Download - Introduction
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Introduction
Frans De Bie - President of the board of Max Havelaar
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International Organisation Development1. Producers in equal power balance
2. Structural changings for a faster decision making
General Assembly
LI’sLabelling initiatives
21
PN’sProducer Networks
3
Board
Fairtrade Int.
General Assembly
LI’s50% FLO PN’s
50%
Board
GOT
PAST TODAY
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Max Havelaar Belgium
Highlights 2011
Lily Deforce - Director
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Agenda
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Demand• Campaigns• Communicatio
n
Offer• Market management• Control and Certification
Support• Marketing & Communication• HR, Finance, IT• Producers support• Stakeholdermanagement
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Access to the Belgian Market For Fairtrade Producers
Pierre LavioletteCoordinateur CDCE
Marieke ColpaertCoordinatrice régionale FairTradeGemeente
Lynn GeerinckCoördinatrice FairTradeGemeente
Koen VanmeerbeekRegionaal begeleider Vlaams Brabant en Limburg
Heleen De WulfCoordinator Fairtrade@Work
Matilde Defraeije
Control & Certification
officer
Christine EnglebertMarket Manager
Barbara GoffinMarket
Manager
Nele GulinckOffice Manager
Ingrid Bottelberghs Marketing & Communication Manager
Els De MolFinance & HR
Daniel VindevogelOnline & IT Coordinator
Lily DeforceDirector
Demand OfferSupportKarlien WoutersStakeholder and policy manager
Stef Van Linthoudt
Senior Retail Market Manager
Michael Van overtstraeten
Control, auditing, product certification, labeling &
licensing.
Special thanks to our volunteers and Interns
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Estimated Retail Turnover 2011 = 77 mio €(e.r.p)
Growth of 10 % in 2011 versus 2010 !
+10%
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Estimated Retail Turnover emerging categories
Emerging categories good for a growth of 10 %
+10%
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Market results 2011 Spontaneous awareness of Max Havelaar increased from
56 to 63% Aided awareness stays at 78% The recognition of the logo has increased from 60 to 70% Penetration of Fairtrade has increased from 24 to 44 % in 5
years Fairtrade has managed to grow fiercely in a difficult
economical environment with 10% Fairtrade chocolate and bananas have grown spectacular
with more than 25 % in volume. Also sugar and coffee are growing
1/3 consumers buy Fairtrade on a regular basis 53% of the consumers want a larger offer of Fairtrade
products
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New products 2001
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Les Havelaars
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Goals 2012 Support for participating towns 1 FairTradeProvince: Antwerp New campaign model for coming years in development Good collaboration with partner organisations and other
stakeholders
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Goals 2012 70 towns engaged and 15 with title More visibility and networking Specifics actions to connect suppliers and towns (Speed-
dating, Your choice,…) Raising awareness (tools, events, websites, newsletters,
…)
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FairTrade week 2011
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945 press articles in 2011
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UK
FRNL
TV Spots
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Impact In The South
Karlien Wouters - Stakeholder and Policy Manager
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The scope & benefits
of Fairtrade
Based on monitoring and evaluation data from auditing reports FLO-Cert (869)
96% of certified producer organisations
Last report: 2008