Primary school

TARGETS

IDEA

« To enter their universe is not complicated, a simple gesture is enough.

This gesture can change their life. »

LeversDigital & Print

BANNER

RTB + RTC = RTA

LANDING

Preview bubble.robertmathi.eu

ANALYTICS

SOCIAL NETWORK

INFLUENCERS « Dans ton corps »

200 000 Subscribers

« Poisson fécond »

1 000 000 Subscribers

« E-penser »

800 000 Subscribers

POSTERS

School — Doctor — Pharmacy

KPIsObjectives

CUSTOMER JOURNEY

HOME TRANSPORT WORK LUNCH WORK TRANSPORT HOME

MOBILE

S. NETWORKSWEBSITE

S. NETWORKSWEBSITE

PRINT PRINT

KPIs

To each touchpoint their KPIs

Landing

Audience: Unique Visitors (Users) and New vs Returning Visitors (GA)

Shares on social medias

Click rate on our CTA

Video

Views

Shares on social medias

Banner

Click rate

Thank You ! #tgif