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Le Secteur de l’Education Nirvana ou Cauchemar pour le Social Listening?

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Page 1: Le Social Listening dans le domaine de l’Education · Ecole hôtelière de Lausanne [EHL] Class of 2023 - February Intake 2 unread posts Member since June 2018 Joined Chalet A Gobet,

Le Secteur de l’Education

Nirvana ou Cauchemar pour le Social Listening?

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2 JOURS

2 HEURES

4 ANS

. . .

Page 3: Le Social Listening dans le domaine de l’Education · Ecole hôtelière de Lausanne [EHL] Class of 2023 - February Intake 2 unread posts Member since June 2018 Joined Chalet A Gobet,
Page 4: Le Social Listening dans le domaine de l’Education · Ecole hôtelière de Lausanne [EHL] Class of 2023 - February Intake 2 unread posts Member since June 2018 Joined Chalet A Gobet,

. . .

Page 5: Le Social Listening dans le domaine de l’Education · Ecole hôtelière de Lausanne [EHL] Class of 2023 - February Intake 2 unread posts Member since June 2018 Joined Chalet A Gobet,
Page 6: Le Social Listening dans le domaine de l’Education · Ecole hôtelière de Lausanne [EHL] Class of 2023 - February Intake 2 unread posts Member since June 2018 Joined Chalet A Gobet,

Le champ d’action du Social Listeningà l’EHL

2000+ candidats

700+ nouveaux étudiants

600+ nouveaux diplômés par an

3000 étudiants sur nos campus

120 nationalités

10000+ anciens actifs

dans 80 pays

Page 7: Le Social Listening dans le domaine de l’Education · Ecole hôtelière de Lausanne [EHL] Class of 2023 - February Intake 2 unread posts Member since June 2018 Joined Chalet A Gobet,

MISSION: IMPOSSIBLE ?

Social Listening dans le secteur de l’Education

Page 8: Le Social Listening dans le domaine de l’Education · Ecole hôtelière de Lausanne [EHL] Class of 2023 - February Intake 2 unread posts Member since June 2018 Joined Chalet A Gobet,

MISSION: ESSENTIELLE !

Social Listening dans le secteur de l’Education

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Recrutement

r ange ofWord of Mouth…

50%Hotel& F&B

Réseaux Sociaux : source

d’information—

—

—

Etudiants : 1ère source d’influence

Réseaux Sociaux : moyen

d’interaction

Page 10: Le Social Listening dans le domaine de l’Education · Ecole hôtelière de Lausanne [EHL] Class of 2023 - February Intake 2 unread posts Member since June 2018 Joined Chalet A Gobet,

Protéger & Développer

r ange ofEducation…Harcèlement

Mobbing—

—

—

Compétences managériales

Compétences sociales

Page 11: Le Social Listening dans le domaine de l’Education · Ecole hôtelière de Lausanne [EHL] Class of 2023 - February Intake 2 unread posts Member since June 2018 Joined Chalet A Gobet,

Comparaison

Adaptation

Conversation

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EHL GROUP PRESENTATION

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EHL GROUP PRESENTATION

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EHL GROUP PRESENTATION

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Page 15: Le Social Listening dans le domaine de l’Education · Ecole hôtelière de Lausanne [EHL] Class of 2023 - February Intake 2 unread posts Member since June 2018 Joined Chalet A Gobet,

Comparaison - Pilotage

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Adapter

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Facebook transparency

EHL GROUP PRESENTATION

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Adapter

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EHL GROUP PRESENTATION

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CONVERSATION

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EHL GROUP PRESENTATION

Page 22: Le Social Listening dans le domaine de l’Education · Ecole hôtelière de Lausanne [EHL] Class of 2023 - February Intake 2 unread posts Member since June 2018 Joined Chalet A Gobet,
Page 23: Le Social Listening dans le domaine de l’Education · Ecole hôtelière de Lausanne [EHL] Class of 2023 - February Intake 2 unread posts Member since June 2018 Joined Chalet A Gobet,
Page 24: Le Social Listening dans le domaine de l’Education · Ecole hôtelière de Lausanne [EHL] Class of 2023 - February Intake 2 unread posts Member since June 2018 Joined Chalet A Gobet,
Page 25: Le Social Listening dans le domaine de l’Education · Ecole hôtelière de Lausanne [EHL] Class of 2023 - February Intake 2 unread posts Member since June 2018 Joined Chalet A Gobet,

Finalement le Social Listening dans l’Education

…c’est complexe et changeant…c’est vendre, protéger, éduquer

…en s’appuyant sur une communauté

Page 26: Le Social Listening dans le domaine de l’Education · Ecole hôtelière de Lausanne [EHL] Class of 2023 - February Intake 2 unread posts Member since June 2018 Joined Chalet A Gobet,

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