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BUSINESS M
ODEL
GENERATION
BU
SI N
ES
S M
OD
EL C
AN
VA
S +
DE
SI G
N T
HI N
KI N
G
DÉFINITION
Un Business Model décrit la logique par laquelle une organisation produit, distribue et récupère de la valeur
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THE
BUSINES
S MODEL
CANVAS
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THE BUSIN
ESS MODEL C
ANVAS
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QUELQUES EXEMPLES D
E BMC
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TIPS
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Think Business Model,
not product & market
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Simplicity, not
complexity
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One Idea per Canvas
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Work Fast and Dirty
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Use Post-It’s
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Use markers, not
pens
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Pictures > Words
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Collective >
Individual
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WHAT YOU CAN DO WITH A CANVAS?
Nearly everything! Split or merge modelsSplit your groupAdd/remove post-itsDraw and visualize
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