Download - Portfolio
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Portfolio
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Innovation Pochettes scolaires Canson
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Nouvelle Gamme Beaux Arts
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Nouveau packaging Gamme Beaux Arts Canson
Logo Canson Plus Visible
Cohérence entre les gammes
Lien fort avec les packs existants pour conserver les consommateurs actuels
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Nouvelle Gamme Beaux Arts Etudiants Canson
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Beaux arts GSA FRANCE
AQUAR.
45%
ACRYL
2%
HUILE
1%
CALLIG
1%
DESSIN
12%
PASTEL
4%
ESQUISSE
18%
MARKER
2%
C A GRAIN
2%
BRISTOL
1%
POP COLOR
1%
13%
BEST
BETTER
GOOD
Re-segmentation Gamme Beaux Arts Canson 1/2
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CANSON BEAUX ARTS
ARTISTS STUDY BEGINNERS
CONSUMERS CLASSIC USERS
HEAVY USERS NEW USERS - TRIAL
PURCHASE
PRICE COMPETITIVE PRICE
LOWEST PRICE PER KILO
LOWEST UC PRICE
Devient internationale avec 6 langues
Re-segmentation Gamme Beaux Arts Canson 2/2
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Innovations Beaux Arts Canson
Very…
Not at all
Quite
Not very Attractive 72%
Innovative 82%
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Nouveau design cahier Clairefontaine
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Promotions Cahiers Clairefontaine RDC
Partenariat UNICEF
Partenariat RIP CURL
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Collections Licences Rentrée des Classes
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