1 how to become an seo manager presentation- french.pptx

Devenir un SEO Manager

Que faire avec des compétences en SEO?

● Position de SEO manager● Devenir chef d’équipe SEO ● Créer sa boîte● Créer sa boîte de référencement● Créer des sites qui engendrent du revenu

passif

Les facteurs influençant le référencement

Facteur influençant le référencement en 2013

Facteur influençant le référencement en 2014

Technologie● Infrastructure de son site (code)● La vitesse de son site (Pingdom, Google

developers). ● Mobile friendly● Structure de ton site et Meta tagsAnalyser son site: SEO Site Checkup, Hubspot Marketing Grader, Quicksprout, Woorank, Nibbler

Social and user signals● Activité sur les réseaux sociaux● Intéraction avec votre page

Contenu● Contenu de haute qualité● Contenu pertinent● Contient un mot lié au titre● Riche en médias● Longueur

Trouver du contenu pertinent !

Backlinks• Page de resources

• Broken links

• Guest Blogs

• Ecrire de supers articles

• Inverse engineering

Page de “ressource”• “keyword” + inurl:resources

• “keyword” + inurl:links

• “keyword” + “helpful resources”

• “keyword” + “useful links”

Pour être ajouté à la page de “ressource”

Hi Paal,

I stumbled on your awesome TOPIC resource page today. Awesome work!

I actually just put the finishing touches on a BRIEF DESCRIPTION OF WOW CONTENT: www.elearnhero.

com/seo-syllabus

It might make a nice addition to your page. Either way, keep up the great work you’re doing with SITE.

Broken links

• Moz• Check my links extension• Page de ressource

Informer d’un broken linkSubject: Broken link at SITE

Hi Paal,

I stumbled on your awesome TOPIC resource page today. Awesome work! Just wanted to let you know that I found a few dead links:

• http://www.elearnhero.com/seo-course• http://www.elearnhero.com/seo-courses

Also, I actually just put the finishing touches on a great SEO syllabus that guides people through the steps to become an SEO manager while working on their own website.

• http://www.elearnhero.com/seo-syllabus

It might make a nice addition to your page. Either way, keep up the great work you’re doing with your SITE.

Guest postÉcrire un article sur un autre site et ensuite se faire “linker”

• Faire de la recherche

• Comprendre le style du site

• Créer des articles pertinents

Contacter un interlocuteur pour écrire un article “Guest”

Subject: How to outsource work to virtual assistantsHi,

In one word, Elearnhero is awesome is “Awesome”. I have found so many useful articles published on your site.

My name is Felix and I have been blogging about businesses and online marketing for the latest 7 years. My articles have been featured on important websites like Entrepreneur.com, NBC News, HuffingtonPost and more.

I noticed you are accepting guest posts from regular contributors and therefore I thought it would be nice if I too had an opportunity to provide some useful articles to your readers. I understand the need for unique and well-researched content, and I am also very passionate about any topic or subject that I write about.

If you would be kind to accept me as a contributor, could you please tell me which of the following topics you like the most:

- How small businesses can reduce costs and boost profit- How to outsource work to virtual assistants- 5 habits of successful entrepreneurs- How your startup can innovate in a competitive niche- 5 reasons why you should outsource to a virtual staff

I am also open to any other suggestions you might have. These are some examples of posts I’ve published:

http://www.huffingtonpost.com/felix-tarcomnicu/everything-you-need-to-kn_8_b_5047633.htmlhttp://under30ceo.com/how-to-stay-motivated-after-a-startup-failure/

Awaiting your positive reply.

Super article

Faire de la recherche et créer des articles pertinents…

Inverse Engineering• Prendre des sites pertinents

• Analyser les sites avec : Mozbar, Open Site explorer, OpenLinkProfiler

• Explorer les sites qui ont liés à ce contenu

• Inciter la communauté : Guest Post, écris-en un toi aussi !

• Si c’est un super article qu’ils ont linké, faut avoir un super article à montrer.

Inverse Engineering• Changed names• Moved to a new URL• Stopped offering a service• Stopped updating a resource• Shut down• “service not available”• “page no longer exists”

• “this website is no longer updated”

• “this page is no longer updated”• “no longer available”• “website closed”• “service no longer available”• “health rebrand” in PRWeb

Contacter des bloggersPour avoir du succès, toujours décrire les bénéfices (la conversion est proche de zéro si les gens n’ont rien à gagner) :

• Pertinent pour eux ? • Qqs choses a gagner ? • Quelle est la valeur ajoutée ?

• Message court• Message personalisé • Faire des recherches sur la

personne que l’on contacte. • Utiliser Twitter pour se

rapprocher