Download - FOCUS ON SOCIAL GROUPS 1-2 (2.151.000 p.)
Transcript
FOCUS ON SOCIAL GROUPS 1-2 (2.151.000 p.)
(source: CIM PMP 03/04)
50
100
200
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%Coverage (Heavy users)
Selectivity vs 12+
MEDIA MIX = MORE
150 Cinema
Dailies
Monthlies
Radio
Internet
WeekliesOutdoor
Free press
TV