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SUBWAY®

Green LanternOnline Experience

February 23, 2011

Every HeroHas Two Sides

CONCEPT OVERVIEWImagine a site with two distinct experiences: one that's all Hal; one that's all Green Lantern. The catch: you can only unlock the Green Lantern side once you've reached level 2.

SidescrollingLandscape

This is an ever-evolving world, from Coast City on Earth in Sector 2814—all the way to outer space and Oa.

As the user navigates from left to right, he sees more and more come to life. But he can go only so far—depending on which level his codes have unlocked.

As he gets to the end of his current world, the user is prompted to enter more codes to continue the journey.

Note: This format is linear for the user, while allowing for considerable flexibility re: how much and what content we get from Warner Bros.

Mission:Grab the Green

In this version, we focus more on Hal’s test pilot persona and experience. Users are greeted by the high security checkpoint at Ferris Aircraft, Hal’s employer. On first visit, data capture gets the user past security. On subsequent visits, email address prompts a “Welcome back, Commander Dwyer”…

Once in the cockpit, each user must enter his code to clear the jet to fly its "Grab the Green" mission. One code unlocks only a short mission. A second a longer one. And a third unlocks the most ambitious mission: the chance to return with an exclusive Superpower Prize.

A "winning" code results in a successful mission, with the user having “grabbed the green”.

A "nonwinning" code reveals a video in the form of trailers and/or exclusive content.  

Other Potential Approach:

Dimensional

Instant Win

RING CHOOSES YOU

GREEN LANTERNS BREAKING ATMOSPHERE