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    The

    8th Annual

    DC Loves DillaTribute & FundraiserWednesday, July 10 2013 | The Howard Theatre, Washington, DC

    Benefiting the J Dilla and Lupus Foundations

    Tuesday, April 23, 2013

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    James Dewitt Yancey Jay Dee/J. Dilla as he is affectionately called is a Grammy Award

    winning producer from Detroit who has worked with heavyweights the likes ofThe Roots,Common, A Tribe Called Quest, Busta Rhymes, De La Soul, Erykah Badu,Notorious B.I.G., Janet Jackson, The Pharcyde, his founding group Slum Village andmore.

    J Dilla achieved a genuine level of respect and greatness obtained by a select few.Legendary trackmasters like DJ Premier (Jay Z to Christina Aguilera), DJ Pete Rock(Public Enemy to Kanye West) come to mind. Alwayscreative and crafted without being

    overproduced or commercialized, his brand of soulful swing was unique anduncompromising. What started as a humble beginning in a Detroit basement has growninto a global movement, touching music-lovers from diverse cultural backgrounds.

    J Dilla had suffered for over three years with an incurable blood disease, and had alsobeen diagnosed with lupus. He passed in February 2006 at the age of 32. His legendlives on and his musical influence still grows to this day.

    The Jay Dee Overview

    Tuesday, April 23, 2013

    http://localhost/Users/brentjoseph/Desktop/tribehttp://localhost/Users/brentjoseph/Desktop/tribehttp://localhost/Users/brentjoseph/Desktop/tribehttp://localhost/Users/brentjoseph/Desktop/tribehttp://localhost/Users/brentjoseph/Desktop/tribehttp://localhost/Users/brentjoseph/Desktop/tribehttp://localhost/Users/brentjoseph/Desktop/tribehttp://localhost/Users/brentjoseph/Desktop/tribehttp://localhost/Users/brentjoseph/Desktop/tribehttp://localhost/Users/brentjoseph/Desktop/tribehttp://localhost/Users/brentjoseph/Desktop/tribehttp://localhost/Users/brentjoseph/Desktop/tribehttp://localhost/Users/brentjoseph/Desktop/tribehttp://localhost/Users/brentjoseph/Desktop/tribehttp://localhost/Users/brentjoseph/Desktop/tribehttp://localhost/Users/brentjoseph/Desktop/tribehttp://localhost/Users/brentjoseph/Desktop/tribehttp://localhost/Users/brentjoseph/Desktop/tribehttp://localhost/Users/brentjoseph/Desktop/tribehttp://localhost/Users/brentjoseph/Desktop/tribehttp://localhost/Users/brentjoseph/Desktop/tribehttp://localhost/Users/brentjoseph/Desktop/tribehttp://localhost/Users/brentjoseph/Desktop/tribehttp://localhost/Users/brentjoseph/Desktop/tribehttp://localhost/Users/brentjoseph/Desktop/tribehttp://localhost/Users/brentjoseph/Desktop/tribehttp://localhost/Users/brentjoseph/Desktop/tribehttp://localhost/Users/brentjoseph/Desktop/tribehttp://localhost/Users/brentjoseph/Desktop/tribehttp://localhost/Users/brentjoseph/Desktop/tribehttp://localhost/Users/brentjoseph/Desktop/tribehttp://localhost/Users/brentjoseph/Desktop/tribehttp://localhost/Users/brentjoseph/Desktop/tribehttp://localhost/Users/brentjoseph/Desktop/tribehttp://localhost/Users/brentjoseph/Desktop/tribe
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    When you enter the DC Loves Dilla Tribute, you enter a space...sacred

    and revered by music-lovers and hip-hop aficionados. You enter aspace where creativity is king. A space where respect for themicrophone is trumped by only the music on which the lyrics are laid. Asonic church where the aggressively aspirated drumbeat is calmlymassaged by sweet melodies in a way that only J Dilla could marry.From the first horn blair to the last piano key. From the first thump of the

    kick to the last sample played. From the first guitar lick to the last wordsung. You realize and know...you are somewhere very special.

    Lets Go!!!

    Event

    Tuesday, April 23, 2013

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    The Pharcyde6th Annual J Dilla Tribute // Washington, DC July 2011

    HedRush Music

    Tuesday, April 23, 2013

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    Live musical celebration of J Dilla

    12 piece band (live and electronic) complete with horn section andbackground vocalists

    Top home-grown talent ie Raheem Devaughn (Grammy nominee), Kokayi(Grammy nominee), Kev Brown, Oddissee, Wayna (Grammy nominee)

    Top imported talent

    Robert Glasper, Slum Village, Frank Nitt, Guilty Simpson The Pharcyde (2011)

    Talib Kweli (2010)

    Phife Dawg (A Tribe Called Quest), Illa J (2009)

    Pete Rock (2008)

    Dwele (2007)

    Slum Village (2006)

    Partnered and programmed with the 12th Annual Hip Hop Theater Festival.

    Benefits The J Dilla Foundation, The Lupus Foundation of GreaterWashington, DC

    Event Goodies

    Tuesday, April 23, 2013

    http://www.hhtf.org/http://www.hhtf.org/http://www.hhtf.org/
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    Q-Tip

    Common

    Robert Glasper

    Talib Kweli

    Yasiin Bey[Mos Def]

    Bilal

    De La Soul

    Jay Electronica

    Erykah Badu

    Talent Pool 2012Celebrity talent being considered.

    *Talent Pool subject to change. Number of artists depends on budget

    Tuesday, April 23, 2013

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    Media

    Common Blesses

    DC Loves Dilla

    Talib Kweli

    Rocks 2010

    Robert Glasper

    Teaser

    The Pharcyde

    2012 Recap

    Click Image to View

    Tuesday, April 23, 2013

    http://www.youtube.com/watch?v=ahIeVt0W7AE&feature=youtu.behttp://www.youtube.com/watch?v=ahIeVt0W7AE&feature=youtu.behttp://www.youtube.com/watch?v=Ew3NblbloPM&feature=youtube_gdata_playerhttp://www.youtube.com/watch?v=Ew3NblbloPM&feature=youtube_gdata_playerhttp://www.youtube.com/watch?v=fQqMuV4jOT0http://www.youtube.com/watch?v=fQqMuV4jOT0https://www.dropbox.com/s/kcq5vf5elctzs02/Glasper1-DcDilla.m4vhttps://www.dropbox.com/s/kcq5vf5elctzs02/Glasper1-DcDilla.m4v
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    Demographic Multi-cultural

    Tech-Savvy

    Music-lovers

    Brand-loyal

    Professionals, Blue-Collar

    Artists, Musicians

    Taste-makers

    Fashion-conscious

    25%

    40%

    35%18-2526-32

    33-42

    Age

    Tuesday, April 23, 2013

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    Numbers

    0

    225

    450

    675

    900

    2006 2008 2010

    Attendance

    0

    250,000

    500,000

    750,000

    1,000,000

    2006 2008 2010

    Impressions

    *

    *XM Satellite Studios LiveBroadcast (60 max cap)

    *

    NA

    Tuesday, April 23, 2013

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    The DC Loves Dilla event utilizes traditional and non-traditional marketing methods. These include

    Internet Distribution, List Serves

    Print (City Paper, Express)

    Radio

    Social Media & Lifestyle Sites, Blogs

    Lifestyle/Guerilla Marketing

    Marketing &

    Promotions

    Examples

    Tuesday, April 23, 2013

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    Logo placement on official event website 140,000 impressions /93 Clickthrough rate

    On-premise banners/POP Stage placement or other high visibilitylocation

    Ad placement in Washington City Paper 73K distribution

    Targeted Facebook, Twitter and YouTubeposts

    1M+ followers/fans

    On-site product distribution and sampling* 1,200 unique guests

    * Tables for on-site product distribution and sampling are limited due tovenue layout and capacity regulations.

    Customized benefit packages and opportunities upon inquiry.

    Sponsor Benefits

    Tuesday, April 23, 2013

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    Heres a few of the folks that have supported us over the past seven

    years.

    Partners

    Tuesday, April 23, 2013

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    Contact

    Producer

    Brent Munch Joseph

    [email protected]

    Press Relations

    Ritza Yana

    [email protected]

    Thanks For Your Time & Energy

    Tuesday April 23 2013

    mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]