thierry geerts - google: new tech trends = new opportunities for entrepreneurs!

Disruption ?

Google confidential

Google Confidential and Proprietary

It’s early morning on the web

3 Billion2015 Internet Population

20205 Billion

+100 Billionconnected

devices

2020 2015 World Population

7 BILLION

February 2013 Google Confidential and Proprietary 4

Mobile first

19:30

Pizza

20161990

}

Google Now – Answers without Asking / AI / Voice – Google Home

Google Now – Answers without Asking / AI / Voice – Google Home

Is your strategy ready for the 4th Industrial revolution ?

1784 1870 1969 20xx

ExponentialDisruptiveGlobal

07.07.2011 Julien Renucci - SEEMEA OMS Speed Update

It’s the best possible moment to be an entrepreneur.

Reinvent everything

Solve great problems.

Everything.

Video ProgrammaticMobile

Real time

Always on

EngagementAudience buying

Peer2Peer

ReinventMarketing Search

Millions of people. Billions of moments that matter

Right message - to the right people - on the right time

Organic Search results

Organische zoekresultaten

AdsAuction & Quality Score

Search

Video is the new standard

16

#2 Largest search engine

45minWatch time per day 16-34y

Mobile views50%

Hours of video uploaded every minute400

Y.000.000.00U

Video for all companies

Reinventthe way we

workEmployees need a time

machine

Every day, they leave home out of the 21st Century, and are travelling in time to the

office, where they spend the day in the 20th century

Peter Hinssen, Ascross

The way you worked yesterday The way you live and work today

Stop networking computers, start connecting people

Google Confidential and Proprietary

Reinvent culture

Creativity loves restraint

Google Confidential and Proprietary

INDUSTRIAL AREA DIGITAL AREA Scale, Structures Agility, Collaboration

Internet in Belgium

Les genssont beaucoup plus

connectés queles entreprises

le paradoxede l'Internet en Belgique

60%

40%

Dépenses publicitair

es en ligne en Belgique

Dépenses Google

indexées

IMPORT

100

Les acteurs étrangers de l'e-commerce investissent massivement en Belgique. Les Pays-Bas et la France sont les principaux importateurs d’e-commerce en Belgique.

Nationales (Belgique)

La Belgique a un retard à rattraper

2211754

25

More than 300 000 jobs at stake for Belgium

Employed 2020

355k

300k

Employed 2015

1 2 3

4

Effects on employment in Belgium and other front-runner nations Net effects of digitalization and DSM

Net work-force increase

Jobs lost due to increased productivity

New jobs thanks to DSM

New jobs thanks to growth in new & old businesses

Positive net effect on employment

1

2

3

4

(275k – 380k)

(275-380)

5

5

150 – 210K

660 – 920K

210 – 300K

80 – 105K

40 – 60K

80 – 120K

130 – 190K

Potential Belgium GDP impact in excess of 45 bn EUR annually by

2020, combining DSM and digitization

Imagine a world with no keyboards.Imagine a world with no steering wheels.

Larry Page

Questions !

27

Real marketeers powered byprogrammatic marketing technology