etail asia: personalization matters
Post on 14-Apr-2017
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Momchil Kyurkchiev | CEO and Co-Founder | Leanplum
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ON DEMAND AND IMMEDIATE
SIMPLE AND SEAMLESS
PERSONALIZED AND CONTEXTUAL
MARKETERS NEED TO EVOLVE
LEANPLUM DATA INSIGHTS
FINDINGSBenchmark: On weekdays in APAC, push frequency is higher in the
Opportunity: Brands should send earlier from 79am to have a better
chance at engagement.
FINDINGSBenchmark: Afternoon push sends are still high from 46pm when
customers open less often.
Opportunity: Brands should aim to reach their audience by sending
We are the leading mobile marketing automation solution. We shape meaningful experiences for app users at scale, driving engagement and results.
Our integrated solution ties together Personalized Messaging, A/B Testing, and Analytics all in one platform.
OLA CABSTHE TIMESEXPEDIALAST
BACKGROUNDPixowl is a leading mobile game company that blends comic book art with character-driven storylines.
CHALLENGEPixowl wanted to optimize the delivery time of push notifications promoting in-game currency. Their generic, one-size-fits-all blast strategy was costing them engagement.STRATEGYPixowl A/B tested deliveries with Leanplums Optimal Time functionality. Optimal Time analyzes a users past behavior to send notifications at moments of peak engagement.
RESULT17 percent increase in total revenue.
CASE STUDY: PIXOWL
RESULT: 17% INCREASE IN TOTAL REVENUE
BACKGROUNDLast Minute Travel manages bookings for flights, hotels, rental cars, and activities in over 4,500 cities worldwide.
CHALLENGELast Minute Travel wanted to increase its push notification opt-in rate, which was only at 22 percent. It was losing opportunities to engage and retain users.
STRATEGYIt implemented Leanplums Soft Ask Push Permissions. This sent a personalized in-app message during peak engagement, describing the benefits of push.
RESULT182 percent increase in push opt-in.App: Last Minute Travel
CASE STUDY: LAST MINUTE TRAVEL
RESULT: 182% INCREASE IN PUSH OPT-IN
LEANPLUM.COM | MOMCHIL@LEANPLUM.COM | 844-LEANPLUM