etail asia: personalization matters

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  • ETAIL ASIA

    Momchil Kyurkchiev | CEO and Co-Founder | Leanplum

  • PERSONALIZATION MATTERS

  • 35%2015

    38%2016

    BUY NOW >BUY NOW >

    RETAIL TRANSFORMATION

    42%2017

    BUY NOW >

  • ON DEMAND AND IMMEDIATE

    SIMPLE AND SEAMLESS

    BITE-SIZED MOMENTS

    PERSONALIZED AND CONTEXTUAL

    MARKETERS NEED TO EVOLVE

  • LEANPLUM DATA INSIGHTS

  • FINDINGSBenchmark: On weekdays in APAC, push frequency is higher in the

    late morning.

    Opportunity: Brands should send earlier from 79am to have a better

    chance at engagement.

  • FINDINGSBenchmark: Afternoon push sends are still high from 46pm when

    customers open less often.

    Opportunity: Brands should aim to reach their audience by sending

    from 7am1pm.

  • SOLUTIONS

  • We are the leading mobile marketing automation solution. We shape meaningful experiences for app users at scale, driving engagement and results.

    Our integrated solution ties together Personalized Messaging, A/B Testing, and Analytics all in one platform.

    LEANPLUM

    OLA CABSTHE TIMESEXPEDIALAST

    MINUTE TRAVEL

    HOUSEJOYREDBUS

  • CASE STUDIES

  • BACKGROUNDPixowl is a leading mobile game company that blends comic book art with character-driven storylines.

    CHALLENGEPixowl wanted to optimize the delivery time of push notifications promoting in-game currency. Their generic, one-size-fits-all blast strategy was costing them engagement.STRATEGYPixowl A/B tested deliveries with Leanplums Optimal Time functionality. Optimal Time analyzes a users past behavior to send notifications at moments of peak engagement.

    RESULT17 percent increase in total revenue.

    Game: Grub

    CASE STUDY: PIXOWL

    RESULT: 17% INCREASE IN TOTAL REVENUE

  • BACKGROUNDLast Minute Travel manages bookings for flights, hotels, rental cars, and activities in over 4,500 cities worldwide.

    CHALLENGELast Minute Travel wanted to increase its push notification opt-in rate, which was only at 22 percent. It was losing opportunities to engage and retain users.

    STRATEGYIt implemented Leanplums Soft Ask Push Permissions. This sent a personalized in-app message during peak engagement, describing the benefits of push.

    RESULT182 percent increase in push opt-in.App: Last Minute Travel

    CASE STUDY: LAST MINUTE TRAVEL

    RESULT: 182% INCREASE IN PUSH OPT-IN

  • LEANPLUM.COM | MOMCHIL@LEANPLUM.COM | 844-LEANPLUM

    THANK YOU

    http://leanplum.commailto:Momchil@leanplum.com?subject=

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