evolution of social tv in mena region

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Social TV 1 Présenté par : Ryadh BOUSLAM www.pinhole.t

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Evolution of Social Tv in MENA Region. Pinhole First Social TV in MENA Region , a Tunisian Start-up with full Interaction in The TV shows : www.pinhole.tn

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Page 1: Evolution of Social TV in MENA Region

Social TV

1

Présenté par : Ryadh BOUSLAMAwww.pinhole.tn

Page 2: Evolution of Social TV in MENA Region

Adversity

2

Pourcentage des utilisateurs de smartphone qui regardent la télé en utilisant leur téléphones

Source: BI Intelligence

Entrain de jouer a Candy Crush

Regarde Replay But CR

Cherche des infos sur un

produit cosmetique

Commente % a une prestation

d’Arab idol

Page 3: Evolution of Social TV in MENA Region

Current Situation

3

Live user feedback on presidential debate

Page 4: Evolution of Social TV in MENA Region

TV Watcher Behaviour

4

Shopping

Visited a social networking site during the program

Looked up product information for an advertisement seen on TV

Looked up information related to the TV program being watched

Looked up coupons or deals related to an advertisement seen on TV

45%

35%44%

26% 24%

22%

38%

15%

23%

12%

Simultaneous TV/Mobile Device Usage :

Source: Nielsen NetView (July 2012), Nielsen Smartphone Analytics (July 2012)

Page 5: Evolution of Social TV in MENA Region

Market Definition

5

Are you interacting with social media while watching TV ?

Source: Nielsen Mobile Connected Devices Report (Q2 2012)

63%Middle east &

Africa

52%Latin America

47%Asia-Pacific

38%Europe

No Yes

Page 6: Evolution of Social TV in MENA Region

Evolution

6

1884 - Now1993 – 2005

Real networks

2005 - Now 2000 – 20022011 – Now

Page 7: Evolution of Social TV in MENA Region

WorldWide Actors

7

Zeebox is a social networking and social television platform available for mobile devices, including iPad, iPhone, Android, BlackBerry OS, BlackBerry 10 and web. zeebox provides contextual information second-by-second as people watch TV. This information includes which friends are watching the same shows right now and what is seen and heard within the broadcast.

GetGlue is a social networking website for television fans. Users "check in" to the shows, movies and sports that they consume using a website, amobile website, or a device-specific application.The service was launched in June 2010 by AdaptiveBlue, a NYC-based company.Viggle, a competitor to GetGlue, agreed to acquire the social network on November 19, 2012, for $25 million in cash and 48.3 million shares of Viggle stock, valuing GetGlue at approximately $85 million.On January 13, 2013, Alex Iskold announced on GetGlue Blog that merger with Viggle is terminated and GetGlue will remain an independent company.

Source: Wikipedia

Source: Wikipedia

Source: wamda.com

Page 8: Evolution of Social TV in MENA Region

Competitive Sector

Our + Full Interaction with TV

Polling

Catch Up TV

Recommend on competitor channel

Zap from Pinhole platform / App

Page 9: Evolution of Social TV in MENA Region

Market Definition

9

Total Accessible Market:

More than 500 TV Channel

2012 Informa Telecoms & Media

94,5 M TVHouseholds

74 M

Google Insights 2011

Page 10: Evolution of Social TV in MENA Region

Le Marché

10Pinhole Social TV

100% de croissance

300 M vidéos vues/jour

15% Série/Programme TV

Page 11: Evolution of Social TV in MENA Region

Valeur ajoutée

Audience loyale

Interaction avec des millions

d’internautes

Analyse de comportement

utilisateur

Intéraction avec l’audience

1. Le sexe des utilisateurs

2. La tranche d’âge3. Le temps moyen

passé sur le programme

4. Le nombre de commentaires

5. Le buzz (nombre de commentaires par minute)

6. Courbe d’audimat7. Le nombre des

utilisateurs qui ont interagies sur ses programmes télévisés

Page 12: Evolution of Social TV in MENA Region
Page 13: Evolution of Social TV in MENA Region

Pinhole Application

13

• Recommandation

• Polling & like

• Live comment

• Full interactivity with live shows

Page 14: Evolution of Social TV in MENA Region

14

1. The user can receive the recommendation on his Set Top Box

2. The user is able to navigate between all kind of recommandation and explore the sender and the event recommanded

3. When the user select the event and push “OK” button he zaps to the recommended channel

Pinhole Application

Page 15: Evolution of Social TV in MENA Region

Services/Servers/Data

Operators

Broadcasters

Channels

Producers

Pinhole Social TV Solution

15Pinhole Social TV

Subscribers

Recommandation

Polling

Live Comment/Like

Video Content

Full Interactivity

Relevant Analytics

Zap from Pinhole

Page 16: Evolution of Social TV in MENA Region

قلقت؟

Page 17: Evolution of Social TV in MENA Region

حل

Page 18: Evolution of Social TV in MENA Region

www.pinhole.tn