sm cliquidation cabinets2 ppt

10
Family owned and operated Located in Nashville, Tennessee Designs Custom Cabinets for Kitchens & Baths Builds cabinets for studios, tour busses, etc. Has a great design team with a solid reputation www.Liquidation Cabinets.com “Designs Sell, Customers Tell” Introduction

Upload: liquidationcabinets

Post on 16-Apr-2017

173 views

Category:

Self Improvement


1 download

TRANSCRIPT

Page 1: Sm cliquidation cabinets2 ppt

Family owned and operatedLocated in Nashville, Tennessee

Designs Custom Cabinets for Kitchens & Baths Builds cabinets for studios, tour busses, etc.

Has a great design team with a solid reputation

www.Liquidation Cabinets.com

“Designs Sell, Customers Tell”

Introduction

Page 2: Sm cliquidation cabinets2 ppt

www.Liquidation Cabinets.com

“Designs Sell, Customers Tell”

Offers FREE 3-D Design

Page 3: Sm cliquidation cabinets2 ppt

• Founded upon selling RTA cabinets• LC gradually expanded sales to include more

traditional assembled cabinets in several styles• Represents factories from USA and Overseas• The new styles are wood and man-made materials

www.Liquidation Cabinets.com

“Designs Sell, Customers Tell”

Introduction

Page 4: Sm cliquidation cabinets2 ppt

• Anxiety issues from staff & ownership• Current effort felt like they were “spinning their wheels”• No real results from FB, Twitter and Flickr• No one was really in charge of the SM• LC staff began to think it was a waste of work time• Not everyone was comfortable using SM • Knew they needed a SM Plan for business

www.Liquidation Cabinets.com

“Designs Sell, Customers Tell”

SWOT Analysis Revealed…

Page 5: Sm cliquidation cabinets2 ppt

• LC does have a Google Web Presence and analytics• LC has a IT person who designs and maintains website• Until recently, no optimized SM presence online• Were unsure how safe it would be• LC did not have a SM update Plan in place…time issues

www.Liquidation Cabinets.com

“Designs Sell, Customers Tell”

SWOT Analysis Revealed…

Page 6: Sm cliquidation cabinets2 ppt

www.Liquidation Cabinets.com

“Designs Sell, Customers Tell”

• D-I-Y, Small -Medium Builder, Remodeler, and homeowner

• Sales range from $2000-$12,000• Median age 50 & possible empty nester• Customer who frequently shops online

Target Customer

Page 7: Sm cliquidation cabinets2 ppt

www.Liquidation Cabinets.com

“Designs Sell, Customers Tell”

• Educate target market and other viewers• Build relationships and market share• Optimize new strategy, Clear direction• Design an easily workable SM plan for staff• Increase staff development time for SM

Social Media Online Goals…

Page 8: Sm cliquidation cabinets2 ppt

www.Liquidation Cabinets.com

“Designs Sell, Customers Tell”

Educate target market and other viewers • frequent posts to WordPress Blog(s) • optimize chosen sites & their features in SM Plan• use SM analytics to measure progress

Strategy

Page 9: Sm cliquidation cabinets2 ppt

www.Liquidation Cabinets.com

“Designs Sell, Customers Tell”

Increase market share • By nurturing online relationships through the use of clear

communication and helpful information• By posting news and new deals to Blog• By using QR code promos & such to attract viewers• By using promos, polls and contests to keep Website and SM

sites Sticky

Strategy

Page 10: Sm cliquidation cabinets2 ppt

www.Liquidation Cabinets.com

“Designs Sell, Customers Tell”

• This SM plan will take Patience, Education & Time• The SM plan (PET Project) has begun• In order to succeed LC’s approach must be honest • Ownership and staff have to work together to see any

measures of success• Social Mention will help us to measure our success• Finally, Customers will also be a tool of measurement

Conclusion and Analytics