présentation grand format 28/02/2017 - freewheel
TRANSCRIPT
FREEWHEEL COUNCIL FOR PREMIUM VIDEOPetit Web – Jardins Ouverts / Jardins Clos
Thomas Bremond – Directeur Général, FreeWheel International
Average time spent per adult per day – total US population
#1 Trend in TV/VideoIt’s harder to reach consumers at scale and on a timely basis.
Sour
ce: N
ielse
n
US TV advertising
Operators Local avail sales
Owned Channel
Digital pressure
Digital pressure
Distributionall networks
Turner
AMC
Scripps
Discovery
Viacom
Disney Networks
CBS
Fox
NBC
0% 10% 20% 30% 40% 50% 60% 70% 80%
~ $50bn of ad revenue contributes ~49% of total programmer revenue
$73bn
$bn$bn
$bn
2015 Announcing the death of TV!
The FreeWheel Council for Premium Video (FWC) serves the collective interest of those in the premium video industry through leadership positions, research, and advocacy to promote the premium video economy
30 members including:
POSITION 1APRIL
The Unrivaled Value of Premium Video
POSITION 2JUNE
Reconstructing Programmatic for Premium Video
POSITION 4NOVEMBER
Cross-Screen Unification (incl. Measurement)
POSITION 3OCTOBER
Improving The Ad
Experience
CONTENT TRANSACTION CREATIVE SCALE
ADVANCING THE AD EXPERIENCEPart 1 & 2
Viewers complain about poor ad experiences
Improving the ad experience: a buy-side perspective
Creating a better ad experience for users/consumers
Inadequate measurement/Cross-screen metrics
Ad blocking
Managing/integrating big data
Ad fraud
Reaching millennials
Cord-cutters
Walled gardens
52%
49%
46%
41%
35%
27%
27%
23%
Biggest challenges facing the video ad industry? Who has responsibility for improve ad experience?
Agency's creative department
Agency's media/planning/buying department
Marketer/advertiser
Publisher/media brand
Tech vendor partners
71%
61%
59%
57%
52%