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Page 1: FOCUS ON SOCIAL GROUPS 1-2 (2.151.000 p.)

FOCUS ON SOCIAL GROUPS 1-2 (2.151.000 p.)

(source: CIM PMP 03/04)

50

100

200

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%Coverage (Heavy users)

Selectivity vs 12+

MEDIA MIX = MORE

150 Cinema

Dailies

Monthlies

Radio

Internet

WeekliesOutdoor

Free press

TV

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