parle company presentation- by raj
TRANSCRIPT
7/23/2019 Parle Company Presentation- By Raj
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CH INSTITUTE OF MANAGEMENT & COMMUNICATION
Submitted To- Prof. Madhvi dhabolkar
Submitted By-
Rajkamal Paroha
Présentation Topic- (FMCG)~Parle Product
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Presentation ContentPresentation Content
IntroductionIntroduction..
HistoryHistory..
MissionMission && VisionVision..
MarketingMarketing Network Network..
ProductProduct MixMix..
SWOTSWOT AnalysisAnalysis..
FMCGFMCG OverviewOverview
FMCGFMCG Sector Sector analysisanalysis inin IndiaIndia..
ContributeContribute toto thethe economyeconomy..
TopTop 1010 FMCGFMCG CompaniesCompanies of of IndiaIndia..
CoclusionCoclusion..
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HistoryHistory
In the 1950s the Hindu undivided Chauhan family
manufactured beverages, water, confectionery, biscuits, etc. Under its registered brand name Parle.
Over the years, the group split into three different companies ±
Parle Products, Parle Bisleri and Parle Agro.
Currently, all three are separate companies with separateownership and management.
The Goal was to cheer to children and adults.
In that time Prakash Chauhan was the owner of the company.
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Mission & VisionMission & Vision
MissionMission
Concentrate on the consumers taste and preferences,
the Parle brand has grown from strength to strength
ever since its inception
VisionVision
"Hindustan Ki Taakat."
For over 70 years, Parle G has been a part of the lives
of every Indian. From the snow capped mountains inthe north to the sultry towns in the south, from frenetic
cities to laid back villages, Parle G has nourished,
strengthened and delighted millions
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1500 WHOLESELLERS
4,25,000 RETAIL OUTLETS
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KRACKJACK
MONACO
MARIE CHOICE
HIDE & SEEK
MONACO BITES
JEFFS
SIXER
NIMKIN
FUN CENTRE
Biscuits Basket
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KISSME BAR
MANGO BITE
MELODY
MAGIX
PARLE CREAM
ORANGE CANDY
POPPINS
ROLA-A-COLA
TOFFEES
MILK SHAKTI
Sweets & Treats
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SWOTANALYSIS
STRENGHTS
Parle brand
Sizeable market share in thecountry
Offers variety of productsunder its brand.
Different sizes of packets areavailable. .
Deep and effective coverage
Largest distribution system.
WEAKNESS
Breakage of biscuits while
delivering to retailers .
Improper and irregular supply.
Fewer shares in Premium biscuit market.
Dependent on its flagship brand, Parle-G
Poor packaging in family pack of glucose biscuits.
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SWOTANALYSIS
OPPORTUNITIES
Rising demand for innovative packaging in packaged foods.
Retaining loyal retailers or wholesalers.
Information revolution brought about by the
television.
Good scope for snacks andnamkeens, if launched and properly promoted by Parle
THREATS
Highly advertised brands suchas Britannia.
Ever increasing competitionfrom multinationals and localcompanies.
Increase in sale of cheap local
bakery products.
Emerging substitutes likewafers, snacks and toast.
Margin war among the
major Brands
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� Products which have a quick turnover, and relatively low cost are
known as Fast Moving Consumer Goods (FMCG).
� FMCG products are those that generally get replaced within a year.
� Examples of FMCG- Toiletries soap, cosmetics, tooth cleaning
products, detergents, as well as other non-durables such asglassware, bulbs, batteries, paper products, and plastic goods.
� Also include pharmaceuticals, consumer electronics, packaged food
products, soft drinks, tissue paper, and chocolate bars.
FMCG OverviewFMCG Overview
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India is FMCG sector is the fourth largest sector in the economy
There is a huge growth potential for all the FMCG companies.
As the per capita consumption of almost all products in thecountry is amongst the lowest in the world.
Again the demand or prospect could be increased further if these
companies can change the consumer's mindset and offer new
generation products.
Earlier, Indian consumers were using non-branded apparel, but
today, clothes of different brands are available and the same
consumers are willing to pay more for branded quality clothes.
It is currently growing at double digit growth rate and is expected
to maintain a high growth rate.
FMCG Brief FMCG Brief SectorialSectorial AnalysisAnalysis
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GeneratingGenerating EmploymentEmployment..
II wantwant toto seesee myself myself--
AsAs aa MarketingMarketing AnalystAnalyst
Contribution in the EconomyContribution in the Economy
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THE TOP 10 COMPANIES
INFMC
GSECTOR
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CONCLUSION
Parle is largest selling biscuits .
It is best in its quality.
It has reasonable price .
For all these Parle took no. 1 brand place inthe world.
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