expérience esthétique et le design / aesthetic experience and design - flupa metz 2012
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Qu-est ce qu'une expérience esthétique et comment évolue-t-elle dans le temps? En étudiant différents modèles, cette présentation propose une approche descriptive pour comprendre les expériences esthétiques dans le temps et l'impact de cette approche sur l'UX des produits et services. What is an aesthetic experience and how does it evolve over time? Going from experiences related to an art piece to subjective experiences that some of today's products bring into our lives, this presentation describes a temporal framework of aesthetic experiences.TRANSCRIPT
Expérience esthétique et le design Ioana Ocnarescu I PhD Candidate
LCPI Arts et Métiers ParisTechAlcatel-Lucent Bell Labs France
WHAT IS an aesthetic experience? a
HOW IT evolves overtime? b
WHAT IS an aesthetic experience? a
Tree-trunk Bench by Jurgen BEY
11000€
droog
I droog !
What about this BENCH?
yes, but why?« yes, it’s a nice object,
original ...»
«yes, it is an interesting object,
with tension - metal with wood in
your living room ... »
so, what I’ve understood?
that this experience is a construction and it evolves over time.
that I needed a description / contextualisation in order to understand
this object
that I created a personal story that makes me attached to this object
and that when I sit on a tree truck, I think about Droog and relive the
moment when I created the story or I continue it.
What is an aesthetic experience? a
AE
iii. concept of aesthetics in HCI research !eld: the cultural approach, the functional approach, the experience-based approach and techno-futurist approach (Udsen & Jørgensen, 2005).
iv. “bodily sensation and an intellectual challenge ... connected to context, use and instrumentality ... prolonged beyond the immediate experience” (Shusterman, 2000).
i. complex process that takes time and preparation and what gives value to an art-work are the art-historical context and the category in which the object is classi!ed before judgment. (Shelley, 2009)
ii. “construction of relations between artifact and viewer, subject and object, user and tool” (Wright & Mccarthy, 2008),
What is an aesthetic experience? a
AEAn embodied experience that was lived
due to the qualities of the experienced object and the persons capacity to be transported beyond them.
HOW IT evolves overtime? b
How the AE evolves over time?b
experience experience as storyan experience
COGNITIVE NARRATIVE
SUB-CONSCIOUSNESS STORYTELLINGmeaning
An initial framework of experience, from Forlizzi & Ford, 2000 Temporality of experience, from Karapanos et al, 2009
How the AE evolves over time?b
I see it in a store.
I see an advertising. I see an advertising. I got robbed.
I try it at a party. I buy it, I have it.
An initial framework of Aesthetic Experience over Time,I. Ocnarescu, J.-B. Labrune, C. Bouchard, F.Pain, D. Sciamma, A. Aoussat
Design and Emotion Conference 2012
How the AE evolves over time?b
What elements are mixed to create an aesthetic experience?
How the AE evolves over time?b3.
body&senses interaction
2. narrative dimension
1. discourse elements
How the AE evolves over time?b1. discourse elementsThe discourse elements are the objective facts and
properties of the experience within an object, a service or
a socio-material situation.
contextualizationdescription
organizationintegration
* * * * *
How the AE evolves over time?b2. narrative dimensionThe narrative quality transports the user towards a space
that elicit the imagination and that is connected to the user’s
imaginary. It is within this intersection between user’s imagination
and imaginary where meaning and stories are born and where
subjectivity and appropriation have a potential to be developed.
transportationstimulate imagination
connection to imaginary story creation
integration
* * * * *
How the AE evolves over time?b
* * * * *
3. body & senses interactionThe capacity of human beings to interact and create
knowledge with the world through their bodies and
senses.
interactionrepresentation
static affordances
dynamic affordances
interactionembodiment
How the AE evolves over time?bJurgen Bey for Droog Design: Tree-trunk bench and another
public tree-trunk bench.
a. A digital representation of the product (Sourcing : http://
www.droog.com/store/furniture/tree-trunk-bench/ );
b. First Experience and interaction with the design object;
c. Public tree-trunk bench – Unesco Paris
1. discourse elements2. narrative dimension3. body&senses interaction
* **
An initial framework of Aesthetic Experience over Time,I. Ocnarescu, F. Rodio, A. Eve, J.-B. Labrune, C. Bouchard, A. Aoussat // D&E2012
