aspiring entrepreneur.ppt
TRANSCRIPT
-
8/15/2019 Aspiring Entrepreneur.ppt
1/63
C-BED forAspiring
Entrepreneurs
-
8/15/2019 Aspiring Entrepreneur.ppt
2/63
1. IntroductionParticipantsintroduce themselfand becomefamiliar with theactivity-based styleof learning.
3. PotentialCustomersParticipants conductbasic market researchobserving theircompetitors, talking
to potentialcustomers, askingpeers and friends.
5. Price SettingParticipants supplyand demand,monthly sales,variable and xedcosts, and how tomake pro t.
2. Business Idea
Participants come upwith new businessideas. Identi cationof existing demand,available resources,and skills. S !"analysis of theirbusiness idea.
. !ar"eting plan
Participants learnthe basic # $P%s& ofmarketing 'Product,Place, Promotion,Price(.
Step 1 Step 2 Step 3 Step Step 5 Step # Step $
#. Business
SuccessParticipants identifythe basic criteriafor a succesfulbusiness.
$. ActionPlanParticipantslist concretesteps that
they can taketowardstarting orimprovingtheir ownbusiness.
-
8/15/2019 Aspiring Entrepreneur.ppt
3/63
Session 1A% Introductions
-
8/15/2019 Aspiring Entrepreneur.ppt
4/63
Session 1B% Interests and E&periences Self- Assessment
-
8/15/2019 Aspiring Entrepreneur.ppt
5/63
!' Interests% I en(o' doing t)e follo*ing +including)o,,ies %
*.+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
!' E&periences% I )a e t)e follo*ing *or" e&perience+including training and education %
*.+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
/t)er 0eferences% I am mostl' inspired ,' t)e follo*ingpeople +famil' friends teac)ers ac uaintances etc.
*.+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
.+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
refer to page
Interests and E&periences Self- Assessment or"s)op
-
8/15/2019 Aspiring Entrepreneur.ppt
6/63
Session 2% Instructions in Selecting Business Idea
-
8/15/2019 Aspiring Entrepreneur.ppt
7/63
Session 2% Selecting a Business Idea
0eminders%
successful business sells to people whatt)e' need or *ant
, at theprice
that they are*illing to pa' / but this business should alsogive you su4cient income and )appiness.
0ou will therefore need to identif' andde elop business ideas that will be goodenough for 'ou and 'our customers.
-
8/15/2019 Aspiring Entrepreneur.ppt
8/63
ote% 1usiness Ideas can fromvariety of di2erent industries,including the following
• retailing• wholesaling• manufacturing• service provision• agriculture and food processing
-
8/15/2019 Aspiring Entrepreneur.ppt
9/63
Session 2% or"s)op
refer to page 8
-
8/15/2019 Aspiring Entrepreneur.ppt
10/63
i it' 2B Instructions% Business Idea Selection Criteri
3oal4 To identify criteriauseful for selecting promisingbusiness idea
-
8/15/2019 Aspiring Entrepreneur.ppt
11/63
Sample
-
8/15/2019 Aspiring Entrepreneur.ppt
12/63
refer to page 12
Session 2B% or"s)op
-
8/15/2019 Aspiring Entrepreneur.ppt
13/63
Session 2% Selecting a Business Idea
Note: Refer to Session 2 output: Business Idea: Page 8 worksheet
-
8/15/2019 Aspiring Entrepreneur.ppt
14/63
Session 2% Selecting a Business IdeaActi it' 2C % S /6 Anal'sis
S /6 stands for%
Strengths 'which are inside the business(
eaknesses 'which are inside the business(
! pportunities 'which come from outside thebusiness( " hreats 'which come from outside the business(
-
8/15/2019 Aspiring Entrepreneur.ppt
15/63
Strengt)s will give your proposed business an ad antage over similarbusinesses.Example: good quality ea"nesses are those aspects that you and your ,usiness are notgood at .5xample4 being far from suppliers makes your costs higher. /pportunities are t)ings that happen outside your business that can
)elp 'ou .Example: a new policy increases the number of tourists in your village, so you decide to open a shop that will sell handicrafts to them. 6)reats may )arm your future ,usiness and reduce 'our pro7t .Example: your business idea is very popular, so people may also start
similar businesses and you will have less of the market.
ote% hen strengths 6 opportunities are greater than weaknessesand threats, you can pursue the business idea knowing that you take acalculated risk.
1ut some of the weaknesses and threats may be so serious that you
-
8/15/2019 Aspiring Entrepreneur.ppt
16/63
-
8/15/2019 Aspiring Entrepreneur.ppt
17/63
-
8/15/2019 Aspiring Entrepreneur.ppt
18/63
refer to page *7
-
8/15/2019 Aspiring Entrepreneur.ppt
19/63
Session 3% De7ning 8our Business Idea
6)e 7rst step in writing your business plan is de7ning'our ,usiness idea so that a stranger can understand exactlywhat your business does, and identifying your potentialcustomers. good business plan helps you to4
Decide if you should start your business or not.
Starting a business will change your life completely. "herefore you need to make sure that you take theright decision.
C)oose what your business will be and organi9eyour ideas so that you will know how to start and runyour business in the best way.
Present your business plan to a lending institution
such as a bank for obtaining a loan for your business.
-
8/15/2019 Aspiring Entrepreneur.ppt
20/63
Session 3 Instructions%Descri,ing 8our Business Idea
-
8/15/2019 Aspiring Entrepreneur.ppt
21/63
8rs.9oodo lives in the village of :aanbantayan. fternishing school, she decides to open a food stall sellingbread at the local market. "here is not a bakery in the
village, so 8rs. 9oodo thinks her breads will be in highdemand. She would also like to sell her breads to othermarket vendors who could use her bread as ingredientsin dishes they sell.
8rs. 9oodo%s mother is famous for her baking and o2ersto teach 8rs. 9oodo some baking secrets and provide akitchen for her to bake in. 8rs.9oodo%s aunt has anexisting food stall in the market selling fruit. She o2ersto let 8rs.9oodo use a portion of her food stall inexchange for a fee.
8rs. 9oodo will name her business, $8rs. 9%s :elicious
1reads.& lthough 8rs. 9oodo does not have anyrevious business ex erience, she knows she can learn
-
8/15/2019 Aspiring Entrepreneur.ppt
22/63
-
8/15/2019 Aspiring Entrepreneur.ppt
23/63
refer to page 22
-
8/15/2019 Aspiring Entrepreneur.ppt
24/63
fter you have described your business idea you should thinkabout how you are going to sell your products or services.
!ar"eting is everything you do to nd out who yourcustomers are, what they need and want, and how much theyare willing to pay.
-
8/15/2019 Aspiring Entrepreneur.ppt
25/63
-
8/15/2019 Aspiring Entrepreneur.ppt
26/63
-
8/15/2019 Aspiring Entrepreneur.ppt
27/63
Session 3B or"s)op
refer to page2
-
8/15/2019 Aspiring Entrepreneur.ppt
28/63
Session % De eloping 8our !ar"eting Plan
Participants learn the basic of the # $P%s& ofmarketing, focusing on de ning4
Product %what products or services you are goingto sell to your customers.
Place 4 how and where you are going to reachyour customers.
Promotion %how you inform your customersabout your products or services and how you
attract your customers to buy these.Price %what price you are going to charge !"ricewill be discussed in #ession $.
-
8/15/2019 Aspiring Entrepreneur.ppt
29/63
Session A Instructions%
De7ne 8our Product C)aracteristics
-
8/15/2019 Aspiring Entrepreneur.ppt
30/63
-
8/15/2019 Aspiring Entrepreneur.ppt
31/63
refer to page 27
-
8/15/2019 Aspiring Entrepreneur.ppt
32/63
-
8/15/2019 Aspiring Entrepreneur.ppt
33/63
Session B Instructions%
Selecting 8our Place
-
8/15/2019 Aspiring Entrepreneur.ppt
34/63
-
8/15/2019 Aspiring Entrepreneur.ppt
35/63
-
8/15/2019 Aspiring Entrepreneur.ppt
36/63
-
8/15/2019 Aspiring Entrepreneur.ppt
37/63
-
8/15/2019 Aspiring Entrepreneur.ppt
38/63
Session 5% Setting 8our Price
Price means how much you wi charge your customersfor your products or services ! In order to make a profit" theprice customers wi pay must #e higher than your costs topro$ide the product%ser$ice!
So, to set your prices you have to:
• 9now how much your potential customers arewilling to pay.
• 9now your competitors% prices and identify thehighest and the lowest prices in the marketfor products and services o2ered to yourpotential customers
• 9now your costs
-
8/15/2019 Aspiring Entrepreneur.ppt
39/63
Session 5 A Instructions%
Competition and Customers
-
8/15/2019 Aspiring Entrepreneur.ppt
40/63
-
8/15/2019 Aspiring Entrepreneur.ppt
41/63
-
8/15/2019 Aspiring Entrepreneur.ppt
42/63
-
8/15/2019 Aspiring Entrepreneur.ppt
43/63
-
8/15/2019 Aspiring Entrepreneur.ppt
44/63
-
8/15/2019 Aspiring Entrepreneur.ppt
45/63
-
8/15/2019 Aspiring Entrepreneur.ppt
46/63
refer to page 47
-
8/15/2019 Aspiring Entrepreneur.ppt
47/63
-
8/15/2019 Aspiring Entrepreneur.ppt
48/63
refer to page 48
-
8/15/2019 Aspiring Entrepreneur.ppt
49/63
-
8/15/2019 Aspiring Entrepreneur.ppt
50/63
refer to page 50
-
8/15/2019 Aspiring Entrepreneur.ppt
51/63
-
8/15/2019 Aspiring Entrepreneur.ppt
52/63
-
8/15/2019 Aspiring Entrepreneur.ppt
53/63
&his ne't acti$ity wi com#ine what you earned in (cti$ity )(" )B and )* and teachyou how to determine if you are making a profit gi$en your pro+ected sa es" price andcosts! ,ou make a profit when sa es - costs!,ou make a loss when costs - sa es!
If you find out that you are making a loss " you wi need to take another ook at one ofthe fo owing to see if you can change it: Price: *an you charge a higher price. Sales: *an you se more. (re there promotions that wi he p you to se more.
Costs : Is there a way to reduce your costs. If you are una# e to make changes" or you do and you are sti making a oss" it may#e a good idea to consider another #usiness idea!
Session 5D% !a"ing a Pro7t
-
8/15/2019 Aspiring Entrepreneur.ppt
54/63
Session 5D Instructions% !a"ing a Pro7t
-
8/15/2019 Aspiring Entrepreneur.ppt
55/63
-
8/15/2019 Aspiring Entrepreneur.ppt
56/63
-
8/15/2019 Aspiring Entrepreneur.ppt
57/63
Important characteristics Successfulbusinesses
Some examples are4
>lear business plan8anagement has good attitude8anagement has an ability to takerisksProduct is in high demand>reative marketing strategies3ood product designStrategic business location
Session #% )at !a"es a Succesful Business<
-
8/15/2019 Aspiring Entrepreneur.ppt
58/63
Session # Instructions% )at !a"es a Succesful Business<
=oal Toidentifycharacteristicsthatcontribute tothe success ofa business
and re%ect onwhichcharacteristics
you would liketo have in
your business.
-
8/15/2019 Aspiring Entrepreneur.ppt
59/63
refer to page 54
-
8/15/2019 Aspiring Entrepreneur.ppt
60/63
Session $% Action Planning
=oal% Participants re$iewthe high/ e$e action stepsneeded to take to start theirown #usiness and ref ect ontheir progress with thesesteps!
-
8/15/2019 Aspiring Entrepreneur.ppt
61/63
-
8/15/2019 Aspiring Entrepreneur.ppt
62/63
-
8/15/2019 Aspiring Entrepreneur.ppt
63/63
***.c,-tools.org