social recruiting technologies

1

Nouvelles Technologies de Recrutement sur les Réseaux Sociaux

Veille Technologique

Social Recruiting Technologies - Feb. 2013

Social Recruiting Technologies - Feb. 2013

2

Plan Context

Potential of Social Networks Current Use Events

Social Recruiting Technologies Personal Branding Social Sourcing Social Recruiting

Conclusion Impact Limits Future of recruiting in France

Social Recruiting Technologies - Feb. 2013

3

ContextPotential

PULL PUSH

Source : Work4labs, 2012

Social Recruiting Technologies - Feb. 2013

4

ContextCurrent Use

Social Recruiting Where are we ?

http://www.tweetmyjobs.com/blog/2012/01/is-social-recruiting-real-video/

Source : Jobvite, Social Recruiting Survey, 2012

Social Recruiting Technologies - Feb. 2013

5

ContextCurrent Use

Source : Jobvite, Social Recruiting Survey, 2012

Social Recruiting Technologies - Feb. 2013

6

ContextEvents Social Recruiting Strategies Conference

January 29 – 31, 2013 in San Francisco, CA Implement a Creative and Successful Social

Recruiting Strategy Learn to Use the Right Social Tools to Target Top

Candidates Launch a Social Recruiting Strategy on a Budget Analyze & Measure ROI of Your Social and Mobile

Recruiting Efforts

TalentNet Live March 7th, 2013 in Austin, TX

Social Recruiting Strategies ConferenceJuly 23 –25, 2013 in Chicago, IL

Recruiting Trends Conference October 23 – 25, 2013 in Las Vegas, NV

Social Recruiting Technologies - Feb. 2013

7

Personal Branding

How Improve Your Online Presence ?

Social Recruiting Technologies - Feb. 2013

8

Personal Branding “Without an online presence beyond the

corporate digital brand, you, as the individual cannot be sourced, evaluated, or even found”

by JESSICA MILLER-MERRELL on FEBRUARY 3, 2013

Ex : Klout Index

Social Recruiting Technologies - Feb. 2013

9

“Without an online presence beyond the corporate digital brand, you, as the individual cannot be sourced, evaluated, or even found”

by JESSICA MILLER-MERRELL on FEBRUARY 3, 2013

Ex : Indice Klout

Personal Branding

Social Recruiting Technologies - Feb. 2013

10

Personal BrandingBranding Technologies About Me Profile

Case-studies Link your social profiles

Post Videos Get your expertise out of the mass

« Utilize » professional networks

Tweet on Twitter

Personal Branding = Online Presence + Credibility

Social Recruiting Technologies - Feb. 2013

11

Social Sourcing

How source skilled candidates ?

Social Recruiting Technologies - Feb. 2013

12

Social SourcingIssues Find the right profile

Social Presence Evaluate skills

Community skills (specialized forums, tweets,…) Evaluate the network

Professional connexions (LinkedIn, Viadeo,…) Evaluate relational

Hobbies, engagements, opinions

Social Recruiting Technologies - Feb. 2013

13

Social SourcingTechnologiesRemarkable

Hire IKO System Graph Search

Social Recruiting Technologies - Feb. 2013

14

Graph Search

Social SourcingTechnologiesRemarkable

Hire IKO System

Social Recruiting Technologies - Feb. 2013

15

Social SourcingTechnologiesRemarkable

Hire IKO System Graph Search

Social Recruiting Technologies - Feb. 2013

16

Social SourcingTechnologies : Twitter

http://followerwonk.com/bio

Social Recruiting Technologies - Feb. 2013

17

Social Recruiting

How recruit on social networks ?

Social Recruiting Technologies - Feb. 2013

18

Social RecruitingTechnologies

Job Posting Employer Branding Social Referrals Job Advertisements Statistical Analysis

Social Recruiting Technologies - Feb. 2013

19

Social RecruitingJob Posting

TweetMyJob, WorkForUs, OhMyJob,…

October 2012 : MyProPage (JobinLive) on Facebook November 2012 : Facebook lunches « Social Jobs

App » The first Job Board on Facebook 2,000,000 job offers

Social Recruiting Technologies - Feb. 2013

20

Social RecruitingEmployer Branding Socially Broadcast Jobs

Games

Video Icons Job posting with video are viewed 12% more 34% greater rate of application

Social Recruiting Technologies - Feb. 2013

21

Social RecruitingEmployer Branding

http://www.youtube.com/watch?feature=player_embedded&v=yqVbyCY_kJ8

Social Recruiting Technologies - Feb. 2013

22

Social RecruitingJob advertisment Target the right profiles

Advertise persons belonging to the « Centrale Lyon » network and who like « Supply Chain »

Result :

Facebook data use policy :« Les données que nous fournissons à nos partenaires ou clients publicitaires sont dépouillées au préalable de votre nom ou de toute autre information permettant de vous identifier ou associées aux données d’autres utilisateurs de manière à ce qu’elles n’aient plus aucun lien avec vous. »

Social Recruiting Technologies - Feb. 2013

23

Social RecruitingSocial Referrals SmartShare by Work4 Labs : Cooptation 2.0

1. Job Posted by my company 2. Matching between the Job and my Network 3. I choose among them who to recommand

Social Recruiting Technologies - Feb. 2013

24

Social RecruitingStatistical Analysis Statistics of postings :

including impressions, views, and clicks

Example : Hard Rock Cafe in Italy (Florence) 4 weeks 120 managers & servers

Source : Work4labs, 2012

Social Recruiting Technologies - Feb. 2013

25

ConclusionImpacts

Employees become « ambassadors » of the brand on social networks fullfil the « promise employer »

Social Recruiting Technologies - Feb. 2013

26

ConclusionLimits

Private/Professional life

Trustiness Oversell Jobs/Candidates

Ethic Which criteria are worth for recruiting ? Religious affiliations, children, age or other

protected information ?

Social Recruiting Technologies - Feb. 2013

27

ConclusionFuture of Recruiting in France

Source : Ipsos, « l’Avenir du recrutement », october 2012

50% forcast stability

Social Recruiting Technologies - Feb. 2013

28

Conclusion Next Step

The 2nd International Workshop on Mining Social Network Dynamics (MSND) May 13 - 17, 2013

Thank you for your attention Any Questions ?