360° CAMPAIGN

Team n°5

THE TEAM

AMIOT Louis CHAVARDES Gaspard HAZGUI Mohamed-Ali

MANAD Youssra PRASZEZINSKI William

BRANDANALYSIS

BRAND DNA

Protect and defend sick children, make everyone aware of

the disease and innovate in term of treatments.

Main efforts are on the research to try to eradicate the disease

BRAND VALUES

UNDERSTAND

PROCESS

LIVE

CURE

SWOT

STRENGTHS WEAKNESSES

OPPORTUNITIES THREATS

- Several great partners - Michel Leeb is the godfather of the association

- Generalist association for all type of autism

- One of the only association to make some commercial campaigns

- Small, poor and unknown association

- Has been godfather

- French government isn’t doing enough to help this cause

- Become the voice of Autism in France

- Make this cause known to everyone- Misknown disease not understood well enough by the public

- A lot of small independent associations

- People give to general associations

- People are bored with associations soliciting them

SWOT

STRENGTHS WEAKNESSES

OPPORTUNITIES THREATS

- Several great partners - Michel Leeb is the godfather of the association

- Generalist association for all type of autism

- One of the only association to make some commercial campaigns

- Small, poor and unknown association - Has been godfather

- French government isn’t doing enough to help this cause

- Become the voice of Autism in France

- Make this cause known to everyone- Misknown disease not understood well enough by the public

- A lot of small independent associations

- People give to general associations

- People are bored with associations soliciting them

TARGET

PERSONAS

CYNDIE37 years old

- Sales clerk in a clothing shop

- Mother of three children who are 7 and 12

- Sensitive to emotional campaigns

JEAN30 years old

- CEO

- Father of a 6 year old kid

- Sensitive to campaign with strongand out of the ordinary messages

PATRICIA33 years old

- Housewife with two children who are 3 and 7

- Wants to join a charity because

she has a lot of free time

PROBLEMATICMake people give up their stereotypes and make them wonder what this

disease really is and how they can help the cause.

THE CONCEPT

INSIGHTI am not giving money because I barely

know anything about autism

MOODBOARD Society cliché

CREATIVECONCEPT

L’AUTISME C’EST PAS…Our proposition

MOODBOARD What is working on Internet

TIMELINE

February March April May

2nd February 2017 Instagram account launch

25th April 2017 Facebook video

Street Marketing 16th April 2017

2nd April 2017 Instagram video

Facebook video 26th March 2017

LEVERS

Start of the Instagram campaign

Example ofInstagram pictures

Example ofInstagram pictures

End of theInstagram campaign

Interactivedisplays

Interactivedisplays

Interactivedisplays

STREETMARKETING

CONSUMER JOURNEY

KPIs

Followers

Comments

Instagram

Views

Youtube Facebook

Likes on page

Videos shared

INCREASEof donations

L’AUTISME C’EST PAS RIEN

Team n°5