le social-selling : comment développer ses ventes avec les réseaux sociaux

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SocialSelling@SAP Sylvie Lachkar – Social Selling@SAP, EMEA

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WHAT ARE YOUR CHALLENGES? Internal

WHAT ARE YOURCHALLENGES?

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THINGS HAVE CHANGED

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YOU HAVE TO CHANGE

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SUCCESS

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WHAT IS SOCIAL

SELLING ?

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DEVELOP A REPUTATIONLISTEN & GATHER INTELLIGENCE

BUILD YOUR NETWORKOFFER INSIGHTS & SHARE CONTENT

HOW ?

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WHAT TOOLS ?

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Create a professional brand

Find the right people

Build strong relationships

Engage with insights

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REMEMBER…SOCIAL SELLING

EVERYONEGAIN TIME

ENGAGEREACH QUOTASOCIAL TOOLS

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REMEMBER…

BE VISIBLEPERCEPTION

YOURSELFKEYWORDS

CONNECTABLE

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YOUR NETWORK

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REMEMBER…PEOPLE YOU KNOWNEW CONNECTIONS

CONTACTSCUSTOMISE

MOBILE

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LISTEN

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WHY LISTEN ?

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OTHERS

PUBLIC

AUTHENTICITY

MARKETING

EGOCENTRIC

REMEMBER…