TOP 25 RESTAURANTBRANDS IN SOCIAL

McDonald’s

KFC

Pizza Hut

Applebee’s

Burger King

Starbucks Co�ee

Subway

Domino’s

Wendy’s

Dunkin’ Donuts

7-Eleven

Bu�alo Wild Wings

Taco Bell

Dairy Queen

Olive Garden

Outback Steakhouse

Krispy Kreme

Wingstop

Baskin-Robbins

Chick-fil-A

Hooters

Red Lobster

Morton’s Steakhouse

Whataburger

Hard Rock

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Brought to you by

Social Business Index

WHO’S WINNING SOCIAL IN THE RESTAURANT INDUSTRY?

SOCIAL BUSINESS AUDIT: RESTAURANT BRANDS

The Social Business Audit is a monthly industry report that crunches the numbers on who’s winning in social. To analyze this month’s vertical, we harvested data from Sprinklr’s Social Business Index and ranked performance across multiple metrics. Past Social Business Audits have included the automobile, consumer electronics, and retail industries, and findings are summarized quarterly in our Social@Scale Journal.

Nearly 9 out of 10 restaurants are using social to create communities across multiple platforms. In doing so, restaurants are differentiating their brands and connecting with their fans in a highly competitive, almost $700 billion industry. So we crunched the numbers to show you who’s succeeding and who has room for improve strategic improvement.

METHODOLOGYAll data was observed from August 30, 2014, to September 30, 2014, using Sprinklr’s Social Business Index software. All metrics capture activity over that 30-day period.

Each restaurant received a score based upon their performance across each of the seven metrics. More points were awarded for those who succeeded in weightier metrics such as engagement and earned impressions and less points were awarded for more basic level metrics such as brand posts and followers.

METRICSEngagement: A weighted composite of the total number of engagements (likes, comments, favorites, retweets) that followers have with a piece of branded content.

Earned impressions: The total number of impressions as a result of organic sharing of branded content.

Impressions: An estimate of the number of views branded content receives, taking into account the number of followers and the decay rate of each social platform.

Active participants: The number of followers that are actively engaged with branded content by taking weighty actions such as commenting, sharing, or retweeting it.

Active audience: The number of followers that are somewhat engaged with branded content by taking smaller actions such as liking or favoriting it.

Brand posts: Posts from a brand’s official accounts over 30 days.

Engagement ratio: Active audience divided by followers. An assessment of engagement when controlling for audience size.

RESTAURANTS ARE USING SOCIAL

IN A $700 BILLION INDUSTRY:

9OUT OF

10Source: eMarketer, National Restaurant Association

sprinklr.com info@sprinklr.com(917) 933-7800© Sprinklr 2014. All rights reserved.

Rankings based off a composite weighted score.

RESTAURANT INDUSTRY DATA

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709,382

694,246

285,717

297,646

329,264

130,093

277,962

167,273

349,855

283,513

203,871

140,520

102,091

92,185

117,409

122,129

90,668

28,133

83,459

86,047

94,237

101,647

12,408

69,323

33,382

441,822,875

422,924,460

279,732,793

191,051,014

177,026,530

195,376,674

179,090,945

277,689,017

97,357,466

158,876,162

151,105,865

94,032,133

74,745,157

72,641,091

65,245,009

57,893,308

68,603,728

130,806,913

54,831,417

57,392,443

53,222,385

44,337,881

52,612,508

33,782,574

51,888,544

104,798,272

86,049,049

51,920,216

45,808,071

35,748,925

73,825,937

48,791,063

55,803,236

25,831,046

37,980,480

31,035,754

21,429,732

22,698,574

17,851,817

15,381,451

12,384,016

14,229,794

35,382,391

10,759,561

5,463,372

11,113,118

9,054,590

6,996,741

6,127,531

9,064,461

533,128

402,078

173,332

179,477

237,406

119,934

196,376

29,566

232,588

167,141

80,258

97,425

74,694

72,089

67,638

87,092

49,889

16,766

49,007

14,771

35,804

71,949

9,401

52,043

12,056

69,492,237

36,243,188

29,090,877

8,476,755

20,905,048

47,625,870

44,539,928

28,258,549

12,293,907

12,193,838

11,772,228

13,506,868

16,135,276

10,851,301

8,175,113

6,556,321

6,361,811

979,089

7,210,259

9,905,421

4,342,447

5,000,094

2,471,508

1,895,223

6,085,125

7,748

3,937

2,205

4,181

2,549

4,819

2,037

4,004

135

2,545

3,071

541

181

1,141

4,175

1,138

162

1,324

7,129

900

941

58

117

209

390

McDonald’s

KFC

Pizza Hut

Applebee’s

Burger King

Starbucks Co�ee

Subway

Domino’s

Wendy’s

Dunkin’ Donuts

7-Eleven

Bu�alo Wild Wings

Taco Bell

Dairy Queen

Olive Garden

Outback Steakhouse

Krispy Kreme

Wingstop

Baskin-Robbins

Chick-fil-A

Hooters

Red Lobster

Morton’s Steakhouse

Whataburger

Hard Rock

ENGAGEMENTEARNED

IMPRESSIONSIMPRESSIONS

ACTIVEAUDIENCE

FOLLOWERSBRANDPOSTS

RANK SCALE 1-25