idea store presentation lille 23 june 2011
Post on 26-Dec-2014
6.348 Views
Preview:
DESCRIPTION
TRANSCRIPT
Environnementurbain
Communication
Comportement
Formation continue
Produits et services
La marque “Idea Stores”:
Le garage, la maison, l’épicerie du coin, la banque, le supermarché, la laverie, la vente à emporter,
l’Idea Store…
Témoignage d’un admirateur:
“Tower Hamlets closed libraries, but it did so with a strategic vision, re-engineering them and turning them into idea stores. Calling libraries Idea Stores upset some traditionalists, but visits to Idea Stores have gone through the roof.”
Ed Vaizey, Minister for LibrariesWestminster debate on libraries January 2011
T ra d u ction
“L ’ a rro n d i s s e m e n t d e T o w e r H a m le ts a d é c id é d e f e rm e r c e rta in e s d e s e s b ib l i o th è q u e s c e rte s , m a i s c e l a a é té f a i t a v e c u n e i d é e s tra té g iq u e d e rri è re l a tê te , c e l l e d e l e s re s tru c tu re r, l e s re g é n é re r e t l e s tra n s f o rm e r e n I d e a S to re s .
R e b a p ti s e r l e s b ib l i o th è q u e s p u b l iq u e s I d e a S to re s h é ri s s e n t l e s p lu s tra d i t i o n n a l i s te s d ’ e n tre n o u s … to u j o u rs e s t- i l q u e l e s c h i f f re s d e f ré q u e n ta t i o n d e s I d e a S to re s c rè v e n t l e p l a f o n d ” .
E d V a i s e y , M in i s tre d e l a C u l tu re e n c h a rg e d e s b ib l i o th è q u e s , Ja n v i e r 2 0 1 1
top related