kbc brussels - challenge ephec " how to attract 40 000 customers until 2020 ? "

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Page 1: KBC Brussels - Challenge EPHEC " How to attract 40 000 customers until 2020 ? "
Page 2: KBC Brussels - Challenge EPHEC " How to attract 40 000 customers until 2020 ? "

ESSA LALHANI Nashita

LE LIEVRE Vincent DELINTE Violette

DELACROIX Madeleine

MOENS Rosemarie MULAKILWA Kambala Ayrton

2DC1

Avril 2016

Objectifs Augmentation de 20% des PDM pour 2020

Page 3: KBC Brussels - Challenge EPHEC " How to attract 40 000 customers until 2020 ? "

Recommandations

Page 4: KBC Brussels - Challenge EPHEC " How to attract 40 000 customers until 2020 ? "

BusinessPack Indigo • Comptes de bases • Cartes • Zoomit • Conseils professionnels • Banquier attitré • Déplacement • Start-it @kbc

➕Extras !

• Formations • Inforgraphiste • Webmaster • Réductions

presse

Best Brussels Company Awards

By KBC Brussels

Page 5: KBC Brussels - Challenge EPHEC " How to attract 40 000 customers until 2020 ? "

ExpatsPack Navy • Comptes de bases • Cartes • Gestion administrative • Banquier attitré • Conseils fiscaux

➕Extras !

• Formation professionnelle pour conjoint

• Welcome pack

Action Get the milesParrainage = Free miles

Page 6: KBC Brussels - Challenge EPHEC " How to attract 40 000 customers until 2020 ? "

• Event • Concert - Opéra • Visite privée • Loge de Foot

The KBC Brussels Club

KBC Brussels Golf Cup

CélesteAffluents

Page 7: KBC Brussels - Challenge EPHEC " How to attract 40 000 customers until 2020 ? "

Ancrage Bruxellois

La Grande Salle KBC Brussels / Le Bœuf

Page 8: KBC Brussels - Challenge EPHEC " How to attract 40 000 customers until 2020 ? "

Ancrage BruxelloisFree Wifi dans les taxis Bruxellois• Affluents • Expats

Page 9: KBC Brussels - Challenge EPHEC " How to attract 40 000 customers until 2020 ? "

Ancrage BruxelloisDialogue avec les bruxellois

#MyBrusselsStory

Page 10: KBC Brussels - Challenge EPHEC " How to attract 40 000 customers until 2020 ? "

Promo & Communication

Page 11: KBC Brussels - Challenge EPHEC " How to attract 40 000 customers until 2020 ? "

Stunt

• Affiche 80m2 • Deux jours • Quartiers ciblés • Ecran De Brouckère

Page 12: KBC Brussels - Challenge EPHEC " How to attract 40 000 customers until 2020 ? "

Campagne 360

• Affichage • Presse • Radio • Web

Page 13: KBC Brussels - Challenge EPHEC " How to attract 40 000 customers until 2020 ? "

Campagne 360

Trailers & Spots

Page 14: KBC Brussels - Challenge EPHEC " How to attract 40 000 customers until 2020 ? "

Campagne 360

Page 15: KBC Brussels - Challenge EPHEC " How to attract 40 000 customers until 2020 ? "

BudgetAffichage 80.000

Presse 100.000

Radio 70.000

Web 35.000

Event à Négocier

Packs à Négocier

Final à partir de 250.000

Page 16: KBC Brussels - Challenge EPHEC " How to attract 40 000 customers until 2020 ? "

Calendrier

Page 17: KBC Brussels - Challenge EPHEC " How to attract 40 000 customers until 2020 ? "
Page 18: KBC Brussels - Challenge EPHEC " How to attract 40 000 customers until 2020 ? "

Merci