simplicity day 2014 - la mobilité aujourd'hui....et demain?
DESCRIPTION
Vision de la mobilité par HP , Dirk Slachmuylder, Country Director Printing & Personal Systems BeLuxTRANSCRIPT
SEPTEMBER 19, 2014 | SLIDE 1|
LA MOBILITÉ : AUJOURD’HUI … ET DEMAINIMPACT SUR LE BUSINESS ET L’IT
DIRK SLACHMUYLDER
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.2
The confusion of words
A quick clarification
is NOT MobilityMobileenables
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.3
PKO Bank Polski S.A., largest universal bank in Poland.
Combination with POS & ATM’s allows
• the withdrawal from an ATM without a bank card.
• The withdrawal via a unique code (SMS or Email)
A child needs money …
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.4
Gartner Top 10 Strategic Technology Trends for 2014• Mobile Device Diversity and Management
• Mobile Apps and Applications
• The Internet of Everything
• ..
• ..
• The Era of Personal Cloud
• ..
• ..
• ..
• ..
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
newThe new style of ITThe
Styleof
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The New Style of IT
Cloud SecurityBig DataMobility
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A changing world and DEVICES are part of it…..A changing world …
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The Enterprise transformation will continue with…
The Internet Of ThingsOf Everything !
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.9
Mobility Great Opportunity1990 1995 2000 2005 2010 2015 2020
•Wi-Fi-enabled devices•Push email
iOS, Android
•Consumer devices•Mobile apps•App Store•BYOD
Tablets
• iPad• Larger screens•More complex apps
1B100M
Windowstablets
Devices
Text
Touch
Digital phones
iPhone era TabletsUnconnected era Digital phones Blackberry era
Text / Stylus
•Motorola MicroTAC
•Palm Pilot
Analog phones & PDAs
WiFi-connected notebooks
•Nokia 9000
Blackberry OS
•Built-in modems
Tethered connectivity •Built-in WiFi radios
Wireless connectivity
Dial-up notebooksUnconnected PCs
4GNetwork 2G 3G1G
Cloud (IaaS)
2020
100BMobile devices
Wearables•Sensor-enabled devices
Device ubiquity• Intelligence/ connectivity is
default on new devices
Voice
Gestures Brain waves?
Wearables The connected world
10B
• Rapid adoption of tablets driving PC convergence and true enterprise mobility applications
• Mobility becoming ubiquitous
• In conjunction with cloud and analytics/big data. Mobility is shaping the New Style of IT
Cloud ServicesRise of the Internet SaaS, VirtualizationInfrastructure
Connected car
M2M
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Mobility is top of mind for global CIOs
Source: Accenture 2013 CIO Mobility Survey
34% indicated Mobility is top priority for the coming year
73% believe Mobility will impact their business as much, or more than, the Internet of the late 90s
84% said Mobility would significantly improve customer interactions
46% plan to make changes in their business processes, workflow and employee roles to better incorporate Mobility in their business
30% plan to invest more than a third of their discretionary IT budgets on Mobility
Importance of mobility
Reasons for mobility
Out of 400 global CIOs surveyed…
Investment in mobility
58% already have a formal Mobility strategy
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.11
Mobility Maturity Model
Stage 0
Mobile Chaos
• No clear strategy
• Isolated projects
• Experimentation
Stage 1
Mobile Silos
• Some department mobile strategies
• Structured projects
• Direction set by each team (often different)
Stage 2
Mobile Bus Units
• Business Unit Mobile Strategy
• Mobile B2C and B2E programs to achieve BU goals
• Test and release automation is key
Stage 3
Mobile Enterprise
• Enterprise Mobile Strategy
• Clear BYOD policies
• Enterprise B2C/B2E mobile programs aligned across BUs
• Enterprise architecture supports mobile channels
• Analytics and proactive monitoring define decisions
User demand, cost escalation and risk mitigation
Mobility tasks are outsourced Mobility is brought in-house
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Need to minimize the riskin order to avoidleakages due to applications
Use data to transform themin actionableitems
Need to actrapidly and create an adaptive infrastructure
Competitiveadvantage is not based on size & scale anymore –well on expertise
Mobility Maturity Model
Stage 0
Mobile Chaos
Stage 1
Mobile Silos
Stage 2
Mobile Bus Units
Stage 3
Mobile Enterprise
Expertise | Agility | Insights | Security
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Vertical Mobility Opportunities
AIRLINES• Optimize pilot efficiencies in the air
and on the ground• Modernise in-flight crew tasks• Streamline communications with a
dispersed workforce• Maximize ancillary revenues –
e.g. inflight shopping• Delight customers• Empower flight attendants with
detailed passenger information• Provide a modern inflight
entertainment experience
RETAIL• Delight customers• Arm sales associates with detailed
product information• Facilitate smooth cross-selling and
upselling• Empower associates to close sales
efficientlyIncrease efficienciesAnalyze customer buying patterns
• Communicate and collaborate internally in real-time
• Streamline stocking and ordering tasks
RETAIL BANKING• Strengthen customer relationships• Arm sales associates with detailed
product information and customer data• Simplify account opening and
maintenance processes• Serve customers wherever they are• Arm financial advisors with decision
support• Increase efficiencies• Deliver a single view of enterprise risk• Liberate staff from their desks
HEALTHCARE• Providing informed Medical decisions• Delivering first class patient care and
treatment • Maintaining patient data integrity• Leveraging Medical technology to
deliver solutions and treatment across areas of healthcare delivery
• Reduce patient waiting times • Communicate and collaborate in real
time across all medical procedure operations – e.g. A&E to Outpatient
What is driving the Mobility conversation in vertical markets?
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AIRLINE MOBILITY
TERMINAL
AIRLINE OPERATIONS
COCKPIT
ABOVE THE WING
BELOW THE WING
IN-FLIGHT ENTERTAINMENT (IFE)Personalize passenger experiences with modern In-flight entertainment tools. Adopt flexible IFE with simple deployment & management
ONBOARD SERVICEHelp flight crew improve customer service, boost productivity, increase in-flight sales. Give crew insight to passenger history & preferences
MAINTENANCEMaximize below-the-wing maintenance & operational efficiencies. Rugged devices. Create efficiency with digital forms, manuals and plans
ABOVE THE WING
ELECTRONIC FLIGHT BAGHelp pilots maximize efficiencies on the ground and in the air. Replace flight bags, EFB devices, and laptops with thin, light professional devices.
CURB SIDE EXPERIENCEDeliver best-in-class customer service to premium passengers. Use insight to the profile of passengers – history, preferences etc.
QUEUE BUSTINGConnect with premium passengers and provide a first class service. Mitigate the waiting time for passengers in check in or lounge queues.
TERMINAL
CREW SCHEDULINGEnsure crew are provided with all operational and flight details ahead of time on mobile devices. Provides access to passenger manifest, route details etc.
FLIGHT INFORMATION DISPLAYSEnsure clear and up to date communication with your passengers, either in the terminal or in the Airline lounge
TERMINAL
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.15
RETAIL MOBILITY
ASSISTED SALESProvide instant access to product information through associates’ devices. Give associates insight into customers’ purchase history and loyalty program data.
STORE OPERATIONSDeliver real-time account and sales data that reps need to maintain brand appearance and keep shelves stocked.
MOBILE POS (mPOS)Reduce check-out wait times with “line busting” mobile cashiers who can scan barcodes and swipe credit cards on the tablet.
POINT OF SALE
STORE ROOM
STORE OPERATIONSManagers track and replenish inventory from in store. Increase store managers’ floor time and monitor store KPI’s in real time.
F&B OUTLETSMobile devices can be used by servers to help capture customer orders and requests and feed real time to the kitchen and also for inventory management.
RETAIL EXECUITONGrant seamless access to sales history, inventory levels, and warehouse availability. Enable “On the Go” communication and collaboration with LOBs.
SHOP FLOOR
BACK OFFICE
CUSTOMER SERVICE
CUSTOMER REFRESHMENT
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RETAIL BANKING MOBILITY
WELCOME DESK
ASSISTED SERVICEPersonalized engagement with the customer to review products and offerings to suit customers needs. Utilize touch screen capabilities.
TELLER SERVICETellers are freed up from cash handling and can focus more on selling activities . Integrated with a “360 Pop-up on Arrival” display tailored to the customers profile
PERSONALISED SERVICE1 to 1 personal experience for more specific banking needs. Leverage Mobile devices to display customers financial profile – ensure informed sell
DIGITAL SIGNAGECommunicate directly and dynamically with customers. Update on latest offers, exchange rates or general communications.
QUEUE BUSTING“Meeter & Greeter” approach the customer using a tablet device capturing details from Bank Card and then handled accordingly. High net worth prioritized.
SELF SERVICECustomer swiping their credit card at a self service kiosk can then be appropriately dealt with based on identified customer type, profile and transaction type.
ENTRANCE LOBBY
BRANCH WALLS
CUSTOMER SERVICE ZONE
TELLER ZONE
OPEN AREA
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HEALTHCARE MOBILITY
OUTPATIENT
CLINICAN SCHEDULINGProviding Clinicians with a mobile devices allows them to roam more freely around a ward, always ensuring they have real time patient data and schedules
WARD MANAGEMENTIn A&E, mobile devices can be used to capture patient data on arrival. This data is then cascaded throughout the treatment process and follows the patient.
OPERATING THEATREUtilize tablets that can be displayed or affixed in the OR to give surgeons access to data, manuals or input to other areas of a hospital inc. real time notes.
BED SIDE SYSTEMSPersonalize patient experiences with modern bedside entertainment tools. Device can be used to communicate out as well as receive messages.
AFTER CAREClinicians can use real time patient medical records (PACS) to call up data on recovery periods, medication and schedule further visits.
MEDICAL RECORDSUtilising a tablet, a care giver can share with the patient on a more personal basis their recovery program, ailment notes etc. at a bedside level
TREATMENT ENGAGEMENT
BEDSIDEOPERATING ROOM
WARD
PATIENT ARRIVAL
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.18
Mobility Key Decision Consideration
Access
Connect
Secure
Manage
Mobilize
Your
business
USERS IT BUSINESS
Personal
Professional
Amazing
experience
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.19
Mobility systems have real business impact
Improve
customer engagement
Increase
employee productivity
… while cutting costs
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.20
Call to action
• Evaluate what mobility brings for your business
• Define your strategy
• Assess your maturity and define where you need to be to execute on your strategy
• Execute
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
“To remain static is to lose ground.”David Packard
SEPTEMBER 19, 2014 | SLIDE 22|
THANK YOU
Thank you