� Keep up in the race to mass-adoption – The world’s most active and respected analysts relay frontline insight and statistics on where the market is now and what will drive huge market growth in 2019

� Hear from the innovators changing the way we experience entertainment – Imagine the future of entertainment with pioneering creatives transforming gaming, film and sports content into ground-breaking immersive experiences. Hear where the biggest shifts are taking place and how to take advantage

� Explore the potential of augmented reality – As mobile AR games build a cult following, how do VR professionals harness the commercial potential of augmented reality? It’s not a case of AR vs VR – Hear how these siblings are working together to drive adoption

� Create valuable partnerships – Reach out to the fastest growing and most influential players in the VR industry – from start-ups and independents to multinational companies and global tech juggernauts, build the right network at VRX Europe 2018

� Determine where the real opportunity is for VR & AR – Explore in depth the various technologies, applications and business models that are emerging and understand the actual commercials of VR/AR/MR

� Discover which industries are embracing immersive tech and why – From training & simulation to health & education, immersive tech is taking enterprise by storm. Get deep dive insights on the best use cases and find out what it takes to create compelling intuitive experiences

Drive VR & AR Adoption, Create Growth

Gaming · Cinematic · Brand Marketing · Enterprise · Healthcare · Education

Conference & Expo I May 17-18 | Amsterdam

World Class Speakers from Across Industry...

Limited Tickets AvailableRegister

Now!

May 17-18 | Amsterdam

Register Now @ www.vr-intelligence.com/europe

Leading Immersive Tech & Content Sponsors

For the latest updates visit www.vr-intelligence.com/europe

Europe’s Leading Senior Level Immersive Tech Event

BMWMarkus Herbig

VR Specialist

SkyKim-Leigh PontonCreative Interaction

Director

Resolution Games Tommy Palm

Chief Executive Officer

Inter IKEA Systems B.V.

Michael ValdsgaardLeader Digital

Transformation

GSK

Chimeren PeerbhaiGlobal Digital Product

Management

Sony Interactive Entertainment

EuropeNick Rooke

Director of Developer Relations

Rovio Entertainment

Wilhelm TahtExecutive Vice

President, Gaming

AudiMarcus Kühne

Strategy Lead, Immersive Techologies

Conference & Exhibition I May 17-18, 2018 | Amsterdam

Contact Scott Robertson on srobertson@vr-intelligence.com for commercial opportunities

Know Where the Opportunities Are, Create Growth For Your Business We are amid a content and technology revolution. The age of immersion is taking hold and it’s not just a gamers dream – Immersive tech is emerging as a new story telling medium, changing the way we educate, learn design and revolutionising our consumption of news and entertainment.

Industry leaders are partnering with large enterprise, big brands and entertainment powerhouses for real investment and success. Serious businesses are including VR & AR in their annual strategy and exceptionally innovative content is gaining mainstream awareness.

But it’s no straight and narrow road. As VR & AR become more accepted, industry standards must be set and the conversation lacks lustre. The immersive tech industry is maturing – funding reallocation and consolidation are occurring across Europe and tertiary institutes are encouraging the VR leaders of the future – So, businesses looking to capitalise on this revolution must be prepared to ride the wave.

There’s massive money to be made as the industry becomes more mature. From brands and agencies to game developers, educators, large-scale enterprise leaders, film studios and broadcasters, anyone creating and working with digital content are seeing new opportunities with this new computing platform.

As the VR industry flourishes, VRX Series events bring you the latest market updates from the most influential leaders. In Amsterdam this year, VRX Europe 2018 will once again assemble the real pioneers from consumer entertainment, gaming, enterprise and beyond, to assess the market’s biggest challenges and realise the biggest commercial opportunities.

Alongside a high level conference agenda with pioneering speakers from every section of the emerging ecosystem, there’ll be a demo hall showcasing the best immersive content and breakthrough solutions. So if you’re serious about creating, distributing and monetising the best VR, AR and MR experiences, join us at VRX Europe 2018– Drive Adoption, Create Growth.

VRX Series Events Sponsors and Exhibitors include:

Position Your Company as a Driving Force in Immersive TechWith a line-up of speakers at the very forefront of the industry, VRX attracts those who are really serious about investing and improving their business. Our expo features not just the latest hardware & content, but solutions designed to make a real impact on the way we work, play and live.

For sponsors and exhibitors, this offers the chance to:�� Showcase your products and services to those making real

business and buying decisions across immersive tech

�� Position yourself as a thought leader, alongside the best minds from every major industry sector

�� Establish your brand as a market leader with high-level visibility to the best in the business

�� Generate leads & connect with partners and clients with incredible networking opportunities

�� Get face-time while the whole industry is in town to showcase your cutting-edge services and solutions

Why Immersive Tech Leaders Love VRX“Thought it was the best VR conference I had been to in a while. High quality individuals and companies”

Todd Culos, Director VR, Tencent

“VRX is the best insider event for VR that I have been to and I try to attend most of these events.”

Alan Shen, Director of Partnerships, Huawei

“I thought the event was really high value - the breadth and depth of content covered was excellent, and the industry representation was impressive.”

Dina Consolino, Business Development Manager, Microsoft

“We were able to show our technology to many industry leaders. We had an amazing response”Robin Alter, VP Strategic Partnerships, Ultrahaptics

Check out the rest of our stellar speaker line-up @ www.vr-intelligence.com/europe

Conference & Exhibition I May 17-18, 2018 | Amsterdam

60+ Leading Speakers. Full speaker line up @ www.vr-intelligence.com/europe

Business Critical Sessions from VR/AR Pioneers and Those Influencing the Direction of This Nascent Industry

Markus HerbigVR Specialist

BMW

Greg Ivanov Partner Development Manager

Google

Kim-Leigh PontinCreative Interaction Director

Sky

Tommy PalmChief Executive Officer

Resolution Games

Clemens Wangerin Managing Director

vTime

Tom BurtonHead of Interactive & VR

BBC

Sol Rogers Chief Executive Officer

Rewind

Michael ValdsgaardLeader Digital Transformation

Inter IKEA Systems B.V.

Joe VarrassoHoloLens Partner Sales

Lead - Europe

Microsoft

Anika Giese Head of BD Virtual Reality

Axel Springer

Chimeren PeerhaiGlobal Digital Product

Management

GSK

David BomphreyDirector of Strategic Partnerships

Jaunt

Nick RookeDirector of Developer Relations

Sony Interactive Entertainment

Europe

Wilhelm ThatExecutive Vice President, Games

Rovio Entertainment

Marcus KuehneVR Strategy Lead

Audi

An exclusive gathering of the innovators, strategists and leaders driving VR/AR growth

VRX Series events are attended by the most pioneering execs in the immersive tech space. There is no other event providing the opportunity to network with this level of senior executives across the VR/AR/MR industry. Check out the type and calibre of decision makers in attendance at our events in San Francisco and London to date.

Check out the latest agenda @ www.vr-intelligence.com/europe

Conference & Exhibition I May 17-18, 2018 | Amsterdam

AGENDA AT A GLANCE

Track One – Games and Interactive Entertainment

Section 1: Market Insights and Opportunities • Where are the biggest investments being made in VR/AR – and why?

• Which global markets are seeing the biggest consumer pick-up?

• What types of content are leading the way and what’s coming next?

Section 2: Immersive Content Creation• ARkit, ARcore and driving the democratisation of mass AR content

• Beyond the lens – true immersion with audio and haptics

• Reinventing the live entertainment experience with volumetric VR

Section 3: Distribution and Monetisation• Breaking down barriers and getting VR into the hands of consumers

• Treating VR as a new medium and changing the rules of distribution – Will content accessibility make or break the immersive industry?

• Smartphone based or stand-alone mobile HMD? Which devices will dominate VR consumption over the next 5 years

Track Two – Enterprise Applications and Immersive Brand Marketing

Section 1: Market Insights and Opportunities• Explore key applications for enterprise in the immersive tech space

• Hear how to get buy-in and internal support for immersive tech adoption

• How can large enterprises work with start-ups for mutual success?

Section 2: Immersive Design, Training and Collaboration

• How VR & immersive tech are changing architecture and AEC

• VR usability across the enterprise – what are your options?

• Revolutionising training across industry with VR simulations

Section 3: Experiential Sales, Marketing and Brand Engagement

• Personalisation, interactivity and opportunities of VR advertising

• What are brands really looking to do with VR and what’s stopping them?

• Pivot or persevere? How to test and deliver results with VR marketing

From San Francisco to London, and all the way to Amsterdam, VRX Series events have included:

Day Two: Multitrack – Core Applications and Use Cases

Day One: Visionary Talks and Strategic Insights

• Where do VR, AR and immersive tech fit into the future of consumer entertainment and enterprise markets?

• How can we accelerate consumer mass adoption – What trends do you need to watch right now?

• The importance of standardisation and the challenges of delivering it

• How does the European VR market compare to the US and Asian markets?

• Promoting VR without overselling the experience

• The race to mass adoption – which platforms and technologies will win out and will any be left behind?

• How is the rise of AI going to change the landscape of immersive tech?

• Content discoverability challenges and opportunities – How can we deliver the ultimate customer experience?

• Where are we now and what’s next for experiential entertainment and immersive games?

• With great power comes great responsibility – Can VR and immersive tech really make the world a better place?

• Educating immersive tech leaders of the future – where is the talent coming from?

• Is social VR really possible? And is VR dead if it’s not?

Register Now @ www.vr-intelligence.com/europe

Conference & Exhibition I May 17-18, 2018 | Amsterdam

Price Price Deadline Register Before Business Pass Basic Pass

Final Price €1599 €1399

Last Chance 20th April, 2018 €1399 €1199

Early Bird 23rd March, 2018 €1199 €999

Super Early Bird 23rd February, 2018 €1099 €899

GROUP DISCOUNTS

When registering a group of 3 or more, contact Jasmine Kees at jkees@vr-intelligence.com or call +44 (0) 207 375 7532 to find the best price!

GET MORE EXPOSURE FOR YOUR COMPANY… Our sponsorship and exhibition options are designed to put your company at the front of the pack for all types of immersive tech hardware, software and applications.

VRX Europe 2018 brings together the global leaders in the space, providing the perfect platform for you to cement your position and connect with hundreds of existing clients and new prospects.

30+ stands will sit in our dedicated exhibition area where all refreshments will be served and networking will be done – You’ll be alongside a mix of the latest content demos and pioneering product offerings from VR hardware and equipment manufacturers, content and technology providers.

For information on packages and options, contact Scott Robertson on:

srobertson@vr-intelligence.com

+44 (0) 207 375 7599

Save on Your Tickets: For an extra €50 discount on the current listed rates, quote

BR4927 when registering online

Pass Feature: Business Pass Basic Pass

�� Access to all conference sessions ü ü

�� Lunch & refreshments on both days ü ü

�� Access to exhibition and demo area on both days ü ü

�� Access to networking drinks reception ü ü

�� Access to event app and meeting planner ü

�� Access to post event audio and slides from the conference ü

�� Access to VIP area and speaker lounge ü

�� Invite to year round private LinkedIn networking group ü

Register Now @ www.vr-intelligence.com/europe

Leading Immersive Tech & Content Sponsors

Conference & Expo I May 17-18, 2018 | Amsterdam

� Targeted case studies and panel discussions covering everything you need to know about VR & AR and immersive tech – from the most innovative newcomers to our seasoned veterans, the agenda is current, informative and interactive

� Customise your experience with multiple tracks and learn from beyond your sector. With massive VR innovation from the games and entertainment industry and established and emerging applications making waves across multiple enterprise and brand marketing types

� Experience the latest immersive tech innovations and get up close and personal with 2018’s VR & AR hardware and content

� Be at the forefront of industry changes – with industry standardisation, funding reallocation and market consolidation, it is clear the immersive tech industry is maturing, and leaders must be prepared for the challenges ahead

� Follow the money, think commercially and ensure you have the right strategy, business model and partnerships to achieve your goals. From the companies creating the best VR experiences and investing in immersive tech today, all VRX speakers and exhibitors are putting money in right now – Gain from their investment and fast-track your business growth

� Create relationships with the tech visionaries driving the immersive industry – As the only event to have c-suite representation from the top-tier VR/AR/MR hardware, software and content studios, you’ll be networking with the best in the industry

Drive VR & AR Adoption, Create GrowthEurope’s Leading Senior Level Immersive Tech Event

May 17-18 | Amsterdam

Gaming · Cinematic · Brand Marketing · Enterprise · Healthcare · Education

For the latest updates visit www.vr-intelligence.com/europe

Limited Tickets AvailableRegister

Now!

Leading Immersive Tech & Content Sponsors

Register Now @ www.vr-intelligence.com/europe

BMWMarkus Herbig

VR Specialist

SkyKim-Leigh PontonCreative Interaction

Director

Resolution Games Tommy Palm

Chief Executive Officer

Inter IKEA Systems B.V.

Michael ValdsgaardLeader Digital

Transformation

GSK

Chimeren PeerbhaiGlobal Digital Product

Management

Sony Interactive Entertainment

EuropeNick Rooke

Director of Developer Relations

Rovio Entertainment

Wilhelm TahtExecutive Vice

President, Gaming

AudiMarcus Kühne

Strategy Lead, Immersive Techologies

World Class Speakers from Across Industry...