Mohamed Badry Kamel Basuny Amer

26th el Masnaa st., Hadaeek el Maadi, 11431 Cairo, Egypt

29 April 1988, Cairo, Egypt

Egyptian

002 252 36 264 / 002 0100 73 68 217

mohammadbadry2013@gmail.com

Working Experience

September 2018 till now Senior Intern

German University of Technology in Oman (GUTech)

Faculty of Business & Economics, Depart. of Logistics,

Tourism, and Service Management

April 2017 till now "HeritageForAll" Initiative Founder

HeritageForAll Initiative mainly focuses on the heritage and/or museum management and conservation. It shares up-to-date aspects in relation to heritage conservation, site management, and museology with the young professional within its virtual platform as well as a group of capacity building activities. These activities are often opened to all interested people from all educational backgrounds and from various age groups as well. In the future, it is going to be a consultation entity for the heritage sites and museums presenting the applicable recommendations and suggestions. It seeks to raise an awareness of the local community for their cultural heritage.

Website - Facebook - Google+ - YouTube - Issuu - Email - LinkedIn - Instagram

December 2011 till now Freelancer English-speaking Tour Guide

Guiding English speaking-tourists in tourism attractions either archaeological and heritage sites

or tourism destinations all over Egypt. My license number is 13757.

15 April – 19 May 2018 Project Associate (133 hr.s) Proposal of Giza Plateau Master Plan (2019 – 2022) as a part of UNESCO Egyptian World Heritage Site

"Memphis & its Necropolis" Shaboury Company – Heritage Development August 2016 to February 2017 Team Member - Researcher

Œcumene Studio

- Monitoring and Evaluation officer of UNHCR (CSP Unit)-funding community development

projects Ya’hl El Hay (Repairing Medical Clinics) and Schoolyard for All (Housh

Ygam’ana)

- Project Associate & Researcher at SIWI Project (Siwa Architecture Community Centre:

towards an Inclusive and Heritage-conscious Urban Transition)

February to August 2016 Heritage Researcher & Development Officer

Children’s Civilization and Creativity Center

(Child Museum)

Regarding heritage museums' management and marketing concept, heritage development officer

attempts creating ideas for explore the vibrant Egyptian cultural heritage either tangible or

intangible in professional way. S/he communicates with entities at national and international

level to improve the edutainment perspective based on cultural dialogue promoting the museum

activities.

November 2009 to March 2014 Executive Secretary

Cairo University’s Hospital – Plastic Surgery Division

- Secretarial works

- Data entry

- Coordinate scientific events, workshops and an annual conference

- Timetable coordination

- Document controller

- Writing the outgoing, reports and internal letters

- Coordinate inter-office communications and administrative tasks

Educational Background

2017 – 2020 PhD Candidate in Heritage and Museum Studies

Faculty of Tourism and Hotel Management, Helwan University

- Paper 1: Museum: Culture as a Fourth Pillar of Sustainable Development

- Paper 2: Social Practices, Traditional Culture, and Museums: Educational Perspective

- Paper 3: Egyptian Intangible Heritage: Sustainable Preservation Management

- Paper 4: Cultural Identity: Curating the Heritage City

- Paper 5: Heritage Exhibitions: Musealization and the Visitor's Knowledge Perception

- Paper 6: Heritage Branding: Promoting the UNESCO Creative Cities

- Ph.D. Research Project: Cultural Identity and Branding: an Integrated Approach to

Enhance the Heritage Value

2013 – 2015 M.A. in Heritage Conservation and Site Management

Helwan University (Egypt) & Brandenburg University of Technology

Cottbus-Senftenberg (Germany)

- Archaeology

- Conservation of Ruins and Archaeological Sites

- Heritage Site Management

- Strategic Planning and Site Management Plans

- Principles of Tourism and Visitor Management

- Research Methodology and Scientific Writing

- Fundraising and Financing for Heritage

- Heritage Impact Assessment

- Case Study – Management of Islamic Heritage / Case Study of the Wilmersdorf Mosque

(Berlin): Decision-making Models and Authorities for Religious Heritage Sites.

- Heritage Information Technology

- Heritage Marketing

- Introduction to Museology

- Case Study – Interpretation Management / Case Study of Elephantine Island, Aswan,

Egypt

- Master Thesis- Developing Innovative Marketing Plan to Augment the Visitation of

Egyptian World Heritage Sites: A Case Study on Saladin Citadel.

2012 – 2013 Tourism Guidance Pre-Master

Faculty of Tourism & Hotel Management – Helwan University

- Ancient Egyptian civilization

- Ancient Egyptian antiquities

- Ancient Egyptian texts

- Islamic Egyptian civilization

- Islamic Architecture

- Academic work and research methodologies

- Life an thoughts in the Graeco-Roman era

- Life and thoughts in the Byzantine era

- Islamic text

- Principles of Tourism Guidance

2009 – 2011 Tourism Guidance Diploma

Faculty of Tourism & Hotel Management – Helwan University

- Ancient Egyptian History

- Ancient Egyptian Language

- History of Ancient Egyptian Art

- Archaeology of Ancient Egypt

- Ancient Egyptian Religion

- Ancient Egyptian Literature

- Greaco-Roman History and Archaeology

- History And Archaeology of Byzantine Egypt

- History And Architecture of Islamic Egypt

- Introduction to Tourism

- Tourism Guidance

- Modern Egyptian Society

- History of Egypt, Modern and Contemporary

- Tourist Sites of Modern and Contemporary Egypt

2005 – 2009 Bachelor

Faculty of Arts – History Department – Cairo University

- Ancient World History

- Graeco-Roman History

- History of Middle Ages

- Modern and Contemporary History

- Economic and Political Geography

- Methodology of the Historical Research

Honor & Awards

July 2016 Appreciation Certificate

Egyptian Ministry of Antiquities

March 2016 Appreciation Certificate

UNESCO New Delhi-supported initiative GoUNESCO –

Make Heritage Fun!

December 2013 Appreciation Certificate

The First International Conference in Heritage Conservation and Site

Management – Helwan University

January 2012 Appreciation Certificate

Unit of Burn and Plastic Surgery – Cairo University’s Hospital

October 2007 Appreciation Certificate

Supreme Council of Antiquities – Ministry of Culture

Membership

2016 - 2018 Individual Membership

International Council of Museums (ICOM) –

Marketing and Public Relation (PR) Committee

Internships

July – December 2016 UNESCO New Delhi-supported initiative GoUNESCO Internship

“Country Research”

July – October 2016 Volunteer “Heritage Architectural Marketing Specialist” at Gayer-

Anderson Museum, Museums Sector, Ministry of Antiquities

May – August 2015 UNESCO Internship – UNESCO Cairo office

Social media marketer of National Museum of Egyptian

Civilization temporary exhibition “My Possession, My Identity”

June – September 2007 Arabic-speaking Guide, Egyptian Museum in Cairo

Skills

Languages

Arabic Native or Bilingual Proficiency

English Full Professional Proficiency

Russian Elementary Proficiency

Computer Skills

ICDL level (so professional in MS Word, MS Power Point) as well as other internet applications

and technology

Soft Skills

26-28 December 2016 Community Engagement in

Architectural Projects UNHCR (CSP Unit) Dr. Dina Shehayb

25 July 2016 Self-Marketing DAAD Kairo

Akademia (DKA) Dr. Heba Salama

15-18 March 2016 Quality Management DKA Dr. Astrid Loff

8 April 2015 Self-Management DKA Dr. Heba Salama

23 October 2014 Effective Time and Action

Management DKA Dr. Claudia Gross

Academic Skills

19 December 2017 Funding Resources for Research

Project DKA Eng. Alaa Shahin

16 December 2017 Research Process: Principles and

Overview DKA Ms. Andrea Jud

13 July 2016 Scholarly Collaboration DKA Dr. Maha Bali

1 December 2014 How to Present Scientific Paper DKA Mr. Mohamed Taha

3 November 2014 Working with Literature & Citation DKA Dr. Moritz Mihatsch

26 October 2014 Scientific Research Methods in

Practice DKA Ms. Sarah Wessel

Additional Qualification

Workshops and Conferences

8 – 11 December 2017 / Aswan, Egypt

The Fifth International Conference on Heritage Conservation and Site Management "Cultural

Heritage and Sustainable Development: A Tourism Perspective" - Helwan University (Egypt),

Brandenburg University of Technology Cottbus-Senftenberg (Germany), German Academic

Exchange Service (DAAD) and German Archaeological Institute (DAI-Kairo).

18 – 26 July 2017 / Cairo, Egypt

Workshop "Disaster Risk Management and First Aid to Cultural Architectural Heritage in Crises

Times" that to be moderated by Centre of Documentation for Cultural and Natural Heritage

(CULTNAT) – Alexandria Library and Egyptian Heritage Rescue Foundation (EHRF).

16 – 19 May 2016 / Prague, Czech Republic

The 7th Annual Conference on Heritage Issues in Contemporary Society “Nature and Culture :

Heritage in Context” - Center for Heritage & Society at the University of Massachusetts, Faculty

of Environmental Sciences at the Czech University of Life Sciences, and US/ICOMOS.

8 – 11 December 2015 / Cairo, Egypt

The Third International Conference on Heritage Conservation and Site Management

“Sustainable Tourism Management for Culture Heritage” - Helwan University (Egypt),

Brandenburg University of Technology Cottbus-Senftenberg (Germany), German Academic

Exchange Service (DAAD) and German Archaeological Institute (DAI-Kairo).

25 – 27 October 2015 / Cairo, Egypt

Transformation Partnership in Urban Design and Architecture (Cairo University - Alexandria

University (Egypt) – Brandenburg University of Technology Cottbus-Senftenberg (Germany)) –

Conference “Historic Districts for Tomorrow”.

13-15 December 2014 / Alexandria, Egypt

Workshop “Management of Heritage Sites” by Dr. Douglas C. Comer, President of California

State Railroad Museum (CSRM) Foundation and Co-President of The International Scientific

Committee on Archaeological Heritage Management (ICAHM) for International Council on

Monuments and Sites (ICOMOS).

8 – 11 December 2013 / Luxor, Egypt

The First International Conference on Heritage Conservation and Site Management “Heritage

Tourism: Prospects and Challenges” - Helwan University (Egypt), Brandenburg University of

Technology Cottbus-Senftenberg (Germany), German Academic Exchange Service (DAAD) and

German Archaeological Institute (DAI-Kairo).

Academic Field Trips, Workshops & Lectures [I have done or participated]

10 May 2018 Lecture

Lecture "Challenges of Heritage Interpretation in Egypt"

In Cooperation with Explore Egypt Initiative and French Institute in Cairo

4 – 8 October 2017 Workshop

Workshop "Urban Architectural Heritage and Social Interaction" in collaboration with Egyptian

Ministry of Antiquities, and Arab Council for the Social Sciences' (ACSS) by a grant of Swedish

International Development Cooperation Agency (SIDA) at Rashid – Open Air Museum, Behira

Governorate, Egypt.

13 – 16 September 2017 Workshop

Workshop "Revitalization of Lala Studio Surroundings" in collaboration with Lala Studio, John

D. Gerhart Center and School of Business - American University in Cairo, CLUSTER, and

MATRIX Consultants.

15 July 2017 Workshop

Workshop "Heritage and Financial Support" – Capacity Building Workshop (TOT) for the

volunteer of an initiative of Cycling to Alexandria Heritage that is moderated by Raquda

Foundation for Art and Heritage

18 June 2017 Webinar

SIWI Webinar series 2017 – Lecture "ICOMOS Charter on Built Vernacular Heritage: A Case

Study on Siwa Oasis Karshif Settlements and Traditional Architecture".

26 May 2017 Webinar

A Facebook live UNESCO New Delhi Office-supported initiative GoUNESCO conference –

Session 2: UNESCO Site Management and Marketing

18 – 20 May 2017 Workshop

I created, as a founder of "HeritageForAll" initiative, an intensive training workshop "How to

Market the Heritage Value?" in collaboration with Goethe Institute in Alexandria,

Administration of Archaeological Awareness – Egyptian Antiquities Sector – Ministry of

Antiquities, and Alexandria Library.

15 May 2017 Workshop

I participated, as a founder of "HeritageForAll" initiative, a scientific debate

"ArchitectureForChange Genius Tempus 2017" creating a joint workshop "The Concept Design:

Siwan Challenges" with Design Tour presenting a heritage introduction entitled "Historical

Effects and Siwan Traditional Architecture".

2 May 2017 Lecture

Guest lecturer, with Ms. Insaf Othmane, an instructor of “Architectural Theory” module,

presenting a lecture “Historical Timeline of Rome and its Urban Architectural Form”, Faculty of

Engineering (Architecture Department), the Université Française d’Egypte.

19 – 22 April 2017 Workshop

Manage your Heritage Site!

HeritageForAll initiative at Mesaha Foundation for Community Development (NGO)

30 March – 1 April 2017 Workshop

MARKET YOUR PAST – Heritage Marketing Planning Workshop

Raquda Foundation for Arts and Heritage, Alexandria, Egypt

11 March 2017 lecture

Heritage Sites, Museums and Marketing Planning

Faculty of Archaeology, Civilization and Heritage Center, Fayum University, Egypt

8 March 2017 field trip

I was as a guest lecturer with Ms. Insaf Othmane, Lecturer of "Architecture History and Theory"

at French University; Dr. Passaint Massoud, Adjunct Faculty, Architecture Department,

American University in Cairo; and French University students - Faculty of Engineering,

Architecture Department, the Université Française d’Egypte and University of Paris 1 Panthéon

Sorbonne - clarifying an Islamic architectural heritage beyond design and application

throughout a group of examples in Saladin Citadel, Sultan Hassan Mosque, and el-Refai Mosque

where are one of the main elements of Egyptian World Heritage City "Historic Cairo".

28 January 2017 Keynote speaker

Architectural Heritage: Architecture vs. Heritage

SIWI project / Ejoudar workshop, Siwan Documentation Center of Cultural and Natural

Heritage, Siwa Oasis

8, 15 November 2016 Field trip and Lecture

Guest Lecturer with Ms. Insaf Othmane, an instructor of “Architectural Theory” module

- Field trip to Children’s Civilization and Creativity Center (Child Museum) using the

museum’s exhibition halls in order to find out the features of ancient Egyptian civilization.

- Lecture “Architecture and Ancient Egyptian Mythology: the Pyramids”

Faculty of Engineering (Architecture Department), the Université Française d’Egypte and

University of Paris 1 Panthéon Sorbonne

1 November 2016 Lecture

Introduction to Heritage/Museum Marketing

National Military Museum, Saladin Citadel, Cairo

28 July – 28 August 2016 Part-time Workshop (on Sunday)

Preparing Proposed Heritage Marketing Plan

Gayer-Anderson Museum “Bayt el-Kritliya”

18-20 July 2016 Full-time Workshop

Heritage Marketing Planning

Mohamed Ali Palace (Manial Palace Museum), Cairo

22 February 2016 Short Talk

Developing Innovative Marketing Plan to Augment the Visitation of Egyptian World Heritage

Sites: A Case Study on Saladin Citadel

Deutsches Archäologisches Institut – Kairo (German Archaeological Institute – Cairo)

Organizing Events

September 2017 GoUNESCO event "Make Heritage Fun! Cairo" at CULTNAT

"Field Trip to CULTNAT - Cultural Heritage Presentation and

Technology"

- HeritageForAll Initiative

- Center for Documentation Natural and Cultural Heritage

(CULTNAT)- Bibliotheca Alexandrina

- Ministry of Antiquities (Administration of Archaeological

Awareness - Egyptian Antiquities Sector)

- National Committee of International Council of Museums (ICOM

Egypt)

- UNESCO New Delhi-supported initiative GoUNESCO

March 2017 GoUNESCO event “MHF in Cairo – Your Calligraphy, Your

Heritage”, National Museum of Egyptian Civilization, Cairo,

Egypt: www.makeheritagefun.com/calligraphy-heritage-make-

heritage-fun-cairo/; www.gounesco.com/make-heritage-fun-march-

2017/

September 2016 GoUNESCO event “Make Heritage Fun!” at Gayer-Anderson

Museum “Bayt el-Kritliya”, Historic Cairo (UNESCO WHS),

Egypt: www.gounesco.com/makeheritagefun-september-2016/,

www.makeheritagefun.com/make-heritage-fun-gayer-anderson-

museum-bayt-el-kritliya-cairo/

March & June 2016 GoUNESCO event “Make Heritage Fun!” at Children Civilization

and Creativity Center (Child Museum), Cairo, Egypt:

www.gounesco.com/make-heritage-fun-march-2016/,

www.gounesco.com/makeheritagefun-june-2016/

Academic Contributions

Interview with me about Women's Role in the Cultural Heritage Interpretation Process

Nagwa Bakr (September, 2017), Women Role in Museum Interpretation for Tangible and

Intangible Heritage (Master of Arts in Museum Studies) Faculty of Tourism and Hotel

Management, Helwan University

Interview with me about Cultural Heritage Landscape

Azza Abd el-Maksoud (December, 2016), Museum and Culture Landscape: A Case Study on

National Museum of Egyptian Civilization (Master of Arts in Museum Studies) Faculty of

Tourism and Hotel Management, Helwan University

Survey Analysis

Fatma Moustafa Abdelaziz (October 2016), Educational Standards for Egyptian Museums

(Master of Arts in Museum Studies) Faculty of Tourism and Hotel Management, Helwan

University

Historical revision and field trip (to evaluate architecturally the selected historical building of

the graduation project and to make Heritage Management analysis “SWOT analysis”)

Perihane Hisham (October, 2016), Patrimoineet Ville: Entre Sauvegarde et Développement du

Caire Historique (Bachelor Degree) Faculty of Engineering (Architecture Department),

Université Française d’Egypte and University of Paris 1 Panthéon Sorbonne

Publications:

2018

- Marketing Planning as a Tool to Augment the Visitation of Heritage Sites and Museums.

International Journal of Heritage and Museum Studies, 1(1), 14–26.

- The Manifestations of the Mediterranean Diet in Egyptian Intangible Cultural Heritage. In

Proceedings of HU-BTU Fifth International Conference on Heritage Conservation and

Site Management “Cultural Heritage and Sustainable Development: a Tourism

Perspective.” Aswan.

2017

- Reopening Museum of Islamic Art in Cairo, www.gounesco.com/proof/reopening-

museum-islamic-art-cairo/

- An Exhibition: Egyptian Crafts through the Ages, www.gounesco.com/egyptian-crafts-

ages-museum/

- Egyptian Intangible Heritage between Preservation Management and Sustainable

Development Pattern: Analysis of the Popular Craft of Manufacturing Mats. In G. J.

Tassie, A. D. Trafford, L. S. Owens, & J. van Wetering (Eds.), The Management of Egypt’s

Cultural Heritage (Vol. 3). Cairo: Egyptian Cultural Heritage Organization, Golden House

Publications. (www.researchgate.net/publication/311948944)

- Workshop “Urban Architectural Heritage and Social Interaction”, Rashid-Open Air

Museums (Workshop Results). Rashid: HeritageForAll

(https://issuu.com/heritageforall/docs/workshop_uahsi_publication)

2016

- World Heritage Sites and Strategic Management Planning: A Case Study on Mit Rahina,

Open Air Museum, www.gounesco.com/world-heritage-sites-strategic-management-

planning-case-study-mit-rahina-open-air-museum/

- Milk and Egyptian Heritage Dishes, www.gounesco.com/milk-and-egyptian-heritage-

dishes/

- Vernacular Architectural Heritage and Egyptian Western Desert,

www.linkedin.com/pulse/vernacular-architectural-heritage-egyptian-western-desert-badry

- Bayt al-Kritliya (Gayer-Anderson Museum): Vernacular Heritage in Egypt,

www.gounesco.com/bayt-al-kritliya-gayer-anderson-museum-vernacular-heritage-in-

egypt/

- Courtyards: Influence of the Indian Traditional Architectural Element on Community

Interactions, www.gounesco.com/courtyards-influence-of-the-indian-traditional-

architectural-element-on-community-interactions/

- Traditional Architectural Heritage and Management: Rashid, Heritage City,

www.gounesco.com/traditional-architectural-heritage-management-rashid-heritage-city/

- Tahrir Square: A Public Space That’s Made History, www.gounesco.com/tahrir-square-

public-space-making-history/

- Unrecognised Egyptian Intangible Heritage: Mats, www.gounesco.com/unrecognised-

egyptian-intangible-heritage-mats/

- Egyptian Underwater Heritage in Alexandria and Preservation Management,

www.gounesco.com/egyptian-underwater-heritage-in-alexandria-and-preservation-

management/

2015

- Developing Innovative Marketing Plan to Augment the Visitation of Egyptian World

Heritage Sites: A Case Study on Saladin Citadel (M.A. in Heritage Conservation & Site

Management). Helwan University (Egypt) and Brandenburg University of Technology

Cottbus-Senftenberg (Germany), Cairo (www.researchgate.net/publication/291832778)

- World Cultural Heritage and Economic Thinking: A Case Study on Bayt al-Kritliya,

www.gounesco.com/world-cultural-heritage-economic-thinking-case-study-bayt-al-

kritliya/ (Transformation Partnership in Urban Design and Architecture (Cairo Uni. -

Alexandria Uni. (Egypt) – BTU Cottbus-Senftenberg (Germany)) – Conference “Historic

Districts for Tomorrow”).

2014

- Ancient Memphis: Human-induced Impact Assessment

(www.researchgate.net/publication/291833417)

N.B. for more information, you can visit LinkedIn

(www.linkedin.com/in/mohamedbadryHCSM)