7/26/2019 Questionnaire II

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KUESIONER

Dear respondent,

Let me introduce myself, I am

Merrvina, one of final year of my

undergraduate program. I hereby, ask you to fillout my questionnaire in order to collect dataneeded for the research of my final paper THE

EFFECT OF INSTAGRAMCELEBRITY

ENDORSEMENT ON COLLEGE STUDENTS

BUYING INTENTION OF FASHIONCLOTHING LINE ON INSTAGRAM ONLINE

SHOPPING.. The result of this questionnaire

ould only be used for academic purposes.

!our participation in this study is appreciated

as you help in filling in this questionnaire

completely as hat it is.

"inally, let me thank you for your cooperation

and assistance.

#egards, Merrvina $etyaan.

Please give cross (X) to your answer.

%ave you ever shopped online inInstagram&

!es. (If YES, please continue)

'o. (If NO, please stop here.)

Do you follo Instagram celebrity or

famous person that e(ceeds )*** folloers

and have done +ndorsement before&

!es. (If YES, please continue)

'o. (If NO, please stop here.)

Responden Profile

). ender

a. Man

b. -omen

. %o old are you&

a. /)0 yearsb. )0 years

c. * years

d. ) years

e. yearsf. 1 years

2. The frequency of opening Instagramapps in one day3

a. )42 times

b. 546 timesc. 16 times

Measurement scale3

a. ) 7 Sangat Tidak Set!

b. 7 Tidak Set!c. 2 7Net"a#atau "ag$"agd. 5 7 Set!

e. 87 Sangat Set!

f.

7/26/2019 Questionnaire II

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g.

h. Pertanyaan mengenai TRUST

i.

j.

N

k. Pernyataan l.

1

m.

n.

!

o.

"

p.

#

q.

)

r. I believe the recommendation of this celebrity is true. s. t. u. v. .

(.

y. I trust the information in the Instagram celebrity is true. 9. aa. ab. ac. ad.

ae.

2

af. :elebrities in Instagram are trustorthy. ag. ah. ai. a;. ak.

al.5

am.The ob;ective credibility of celebrity is strong. an. ao. ap. aq. ar.

as.

8

at. The social relationships of celebrity is good. au. av. a. a(. ay.

a9.

ba.bb.

bc.

bd.be.

$f. Pertanyaan mengenai PER%EI&E' USE(U))NESS (OR RE%O**EN'+TION

bg.

$h.

N

$i. Pernyataan $j.

1

$k.

$l.

!

$m.

"

$n.

#

bo.

)

bp. :elebrity

7/26/2019 Questionnaire II

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purchasing ne products and services.

cq.

8

cr. :elebrity recommendations ill influence individual

behavioral intention.

cs. ct. cu. cv. c.

c(.

,y. Pertanyaan mengenai +TTITU'Ec9.

da.

N

d$. Pernyataan d,.

1

dd.

de.

!

df.

"

dg.

#

dh.

)

di. I like shopping online in Instagram.

d;. dk. dl. dm. dn.

do.

dp. I think positively toard shopping online in Instagram.

dq. dr. ds. dt. du.

dv.

2

d.I think online shop is easily accessible. d(. dy. d9. ea. eb.

ec.

5

ed. I think online shop provides valid information. ee. ef. eg. eh. ei.

e;.

8

ek. I like the people ho are ob;ective in giving opinion

toard online shopping.

el. em. en. eo. ep.

eq.er. Pertanyaan mengenai INTENTION TO S-OP ON)INE

es.

et.

N

e. Pernyataan e/.

1

e0.

e.

!

ey.

"

e2.

#

fa.

fb.

)

fc.

fd. I ill frequently shop online in Instagram in the future.

fe. ff. fg. fh. fi.

f;.

fk. I ill strongly recommend others to shop online inInstagram.

fl. fm. fn. fo. fp.

fq.

2

fr. I ill purchase again in online shopping in Instagram fs. ft. fu. fv. f.

f(.

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fy. Pertanyaan mengenai 3)O44ER REPUT+TION

f9.

ga.

N

g$. Pernyataan g,.

1

gd.

ge.

!

gf.

"

gg.

#

gh.)

gi. :elebrity has a reputation for being honest. g;. gk. gl. gm. gn.

go.

gp. :elebrity has a good reputation on the Instagram. gq. gr. gs. gt. gu.

gv.

2

g.I believe many Instagram users kno an Instagram

:elebrity.

g(. gy. g9. ha. hb.

hc.

5

hd. :elebrity must be ob;ective. he. hf. hg. hh. hi.

h;.

8

hk. :elebrity must have a positive thinking. hl. hm. hn. ho. hp.

hq.