Territory - Pune

Agri Input BusinessPerformance Tracker

00.09.2013 Pune [ MH-21 ( Maharashtra West

) ]

Territory - Pune

FTM Sept’13 PerformanceValues in INR CrsGrowth: 159%

•Good attack of white grub in leads to increase sales for foratox.Some of orders pending due to unavailability of stock.•Also campaign for Biovita & osheen in cotton & onion belt added advantage for sales in Biovita Sales.•OSD scheme given compititive rate In the market which will increase sales in this month.

Percentage of Ach: 114%

PUNE0.005.00

10.0015.0020.0025.0030.0035.0040.0045.0050.00

39.64

47.57

17.15

FTM Target FTM Actuals Previous Year FTM

In R

s. C

rore

s

Territory - Pune

YTM 2013 PerformanceValues in INR CrsGrowth: 143%

•More number of channel partners & 5 new dealers’,2 new block parties opened.•Good rainfall.•Cash discount & OSD scheme will added advantage.•Preplacement scheme & temp. credit limit in the month of may, june have increase sales.

Percentage of Ach: 132%

PUNE0.00

50.00

100.00

150.00

200.00

250.00

177.49

230.88

92.34

YTM Target YTM Actuals Previous Year YTM

In R

s. C

rore

s

Territory - Pune

Product Wise Performance – YTM(Marketing) Qty in KL/MT

Biovita Gr Biovita L Kitazin Nominee Gold Osheen Roket Simbaa Voltage1

10

100

22.95

2.2

4.6

2.4

12.61

1.95

6.454.414.97

3.08

YTM Target YTM Actuals Pre Year YTM

Comments1. Short supply of Nominee Gold 10 ml pack in a specific time period of nursery.2. Last year stock of osheen in cotton. In Oct. on grapes sales of osheen expected &

from vegetable like okra in the momth of november.

Territory - Pune

Product Wise Performance - YTM(Star) Qty in KL/MT

Carina Clutch Colfos Fluton Foratox Fosmite Logik Maxima Solaro1

10

100

1.3

28

2.2

3.81

75.7

1.35

28.88

YTM Target YTM Actuals Pre Year YTM Achievement

Comments1. Carina got focused in cotton area.2.Foratox got good focus for white grub & locally (Humni).Colt got focused for drenching with chloro.

Territory - Pune

Product Wise Performance - YTM(Trading) Qty in KL/MT

1

10

1.44

3.56

1.61

1.15

9.93

1.091.2 1.1

4

1.62

1.37

1.82

3.58

YTM Target YTM Actuals Pre Year YTM

Sanipeb will be start on onion from next month.Cuprina will be focused in pomo as defoliation of pomo started in some areas like ghargaon , sangamner.Oval got focus in cotton area compare to last month.1 kg stock unavailable.

Territory - Pune

Product Category Wise Sales

1.All catergories in plus but there is scope for marketing to increase by increasing sales of Roket, Biovita lq. & gr. , Kitazin in onion & osheen in grapes & okra.

Values in INR Crs

Target ActualsPune

75.7275.78

48.0378.09

53.73 76.81

Trading Star Marketing

Territory - Pune

Collection

Total O/S Total O/DAgainst

Overdue Against Normal

Cash Sales & Advance

Total Against

Overdue Against Normal

Cash Sales & Advance

Total

PUNE 72.24 2.13 2.13 14.33 1 17.46 2.65 21.09 23.00 46.74 268%Pune 2.13 14.33 1.00 17.46 2.65 21.09 23.00 46.74 268%

RegionAchievem

ent %

Values in INR Lakhs

Territory - Pune

Field Work PerformanceDemos Actual by TI (B) 3 4 4 4 5 5Planned Demos Actual (A +B) 26 19 12 19 35 21 0 0 0 0 0 0Unplanned Demos Actual (C) 0 19 2 1 1Total Demos Actual (A+B+C) 26 38 14 20 35 22 0 0 0 0 0 0Demo Achievement 70% 62% 29% 39% 85% 76% 0% 0% 0% 0% 0% 0%FA No.s (FA Days in a month /30) 3 3 1 2 2 2TI No.sDemos/FA/Month (A+C)/FA No.s 7.6667 11.33 10 8 15 8.5 0 0 0 0 0 0Demo/TI/Month B/30 3 4 4 4 5 5 0 0 0 0 0 0Farmer Meetings Plan 0 0 0 1 2 2Farmer Meetings Actual 0 7 5 5 30 11

Territory - Pune

Field Work Expenses for August’13

In Rs. Lacs Apr May Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar YTM

Jeep/Car Expenses Plan 0

Jeep/Car Expenses Actuals 0

Farmer Meeting Exp Plan 0.1 0.1

Farmer Meeting Exp Act 0.01 0.01

Demo Expenses Plan 0.05 0.05

Demo Expenses Actuals 0 0

FA Expenses Plan 0.6 0.6

FA Expenses Actuals 0.3 0.3

Total Demo Expenses Plan 0

Total Demo Expenses Act 0

Variance 0 0 0 0 0 0 0 0 0 0 0 0 0

Crop Wise Demos (Marketing )Pl

an

Actu

als

Plan

Actu

als

Plan

Actu

als

Plan

Actu

als

Plan

Actu

als

Plan

Actu

als

Plan

Actu

als

Plan

Actu

als

Plan

Actu

als

Plan

Actu

als

BIOVITA GRANULES

BIOVITA LIQUID

COLFOS KITAZIN MAXIMA NOMINEE GOLD

OSHEEN ROKET SIMBAA VOLTAGE

0

2

4

6

8

10

12

5

8

5 3

01

5

8

5

4

0 0 0 0 0 0 0 0

10 10

0 0 0 0 0 0

Tomato

Tea

Rice - Trans-plantedPeas

Onion / Garlic

Okra/Bhindi

Maize

Grapes

Ginger

Flowers

Cole crops

Chilli

Cardamom

Beans

cotton

Total

Territory - Pune

Territory - Pune

• COTTON• Overview: • In most of the areas 4th & 5th spray got over.• Crop Stage:120 to 130 days at kambi village & 90 to120 days in bodhegaon pocket.• Pest Situation: aphids/Jassids in kambi arear & red spider , white fly in some cases.• Market Situation:• Acephate spray going on in 4th & 5th spray.• Weather Situation: Over rainfall/Moisture at Kambi , Bodhegaon moderate rainfall /good

for spray & season. Less rainfall for pathardi.• Our Activities: Osheen & biovita demos & field days started continuously at early cotton.

Bannering at retailers counter for osheen & biovita . Road side pole Postering in potential pockets for osheen.Promoting osheen & biovita on weekly market days of villages by giving literature to farmers.

• Competitor Activities: UPL extensively started 120 days jeep/ace campaign for ULALA,SAAF & Lancer Gold. Repeting after 15 days of interval. DAMAN AGRO also started ace campaign on weekly manddy bazaar.TV adtv. Of ULALA started.

CROP SCENARIO, WEATHER SCENARIO AND ITS IMPACT ON CROPS,PEST,AND OPPORTUNITIES AND OUR

PRODUCT STRATEGIES.

Territory - Pune

• Onion• Overview: • Season will be good for rabi onion acrage will increase in sangamner & Alephata area

but lower in North Ahmednagar district. • Initially nurseries are in full swing but in some areas of nagar district waiting for rain

to continue for transplanting other wise people may shift to other crop• Crop Stage:• Weedicide spray started in alephata ,otur, Pathardi.• Pest Situation:• Soil born/weeds,spray started in some areas.• Market Situation: Good towards spray in coming 15 days.• Weather Situation: moderate rainfall.• Our Activities:• Focusing on Biovita gr. Demos initially. Later focus on Roket, Carina, Kitazin & biovita

lq. & gr.

Territory - Pune

• Insecticide India started campaigning with roadside postering for HAKAMA in the area of Alephata, Narayangaon.

• UPL continued with jeep/ace campaign for ULALA,SAAF & Lancer Gold. • UPL also promoting “Missile” in Z TV advt.• Biozyme started postering & boarding in sangamner area.• DAMAN AGRO also started ace campaign on weekly manddy bazaar.• Makhteshim started postering for Agil & Agan in sakur area.• Penshibao vehicle campaigning for DAMAN & SELIO.• Sunshine agri pvt. Ltd. For A to Z lq. & gr. Vehicle campaigning & roadside big

hoardings.• Privi Life sciences promoting Silixol/Nutrifit by roadside postering & dealer

bannering in manchar area.

COMPETITORS ACTIVITIES WITH PHOTOGRAPHS IN THE TERRITORY

Territory - Pune

Territory Level Marketing Activities Along with Photographs

•Focusing on Demos, Farmer meetings, Dealer subdealer postering in cotton area.•Campaigning in cotton area for osheen, biovita gr. & biovita lq.•Promoting Biovita & osheen in potential market of cotton.•Attending farmer meetings on weekly market day of focus villages like koradgaon, bodhegaon,kambi,pathardi.•For osheen focusing on field days.

Territory - Pune

FIELD DAY AT MANGRUL,

Field day of osheen with 80+ Farmers at Mangrul

Territory - Pune

Osheen Treated field

Without osheen

Demo at Ranegaon

Territory - Pune

Thanks